You Could Have KnownWhy reputation matters in online distribution

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Who?

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Michele Aggiato

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I’m a Family Man

Michele Aggiato

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Who likes to writeI’m a Family Man

Michele Aggiato

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& build value through people

Who likes to writeI’m a Family Man

Michele Aggiato

Zoover.ittwitter.com/zoover_it

& build value through people

Who likes to writeI’m a Family Man

Michele Aggiato

Anything you may want to know about me ...DON’T watch my Cooking Channel on Youtube!

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I work for

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I work for

I managed Customer Service andFullfilment Centre on behalf of

Provided consultancy to

I’m writing for

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I launched the firstTwitter Travel Chat

in Italian

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1. Basics

2. The Power of Reviews

3. Reviewers VS Reviews

4. Social Web

5. Mobile

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1. Basics2. The Power of Reviews

3. Reviewers VS Reviews

4. Social Web

5. Mobile

In Dutch: “Suuuva”

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Let’s have a try with this:

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Vakantie BeoordelingenLet’s have a try with this:

(Holiday Reviews)

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Vakantie BeoordelingenLet’s have a try with this:

(Holiday Reviews)

Why do we need Reviews

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You could have known!

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1. Basics

2. The Power of Reviews3. Reviewers VS Reviews

4. Social Web

5. Mobile

Zoover

Reputation

Online Offering

Review

Demand

LeadGeneratorSearch

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More Conversion Higher Booking Value

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1. Basics

2. The Power of Reviews

3. Reviewers VS Reviews

4. Social Web

5. Mobile

twitter.com/zoover_itZoover.it

REVIEWER VS. REVIEW

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The issues with REVIEWS

A personal opinion

Subject of author’s interest

Potentially false

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The issue with REVIEWERS

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The issue with

Issue? There is no issue!

REVIEWERS

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The issue with

Issue? There is no issue!

REVIEWERS

Connected with SM profile

No anonymity

Earn the trust first

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The Power Of Customer Reviews

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The Power Of Customer Reviews

The Power of Word of Mouth

*

* http://www.bazaarvoice.com/resources/stats

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1. Basics

2. The Power of Reviews

3. Reviewers VS Reviews

4. Social Web5. Mobile

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Social Web

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Social WebHey, can you talk?

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Oh yes, Baby.

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Oh yes, Baby.

Ask me aboutFamily holiday,

Italian food discovery,

Bike trips.

I’m an Expert.

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The new Travel Agent...

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Will it be a Blogger?The new Travel Agent...

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Will it be a Blogger?The new Travel Agent...

Whatever...

It will be a Person

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www.simonseeks.com

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www.zipsetgo.com

www.velvetescape.com

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my.zoover.it/micheleaggiato/profilo

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1. Basics

2. The Power of Reviews

3. Reviewers VS Reviews

4. Social Web

5. Mobile

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Mobile Devices haveNO FUTURE

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Mobile Device?

4 of successful ways about

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4 of successful ways aboutHow to fail in the Mobile Web

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Continue ignoring websiteoptimization for mobile devices

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Continue ignoring websiteoptimization for mobile devices

Never stop using Flashfor your web site

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Continue ignoring websiteoptimization for mobile devices

Never stop using Flashfor your web site

Ignore local based social networkas 4sq, Gowalla, Google Places

twitter.com/zoover_itZoover.it

Continue ignoring websiteoptimization for mobile devices

Never stop using Flashfor your web site

Ignore local based social networkas 4sq, Gowalla, Google Places

Don’t allow payment/purchasevia mobile devices

twitter.com/zoover_itZoover.it

Continue ignoring websiteoptimization for mobile devices

Never stop using Flashfor your web site

Ignore local based social networkas 4sq, Gowalla, Google Places

Don’t allow payment/purchasevia mobile devices

So, one day you will be dead.Or may be just a little bit before.

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Mobile Devices haveNO FUTUREYou could have known

Thanks for following!Michele AggiatoCM @ Zoover.it & Head of Social Media Strategy

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Credit Images: “Bizarro vs Superman 2” by carlo_montoya http://www.flickr.com/photos/carlo_montoya/3514364557/in/photostream/