Coffee Cafe Day

8/6/2019 Coffee Cafe Day

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A LOT CAN HAPPEN OVER COFFEE


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It opened its first cafe in 1996 on Brigade

Road in Bangalore.

Caf Coffee Dayis a chain ofcoffeeshopsin India.

Largest cafe retail chain in India, with 1000 cafes in141 cities and many in its base, Bangalore.

CCDS most unique aspect is that it grows thecoffee it serves.

CCD has today become the largest youth aggregator.

Their success strategy has come by focusing the 3 Ai.e. accessibility, affordability, accessibility.

CAF COFFEE DAY(CCD)


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CAF COFEE DAY POINEERED THE CAF CONCEPT IN

INDIA IN 1996.

IT IS A RUPEES 750 CRORE ISO CERTIFIED COMPANY.

IT IS INDIAS ONE OF THE LEADING COFEE EXPORTERS WITH

THE CLIENTS ACROSS USA EUROPE AND JAPAN.

BASIC FACTS


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RED STANDS FOR LEADERSHIP AND VIATALITY ,IT ISALSO STANDS FOR PASSION FOR COFFEE.

GREENSTANDS FOR 125 YEARS OF COFEE

GROWING HERITAGE OF THIS VERTICALLY

INTEGRATED GROUP.

WHITESTANDS FOR PURITY OFPURPOSE.

WHAT DOES THE DIFFERENT

COLORS SYMBOLISE?


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Factors determining demand for CCD

Afforbable price as compared tocompetitors

Strong youth orientation

Social place to relax

Customer orientation

High rated tastes


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Value for money

Variety and wide choice

Bandwagon effect AND Demonstrationeffect

good hospitality

Strong brand image

Coffee drinking fashion


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Wide network of branches, stratergic positioning

Status factor for middle class youth

lethal combination of Classic Coffee + Caters Indian

Taste

Quality products

Friendly and Stylish social hub

Increase in disposable income

Consistent service at all outlets


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Year Quantity (in MT)

1997 55000

1998 55000

1999 55000

2000 60000

2001 64000

2002 68000

2003 70000

2004 75000

2005 80200


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Destination Quantity

(In MT)

% to

Total

Unit

Value Rs/

Tonne

ITALY 62786 25.25 74748

RUSSI A 27288 10.97 88962

GERMANY 21835 8.78 87434

BELGIUM 13989 5.63 78011

SPAIN 11091 4.46 68023


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Coffee Day Express (341 Coffee Day Kiosk)

Coffee Day Fresh n Ground (354 Coffee Bean &Powder Retail Outlets)

Coffee Day Take Away (7000 VendingMechines.)


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Competitive coffee outletes like mochas,barista, all have the same target audience

The branches of all competitors are locatedclose to each other , thus eating into each othersmarket

low degree of product differentiation

Substitute effect


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RECOMMENDATIONS FOR

INCREASING DEMANDOFCCD


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40

20

34

4 2

% MARKET SHARE OF

COMPETITORS

CCDMOCHA'S

BARISTA

QUICKY'S

GEORGIA


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CCD is at the heart of the cafe culture wavethat has swept across metropolitan cities

It has tremendous demand and following but it

still needs to work on creating a strong brandimage and customer loyalty, also there is aconstant need to move and evolve for there iscut throat competition in this sector

It has great potential to be one of the leadingcoffee shop brands in India and a brand toreckon ..


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PRESENTED BY

RAJIV RANJAN

RITVIK JAISWAL

RANJANA SINGH

(MBA+PGDM)2nd SEM

Documents

Coffee Cafe Day