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What the Social Media Revolution Means for You
Maddie Grant, CAEwww.socialfish.org
Who am I?
Who am I?
Who am I?
http://bit.ly/wt5DiM
Who are you?
- I don’t use social media at all
- I use social media personally, but not for work
- I use social media for work only
- I’m all over social media
Agenda
1. The Social media landscapeA. AssociationsB. Healthcare C. HR
2. Opportunities and risks - open discussion
3. Other Questions
Associations are all doing it.
Associations’ adoption of social media
Ref: Association Trends’ Association Social Media Report 2013
Associations’ adoption of social media
Ref: Association Trends’ Association Social Media Report 2013
Social Media has fundamentally changed Healthcare.
Resource: E-patient 2015, by Rohit Bhargava and Fard Johnmar
What are some risks for healthcare organizations?
- reputation issues- privacy issues - HIPAA- productivity issues- training and education issues
Don’t Lie, Don’t PryDon’t Cheat, Can’t DeleteDon’t Steal, Don’t Reveal
The Mayo Clinic’s 12 word social media policy
http://network.socialmedia.mayoclinic.org/2012/04/05/a-twelve-word-social-media-policy/
Don’t endorse as a matter of course.
Supervisors: Don’t initiate an employee friend request at your own behest.
Separate your circle of friends from patients you mend.
Corporate logo in your username is a no go.
Adding a disclaimer is probably saner.
Don’t practice on the Internet, regardless of your good intent
Always surmise that HIPAA applies.
Speak on your behalf, not that of staff.
Anonymity is really gimmicky.
If you chat about your company, identify abundantly.
Thoughts? Questions?
Social Media has fundamentally changed HR.
69% of HR departments use social media to
assist with recruitment.
Ref: BLR infographichttp://bit.ly/1pkqPOD
How has social changed HR? Let’s discuss.
- recruiting processes- internal communications- external communications- performance reviews- professional development- influence scoring- performance management
An important note:
You MUST stay abreast of new legal and regulatory social media developments.
What about Healthcare HR specifically?
“The answer to me is clear: Healthcare HR leaders must start using modern tools for business if they hope to be taken seriously and get results. Millions
upon millions of candidates, employees and industry leaders use social media, yet where are the
healthcare HR voices in this space?”
- Jay Kuhns, VP of HR for All Childrens’ Hospital, Johns Hopkins
How are YOU using social media?
- the time suck factor
- personal/professional boundaries
Two things:
- the time suck factor
- personal/professional boundaries
The key to smart management of social media activity
is simply to make it part of your daily work.
You can rock social media in 30 minutes
a day
Ref: Marketing Tech Blog infographichttp://www.marketingtechblog.com/social-media-in-30-min/
There is increasingly no personal/Professional boundary.
Questions? Thoughts?
