SALES MANAGEMENTSALES MANAGEMENT

CAFÉ COFFEE DAY…CAFÉ COFFEE DAY…

PRESENTED BY: -

Shailesh Dornala 12307A000Rohit Thakur 12308A0001

Company profileCompany profile

Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day was formed.

Its origin lies in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans.

V.G.Siddhartha Hegde – Founder & Chairman of Amalgamated Bean Coffee Trading Co.

His family owns 10,500 acres of coffee plantation farms in Karnataka.

Venu Madhav – Head of Operations at C.C.D.

Founder & ChairmanFounder & Chairman

V.G. Siddartha

Mission and VisionMission and Vision

• Mission:- “To be the best Cafe chain by offering a world class coffee experience at affordable prices.”

• Vision:- “To be the only office for dialogue over a cup of coffee.”

PRODUCTSPRODUCTS

Grows the coffee it serves in its cafes

Well-equipped roasting unit

The eatables catered by different vendors

Ice creams – Cream Bell

Milk – Amul

Snacks from local vendors

Sells merchandise trough its stores

Enjoys trust for quality, hygiene and consistency of food

PRODUCTSPRODUCTS

SERVICESSERVICES

Friendly waiters and services.

Employees follow international standards of hygiene,

cleanliness and personal grooming.

Flexible delivery process (Customer can go directly, take the order placed or order delivered on his table).

VALUE ADDED SERVICESVALUE ADDED SERVICES

Online Services

The Square

The Lounge

Special ‘Café Citizen Card

CompetitorsCompetitors

Recruitment & SelectionRecruitment & Selection With the boost in the number of their retail outlets, C.C.D. had to

concentrate on the quality and quantity of their human resource in order to meet up with the set standards.

They make sure that the employees all across the country are well trained and provide consistent services at every outlet.

Selection procedure for senior managers is long-drawn and rigorous but on the other hand for shop floor workers it is simple and short.

People at C.C.D. believe that “People are hired for what they know but fired for how they behave”.

Motivation and personal skill are laid emphasis upon.

TRAININGTRAINING

Treat customer fairly

Cultivate Relationship with Customer

Learn from Recovery Experience

Track complains

Target AudienceTarget Audience

Major chunk of CCD customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage.

The group comprises of mainly college going students and young working professionals.

Target AudienceTarget Audience There is a definite skew

towards singles: 66% singles, 27% married & 7% others. 27%

66%

7%

Married Single others

Network of CCDNetwork of CCD

Café Coffee Day has Network of 1481 cafes in 200 cities across India…

Distribution ChannelDistribution Channel Network strength of over 1450 cafes in 200 cities and towns with average

footfalls of 200 per café per day

Distribution Strategy: Single unit at Chikmagalur with capacity of 70,000 tonnes per annum

Packaging industry: Serving hot coffee 210ml and cold coffee 350ml CCD merchandises

Regional Distribution: Targeting expansion in smaller towns New café formats in metros –

Lounge Square

REFERENCESREFERENCES

http://www.casestudyinc.com/coffee-day-brand-strategy-india

http://www.pr-inside.com/india-food-and-drink-report-q-r2164244.htm

http://en.wikipedia.org/wiki/Marketinghttp://www.cafecoffeeday.com/http://www.barista.co.in/users/index.aspx

QUESTIONSQUESTIONS

THANK YOU

THANK YOU

Divisions of Coffee DayDivisions of Coffee Day

Coffee Day - Fresh & Ground

Café Coffee Day

Coffee Day – Vending

Coffee Day - Xpress

Coffee Day – Exports

Coffee Day – Perfect

Café Coffee Day is the part of India’s largest coffee conglomerate named Coffee Day, Rs.750 crore ISO 9002 certified company.

Market ShareMarket Share

CCD60%

Barista25%

others15%

Sales