The Inside Track December 2014

Cersaie Spl.

Cersaie 2014, the international exhibition of ceramic tile and bathroom furnishings was held

in Bologna from 22nd to 26th September. It once again topped 100,000 visits, with an increase in numbers of unique visitors and international attendees. The commercial side of the event was complemented by initiatives catering to the world of architecture, interior design, installation and end consumers.

R e p r e s e n t a t i v e n e s s a n d international appeal are the key characteristics of Cersaie, which for the first time opened its doors to exhibitors of wood, marble and natural stone. The 2014 show hosted 945 exhibitors including 339 non-Italian companies from 38 countries. It also attracted total attendance of 100,985 visitors including 46,599 international visitors.

Cersaie is a key venue for developing global business in the ceramic floor and wall tile and bathroom furnishing sectors, with visitors from more than 150 countries underscoring the show’s powerful role as an engine for international trade. Cersaie is a vital appointment for architects, interior designers, tile fixers and the general public. This year it also had the added benefit of having Toyo Ito, a Pritzker prize winner, to give its keynote lecture in front of an audience of more than 1,100 people.

INSIDE TRACKTHE

CONNECTING THE DESIGN COMMUNITY

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Cersaie - The Ceramic Haven

continued on page 2

A key event for developing global business in the ceramic tile and bathroom furnishing sector, Cersaie had visitors from 150 countries underscoring the show’s role as an engine for international trade. BY SHIBANI PUNEKAR & ULKA MANJREKAR

There was also a strong interest in all the events in the ‘Building Dwel l ing Thinking’ cultura l programme, which for the first time granted training credits for participating architects.

Also popular were the various works in progress and meetings held at Tiling Town - the location for training young tile setters and p re s en t ing in s t a l l a t i on techniques.

The initiative “Cersaie Designs your Home” proved a big success with consumers, many of whom came equipped with plans for their home renovation projects. Another very popular event was Cer-Sea, the exhibition exploring ways of exploiting seaside resorts at all times of day and throughout the year so as to improve their capacity to generate revenue and attract tourists.

We a t The In s i d e Tra c k br ing you some of the best products showcased at the event.

Ceramic Tiles - The newest innovations and latest styles to enhance the aesthetics of your living spaces.

C e n t u r y U n l i m i t e d B y Villeroy & BochCentury Unlimited combines vilbostone porcelain stoneware tiles in the fashionable cotto cement look

Century Unlimited By Villeroy & Boch

2 THE INSIDE TRACK December 2014

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Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 8. Issue 12. December 2014. English - Monthly. This issue contains 28 pages including both covers.

Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi, Sub-Editors Vikas Bhadra, Ulka Manjrekar, Rehana Penwala Content Writer Shibani Punekar Layout Design Asif Shayannawar, Darshan Palav, Snigdha Hodarkar Marketing: Mumbai Rakesh Kini (Digital), Ganesh Gurav, Vivek Jadhav B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:[email protected] Delhi Ms. Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: [email protected] Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: [email protected] Kolkata Mr. Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: [email protected] Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.

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Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

INSIDE TRACKTHE

ADI Ceramics Design Award 6

Building Dwelling Thinking 8

the latest On Recent launches And products 10

Tradition Encounters Method 13

Queo For Design 14

Jaquar Enters Europe 16

Tile Away 18

Rejuvenation At Home 20

Smart Solutions From Supreme 22

RAK Plans Big 24

Light Up With Anchor 26

An Amalgam Of Spirituality And Technology 28

CONTENTS DECEMbER 2014

Cersaie - The Ceramic Haven 1

COVERSTORY

with a decor inspired by historical 19th century Mettlach tiles. The original patterns and designs have been updated and adapted to present-day tastes and colours.

The result is a concept with 27 porcelain stoneware décor tiles in the classic 20 x 20 cm format, which can be combined into distinctive patterns or laid as a random patchwork. It’s divided into three décor series in three tones around the basic tile colours: restrained and warm to match creme, beige and brown tiles, contrasting and cool in light grey, medium grey, dark grey and indigo, and colourful in a combination of all colours including cotto.

Navajo Collection By De Ferranti & Studio Le NidHandmade and handpainted, Neisha Crossland’s Navajo Collection of glazed terracotta tiles for De Ferranti by

Studio Le Nid has a unique distressed matte finish. In earthy hues, each design is available in several colour combinations, ranging from black and cream to henna with denim, and mossy yellow with reds. Yet the designs are quite clean with small geometrics that work well in both traditional and contemporary interior schemes. The collection includes 18 varying types of designs and patterns in different colour shades.

LupinThe 3rd By Del ConcaNavajo Collection By De Ferranti & Studio Le Nid

Tilla By DG Mosaic

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Tilla By Dg MosaicTilla® is an exclusive glass picotessera (1.5 x 1.5 x 0.75 mm) created by DG Mosaic for mosaic applications. Having the hallmark Made in Italy, Tilla is compact, refined, smart and lightweight and includes 17 nano layers of minute thickness. It offers great durability and flexibility, along with high-performance uniformity and adhesion due to one sq.m. of mosaic weighing only 2.5 kgs, thus making it the most lightweight glass mosaic component in the market. DG Mosaic’s glass picotessera is designed to be the ideal solution for indoor and outdoor architectural and design applications, interior design and high-end decorations.

LupinThe 3rd By Del ConcaDedicated to the most demanding

customers who are attentive to modern trends, the exclusive collection of ceramic tiles is inspired by the legendary Japanese manga series - Lupin The 3rd, the gentleman thief. Cool, with decisive lines and colours, and expressed in three different decors, the collection includes and portrays the entire gang: in addition to the legendary gentleman thief, other protagonists are Fujiko, trusted sidekicks Goemon with his katana and expert gunslinger Jigen, and the ever-present and luckless inspector Zenigata. The inclusion of comic art and vintage inspiration in ceramic tiles brings on a whole new dimension to interior design.

Groove Collection By DuneGroove is an exclusive design by Michael Golden for Dune created by mixing colours of molten glass, forming unique and perfect arrangements that create a unique as well as balanced visual effect in the tiles. These half curved, wavy chips bring out the beauty of the multi-coloured mixed glass effect. It is an authentic, motif-free, modern design that suggests an artisan’s production process. Reggae, Salsa and Blues are the result of more than 20 tests of colour combinations where each individual chip is unique, adding to the overall richness of Groove’s designs.

Shade By Ceramica VogueThe new ceramic collection of Shade tiles offers indoor and outdoor design solutions for public and private areas. The Shade collection is made of 14 colour ‘shades’, and is the result of Ceramica Vogue’s in-house laboratory research aimed to offer new colour shades in line with current colour and design needs.

Made of enamelled and frost-proof porcelain stone, suited for both floors and coverings, they come in the rectified 50 x 50 cm size. The 14 base colours are accompanied by Shade Cut, four etched formats made in all colours that enhance surfaces with pleasing decorative geometries. Moreover, five modular and combinable accessory families complete the collection that enriches the product range with different materials and textures.

VitraVitra presented a new collection of porcelain tiles to reflect the full spectrum of nature under daylight. The textures of basic building elements such as metal, cement and wood are represented by three categories splitting the day and the concept: Awakening, Life and Serenity. The Ice & Smoke collection indicates the Awakening; the discreet and modern design of glossy cement available in warm grey tones. A rich mix in wood, cement and natural stone with matching shade palates and natural textures and grains, Fango Mix - representing Life - is good for spaces with homey and modern styles. While Hot Chocolate, a porcelain collection with a high gloss surface finish, is a romantic and rich interpretation to

the natural wood look falls under the Serenity category along with Terra Nova and Experi-Metal.

Bathroom Furnishings - The latest bathroom furniture and accessories to help you relax in your personal retreat.

Fuori_Strappo By Antonio LupiUnconventionality, style and elegance define the Fuori_Strappo sink which is a revised version of the Strappo sink designed in 2012 by Domenico de Palo. The upgrade of the project was done due to the desire of offering a sink that seems to come out of the wall and for whom brickwork is not possible. Fuori_Strappo comes out of the wall in a single piece with free installation and can be personalised in colour and wall finishes.

My Bag By OlympiaOlympia Ceramica bathroom brings innovative, bold and complex design to the fore, where the end result is efficiency. My Bag is a wash basin system that can be closed away when necessary, turning into a functional vanity counter. The taps, featuring clean-cut silhouettes and mainly two-tone, can be folded down as well.

Additionally, the leather side storage compartment works as a convenient organiser, while the small wooden pull-out compartment includes a practical make-up mirror.

Waterconcept By Ambiance BainWaterconcept is a suite of French manufacturer Ambiance Bain’s bathroom sanitary or decorative elements made from SMOTM

Synthetic Resin. The firm offers a range of worktops, basin, shower-tray, wall cladding and shelves. SMOTM Synthetic Resin is an exclusive material made from a mixture of natural stone, polyester resin and an antibacterial surface gel coat. It’s an aesthetic and hygienic solution with no visible silicon seals. It’s available in a wide range of colours for harmonising the furniture and shower, and is equipped with antibacterial treatment in all colours while being resistant to daily cleaning products.

Flower By Glass DesignDesigned by Marco Pisati, Flower is a washbasin unique in i ts organic shape inspired by the world of nature. Thanks to its asymmetric design, the washbasin can be installed with various kinds of faucets, depending on the position chosen for the same. The washbasin is produced in PertR, a technological polymer with exceptional quality, combining a low specific weight with high mechanical resistance.Contact www.villeroy-boch.comwww.lenid.itwww.dgmosaic.itwww.cotto.co.thwww.delconca.comwww.dune.eswww.ceramicavogue.itin.vitra.com.trwww.antoniolupi.itwww.olympiaceramica.itwww.ambiancebain.comwww.glassdesign.it

Waterconcept By Ambiance Bain

My Bag By Olympia

Fuori_Strappo By Antonio LupiShade By Ceramica Vogue

Groove Collection By Dune

Flower By Glass Design

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Cersaie Spl.

In a remarkable display of i n n ov a t i o n , d e s i g n a n d technology, Cersa ie 2014

hosted the ADI Ceramics Design Award - an init iat ive jointly organised by ADI (Industrial Design Association) and Cersaie to honour the interesting Italian ceramic products presented at the show.

The projects that were selected for the ADI Ceramics Design Award will be published in the 2015 ADI Design Index yearbook of Italian design published by ADI. We highlight the seven w inne r s who a ch i e ved th i s prestigious acknowledgement for their stunning and original creations.

A z z u r r a A r t b y A z z u r r a CeramicaAzzurra Art is created with the intention to go beyond decorating c e r a m i c s t r a d i t i o n a l l y a n d originates from technology and craftsmanship to offer scope for customisation.

The range is inspired by the

ADI Ceramics Design AwardA prestigious award for ceramic wonders that are a remarkable combination of innovation, design and technology. BY SHIBANI PUNEKAR

Azzurra Art by Azzurra Ceramica

Ceramica Flaminia for Bonola Tagina Ceramiche D’Arte for Esagona

belief that ceramics are not just a subject to paint and decorate, but a raw canvas to be turned into a narrative. The fluid brushstrokes, abstract patterns and the co-ordinating shapes of Azzura Art create a harmonious visual unity, thus turning everyday objects into works of art that become a part of the user’s lifestyle.

Ceramica Flaminia for BonolaBonola is an open ended project that balances flowing lines of organic inspiration, avant garde manufacturing systems and Italian wisdom. The collection amplifies in the course of time, in terms of elements and finishes. The achievement of the award is largely due to the success of Bonola

designed by Jasper Morrison for Flaminia. The project was started as a collection of washbasins in the pedestial and counter top versions and in recent times has included a new oval-shaped model, also for counter top assembly, along with a wall-mounted toilet and bidet.

Tagina Ceramiche D’Arte for EsagonaThe 3D hexagonal tiles from Tagina Atelier are manufactured using a unique process and a strong focus is maintained on ceramic material and a high level of engineering is involved. The product is customised to solve problems and this aspect is the key element of the design. The

tiles stand out because of its ability to combine the latest techniques of industrial production with the legacy from the ceramic tradition and the ancient culture of craftsmanship.

Ceramica Fioranese for Urban_AvenueUrban_Avenue i s po rc e l a in stoneware with the same finish of bricks giving tribute to industrial design, loft living and the high rises found in the massive cities in the industrialised West. It is a complete art direction project with a very wide range, characterised in 2014 by the prefix Urban, of which Avenue is an important e l e m e n t b o t h t e c h n i c a l l y and aesthetically.Ceramica Fioranese for Urban_Avenue


Hom for Piastrella SinterizzataThe heated ceramic tile project focuses not only on the innovation of the material, but also on the quality of the surface. It opens up a wide range of potential uses that have already been explored at a emerging stage.

Hom’s products use an advanced sintered ceramic tile with in-built electric resistive wire, based on a self-developed technology that can be used as a standalone shelf to keep towels dry or even keep the coffee warm.

Hom for Piastrella Sinterizzata

Rubinetterie 3M for 22MM

Rubinetterie 3M for 22MM The attempt to create simple shapes that are easy to use and have a recognisable personality, inspired the design of 22mm designed by Oco Studio. 22MM is in fact the perpetual diameter for all the parts of

the tap, dispenser and their controls. The consistency ensures great aesthetic lightness, clean lines and flexibility, that is, it can be inserted into several types of washbasins. The controls, which have been made specially to make them easier to grip, can also be made from wood or Corian. Florim Ceramica for Florim Oversize MagnumThe Oversize Magnum multi-brand project is a reminder of the inventive spirit of the Florim group, which through the installation of new production technologies is now able to offer very large sized slabs, probably the largest ever manufactured. The result of this development of super arrangements reaches 320 x 160 cm, a record in the world of ceramic slabs with a thickness of just 6mm.Contact www.azzuraart.comwww.ceramicaflaminia.itwww.tagina.comwww.fioranese.itwww.homwarm.comwww.rubinetterie3m.itwww.florim.it


Cersaie Spl.

Cersaie has witnessed a commendable journey of more than 20 years.

However, for the first time in 2009, the organisers introduced a cultural event of architecture and design named ‘Building, Dwelling, Thinking.’ The interesting name states all the actions performed by a human being in the duration of his lifetime on earth.

In its short history of about five years, ‘Building, Dwelling, Thinking’ has spectated participation from many noted speakers especially from the world of building design; and this includes a number of Pritzker award winners, Italian and other international designers, academicians, professionals and other intellectuals. Several design, technical and broad cultural concepts have been discussed ranging from pure architecture to design and ceramics.

‘Building, Dwelling, Thinking’ has elevated Cersaie to more than an annual international event where students and design professionals can acquire the latest information on ceramic tiles. It has now become an open platform to discuss and resolve problems of contemporary design and to interact and gain inspiration from accomplished designers and architects from all over the world.

The event in 2014 started with a discussion on the theme of architecture in musical spaces in the presence of Spanish acoustics expert Higini Arau, bassist Saturnino Celani and architect Lorenzo Palmari. The renowned Catalan architect Carme Pinós, honorary member of the American Institute of Architects, gave an insight into her original and unusual career.

Building Dwelling Thinking‘Building, Dwelling, Thinking’ at Cersaie 2014 acted as an incredible platform to ensure communication and exchange of innovatve ideas between design professionals and students. BY SHIBANI PUNEKAR

Toyo Ito, keynote lecturer at Building, Dwelling, Thinking

The four day event included a talk on the future of ceramics by Ar. Stefano Mirto, Marco Lampugnani, Egidio Lomi, Anna Bernagozzi, Martin Azua and Claudio Musso. Eminent architects like Javier Corvalaan and Francesco Dal Co gave the visitors an insight into their world of architecture.

A discussion was conducted between Fulvio Irace, Simona Malvezzi, Nadir

Bonaccorso and Sergio Nava on Italian architects who are practising abroad. Italian architects from different parts of the world too joined this discussion virtually through Skype. A lecture titled ‘Lesson in Reverse’ was addressed by architects Riccardo Blumer and Fulvio Irace.

The ADI Ceramic Design Awards, which were an important event in

the ‘Building, Dwelling, Thinking’ agenda acknowledged the winners of the competition that was intended at showcasing Italian ceramic industry’s most innovative products.

The highlight was the keynote lecture by Toyo Ito, which was conducted on 25th September at the Palazzo dei Congressi. The Japanese a rch i t ec t was awarded the Pritzker Prize in 2013 for his exceptional work. Toyo Ito discussed his approach to cons t ruc t ion and de s ign before an audience of more than 1,700 keen viewers.

He spoke about the measures that architecture needs to adopt in the present and the future, considering that today we live in a world which we have destroyed with use of artificial materials such as concrete and aluminium. Natural ventilation, minimal usage of electrical energy and use of groundwater, sunlight and solar panels were the key points he touched upon.Contact web: www.cersaie.it

Catalan architect Carme Pinós, Honorary member of the American Institute of Architects

‘Building, Dwelling, Thinking’ has now become an open platform to discuss and resolve problems of contemporary design and to interact and gain inspira-

tion from accomplished designers and architects from all over the world.

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It Products

Pergo’s Luxury Vinyl Tiles CollectionPergo is recognised all over the world as a fine innovator of high quality laminate floorings. Pergo first introduced and invented laminate floorings 35 years ago and has been refining its quality ever since. Pergo has recently unveiled its latest vinyl flooring collection especially designed to sustain wet areas.

Pergo vinyl flooring has launched fourteen different designs in two quality levels i.e optimum and premium. The products in the optimum range belong to Class-33 with a glue down laying system which is preferred for commercial areas and the Class-32 premium range products have PerfectFoldTM 3.0 installation system, made

Nirali’s EXA Stainless Steel Kitchen Sinks

Constant innovation and product upgradation has always been pivotal to Nirali, one of India’s leading stainless steel kitchen sink companies. The design and engineering teams work in co-ordination to create products that blend modernity, customer needs, aesthetics, functionality and durability.

EXA multi-purpose kitchen sink under Nirali’s Expell kitchen sink range is yet another example of path-breaking innovation. Acknowledging the pressing constraints of today’s modern

Grohe one of the leading providers of sanitary products introduced structural sophistication and uncompromising functionality with the launch of the Eurodisk Joystick. The compact, wall-mounted washbasin mixer offers smooth and long-lasting fingertip control. The sleek finish and award- winning design of the product makes it the perfect amalgamation of form and function.

The precise controls and infinite adjustability of

Grohe Introduces Eurodisk Joystick

the Eurodish Joystick offer complete comfort of usage. Its sculptured lines and confident stance reflect modernity and dynamism. The contemporary design is the most distinct feature of this faucet. The minimalist lever resonates with superior ergonomics and carefully-considered proportions.

The glossy moon white finish combines with chrome elements into a splendid look. Other than details of the sculptured designer piece also bears the unmistakable signature of the Grohe design studio. The design has already won recognition at the Red Dot Awards in the Product Design segment.

The unique Eurodisk Joystick is a one-of-a-kind bathroom faucet that blends design, affordability and luxury. It adorns any bathing space with a classic touch. Bring great looks and pure pleasure into your bathroom with this unparalleled epitome of aesthetics and functional excellence.Contact web: www.grohe.com

homes, EXA kitchen sink comes with detachable lids that cover unwashed vessels and can also double up as an extension of a kitchen platform. Whats more, these lids also give a hygienic touch by not allowing insects to pry around at night. Conforming to AISI 304 quality stainless steel, which is 1.2 mm thick, the EXA kitchen sink has deeper bowls and comes with satin finish to give kitchens that modern aesthetic appeal. Contact web: www.niralisinks.com

Roca is a front-runner in the global bathroom space for almost 100 years and has been built over the core values of design, innovation, sustainability and wellbeing. With a presence in over 135 countries and 76 production plants spread across five continents, Roca is renowned for the creation of bathroom products.

Roca recently announced the launch of its minimalist and versatile range, the Prisma furniture collection. The collection offers state-of-the-art mirrors that are integrated with LED lighting and innovative basin and furniture solutions for your bathroom. All the products in the range elevate the visual appeal of the space while offering great storage capacity.

The Prisma collection comprises of exquisite mirrors equipped with LED lights in their upper panels. The wall-hung accessories come in both horizontal and vertical orientations making them adaptable to any

Roca Launches The Prisma Furniture Collection

kind of bathroom space. The range also includes basins that come in an assortment of options. From double bowls to wall-hung vitreous china vanities, patrons can choose from various options depending on their specific requirements.Contact web: www.roca.in

for residential use. The tiles are easy to install and durable. PUR (Polyurethane) coating over the top surface makes Pergo vinyl flooring so tough that it can withstand years of use and still appear fresh and appealing. Formats available in Optimum range are: 1219 x 184 x 2.5 mm, 610 x 305 x 2.5 mm and Premium range are: 1225 x 178 x 5 mm, 1225 x 303 x 5 mm.Contact web: www.pergo.co.in

Simpolo Introduces Outdoor TilesSimpolo has launched a new product, the outdoor porcelain tiles which are carefully designed to match the need for special outdoor flooring, including heavy traffic areas. The functionality of these tiles has been the prime focus.

Simpolo was one of the first to introduce outdoor porcelain

It Products

Square Foot Launches Herringbone

Square Foot, a leader in integrated flooring solutions has announced the launch of its latest line of designer laminate wooden flooring. This state-of-the-art collection is called Herringbone, modifying the natural colour and patterns of wood to create a new design trend in laminate flooring.

It is available in two colours, honey oak and oak wenge and comes with an embossed

surface finish to give it an authentic, wood-like appearance and texture. Square Foot’s new designer flooring range comes in 8 x 134 x 804 mm size with two side bevelled lamination.

It is priced at Rs.195 per sq. ft. and can be purchased from Square Foot stores in Delhi, Mumbai, Kolkata, Bangalore, Chennai, Pune, Goa and Kochi.Contact web: www.squarefoot.co.in

With the new classy range of Aquamass Bathtubs from Bathline Sensations its very easy to accentuate the look of the bathroom. The company assures an unforgettable bathing experience and the breathtaking designs in myriad colours change the ambience and mood to create a visually appealing space.

Aquamass bathtubs are

tiles with 16mm thickness in India. This collection is available in two sizes, 600 x600 mm known as Rockdeck series and 1200 x 800mm known as Riverstone and Cemento series. It is a versatile system for designing outdoor living and is available in three styles- Rockdeck, Riverstone and Cemento.

The tiles are extremely tough and can take heavy loads without any problem. They are non porous and require no maintainance. They are slip resistant, stain resistant, scratch resistant, fireproof, fade proof and also, resist frost expansion. They are produced with non-slip textures for usage in wet areas without any compromise with safety.Contact web: www.simpolo.net

Newform is constantly looking for new, stylish and technological solutions not only within the boundary of the industry, but with an eye on the latest trends.

Every Newform product is a real synthesis of quality, pure design and charismatic style. The Egon faucet collection by Newform consists of curved designs, aesthetics and high functionality which makes the range unique. The exclusivity of

the designs is perceived in the reflections of surfaces in the purest form. The collection is eco-friendly and possesses the highest level of certification from reputed monitoring agencies. The product is nickel-plated and the fine brass body comes with a quality chrome finish.

The Egon Faucet collection by Newform.are priced at Rs. 57,000 onwards.Contact web: www.newformindia.com

Aquamass Bathtubs From Bathline Sensations

Egon Faucet Collection By Newform


luxurious and are available in a wide array of styles to suit the sensibilities of your bathroom. Each bathtub represents a different, unique design theme. The products of Bathline Sensations are present in top hotel chains, high end villas and farm houses across the country.Contact web: www.bathlineindia.com


Spot Light

An urban extension has been created to augment Jinzhou, a city with around three

million inhabitants located less than 500 kilometres North-East of Beijing. This extension has been further enhanced by a large public park of 176 hectares in an area reclaimed from the sea. During the first phase, the park will host the Jinzhou World Landscape Art Exposition and once the expo is closed, the area will become a central park.

Tradition Encounters MethodAncient ceramic tradition balances modern techniques in the Ceramic Museum and Mosaic Park near Beijing. BY SHIBANI PUNEKAR

The building façade has glazed openings that follow irregular patterns

The Mosaic Park and the Ceramic Museum is designed by Casanova + Hernandez architects

that the Jinzhou region was once the location for production of porcelain and ceramic. The irregular geometry of the park is spatially formed into a three-dimensional topography, where architecture finds landscape and blends into an incessant surface formed by 884 irregular planes.

The building of the Ceramic Museum is observed to be an extension of the unconventional geometry of the park and the same ceramic tiles are used to make the pavement of the park. The building façade which has glazed openings also follows irregular patterns. The geometry is accessorised by combining flowers of four different species and colours with mosaics created with broken pieces of

20 international designers have designed 20 projects within a comparable circular perimeter in different locations to give character to the area. The design of the expo is based on the irony that globalisation, although notorious for ruining the local cultural identity, may also add to the uniqueness of the place.

Within this development The Mosaic Park project aims to create a link between citizens and the place to give a wider meaning to the site. The use of broken local ceramic pieces of different colours for the materialisation of the pavement and benches of the park and also the façade represents the mosaic tradition that was spread in Europe by the Roman Empire and that has evolved till the present day bringing technical solutions.

T h e C a t a l a n m o d e r n i s t architects have used the trecandis technique and the geometry of the park has been designed taking inspiration from the crackled glaze of the Chinese porcelain developed from the 10th century during the Song Dynasty in the Ru Ware and Ge Ware ceramic pieces.

The Mosaic park and the Ceramic Museum designed by Casanova + Hernandez architects act as a reminder

local Chinese pottery. Flowers and ceramic together symbolise nature and local crafts creating a picturesque ambience.

The colourful mosaic formed by vegetal and ceramic surfaces provide aesthetic and geometric unity to the project avoiding the usual divide between hardscape and softscape. Landscape and architecture represented embodied by the Mosaic Park and Ceramic Museum fuse into a single work at the same time.

The iconic nature of the project works as an attraction to the visitors to enjoy an experience that stimulates the senses. The many dimensions of the park have been designed using the concept of ergonomics to provide comfortable spaces to walk, sit or play. The park has also been well furnished with benches to create informal seating areas for social interactions.Contact web: www.casanova-hernandez.com


Interview

Intuition takes an idea and weaves it around the life of the user. No detail too small. No feature

ignored. Queo products are rooted in the fundamental element of intuition and signify this notion in every aspect of its design and features.

Queo is a luxury sanitary ware brand of Barwood UK, imported and marketed exclusively in India by HSIL Limited. The company has been constantly innovating and offering a slew of new products giving its customers a variety of choices and delightful solutions.

The Queo brand is symbolic with design and has a bouquet of products in the sanitary ware and bath fitting arena which are distinctive in their styling and aesthetics.

In an exclusive interview with The Inside Track, Mr. V. Krishnamurthy, Vice-President, HSIL Limited gave us some insights on Queo and shared its future plans.

Queo For DesignQueo denotes elegance and reflects the design expectations of affluent Indians aspiring to own premier brands suited for their homes. BY ULKA MANJREKAR

Mr. V. Krishnamurthy, Vice-President, HSIL Limited

What is the USP of Queo?

Queo is known for its intuitive design and each and every product is designed keeping in mind the consumer. Our understanding of design is different from some of the rest.

What are some of the innovations introduced by Queo?

Each and every product by Queo is very innovative. For example, i f I look at F-Mosaic - the combination of ceramic with metal is groundbreaking. If you look at the washbasin with built-in faucets, WCs with concealed elements or be it showers with double cascades or the massage jets; each and every product is very innovative.

How does Queo compare in price and quality with other competing brands?

Queo is basically from the UK. Barwood, a leading British purveyor of bespoke bathrooms, has translated this belief into Queo. Forms of

ceramic and metal combine to complement the lifestyle of the privileged. The products are 100% manufactured in Europe. In terms of quality benchmarking, the products are much higher. We are more into the luxury and premium segment of the market.

What have been some of your biggest challenges in the Indian market?

The market is challenging and competitive, but we are one of the fastest growing brands in India. We have more stores coming up and more dealers and distributors coming in. Also the market in India is huge and this market is a growing market. So there is a huge scope to grow as well.

What are your plans in the short term?

Currently we have 70 stores in metros and mini-metro cities. By the year end we plan to have around 100 stores and by the next year we plan to have around 200 stores of Queo in India.

Can you share some details about your presence in the project segment?

Queo is primarily positioned more into the high-end project segment. We are involved in some of the best projects in India. For example, the Cochin International Airport, Audi Showrooms and many other premium projects have been done by Queo.Contactweb: www.queobathrooms.co.uk

Queo products exude the fundamental element of intuition and signify this element in every aspect of its design and features

Adv

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Spot Light

Jaquar is the giant Indian brand with over 54 years of entrepreneurial history

dealing in a wide variety of bath products and accessories. The firm produces a staggering 22 million pieces every year in three massive manufacturing units covering an area of 100,000 square meters. Jaquar has been built on a platform of quality, aesthetics and the intention of manufacturing world class products. Its masterstroke has also been unparalleled levels of after-sales service for the segment of bath products.

Jaquar is now keen to make a mark in global markets and hosted a three day event (from 23rd to

Jaquar Enters EuropeJaquar makes a mark in global markets by launching its brand in Bologna, Italy marking its foray into Europe. BY SHIBANI PUNEKAR

East and India making a beeline to view the latest novelties soon to be available in Europe.

The event was held at 19, Frassinago in Bolgna, a location in the city centre where a modern villa which originally acted as a showroom for outdoor furniture was transformed into a unique space that highlighted the experience of bathing. The experiential creation was harmonious with Jaquar’s philosophy of design in sync with nature.

The company timed this new venture with Cersaie 2014 as there is a huge influx of customers, industry professionals related to architecture and the bath industry that descend to Bologna from all parts of the world during this time. It provided the perfect opportunity to invite potential customers at one location where the firm could communicate its philosophy, display products and initiate business discussions.

Cersaie is noted amongst the most influential trade events in the

Mr. Rajesh Mehra, Promoter and Director,

Jaquar Group

25th September) in Bologna, Italy during the iconic Cersaie fair. Held in partnership with Modulnova, a premium brand for modular kitchens and bath furniture, the event saw more than 300 guests including international architects, dealers , industry specia l i s t s , journalists, agents and Jaquar distributors from the UK, Middle

17THE INSIDE TRACK December 2014

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design and architecture industry. This year the commercial side of the event was complemented by initiatives catering to the world of architecture, interior design, installation and end consumers. Cersaie 2014 saw more than 100,000 vis itors, confirming its position as a key venue for developing global business in the ceramic floor, wall tile and bathroom furnishing sectors.

With this event Jaquar made its

With its continued focus on design, the Jaquar group powers on to lead the bath fitting segment in India

official entry into Italy and plans to consolidate its positions in other markets of Europe. Jaquar leads the Indian market with a massive 60% market share of the organised bath fitting industry. They export to more than 30 countries across Asia, Africa and the Middle East and are now entering the European market in a strategic way to make their presence felt here as well.Contact web: www.jaquar.com


Spot Light

The importance of tiles is very well known. They add special allure to living spaces, be it

homes, offices, hotels or commercial complexes.

Technological advancements and creativity in design have only added numerous choices to what is available. Equipped with these new attributes, tiles are very functional and add aesthetic appeal by infusing colour and life into living spaces. They are like artefacts, reflecting a style statement while portraying a subtle backdrop in any environment.

We bring you some of the latest cutting edge products which are not only visually enticing but also technologically advanced for enhancing your lifestyle.

Lodge By Villeroy&BochLaunched as a harmonious solution to the Lodge floor range, the stand alone Lodge wall concept is the new non-vitreous range with a restrained wood look, soft structure, coordinated colours and expressive mosaics. The decor tiles for the Lodge floor and wall range are in a 20 x 120 cm format, inspired by historical Mettlach tiles. They come in five multi-colour combinations and can also be provided with the Villeroy&Boch design branding. The basic tiles on the other hand are in a slim rectangular 30 x 90 cm format for creating a wood effect laying pattern.

Contemporary Cement Tiles By BisazzaFrom modern geometric designs to classic motifs - the new decorative tiles from Bisazza features a contemporary, sophisticated interpretation of

Tile AwayModern tiles are today a fashionable and practical way to decorate living spaces and enhance your style quotient. BY ULKA MANJREKAR

traditional cement tiles used in palaces during the latter half of the 19th century and early 20th century.

The collection, made entirely by hand and available in square and hexagonal formats, is designed by Paola Navone, Jaime Hayon, Carlo Dal Bianco and Bisazza Design Studio. The rich palette of colours and the contemporary and classic graphic motifs lend a bold, modern expressive identity to the products. With this collection Bisazza has expanded its product portfolio for the interior decor of both private homes and public venues.

High Definition Glazed Vitrified Tiles From HindwareHindware, from the house of HSIL

Limited, recently introduced the popular ‘High Definition Glazed Vitrified Tile (GVT)’ in the domestic market. The range is available in 18 different shades of white, cream, grey, copper brown, rust and beige - exhibiting fine colours, designs and textures like wooden, bamboo, slate and stone finishes.

The HD GVT tile promises elegance and style. ‘Vitrified Tiles’ are a type of tile with very low water absorption. When available with a glazed surface these tiles offer options of any type of design or art work printed on them; this makes them extremely popular.

The glazed layer on top of the vitrified tiles offers infinite design possibilities, which can be seen in the

range Hindware tiles offer. Hindware Tiles have also received a

GRIHA certification in 2013 as a “Low Energy Flooring” product based on the manufacturing norms of using recycled material as well as for their water saving quality.

The Spanish Col lect ion By H&R JohnsonIn a constant endeavour to offer their consumers innovative design themes and trends, H&R Johnson (India), announced the launch of a new Spanish Collection of tiles.

The new Spanish Collection brings alive the designer in architects by offering the opportunity for creating new and numerous possibilities of fabulous and cool combinations enabling them to create their own signature style.

Their latest collections are inspired by today’s top cultural, social, architectural and artistic trends. The influence of vintage revival, a desire for luxury, the modern look and classic, organic shapes can all be appreciated in their latest designs. The tiles are trendy, evoke nostalgia for homes and include a wide variety of colours and textures, allowing customers to recreate an ultra-modern look.

The collection has been grouped in five sub-collections namely Modern Clean Line Collection, Art-line Collection, Unique Relief and Textures Collection, True Rock Collection and Metal and Rare Mineral Collection.

Not compromising on the performance, these robust tiles can be

Contemporary Cement Tiles by Bisazza High Definition’ glazed vitrified tiles from Hindware

Lodge by Villeroy&Boch


applied in many other surfaces apart from your bathroom, kitchen, other room walls or passages; internal or exposed to sun and rains.

Glosstra, by SomanyGlosstra by Somany is pitched as India’s glossiest range of tiles which comes in a wide range of bright and variant colours.

These tiles reflect light propagating a sense of wide and open areas while the use of high definition digital printing captures the intricate detailing on the tile surface creating a virtually seamless canvas.

Created using Ultra Gloss Technology with fabric texture, undulated surfaces and stone finishes,

Glosstra tiles have a special tonality of a pink colour in magenta hues extensively used in designs.

Motifs and floral patterns also feature prominently. Moreover, special concept tiles go very well with children’s rooms and kitchen walls. The unique and stunning appearance is given by the reactive coating on the tiles which undergo 3D firing - a hi-tech concept which creates a depth in the tile surface.

New Ital ia Collect ion 2015 By CottoThe highlight for Cotto is the introduction of its New Italia Collection 2015 that comprises four series - Bianchezza, Terroir, Woodlands

and Cementum. Besides being made in Italy and available in extra-large (Grande) size, the tiles in this collection have been developed for the brand to also expand its customer base from the commercial group further to the residential group.

High-tech Micro Crystal Tiles By Asian GranitoAsian Granito India Limited (AGL) has ramped up on the technology front to become one of the first companies in India to manufacture in-house high-tech Micro Crystal collection of floor tiles. This latest range of tiles with a unique crystalline surface is designed to reflect t h e c l a s s y l i f e s t y l e o f i t s

discerning owner. Micro Crystal tiles have an extremely attractive finish and texture. Its high-glossy mirror finish, stain resistance and dirt-free qualities make it a perfect choice for both offices and homes. The 3D crystalline surface of these tiles makes them unique and appealing. These extremely durable tiles freely replicate myriad hues and patterns of natural stones and textures.

The Royale Treasure By NitcoNitco has introduced The Royale Treasure - a beautiful collection of wall tiles inspired by various elements that exude the natural beauty and wonder of Mother

Nature. To create true to life surfaces, Nitco uses modern age 6 colour prism printing HD digital technology that provides an exact impression of colours and textures like stone and wood bringing the minutest details alive.

The Royale Treasure collection has been introduced in five variants. The Marvelous Marble range is an endless selection of designer tiles inspired by natural marble. These designs are the fusion of captivating textures and patterns inspired by majestic beauty. The Stunning Stone range is inspired by the timeless heritage rocks around the world and is bound to leave onlookers mesmerised. Fabric that

charms the haute-couture around the world has inspired the Tempting Textiles range while the enticing Lavish Leather range is inspired by leather and surpasses expectations. Lastly, crafted with a seamless blend of dazzling designs, the Gorgeous Geometry range of tiles has aesthetics as well as rationale working in its favour.Contact www.aglasiangranito.comwww.hrjohnsonindia.comwww.hindwarehomes.comwww.nitco.inwww.somanyceramics.comwww.villeroy-boch.comwww.bisazza.comwww.cotto.co.th

New Italia Collection 2015 by Cotto

Spanish Collection by H&R Johnson

Glosstra, by Somany

High-tech Micro Crystal tiles by Asian Granito The Royale Treasure by Nitco


Spot Light

We all agree that the bathroom is no more a mundane space in which

to get your daily grooming task done as soon as possible. For those looking to let their body and mind relax, there’s no need to go to an expensive hotel spa now. There are numerous ways to relax after a stressful day in the comfort of your very own bathroom.

Rejuvenation At HomeDiscover the latest in bath furnishings to design and transform your ordinary bathroom into one that can be a wellness sanctuary. BY ULKA MANJREKAR

Whether its large or small - multitude of options like a sauna, whirlpool system for the bath tub or multiple showering modes can turn a standard bathing ritual into a pampering experience for the senses.

We bring you some of the latest in bath furnishings to help you choose the best way to rejuvenate.

Armonia By Antonio LupiArmonia is a console made of solid American walnut. It’s a strong emotional line that with the wood texture and clever use of lacquered colours creates an intimate and sought after atmosphere. In combination with the structure, there is a matt or glossy finish Ceramilux sink or glass sink available. Being a Roberto Lazzeroni designed accessory, it is no surprise that it gives a modern,

appealing and elegant look to the bathroom. Memento By Villeroy&BochPremium washing places with surface-mounted sinks are now also possible, for example, with the design-orientated Memento series. Puristic and reduced to the basics, the Memento series stands for great design. The clear styling provides expressive aesthetics that create distinguished high-class grooming spaces. A dual solution with two bathroom sinks can be

realised in which standing tap fittings underline the modern design statement. Subway 2 .0 Co l l e c t ion By Villeroy&BochWith i t s de f ined edges and discrete styling, the Subway 2.0 collection brings stylistic surety and functionality into the bathroom.Villeroy&Boch’s bestseller is based

on striking ceramics. Whether it is a single sink or double solution, which uses a large sink and two tap fittings, Subway 2.0 turns every washing place into an eye-catcher.

The comprehensive furniture range offers the right piece for every bathroom requirement. Bathroom sink cabinets can be equipped with drawer interior lighting which switches on automatically when the drawers are opened.

Vero By DuravitOpposites are known to attract

and this creates in us a need for harmony as a natural instinct. The new Vero collection of bathroom furniture by Duravit, is a response to this dicotomy. With Vero by designer Kurt Merki Jr., Duravit is expanding its Vero range of ceramics that has achieved 12 years of success. As a complete bathroom programme, the Vero series is characterised by recurring material

thicknesses and dimensions that define the cubic look. The furniture console sports a shiny chrome frame which also acts as a towel holder; there is optional LED ambient lighting below the console while the versatile possibilities for combining the vanity units adapts to individual bathroom needs.

Sundeck By DuravitA pool and a sundeck at the same time, the Sundeck by Duravit guarantees all round relaxation. Designed by the Australian designer trio EOOS, the pool features slim, elegant panelling, and is covered with a leather-upholstered cover. It also comes with advanced water temperature control technology. Tunio By CottoTu n i o c o m b i n e s s o o t h i n g

Sundeck by Duravit

Vero by Duravit

Subway 2.0 collection by Villeroy&Boch

Memento by Villeroy&Boch

Armonia by Antonio Lupi


aesthetics, superb functionality and entertainment. It flows as gentle and relaxing as a waterfall, and a special sound device incorporated enhances its aesthetic pleasure and ensures users’ maximum comfort in bathrooms. It has touchscreen-controlled functions which can be easily controlled by the fingertips. Palm® Shower by Delta

Roca’s Open Faucets

Vitra’s Memoria

Jaquar’s Self Cleaning Shower

Rainshower by Grohe

Palm® Shower by Delta

Tunio by Cotto

Choice, control and durability are in the palm of your hand now with the innovative Palm® Shower from Delta. It offers simple, one-handed operation and slides easily into the palm of your hand with a non-slip, rubberised grip to hug your hand securely. There are four spray options including the popular pause feature that can be conveniently controlled with just one hand. It features touch-clean spray holes in a stretchable stainless steel hose in chrome or brilliance stainless.

Rainshower by GroheInject a bit of colour to a boring bathroom with the new Rainshower Flower range of showers by Grohe. Available in six colours, the range has been inspired by summer flowers and can be co-ordinated with the tiles for a lively, interesting bathroom space . The Grohe Dreamspray technology distributes water evenly to all shower nozzles and produces a wonderfully soft spray to pamper the skin with

myriads of tiny rain droplets. It will give you the perfect bathing experience to energise you in the mornings and de-stress you in the evenings.

Jaquar Self Cleaning ShowersNow enjoy an even spray of water throughout your bath and absolutely no deposits in shower nozzles and no more growth of germs. Jaquar

gives you the revolutionary, self-cleaning shower that solves the problem of unsatisfying water spray and unhealthy germs on the shower head forever. Rediscover the joys of a completely clean and refreshing bath. Vitra’s MemoriaSimplici ty and functional i ty

characterise the Memoria series by Christophe Pillet. The ergonomic bathtub made from cast mineral has a distinct look featuring sharp lines. It’s perfect for those who prefer simplicity and bold lines in the bathroom. The bathtub brings a feeling of warmth to the bathroom with wooden panels that match the furni ture of the series.

Roca’s Open Faucets Roca’s Open Faucets not only exemplify sophistication in form but also reduce water consumption. The basin mixer and high-neck basin mixer are an epitome of style and utility.

These faucets ensure maximum water saving and set a higher benchmark in bathroom solutions.

The open basin mixers give users a new and unrivaled water experience with their high-quality finish and stellar, original design. They enable a “through the hole” and “rain” experience with the handle at the back that prevents the water from staying in the handle.The new collection embodies the brand’s signature passion for innovation a n d d e s i g n c o u p l e d w i t h

environmental responsibility. Contact web: www.deltafaucet.inwww.grohe.com/inwww.roca.inwww.jaguar.comwww.in.vitra.com.trwww.cotto.co.thwww.duravit.inwww.antoniolupi.it

Palm® Shower by Delta


Spot Light

Su p r e m e i s a l e a d i n g company offering a wide and comprehensive range of plastic

products in India. They have 29 plants which are powered by leading technology and complement their extensive facilities for research and development of new products.

Different types of insulation

Smart Solutions From SupremeSupreme Industries offers thermal insulation that are appropriate and cost-effective encouraging energy efficiency.

Atul Khanna, General Manager-Insulation Division

(Thermal and Acoustic), Supreme Industries Ltd

products are necessary in the construction of a building to reduce the heat transferred by conduction, convection and radiation to varying degrees. The primary function of reflective insulation is to reduce radiant heat transfer across open spaces, which is a significant contributor to heat gain in summer and heat loss in winter.

There are many types of materials that reduce heat gain and heat loss. Some materials provide greater resistance than others, depending on the mode of heat transfer: convection, conduction

or radiation. Supreme provides three kinds of insulation material which are INSUshield-closed cell, FR crosslinked polyethylene foam, cellular walls of plastics; fibre glass wool uses glass fibers to reduce convection thereby decreasing the transfer of heat. These materials also reduce heat transfer by conduction due to the presence of trapped air.

Supreme’s Thermal Insulation Division offers solutions in the areas of ducting insulation in hospitals,

shopping malls, airports, PEBs, IT/ BPO etc. They also provide ideal pipe insulation materials for split AC tubings, chiller piping, drain pipes and chilled water lines.

Apart from these, floor insulation products for server rooms, data centres, medical and diagnostic centres and control rooms for petrochemical plants are also available. Underdeck and overdeck insulation solutions for residential and commercial bui ld ings a re a l so prov ided

by Supreme.‘INSUreflector’ offered is made

of polyethylene air bubble film (ABF) laminated with aluminum foil on one or both sides. The bright surface of the aluminum foil reflects 96 to 99 per cent infra-red radiation received by the surface of a heated slate roof. It protects the building from undesirable heat gain. The thin reflective foil having low emissivity and high reflectivity when installed with an air space restricts the transfer of far-infrared radiation making it an ideal material to be used for underdeck application.

‘INSUshield’ is a non-fibrous, fire retardant, closed cell, tri dimensional chemically crosslinked polyethylene foam XLPE. An ideal environment friendly insulation material, with a perfect solution for all your insulation needs for ducts, roofs, pipes, vessels, etc. The divergent advantages of ‘INSUshield’ are ease of installation, low thermal conductivity and good moisture and vapour resistance preventing microbial growth and optimum condensation protection.Contact Atul Khanna, General Manager - Thermal Insulation Division,The Supreme Industries Ltd. tel: 022 67710000email: [email protected] web: www.supreme.co.in

‘INSUreflector’ restricts the transfer of far-infrared radiation making it an ideal material to be used for underdeck application

Adv

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Interview

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160

countries and has been officially recognised as the world’s largest ceramics manufacturer with a global annual production output of 117

RAK Plans Big RAK Ceramics, a premium international brand, is known for its innovative product mix and focus on technological advancement and high-quality production. BY ULKA MANJREKAR

million square meters of ceramic and porcelain tiles, 4.6 million pieces of bath ware and 24 million pieces of tableware.

Specialising in high-quality ceramic wall and floor tiles, Gres Porcellanato and sanitary ware, RAK Ceramics has more than 8,000 production models, with new designs added almost every week to its portfolio. Tiles are manufactured in a variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field.

In a candid interview with The Inside Track, Mr. Santosh Nema, CEO, RAK Ceramics, India, gave us some interesting insights on the journey of RAK Ceramics so far and the road ahead.

Can you share a brief account of the genesis of the RAK brand?

RAK is a relatively young company having started in 1991 in UAE as compared to its other competitors. The company’s mission of producing the world’s finest quality tiles has been retained and nurtured over the past 20 years. In the late 90’s and early 2000’s, RAK’s products had been imported to India. The products received a very good response in terms of quality and durability and there was a shortage of supply over the demand. Seeing this, within a few years, RAK decided to open a manufacturing plant here and RAK India started its operations in the year 2004.

From then, the company has only widened its reach and the dealer distribution model became imperative with the growth in business. To have a geographical reach across the country, RAK India appointed dealers very soon after its Indian operations commenced. This decision has paid off well for the company in terms of increasing the reach and customer base across the country. RAK India now has over 1000 dealers offering various products and designs in the tiles segment. Also, the response has been so commendable that we have started a nationwide road show called ‘RAK Aapke Saher’, which will cover almost 50 cities in next one and half years. Besides, shop-in-shop concepts and RAK exclusive privilege stores in the country to reach commercial and residential expansion in tier 2 and tier 3 cities where the demand for vitrified and ceramic tiles has also grown. This distribution model has allowed RAK India to cater to tiling demands across the country.

How does RAK compare in price and quality with other competing brands? What is the USP of the materials used and consequently the finished product? What are your plans in the short term?

RAK Ceramics started its operations in India in 2004 and setup its own manufacturing plant in Samalkot, Andhra Pradesh in 2005. In India, RAK Ceramics has the largest and most modern vitrified tile manufacturing plant in Andhra

Pradesh with manufacturing capacity of 30,000 sq.mts. of vitrified tiles and about 2000 sanitary ware pieces per day. RAK Ceramics is the only company in India to manufacture 10 distinct variants of vitrified Tiles.

The company also has a strong sanitary ware division, manufacturing several product lines from its plant in Andhra Pradesh. Our company drives for excellence and an insatiable appetite for quality and customer satisfaction were accredited with the ISO 9001 certification by CICS (Ceramic Industry Certification Scheme), UK.

RAK has started expanding its ceramic tile portfolio with over a 100 new wall tile design concepts. We are setting up a manufacturing plant with capacity to produce 20,000 sq.mts. tiles every day eventually surging to 50,000 sq. mts. within 5 years somewhere in Gujarat-Rajasthan area.

Mr. Santosh Nema, CEO, RAK Ceramics, India

Specializing in high-quality ceramic wall and floor tiles and sanitary ware, RAK Ceramics uses more than 8,000

production models, with new designs added almost every week to its portfolio


We are also going to increase our product portfolio in bath ware products and vanities and aim to be a Rs. 2,000 crore turnover company by 2017. In future RAK’s focus in the next few years would be to offer a wide spectrum of wall and floor tile options in ceramic and vitrified base. RAK’s digitally printed tiles will be the prime focus for launching more designs in floor tiles category in varied sizes suiting all forms of applications.

What have been some of your biggest challenges? How would you rate the success achieved by RAK?

The biggest concern of the industry is the import of Chinese tiles in India which has eroded profit margins of al l brands in the market. We are hoping that the government makes a level playing field for local industry by imposing anti-dumping duty on products from China.

Another big challenge for us as company is to service efficiently t h e who l e coun t r y d e sp i t e

Keeping in line with the ever-in-vogue size-zero concepts, RAK porcelain tiles are lightweight, easy to handle and designed for fast and accurate installations

being in South India. We are investing in supply chain for this and would ensure maximum 48 hours delivery in all towns above one lac population in phase-1 of the project.

In terms of achievement, I believe the modern Indian consumer is now well aware about international designs and the demand has shifted towards Europe and imported tiles in the upper end of the market. They have knowledge of designs making waves globally and hence expect the same level of ambiance for their abode as well.

RAK Ceramics is dedicated to bring designs in vogue globally at the doorstep of the Indian consumer which makes us a most trusted brand among users. I believe this is our

achievement within short span of our India operation.

What are some of the innovations and deve l opment s we c an hope to see from RAK in the near future?

We at RAK Ceramics endeavor to bring out something new and innovative which will benefit our customers. In our recent innovations we have come up with RAK Slim, a collection of ultra-thin tiles, with its thickness measuring less than

one-fifth of an inch (4.8 mm) and offered in size of 600 X 1200. Keeping in line with the ever-in-vogue size-zero concepts, RAK Slim porcelain tiles are lightweight, easy to handle and designed for fast and accurate installations. Also we have added rustic finish tiles to our portfolio of RAK Nanopix digitally printed vitrified slabs in size 1000 X 1000 mm which is a first in the industry for such huge size. Soon we shall offer l.5 metre x 30 metre tiles which only 5 players in world can produce. This will cater to ultra-high net worth individuals and top end luxury projects.

What is your perception regarding the growth of RAK in the coming years?

RAK since its inception has been a strong player in the Western and Southern parts of India. In due course we have also grown in the Eastern and Northern zone and they are picking up very fast. Our products are also market specific as the premium products such as RAK Nanopix which is majorly tapped

for the urban consumers and recently we have launched Venezia Classic, Venezia DgGix and Venezia Capstone with the focus on tier two cities and towns in mind. We are currently having a turnover of Rs. 850 crore and a target to achieve a turnover of Rs.2,000 crore within the next couple of years. We currently have 10 exclusive company showrooms and 1000 dealer showrooms across the country, in the coming years these numbers will multiply along with the other coming up formats of privilege store and shop in shops. Globally, RAK Ceramics is the No.1 company with a presence in over 160 countries and we have chalked out a definite plan of becoming the No.1 company here in India over next 4-5 years.Contact web: www.rakindia.com


Spot Light

An c h o r E l e c t r i c a l s , a Panasonic Group Company announced the launch of

its new professional LED lighting solutions for consumers.

The new offerings from Anchor offers dependable lighting solutions for all kinds of commercial, retail and hospitality sectors. The company is now looking at capitalising on lucrative opportunities present in today’s market.

Along with an established

Light Up With AnchorWith 276 products in the basket, offering cutting-edge lighting solutions for commercial, retail and hospitality sectors, Anchor launches innovative professional LED lighting solutions in India. BY SHIBANI PUNEKAR

expanding residential LED luminaire portfolio, the company aims at expanding its presence as a lighting solutions supplier.

Anchor Electricals’ Jt. Managing Director, Mr. Takaki Oguri briefed an audience at a recent press conference sharing details about Anchor’s entry in this space. He stated, “To cater the aspirational needs of the entire socio-economic spectrum, we have expanded our verticals and ventured into automation, solar and lighting business. The LED lighting business will drive a robust synergy with Anchor’s wiring devices and power business, enabling it to capture the electrical solutions space.”

The new range of LED lights by Anchor has been designed aesthetically in compliance with the highest engineering standards and is equipped with the latest technology for customer satisfaction. They are equipped with specially designed heat sink, anti-glare diffusers and separate energy-efficient electronic drivers, thus providing a long service life, unique design and safety of operation.

The new solutions are available in two series designed keeping in mind the requirement of the Indian customer - the SmartArchi series of high-end architectural luminaires and the PROiD series of integral-type LED base lights.

The Made-In-Japan series intend at ‘giving freedom to architecture’ and feature about 92 models in the

collection designed for all types of retail stores and offices.

The PROiD range of LED base lights incorporating the light fitting itself with the light bar has 54 models. The Best-Buy range of products are customised for Indian business segments including 130 products like the spot lights, panel lights, down lights, batten lights, etc. They represent the importance of carefully crafted lighting in the life of consumers.

Launching the new LED range, Mr. Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt. Ltd. said, “With environmental issues and energy deficiencies becoming a grave concern, energy conservation is now begun to be seen as a necessity. Aligned with the Panasonic’s objective of serving the needs of individuals in every space, Anchor by Panasonic’s new LED lighting solutions takes the experience to the next level and thus expands its business to offer a holistic range of energy-efficient lighting solutions.”

Mr. Ashok Ganga r, Vi c e President (Sales and Marketing), Anchor Electr ica ls Pvt . Ltd. said, “The new LED range of Panasonic has been designed keeping in mind the conscious demands and trends of the Indian market and consumers, while maintaining a world-class quality and functioning.” Anchor aims a t e vo l v i n g f u r t h e r i n t o a comprehensive lighting solution company especially for commercial and hospitality segments.

Mr. Yoshiyuki Kato, Director Lighting, Anchor Electricals Pvt. Ltd. also introduced an index from Panasonic that measures human sense of brightness known as “Feu”. It is an innovation that turns the focus in lighting design from the conventional “illuminance,” i.e the amount of light striking surface, to “luminance,” i.e the human sense of brightness.Contact web: www.anchor-world.comwww.panasonic.co.in

Left to Right - Mr Ashok Gangar, Vice President Sales & Marketing, Anchor Electricals Pvt. Ltd; Mr. Dinesh Aggarwal, Jt. Managing Director, Anchor Electricals Pvt. Ltd.;

Mr. Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt. Ltd; Mr. Takaki Oguri, Jt. Managing Director (Sales & Marketing Anchor Electricals Pvt. Ltd); Mr. Yoshiyuki Kato, Director Lighting, Anchor Electricals Pvt. Ltd


Postal RegistRation no. MCE/129/2014-16 Rni no. MAHENG/2007/19853. PosteD at MUMBai PatRiKa CHannel soRting oFFiCe, MUMBai g.P.o. 400001. Date oF PUBliCation: 15tH oF eVeRY MontH, Date oF Posting: 15tH & 16tH oF eVeRY MontH

Spot Light

St. Teresa’s Academy is a catholic independent college in Kansas City, Missouri des igned

by Gould Evans. The architect through the process of designing the magnificent structure focused on maintaining a balance. A harmonic blend of both secular and sacred is crucial to the essence of the school’s mission and this was the design challenge faced by the design team. The spiritual soul of the institution had to be contained within technologically advanced classrooms and hallways.

The solution attained intends to respect the history of the school and express the idea of a contemporary location for women’s education. The team researched and conducted experiments with materials and digital manufacturing considerations to create the concept of building a lace scrim into a structural form.

The finish and mechanical capacities were all coordinated to perfection and examined with the

An Amalgam Of Spirituality And TechnologyThe design of the St. Teresa’s Academy displays feminine characteristics in an ecologically and technologically sound structure. BY SHIBANI PUNEKAR

fabricator to confirm an elegant abstraction of the organic decoration onto the chapel’s waterjet cut aluminium panels.

The site-sensitive, sustainable project involves many green and energy efficient features. Minimal amount of solar exposure is seen on the south façade. The glazing used is double-paned and incorporates a low e-coating for maximum efficiency.

T h e b a l l a s t e d m o d i f i e d bituminous roofing drastically reduces gain of radiant heat. Several geothermal wells, each four-hundred and fifty feet deep are located in the historic quad to utilise site area to the maximum and also serve as a teaching tool.

The 150 seat chapel gives a soft and dappled light and the feminine characteristics of a veil (which is pulled across the simple interior) meant to be

a retrospective space for worship. It is well illuminated and associated with nature in reference to St. Teresa, the patron saint of lace makers.

These features correspond to the state-of-the-art study halls that serve as a banquet room when combined. Along the walls, tall windows are designed to break the monotony and encourage visual interface between the indoors and the outdoors. Contact web: www.gouldevans.com

The St. Teresa’s Academy is a harmonic blend of spirituality and design

Documents

The Inside Track December 2014