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Categories of Communication
InterpersonalCommunication
MassCommunication
Two way (e.g. Personal Selling)
Internal relative high cost per capita
High reception Prompt response to feedback
One way Low cost per capita Low reception Can get lost in the noise Response to feedback
not immediate
Marketing Communication
Informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.
Combination of promotion tools used to reach the target market and fulfill the organization’s overall goals. Includes:
The Promotional Strategy is…
Promotion…
Promotion is part of the Marketing Mix
Advertising
Public Relations
Personal Selling
Sales Promotion
Social Media
And includes…
Social Media Marketing is becoming a discipline per se, such as public relations and advertising, with its own rules, models, and specialists.
*Social Media Marketing – A strategic approach, Melissa Barker, International Edition
Social Media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. by non-employees of Facebook)
Social Media Marketing describes the use of social networks, online communities, bogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.
Outstanding potential audience reach and influence
Improved brand awareness through positive and relevant content sharing
Increased customer loyalty and trust
Word of mouth advertising
Reduced cost of advertising
Budget efficiency
Detailed reporting and forecasting
Helps brands staying competitive
Improved SEO and SEM via social activity directed to your website
Eco friendly Marketing
Why Social Media Marketing?
Traditional Advertising Internet and Social Media Advertising
Impersonal
Numbers driven
Unquantifiable consumer behavior
Low cost per capita
High total cost
One way communication
Response to feedback is not immediate
Personal
Direct communication
Feedback driven
Engaged
Highly visible communication
Immediate response available
Youtube reaches 2.4 times more people than TV…and it’s growing
Higher production costs
Cannot be tracked accurately
One way communication tool
Localized by geographic area
Declining among young audiences
Lower production costs
Can be tracked
2 ways communication
Global potential reach
Growing popularity among demographics
VS
Total Users: 13,2M users
Penetration of Population: 58.2%
Gender Split (M/F): 46.2%/53.8%
Largest Age Segment: 25-34 (26.9%)
3 Most Like Brands1.Skittles (987,984)2.Pringles (963,021)
3.McDonald's Australia (949,081)
* Statistics are current as of 30 June 2014** Statistics sourced from:
gs.statcounter.comwww.socialbakers.comwww.socialmedianews.com.au
Australia Facebook Statistics
Youtube 12.7M users (consuming)
LinkedIn: 3,7M users
Twitter: 2,5M users
Pinterest: 380K users
Google+: 65K users
Facebook 13,2M users
Statistics are current as of 30 June 2014** Statistics sourced from:
http://gs.statcounter.comhttp://www.socialbakers.comhttp://www.socialmedianews.com.au
Australia Social Media Statistics
MJ Social
MJ Social is Western Australian social marketing agency that focuses on Social
Media Management. Our aim is to help the business community to prosper using
social media channels, optimizing their marketing strategies, integrating digital
and traditional marketing tools, to increase their visibility and ROI in the long term
in a modern and engaging way.
Federica is the person that makes the magic happen. She has over 10 years of experience in Hospitality and Marketing and a passion for all things digital. Federica is our Social Marketing Manager and will be working with you to create and implement a strategy that will make the difference. She will keep an eye on the market to make sure that your brand is represented in the best possible way, according to the latest digital trends, and manage engagement with your audience in a professional and modern way.
Wouter is our Business Manager and the person that makes the impossible happen. Wouter previously worked in the Catering Supply industry, and gained meaningful insides and relationships in the business community. Responsible for client liaison and general business management, Wouter works closely with Federica to ensure you always have a point of contact and all parties are on the same page.
Meet th
e Team
MJ Social
Social Marketing Agency
Ph: 08 6363 5360
Federica Marchesini
Social Marketing Manager
Ph: 0447 663 546
Wouter Jellema
Business Manager
Ph: 0447 663 608
