standing together. moving forward.

SOCIAL MEDIA STAFFING &POLICIES

Presented by Lisa Colton

President, Darim Online

May 12, 20111

Generously supported by

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Tools to Do Your Job

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Tools to Do Your Job

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

DOING BEING

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Employees

• Today it’s about a work/life BLEND not a work/life balance.

• This can work in your favor!

• Need to be clear about shared assumptions.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

What & Why?

Flickr user: Matthew Piper

Flickr user: EUSKALANATO

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=Barriers to contributing online are low. Help people be mindful. Teach.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Who It Covers

• Employees (personal and professional uses)

• Volunteers/Board Members

• Public who participates in your spaces

Flickr User: Janey Kay

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

What & Why?

• Protect and guide employees – your online representatives. (Like being at an event or answering the phone.)

• Have something to point to when issues arise.

• Provide comfort to skeptics - some sense of control.

Flickr user: mscaprikell

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Different b/t Policy vs. Guidelines

• The Living Room “Policy” (Shel Israel):

If you came into my home and were rude to another guest, I would ask you to stop. If you continued to be rude, I would ask you to leave. From this point forward, this is what I will do. If I feel you are being abusive, hogging the conversation or otherwise discouraging the open exchange of legitimate points of view. I will ask you to be more polite. If you ignore the request, I will ban you from further Comments. I call the the Living Room rule and I will enforce it subjectively.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Creating a Policy

Step 1. Involve your Staff in thinking about why the tools matter, how you need to evolve your culture, and the context for developing a policy

Step 2. Establish the policy: Determine the policy and what you want to accomplish. Buy in is important! Step 3. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education.

Step 4. Enforce: Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Purpose, Intention and Tone

AVI CHAI encourages staff and Trustees to be champions on behalf of the Foundation, LRP, day schools and overnight summer camps. The rapidly growing phenomenon of blogging, social networks and other forms of online electronic publishing are emerging as unprecedented opportunities for outreach, information-sharing and advocacy.

AVI CHAI encourages (but does not require) staff and Trustees to use the Internet to blog and talk about our work and our grant making and therefore wants staff and Trustees to understand the responsibilities in discussing AVI CHAI in the public square known as the World Wide Web.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Bread For the World Principles:As an organization,…we will establish a Bread presence wherever target audiences or constituencies already congregate online. …we will be flexible as we encourage experimentation and testing of new social media tools …we will provide training and resources to Bread staff and as appropriate, for key Bread activists. …we will adhere to Bread’s policies, including those covering privacy and confidential information...we will identify ourselves clearly in what we write and what we post. …we will respect copyright rules.

As individuals,…we will not use our identity as Bread employees, including our Bread email accounts, in

association with personal sites that are outside the scope of Bread’s mission.…we will be responsible for what we write and what we post.…we will ensure that our blogging and social networking activities will not interfere with our work commitments.

More here: http://www.socialmedia.biz/social-media-policies/bread-for-the-worlds-social-media-policy/

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Public / Community Members

• Set an intention for the online space, and model it.

• “Reserve your right…” to delete postings, etc.

• Provide appropriate channels for private discussions for problems, and invite them.

• Engage in discussion. Not all negative things are bad.

Flickr User: Jonesrocio

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Red Cross Policy

• Handbook and guidelines as well as a policy• http://sites.google.com/site/wharman/social-media-strategy-handbo

ok

Use DisclaimersBe AccurateBe TransparentBe ConsiderateRespect Copyright LawsBe GenerousUphold the Fundamental Principles

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

JFS of Northern New Jersey Policy Outline

• Mission-based• Positive Language • Short and Sweet!• Articulate Guiding Principles• Address Privacy Pssues• Clarify Personal and Professional

Boundaries• Establishing Social Media Presence• Posting Guidelines

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Personal and Professional Boundaries

“JFS Staff, Trustees and volunteers are ambassadors for the agency, and are viewed as such by the public.”

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Integration of Jewish Values

Hachnasat Orchim – Welcoming Guests“Engage more people with JFS to better serve those

in need and provide opportunities for others to serve.”

Klal Yisrael – Unity in the Community“Promote community dialogue and education to

enhance partnerships”

Lashon Hara – Gossip & Negative Speech“Social media shall not be used in a way that

promotes gossip or the discussion of individuals over issues. Privacy and confidentiality must be preserved in all

social media interactions.”

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Examples of Other Policies

100+ sample policies from for- and non-profits:http://socialmediagovernance.com/policies.php

Beth Kanter’s blog: http://beth.typepad.com/beths_blog/policy/See many links within her posts on this topic for examples.

10 Must Haves for your Social Media Policy, from Mashable:http://mashable.com/2009/06/02/social-media-policy-musts/

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

The Networked Nonprofit Book Club:

http://on.fb.me/netnonbookclub

Archives:http://liboocamp.org

Next Year:Congregational Leadership

in a Networked Age

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Thanks to