What is the social media revolution? Separation Information Means of distribution

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What is the social media revolution? Separation Information Means of distribution Slide 2 Slide 3 Traditional media Digital marketing Social media Its different Slide 4 Doesnt understand the difference Understands the difference Slide 5 CONVERSATION CONTENT COMMUNITY We like what you do We dont like what you do Who are you, what do you do Heres how to make it better Slide 6 Gartner Hype Cycle Slide 7 False Engagement Arrival of Intelligence Productive Engagement Slide 8 Social media is a new channel you can use to reach out to your citizens WRONG! Slide 9 Get the connected crowd to support what you do, rather than replace what you do Slide 10 Facebook (Twitter, blogs, YouTube) is a form of media or content platform WRONG! Slide 11 Four pints of Facebook, three glasses of Twitter and a blog Slide 12 Our objective is to grow our Facebook fan base Social media is not good for communicating with all of your audience Social media is about communicating with exactly the right people at exactly the right time Slide 13 Individuals will not want to be managed within communities controlled by institutions Individuals will form communities to manage their interaction with institutions Community Slide 14 Gartner Hype Cycle False Engagement Arrival of Intelligence Slide 15 The arrival of intelligence Picture of accountant What is the value of a ? Discovery of the right conversation Slide 16 Slide 17 Slide 18 Gartner Hype Cycle False Engagement Arrival of Intelligence Productive Engagement Social media is not a function of communications Social media is changing the relationship between individuals and institutions Slide 19 CONVERSATION CONTENT COMMUNITY We like what you do We dont like what you do Who are you, what do you do Heres how to make it better