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Lisa Colton's presentation to NY area synagogues on Twitter, as part of the UJA Fed NY funded "social media boot camp" series for synagogues.
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TWITTER STRATEGIES FOR SYNAGOGUES
Presented by Lisa Colton, Darim OnlineJanuary 13, 2011
- Social Media Basics
- Intro to Twitter
- Finding your voice, adding value
- Being conversational
- Listening
- Staffing
AGENDA
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
THIS IS AN ATTENTION ECONOMY
MOBILE GENERATION
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
DM = Direct Msg
# denotes hashtag
Find Your Voice
Add Value
CROWDSOURCING
Real Life Example
LISTENING: @ mentions
LISTENING: Searches
Example of Hashtags,
#JED21
Basics• Hashtags help aggregate
information– Ex. #Jewish, #Israel, #Rabbi,
• Create conversations, aggregate content
• Recruit from networks to join conversations
• Help people find one another
Tips• If you create one don’t make it
too long• #ff, #followfriday – a way to
show others who you follow and why, a shout out
• #JED21 – Jewish education discussion
• #WhatRabbisDo• #URJbiennial• #Darim• #SocialSermon
ALL ABOUT HASHTAGS
LEVERAGING NETWORKS
Who do you want to reach? What’s “viral” for you?
LEVERAGING NETWORKS
http://bit.ly
Twitter for iPhone & Blackberry
Advanced Tools
Hootsuite and Tweetdeck: Twitter “dashboards”
Human transparency (Who is it?)
Listening, then delegating as needed
Adding value
Building community
Marketing your feed
Integration with FB, etc.
STAFFING
Want to learn more?
Read this
Recommendations:
Rabbi List:
http://twitter.com/#!/list/synagogue/rabbis
Synagogue List:
http://twitter.com/#!/list/synagogue/synagogues