FACEBOOK 101

Presented by Miriam Brosseau Special Projects Coordinator

Darim OnlineMiriam@DarimOnline.org

@miriamjayne

Agenda

• Background

• Profiles

• Pages

• Groups

• Newsfeed

• Algorithms

• Tagging

About Facebook

• Launched in 2004 on campuses

• Currently 845 million users

• Most users = age 18 – 40; Fastest growing demographic = women age 55-65

• Average user has about 130 friends

• The average Facebook user spends 20 minutes per visit

• Photos, videos, links are prominent.

NEWSFEED

PROFILE : Old Style

PROFILE : Timeline

PAGE

GROUP

Pages: Insights

TAGGING

TAGGING: When you’re tagged, it posts to your profile page, and you are notified.

Adding and Tagging Photos

TAGGING: When you’re tagged, it posts to your profile page, and you are notified.

Strengthening Relationships

Strong Relationships = Stronger Community

2 kinds of connections: Bridging and Bonding

Bonding: Strengthening the ties within a defined

community by increasing the connections among

and between all members, and the social capital

exchanged.

Black lines: existing bonds. Orange lines: new bonds

Bridging: establishing

connections between

communities.

Implications:

-Outreach

-Fundraising

-Marketing

-Impact

-Access to resources

Examples?

Tagging is a great way to increase BRIDGING and BONDING

Connections happen within the posts

And in the comments!

People, Not Technology

This is all about seeing each other as real people. Increasing transparency, connection, and knowledge about each other.

An important moment offriendship you’ve had on Facebook?