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Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the small business owner, independent agent and marketing professional. We will take you from learning what social media is to strategically positioning both you and your company on LinkedIn, Twitter and Facebook. (800) 280-2529 [email protected] | http://strategicsocialmedia.eventbrite.com/ Strategic Social Consulting 40 Warren Street, 3rd Floor Boston MA 02129 617-721-7120 phone | 781-723-0378 fax www.Strategicsolcialconsulting.com

Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

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Page 1: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Upcoming One Day Strategic Social Media Workshop

Strategically use social media to generate leads and create brand awareness.

A workshop designed for the small business owner, independent agent and marketing professional. We will take you from learning what social media is to strategically

positioning both you and your company on LinkedIn, Twitter and Facebook.

(800) 280-2529

[email protected] | http://strategicsocialmedia.eventbrite.com/

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 2: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Today’s Outline

• Social Media… What is it?• How Businesses Use Social Media• Finding A Job• LinkedIn Profile Best Practices• Tools You Can Use

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 3: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Social Media… What is it?

Page 4: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Communication

Page 5: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

January 2010 LinkedIn Reaches 55 Million

February LinkedIn Reaches 60 Million Users

April LinkedIn Reaches 65 Million Users

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 6: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

A new US based user joins LinkedIn

every 2 seconds

Page 7: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

20 million people become fans of Pages each day

1.5 million local businesses have active Pages on Facebook

Average user spends more than 55 minutes per day on Facebook

Page 8: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

LinkedIn

Facebook

LinkedIn

Page 9: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Google Search Results and Social Media

Page 10: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 11: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 12: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 13: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals

Page 14: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 15: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

How businesses use Social Media

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 16: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 17: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 18: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 19: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 20: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 21: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

The IRS as well as the FBI and other government agencies have been using social media sites like Facebook to collect information for investigations.

Page 22: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Strategic Social Consulting has been hired by Trial Law Firms to investigate litigants via social media

Page 23: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

LinkedIn Profile Best Practices

Page 24: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 25: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 26: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 27: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 28: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 29: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 30: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 31: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 32: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 33: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 34: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 35: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

LinkedIn Groups

Page 36: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 37: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 38: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 39: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Finding A Job

Page 40: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 41: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Brian Gasper, Business Analyst from [email protected] or (978) 771-0196

Page 42: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 43: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Indeed.com is a search engine for jobs, allowing job seekers to find jobs posted on thousands of company career sites and job boards.

Page 44: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

the biggest, smartest job search engine on the web. We search thousands of job sites and companies, so you don't have to.

Page 45: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Launched in 2005, Jobfox is now the fastest growing job site on the Internet. We provide what no other job site can - Introductions between highly matched job seeking professionals and employers.

Page 46: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Can Help You:Find a JobRethink your CareerCareer Transitionshttp://careerservices.neu.edu/welcome_alumni.php

Page 47: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Tools you can use

Page 48: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 49: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 50: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 51: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 52: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Microsoft Office 2010

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 53: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Web Browser Add-On

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 54: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

iPhone

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 55: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 56: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

LinkedIn SuccessI attribute my last 2 sales, at least in part, to Linkedin. I use it to enhance my relationship with my personal network, to stay top of mind, to clarify my branding message, to remind people what I do …. to find prospects, to research companies and executives, to broadcast successes….

- Eric Husgen, AAIHUB International New England, LLC

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 57: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

LinkedIn SuccessI have found leads, created good referral partners, made sales and recently created a group with over 70 members in two weeks. With Twitter, I have followers in US, Canada, Europe and Australia. We are about to launch a Fan Page on Facebook. We are becoming a company with a global presence in a matter of months – amazing, and all for free!

- Paul CroninSuccessful Transition Planning Institute.

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 58: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Our Services

Lead GenerationBrand AwarenessStrategic PositioningThought LeadershipLevel Playing Field

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 59: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Recent Speaking Events

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 60: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Strategic Social Consulting

One Constitution Plaza3rd Floor Boston MA 02129

(800) 280-2529

www.StrategicSocialConsulting.com

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com

Page 61: Upcoming One Day Strategic Social Media Workshop Strategically use social media to generate leads and create brand awareness. A workshop designed for the

Upcoming One Day Strategic Social Media Workshop

Strategically use social media to generate leads and create brand awareness.

A workshop designed for the small business owner, independent agent and marketing professional. We will take you from learning what social media is to strategically

positioning both you and your company on LinkedIn, Twitter and Facebook.

(800) 280-2529

[email protected] | http://strategicsocialmedia.eventbrite.com/

Strategic Social Consulting40 Warren Street, 3rd Floor Boston MA 02129

617-721-7120 phone | 781-723-0378 fax

www.Strategicsolcialconsulting.com