Hotels & online media

Caroline Zandbergen

Zoover

Produce_social Media clip.avi

Internet penetration Europe

Source: www.internetworldstats.com

Degree of trust in forms of advertising

Source: PhoCusWright’s Consumer Travel Report

What is influencing your travel planning

Source: PhoCusWright’s Consumer Travel Report

• read twitter and re-tweet with your followers• tweet special offers

• create a hotelpage on social networks• copy past positive quotes• create new interesting content

• leave positive responses on blog and share contacts

• show off your property/event/interview guests

Ways to use social media for your

hotel

Ways to use social media for your hotel

Zoover TripAdvisor

Trivago

Zoover

One of the biggest

independent travel portals in

Europe

Consumer orientated website

Over 1 million reviews of

destinations and

accommodations

120 million visitors a year

No direct sales

Zoover Facts

2006 2007 2008 2009 2010

Countries 3 4 13 20 25

Visitors 15 mil. 40 mil. 60 mil. 80 mil. 120 mil.

Reviews 50.000 250.000 750.000 1.000.000 1.500.000

Destinations 50.000 75.000 175.000 250.000 350.000

Average figure review

78% of the reviews score > 7

Hotel owner module

Free, easy and quick registration

Continuous control/update of your hotel data, fotos and videos

Increase traffic to your website

Interact with visitors and possible new clients

Respond on reviews

Single accommodation syndication

Free advertisement/branding for your hotel

Example response on Zoover

Zoover gadget integrated in your web

Extra exposure by Premium Account

Prominent leader board banner on your Zoover accommodation page

Direct link to your own website

On all 19 international websites (nl/be/de/fr/es/pt/it/at/ch/pl/tr/uk/com/fi/no/dk/se/cz/br) + vakantiereiswijzer.nl

One year exposure towards possible 120 million visitors

Extra exposure on all international Zoover websites (19) + vakantiereiswijzer.nl) on region level

Free flyers for your guests

Example Premium Account

Special offer for AHP members

For members €340,- per year (excl. 19% VAT) (normal price €400)

Smart marketing

Monitor the web

Ask your clients to leave a review

Give free acces to WIFI

Respond on reviews, also negative ones

Turn positive reviews into viral (mouth-to-mouth)

Effect of feedback

Increase of visitors (word of mouth)

Less complaints (right expectations)

Branding

Turnover (22%-49%)

Involve all your employees

Sales

Marketing

HR

Front desk

Housekeeping

Any questions?