Social Media For Events, Wiener Center, UJA

Social Media For Events

Lisa ColtonSee3 Communications / Darim Online

[email protected] @lisacolton

TODAY’S HASHTAG: #ujaevents

#UJAEVENTS @LISACOLTON

Agenda1. GOALS: why use social media at events2. BEFORE: marketing, recruitment, engagement3. DURING: conversation, deepening, amplifying4. AFTER: applying, disseminating, curating



How Do You Influence?


What Tools Do You Use?

• Twitter• Facebook• YouTube• Text Messaging• Livestreaming• Hashtags


BEFORE THE

EVENT:

Create a gravitational

center, & exert force.


Hashtags

Facebook, Twitter, Instagram, etc.


Centralized & Decentralized Use = Momentum


Build Momentum

Facebook shares are highest after someone has committed to the event. Create opportunities and

content that’s worth sharing!


Ian SchwartzProgram Associate, BBYO


FacebookEvents

Allows RSVP, shares, invite friends, discuss

on the wall.

Use tactics to encourage RSVP and

engagement, e.g. questions for speakers

posted in advance. #UJAEVENTS @LISACOLTON

And Can Be Shared…


Debbie Seiden

Project Manager, Jewish Futures

The Jewish Education Project

Curating voices around the issue to build momentum

and engage a wider audience


Drive Everything to Registration


QR Codes link paper to online event registration

Free: QRstuff.comPaid has analytics

What’s Your Gravitational

Center?

Let’s Practice!


First: Who Are You?• If you were a car…• If you were a celebrity…• If you were a color …


What Do You Need to Scaffold?


Think, Pair, Share!

• Pick an event• Articulate a goal• What’s your

gravitational center?• What tool would you use?• What’s your voice? Value?• Craft it!


Pre: Get Organized For Event

• Hashtag & include in materials• Live tweeting & Twitter wall plans• Live blogging & guest bloggers plans• Live stream broadcast• Staffing video interviews and clips• Listen to early chatter


DURINGLive Coverage / BroadcastBreak down the wallsBridge on site / on lineCreate sharable contentCreate connections in the room


How Do You Influence?



LiveStream

Make It Easy: Anticipate Needs!• Display hashtag

& handles of key people

• Include in introductions

• Include in signage and materials


Twitter Walls: TwitterFall.com


Jason LeibowitzSenior Program Manager, National Young Leadership

The Jewish Federations of North America


Design It In

• Tweet in questions• Ask for input or reflections

by Twitter or text• Like our page and post a

photo• What’s one follow up

action you’ll take following this event?

• Text opt in / donations in the moment


Text Message Participation


Abby WiseActivities Coordinator, Beth El Synagogue Center


Instagram Photo Feed

Robinhood Foundation + Black Eyed Peas in Central Park http://eventstagr.am/


Melissa PremingerMarketing Associate

Friedberg JCC | Sunrise Day Camp



Live Tweeting• Capture key quotes, with presenter handle• Share statistics• Retweet others• Highlight people, insights• Share pics, vine videos


Dashboards: HootSuite


Live Blogging• May require a team. Who does

what?• Do background research for

nuggets that others won’t have.• Create a schedule – early, plenary,

sessions, hallways, drinks. Think about variety of content.

• Every post should have graphics and links.


Capturing the Moment

• Mini-video interviews• Vine/Instagram videos• “Roving Reporter”• Photos• Listening for insights ->

guest blogger invites


AFTER• Provide assets to support

decentralized reporting, blogging • Keep conversation going• Penetrate deeper, impact• Keep people engaging with each

other• LISTEN! LISTEN! LISTEN!


Posting Assets for Use


• Photos on Flickr (with good tags & descriptions!)

• Documents on Slideshare or Scribd

• Videos on YouTube

Make sure participants know these assets are available for them to use and embed and share!

Continue ConversationAsk questions & share resources in gathering spaces:•FB event•FB group or page populated by attendees•Using hashtag •Even on your own profile


Joelle BermanCommunications Manager

NEXT: A Division of Birthright Israel Foundation


Listening• Who’s tweeting? Who’s blogging?• Who is carrying forward the issues, not just

the event• What memes maintained momentum? How

can you build on that?• Who are nodes for next time?


Measurement

• Growth of network• Activity• Peer to peer connection• Longevity• Opt in• Donations• Long term retention• Curation• Amplification


Final Thoughts

• Play! Try things personally• Think about logistics, implications• Get your staff personally connected• Be purposeful, don’t just fill space• Integrate channels• Curate & converse


Questions?Examples to share?
