The Inside Track April 2013

Cover Story

The world is well familiar with India’s rich ethnicity when it comes to design.

But as Jaquar represents India at the recently concluded ISH 2013, it is evident that this scenario is fast changing.

Jaquar manufactures products in categories ranging from faucets, sanitary ware and shower systems to wellness products like whirlpools and shower panels. The company currently holds a remarkable 60% share of the Indian bath fittings market.

Jaquar’s participation in the iconic ISH fair is noteworthy as this event has become a global platform for the world’s best companies to showcase product and innovation connected with the bathroom experience. The 27th ISH show was all about dealing efficiently with energy and water. From the 12th to the 16th of March 2013, the world’s leading manufacturers presented their new cutting edge products - many of them for the first time in the world.

Among this elite group, Jaquar was the very first Indian company to showcase its innovative bathroom designs. The company highlighted its latest range of bath fittings and solutions - keeping its sights on the needs of the present generation

INSIDE TRACKTHE

CONNECTING THE DESIGN COMMUNITY

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Jaquar Debuts At ISH 2013The ISH in Frankfurt is an iconic bath and wellness fair for global players. Jaquar becomes the first Indian company to mark its presence here paving the way for its increasing penetration and growth in world markets.

continued on page 2

Mr. Sandeep Shukla, Head Marcom, Jaquar Global Operations

as well as underlining its product development for the future.

Mr. Sandeep Shukla, Head Marcom, Jaquar Global Operations, talked to The Inside Track about the

company’s experience at the fair and the road ahead for the firm.

Jaquar is the first Indian bath fitting company to be present at ISH, Frankfurt. What were the reasons for participating in this event?

As part of its global marketing strategy and communication initiatives, Jaquar wanted to showcase its latest and innovative bathing concepts at the worlds’ largest fair and interact with its global audience of trade partners, architects and plumbing consultants. Jaquar’s prime reason to be at ISH was to showcase unique and complete bathing concepts; new shower ideas; and coordinated bath suites with faucets and sanitary ware.

Which were the product ranges showcased at ISH?

In line with the key themes of ISH, Jaquar showcased the latest in bathroom trends, with a wide range of coordinated bath displays highlighting bath spaces of the future as a singular identity rather than a combination or assimilation of various products.

Jaquar displayed its newly designed, futuristic ranges of bath fittings featuring innovative qualities - from material usage to ergonomic design and advanced electronics-enabled features. And not surprisingly, it captured the imagination of the visitors and attracted a lot of interest

2 THE INSIDE TRACK April 2013

Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 7. Issue 04. April 2013. English - Monthly. This issue contains 24 pages including both covers.Creative Director Natalie Pedder Assistant Editor Shweta Salvi, Sub-Editor Vikas Bhadra, Ulka Vartak Layout Design Asif Shayannawar, Snigdha Hodarkar Marketing: Mr. Rakesh Kini (Digital) Mumbai Tel: (022) 32656823, 23736133, 32958501 Email:[email protected] Delhi Ms Sumita Prakash, Tel: 9899179540 Email: s_biswas1203@ yahoo.com Chennai Mr S. Venkataraaman, Tel: (044) 22281128 Mob: 9444021128 Email: [email protected] Kolkata Mr Subrata Mazumder, Tel: (033) 2410 4296 Mob: 9831131395 Email: [email protected] Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium.

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Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

The Black Series From Siemens 3

The Anchor IIID Awards Set A New Benchmark 4

the latest On Recent launches And products 6

Nostalgia - Interiors And More 10

Berger Paints Buys Into Sherwin Williams 11

Memories Of A Butterfly 12

Royal Selangor India Bound 14

Reign Supreme With Duraboard 16

Boffi Now In India 17

Art From The Heart By Aarohi 18

Exhibitions and Fairs 20

IDF 2013 22

The Duravit And Starck Saga 24

INSIDE TRACKTHE

CONTENTS APRIL 2013

Jaquar Debuts At ISH 2013 1

COVERSTORY

and enquiry from various parts of Europe, especially for its state-of-the-art spa-style showers.

Jaquar launched over 7 new bath fittings which were innovative and the first of its kind in the industry. Amongst these was Linea, a basin mixer that stands out for its striking design feature of a graceful swinging spout. The spout also acts as the faucet’s on-off mechanism that pivots to form an arc controlling the temperature of water along its curve.

How has participation at ISH helped brand “Jaquar”?

It reinforces our vision to be a global player and address our global customer base. Such fairs help Jaquar establish its complete and coordinated bathing position among traders and professionals. It is also a great platform to showcase our latest designs and get validation for your efforts. The response here was truly amazing and enriching.

How was the Jaquar brand and products received? After ISH are we also going to see Jaquar at any other upcoming global fairs?

A number of European trade associations/dealers displayed an interest in the Jaquar range. The Jaquar approach towards style, design and coordinated faucet and sanitary ware as a concept was well appreciated. Jaquar at ISH was attended by its global channel partners, associates and consultants from various countries. Apart from its associates, Jaquar witnessed attendance and enquiry from various channel and trade partners from many parts of Europe, Russia and Australia. Innovation in bath fittings, quality and especially value for style products was the highlight of the show, the trends which will be driving the bath industry in coming years. In such a similar move, Jaquar will be showcasing its latest innovative products in the upcoming Saudi Build, Riyadh and iSaloni in Milan, Italy in the future.

In which countries does Jaquar operate? Are there any plans to broaden the net?

Currently Jaquar operates in 25 countries across Asia-Pacific, Middle East, Africa and Europe. As part of our global expansion strategy we want to enter into various European markets

while consolidating our position in certain emerging markets like Thailand, Malaysia and Africa.

What is the vision for Jaquar in 2020?

In line with our vision of a complete

bathing solutions company, Jaquar will continue to innovate high quality bathing concepts and products which are novel and practical. This will always be at the core of our strategy.Contact tel: 18001216808email: [email protected]: www.jaquar.com


Spot Light

Siemens Home Appliances is one of Europe’s market leaders for built-in kitchen appliances.

With 160 years of manufacturing exper ience , the company i s synonymous with German creativity and high-performance products.

Siemens, known for their classy designs, have once again showcased

The Black Series From SiemensSiemens Home Appliances redefines ‘black’ with its introduction of a new luxury appliance range.

their prowess with the introduction of the ‘Black Series’ of built-in and free-standing appliances. It is yet another masterpiece from Siemens highlighting technological innovation, aspiration and style.

Black is an authoritative and powerful colour which stands for sophistication and exclusivity. The new series has been designed keeping in mind that contemporary kitchens are demanding a unique identity for themselves within the home décor spectrum.

The Black Series constitutes a variety of kitchen appliances that include double ovens, single ovens, combi steam ovens, dishwashers and hoods. The stylish 106 litre double ovens ensure perfect results at all levels by distributing equal heat with the help of their “3D hot air” cooking function. This oven provides innovative eco-clean liners in both ovens with additional features like a safety lock, electronic clock timers, full glass inner door and heat reflective glass. They offer 3 level telescopic rails which limit the risk of touching hot surfaces and offer a unique comfort by staying in a fixed position when fully extended. During cooking it’s safe to touch the glass door as its superior insulation keeps the door temperature low.

The s ingle oven made of high quality stainless steel has an exceptional design and innovative features like a TFT display and a soft close door. It provides a wide

range of cooking functions which consume less energy while ensuring a delightful outcome. Its self-cleaning function (called Pyrolytic cleaning) makes it easy to clean and also ensures the oven need not get cleaned very often.

The combination steam oven combines hot air cooking with steam delivering mouth-watering results.

This highly energy efficient machine ensures perfect results at all levels without mixing food flavors while maintaining the nutrient value and colour. Additionally with the use of top class technology, the Black steam oven comes with a variety of innovative features such as 70 cooking programs, safety features and automatic functions.

The dishwasher from Siemens is quiet in operation but eloquent in performance. With 5 wash programs, temperature controls and automatic load sensors, one does not have to worry about hygiene and the thorough cleaning of utensils. Exceptional performance in energy and water efficiency makes this one of the best dishwashers in its class.

The cooking hood range offers spectacular chimneys reflecting style and luxury that augment the aesthetics of your kitchen. They are easy-to-use, convenient and deal with unwanted heat and cooking odours with minimal noise.

Speaking on the occasion of the launch, Mr. Ajaz Vakil, GM Sales, Built-in Appliances, Siemens Home

Appliances said, “Black colour in our latest series gives a sense of mystique and intrigue while the design gives the contemporary aesthetics that seamlessly assimilate with home décor. While being fashionable and functional, these masterpieces are meticulously designed and engineered for modern citizens who have a fine taste for luxury. Our designs are fastidiously executed through our appliances and adapted visually with a range of techniques that give our customers unrivalled aesthetic supremacy, while retaining the original German spirit and excellence.”

Siemens believes in manufacturing appliances which make life easier. Their designs are among the most energy and water efficient appliances in the industry. And though they consume less, they offer many more features that improve people’s lives. The new series will be available at all Siemens brand stores and select dealer outlets across India. Contactemail: [email protected]: www.siemens-home.com/in

Mr. Marc Hantscher, CEO & MD, BSH Home Appliances

The Black Series range of built-in and free-standing appliances is yet another masterpiece from Siemens justifying technological innovation, aspiration and style


Event Review

Since 1996, the Indian Institute of Interior Designers has undertaken the task of acknowledging and

honouring the finest efforts in interior design in India by way of the IIID Awards. The prestigious IIID Awards has now popularly become known as the Anchor IIID Awards owing to its collaboration with Anchor by Panasonic.

The awards were started with the objective of providing a common platform for showcasing and sharing design solutions in response to changing social needs, establishing a benchmark in interior design and also to create opportunities for introspection.

The Anchor I I ID des ign competition is meant solely for the Indian design community; paving the way for the large number of Indians who get a unique opportunity to

The Anchor IIID Awards Set A New Benchmark The 16th edition of the Anchor-IIID Awards was conducted across five zones with 16 new categories and a record number of entries.

showcase their designs alongside the best from their region and country. Winning this coveted award gives upcoming designers the much needed professional and personal encouragement.

The awards are held annually and new categories are introduced each year to keep up with changing trends.

The jury criteria and process for the year 2012 comprised of originality, innovation and creativity; efficiency and fidelity to the client’s brief; contextual reference and environmental concerns; detailing and use of materials; cohesion to concept in design development and sensorial and spatial experiences.

A total of 32 jury members from across the country assisted by non-voting IIID host chairpersons and the president as observers formed the Jury panel for the year 2012. The Jury panel also consisted of renowned senior architects and designers, young designers who themselves have won IIID awards, academicians and design

media professionals.The two tiered judging process

involved a regional round followed by a national competition. The winner, runner up and commendation for

entries were selected first at the regional level, separately for all the zones. These along with 25% shortlisted entries from each zone qualified for the national level jury. This ensured an

A cafe - restaurant for Ritu Dalmia by Lotus Design Studio

A Flight of Fantasy - Deconstructing Duality by Lotus Design Studio

A showroom by Ar. Shree Mahajani exhibits the traditional touch

An artist’s Playhouse created by L.A.B (Language Body and Architecture)


National Winners Of Anchor IIID Awards Category National Awards

Residential Single Dwelling National Commendation: DDIR Architecture Studio Pvt. Ltd., Bangalore Untitled Design Consultants, New Delhi National Runner-up: Varsha & Deepak Guggari Assoc., Pune

Residential Multi Dwelling National Runner-up: Abraham John Architects, Mumbai D I G Architects, Mumbai National Winner: LAB: Language Architecture Body, Mumbai Opolis Architects, Mumbai

Retail National Commendation: A + T Associates, Vadodara Lotus Design Services, New Delhi National Winner: Mahajani Shree Govind, Satara

Commercial Workplace: Small National Commendation: Aangan Architects, Surat Collage Architecture Studio, Bangalore National Runner-up: D I G Architects, Mumbai National Winner Architecture & Beyond, Surat

Commercial Workplace: Large National Commendation: Archohm Consults Pvt. Ltd., Noida Opolis Architects, Mumbai

Hospitality National Commendation: Dipen Gada & Association, Vadodara Mindspace Architects, Kottayam National Runner-up Lotus Design Services, New Delhi The Orange Lane, Mumbai

Public & Social Spaces National Commendation Vertex Inc, New Delhi National Runner-up S Team Design Services, Surat

Sustainable Interior Design National Winner Artha Studio, Pune

Furniture Design National Winner Architecture & Beyond, Surat

Young Interior Designer National CommendationOf The Year A + T Associates, Vadodara

equal representation of each region at the national level jury.

The 16th edition of the awards programme saw 16 different categories and was conducted across 5 different zones. True to the rapidly evolving interior design industry in the economically resurgent India this edition saw a phenomenal and record breaking response with 532 entries received from across the country.

The IIID 2012 Awards included

categories such as International Practice in India, Global Indian Designer, Young Interior Designer, Furniture Design, Public & Social Spaces and Healthcare etc. Some of the winning firms include Opolis Architects - Mumbai, Lotus Design Service - New Delhi, Architecture & Beyond - Surat and MindSpace Architects to name a few.Contactweb: www.iiid.net.in

Glassperts store by Lotus Design Studio

A minimalistic yet luxurious residential dwelling by Abraham John Architects


Today, these wallpapers adorn the walls of kings’ palaces and homes, the world’s most exclusive hotels besides signature homes of celebrities.

The Opus range is beautifully showcased in specially created thematic lounges at the exclusive 10,000 sq. ft. Marshalls Designer Galleries situated at Worli and Navi Mumbai to give customers a first hand ‘look and feel experience’ of the grandeur and creativity of the stellar workmanship that has gone behind each design.Contact www.marshallswallpaper.com

It Products

Opus By Marshalls

Grohe’s Minta Touch

Marshalls Wallpaper, one of India’s largest wallpaper company has launched Opus, an ensemble of super exclusive signature series wallpapers showcasing the work of Europe’s most celebrated architects and designers like Karim Rashid, Zaha Hadid, Gloockler, Ulf Moritz, Luigi Colani, Dieter Langer and Omexco.

Every designer’s creation is truly timeless and unique as they have used a combination of technology with unusual materials; from multi-level embossing to colour changing wallpapers, from fabric stitched wallpapers to Swarovski crystals embedded designs, from deep engraved and digital panels to various natural finishes like patterned mica, mother of pearl and silk with metallic printing, the choice is spectacular and breathtaking.

The living space gets completely transformed to a whole new level from understated elegance to bold and yet muted renditions.

Global carpet tile manufacturer, Interface is now offering its most sustainable carpet tiles with greater choices. More than 365 colours and 20 styles across the company’s diverse product range are now available with 100% recycled yarn greatly reducing the environmental impact.

These Interface products with 100% recycled yarn include Urban Retreat which is inspired by people’s instinctive love of nature. Available in three distinctive designs, it offers an elegant solution for built environments hoping to create a connection with the outside. In addition to 100% recycled yarn, Urban Retreat also contains a high proportion of

recycled content in its backing.The range includes the

Monochrome which is a combination of colours, textures, patterns and materials. This creates distinct zones for different activities. In reponse to modern needs more possibilities are facilitated with 48 different colours.

One of the fastest growing product in Interface’s portfolio iis now available in an even greater choice of colours.

Also a number of Interface’s most popular ranges are now available with 100% recycled yarns, from the on-trend Metropolis Etruria to the versatile Equilibrium. Contact web: www.interfaceflor.in

Interface Goes Eco Friendly

Grohe, one of the premium German brands in sanitary fittings introduces a new line of kitchen faucets that simplifies daily chores. Grohe Minta Touch is a unique product that can be operated by a simple touch on the spout or the faucet body which turns it ‘on’ or ‘off’.

Available in an elegant C-shaped spout with an extendible spray or a stylish L-shaped spout with an extendible mousseur, Grohe Minta Touch delivers the perfect flow of water. The faucet is hygienic, extremely reliable and impressively efficient which can also be operated using its conventional lever.

The problem of greasy, sticky or messy fingers is eradicated with these faucets. A light touch with the back of your hand, wrist or lower arm is all it takes to turn it ‘on’ or ‘off’.

Minta Touch is perfectly child proof as well. Its EasyTouch functionality rules out the risk of scalding, given that it releases only the cold water flow. Users preferring warm water can add the Grohtherm Micro upgrade which features a customisable temperature preset function, simultaneously ensuring 100% protection against scalding.

Also the Grohe StarLight chrome plating process ensures that the finish will stay brilliant and soil-repellent for a longer duration.Contact web: www.grohe.in

“Not only does it acknowledge that the Hansgrohe brand enjoys a high level of customer recognition, it also confirms that the brand is held in exceptionally high regard both at home and abroad. Indeed, a lot of our customers view Hansgrohe as a prime example of top quality ‘Made in Germany’, exclusive design and innovative technologies.Contact tel: +91 [email protected] web: www.hansgrohe.in

Hansgrohe Receives The “German Standards Brand Award”Hansgrohe is one of the strongest brands in Germany. With its mixers, showers and shower systems, Hansgrohe creates original products that make the bathroom more functional, more comfortable and more beautiful.

This is affirmed by the decision of a prominent advisory board to include the brand name of the global mixer specialist from the Black Forest in the famous compendium “Marken des Jahrhunderts - Leuchttürme auf dem Markenmeer” (Brands of the Century - Beacons in a Sea of Brands) and to award the company with the “German Standards Brand Award”. An eminent advisory board of renowned brand experts chose Hansgrohe as “Brand of the Century” in the “Bathroom mixer” product category.

“We are absolutely delighted to receive this special recognition”, said Anitha Sharma, GM-Marketing.

THE INSIDE TRACK April 2013 7

It Products

Durian Laminates Now With Digital Printing

Home Office Range By Hulsta

Durian has recently introduced digital printing on laminates to give one a chance to reflect one’s imagination.

The digital printing technology is versatile, advanced and precise which gives one the freedom to print any creative design on any surface with real RGB-CMYK printing. This brings life and a real 3D print effect on decor. This gives Durian a panorama to a wide range of designs which have been created and introduced especially for kitchens, children’s rooms, living rooms, wardrobes and offices.

The most interesting and encouraging aspect of digital prints is that they are easily transformed into HPL (High Pressure Laminates). The products created have more strength, are highly wear and tear and water resistant.Contact web: www.durian.in

The Hulsta Home Office desk collection is characterised by its straight forms, simplicity, innovations and its focus on practical features.

One can create an endless number of new configurations, such as single, team and group workplaces. The range also meets requirements of a wide range of different room sizes and shapes. It is possible to place the units centrally in the room as well as by a wall or in a corner.

The desk collection is available in a variety of dimensions and functions which highly enable desk linking and round-the-corner combinations. Moreover, desks with extensions and the library/

bookshelf to stack stationary and books are also worthy options. Accompany the tables with smart office chairs by Hulsta for a complete look.

Other additional accessories are mobile containers with 3 drawers, lower bookcase and lower drawer suitable for below the table surface fittings.

It is also available in finishes like white lacquer, structured beech, oak mocca etc.Contact web: www.huelsta.com


It Products

Induction Cooktops By Fisher & Paykel

Style Your Kitchen With Evok

Kitchen designs are evolving and various design philosophies are converging, resulting in a kitchen trend that is highly personal.

Evok understands the consumer’s pulse and is well equipped to design the kitchen one desires. The firm specialises in designing modular kitchens at affordable prices using a 3D home design technology. They have conceptualised their kitchens keeping in mind kitchen ergonomics and by focusing on convenience, from appliances to cabinet access and storage. The focus lies in designing a kitchen that performs as effortlessly as possible under various circumstances such as multiple cooks, social cooking,

The versatile Fisher & Paykel introduces its innovative range of Induction Cooktops. Equipped with PowerBoost and GentleHeat, Fisher & Paykel ensures a tidy kitchen with a flat ceramic glass surface that is easy to wipe, simplifying the cleaning process.

Induction cooking is a safe, advanced, efficient and an economical cooking technology that works on the concept of electromagnetic vibrations that generate heat directly in the pan, unlike other ceramic hobs which indirectly heats the glass surface.

Due to the usage of induction technology, it does not heat the hob but the pan. Once the pot has been removed from the burner, the temperature of the hob surface drops rapidly - due to this instant responsiveness of the induction zone there is no danger of the pot contents boiling over, sparing the inconvenient and unpleasant chore of extra cleaning.

With a total of 9 heat settings, each cooking zone has positive and negative soft-touch controls, with quick response rates that shorten the cooking time and provide more accuracy.

Havells Unveils Donato Espresso

The coffee maker comes with a glass carafe that allows users to see what is happening inside. It also has a detachable steam nozzle and drip tray function which helps in the cleaning of the product more efficiently. The coffee maker has an ergonomic design with a cool aluminum alloy filter holder which adds a touch of elegance.

This coffee maker range is available at a price of Rs. 4895/-.Contact tel: 0120 4771000web: www.havells.com

Havells India Limited, has launched the coffee maker called ‘Donato Espresso’ aimed at modern and fast paced consumers. Donato Espresso is designed to offer an authentic taste of pure Espresso in the comfort of one’s home.

Donato Espresso is a delight for coffee lovers with its uber style and impressive looks, yet is very easy to use. It delivers an appetizing cup of coffee, which can be enjoyed in all seasons. At the touch of a button, brew the perfect cup of coffee with ample convenience. It serves up to 4 cups per preparation.

The PowerBoost feature enhances the intense heat for upto 10 minutes providing a perfect medium for searing meat or boiling water.

Moreover a setting between 0 and 1 provides continuous GentleHeat, ideal for delicate cooking tasks such as melting chocolate, or keeping just cooked food warm.

The ‘surface hot’ indicator light of the safety feature will continue to glow after an element has been turned off, until the surface temperature is cool enough to touch. Similarly, the cooktop will alert you if it is turned on without a pot or pan and will switch itself off.Contact web: www.fisherpaykel.in

etc. Also, EVOK kitchens have a great balance between good value and stylish products of good quality.

Evok’s modern looking modular kitchen can cost from Rs. 3 lakhs to Rs. 8 lakhs. With the advent of technology, earthquake-proof and corrosion-proof modular kitchens have also been designed. From classy Italian designs to a completely English vintage look, Evok’s modular kitchen offers a wide range of choices to the discerning customer. Evok also offers hassle free installation and post-care services. Every Evok product is backed by warranty and strong after sales service.Contact web: www.evok.in

Sensomatic Kitchen Range By Hacker

One of the premium brands, Hacker Kitchens have recently launched a new Sensomatic range of kitchens wherein just a simple touch opens the drawers rather seamlessly, elegantly and yet another touch closes the drawer smoothly, without creating any noise.

This Sensomatic range is also

available in lift-up wall units where a slight touch opens the front and the closing switch is hidden inside so that aesthetically it is all about elegance.The Sensomatic range works on normal electricity negating the need for a frequent change of batteries.Contact web: www.haecker-india.com


It Products Decorative Acrylic Wall Mirrors By Prithvi Home Decor

Kich On I-Mark Winning Spree

emerged as a leader by winning the I-Mark for its mortice handles. These handles are tested as per BS EN 1906:2010 grade 2 specification by Exova Lab UK for 1, 00,000 working cycle test, a 76 minute fire resistance test and 96 hours of a corrosion resistance test.

Kich has continuously raised its quality and design standards thus contributing to a healthier competition in the market.Contact tel: +91 9376013638email: [email protected]: www.kichindia.com

Sweet Nothings Wall DecalsSweet Nothings, India unveils its creative and customised range of wall decals or stickers.

These stickers/decals are easy to paste on walls and can be removed without damaging the paint of the wall or furniture.

Sweet Nothings offers an exquisite range of Vinyl wall decals to choose from; these can instantly enliven any wall. The stickers are easy to paste (they come with do

it yourself guidelines) and look akin to an artwork.

The stickers are waterproof and can be used on any plain surface like, glass doors, wooden or steel wardrobe doors, ceilings, and bathroom or kitchen tiles.

They offer a perfect solution for rented homes as they give an instant pep to your walls at a pocket friendly price and once pasted remain for at least 3 - 5 years needing no maintenance.

Sweet Nothings also provide customised solutions to suit individual tastes and needs.

At present these are only being sold via the Facebook page https://www.facebook.com/sweetnothingsindia.The price range for these wall decals starts from Rs.800/- onwards. Contact [email protected]

Kich Architectural Products Pvt. Ltd., a Rajkot based architectural hardware giant, has recently won the I-Mark, second year in a row.

I-Mark (India Design Mark) is a symbol of paramount design and quality, awarded by India Design Council (National Strategic Body for Multi-disciplinary Design in India). It is awarded to those products which are original, aesthetically beautiful, qualitative and environment friendly.

In the first edition of I-Mark, Kich won I-Mark for its handrail and baluster systems whereas in its second edition Kich has

is also possible. Prithvi Home Decor’s wall

mirrors feature simple designs and an easy style. Whether it’s a funky mirror for the dining room or a stylish one for the bedroom, the mirrors are sure to add a unique visual interest to your space.

The prices of these wall mirrors start from Rs. 500/- onwards.Contacttel: 011 41611752

Prithvi Home Decor brings a wide collection of different shapes and sizes of acrylic wall mirrors that can be used in any room. These can be literally stuck on walls, tiles, wooden surfaces and even ceilings. These decorative mirrors come in various shapes such as a sun, butterflies, figure of a dancing girl, a lamp shade, birds etc. Customisation according to the choice and need of the client


Spot Light

Art and craft in any form is what Nostalgia is all about. Nostalgia brings together

intriguing pieces of furniture from all across South East Asia. The collection at Nostalgia includes a wide range of indoor and outdoor sofa sets, dining sets, daybeds, loungers, deckchairs, hammocks, bars, barstools, coffee tables, consoles, stools and swings. The store also offers a lot of artifacts in different materials, both large and small for indoors and outdoors along with plenty of home accessories which make ideal gifting solutions.

Few years ago, Sanjana Bahl, the proprietor of Nostalgia started a business of sourcing art and artifacts from Bali, Thailand, Philippines, Sri Lanka and various parts of India. She handpicked these unique objets d’art which she supplied to large lifestyle and home decor stores. Realising these pieces were being appreciated she decided to open Nostalgia, a 1,700 square feet store in Worli which began retailing the artifacts in-house. Soon she expanded her business to smaller pieces of furniture like consoles, centre tables, bases, 2 seaters, coffee table seating, carved stools and chairs which she picked during her travels. On the

Nostalgia - Interiors And More Nostalgia adds more to its scintillating collection as they shift their base from Mumbai to Alibaug. BY ULKA VARTAK

recommendation of a friend, Sanjana shifted her base to Alibaug about 18 months ago; here she opened her first store in the precinct of Zirad. About 2 months later she added more space to expand the range and subsequently added a gazebo store. Nostalgia is now an 8,000 square feet enterprise with a large warehousing capacity.

With emphasis on craft as much as comfort, Nostalgia continues to add to its range and improve on its designs. At Nostalgia, one can find exquisite furniture in a variety of materials such as water hyacinth, rattan, bamboo,

seagrass, wood, synthetic rattan, treated wood and terrazzo. The artifact and water features are available in materials like wood, ceramic, cinnamon, shell, glass, stone, concrete, fibrestone and terrazzo which can be used for both indoors and outdoors.

The store also features an eco-friendly range in water hyacinth, sea grass and rattan peel which can be worked in such a manner that each piece looks different using different weaves and finishings. The chunky one piece ‘Suar wood’ furniture from Java can be cut in

Sanjana Bahl, Proprietor, Nostalgia

Nostalgia plays a home to intriguing pieces of furniture treasures as also handpicked unique artifacts and objects d’art of South East Asia

its natural form to make dining tables, center tables, benches and bases with no two pieces looking the same.

Talking about her collection, Sanjana adds, “I felt Bali and Java produced goods are of a very high quality so I chose to work with the artisans there. Besides they are one of the largest producers of eco-friendly furniture and the wood used is of high quality too. The skill of weaving and carving of the Balinese artisans has come down from generations and their finish is extremely neat and clean; with the high quality of materials used, these are a great value for money. My favourite in the artifact range is the Buddha which enhances any given space. At Nostalgia, we have Buddhas in almost every position, shape, form, size and material depending on the placement. We also do customised furniture for clients provided they give us adequate production time.”

Nostalgia’s clients are mostly from Mumbai, Goa, Alibaug, Pune as well as other parts of Maharashtra who are abreast with the latest trends in the market and are looking for bespoke pieces. In the near future, Sanjana plans on opening other branches in Goa or Pune as also expanding and innovating with new collections.Contact tel: 02141 247701email: [email protected]: www.nostalgialifestyle.com


Spot Light

Berger Paints has recently concluded a deal to acquire the decorative business of US-

based Sherwin Williams Paints’ Indian subsidiary. The acquisition will be carried out through Berger’s wholly owned subsidiary Brushworks and will be funded through internal accruals. This will help the Kolkata-based paint major to strengthen its position in the decorative paint business. Berger Paints is also looking at collaborating with US-based Sherwin Williams in

Berger Paints Buys Into Sherwin Williams Berger Paints has recently bought Sherwin Williams’ Architectural Paints India operations for an undisclosed amount.

Abhijit Roy, MD & CEO, Berger Paints India Ltd

7 strategically located manufacturing units, and 135 sales offices. The company also has an international presence in 4 countries. With an employee strength of over 2,500 people and a countrywide distribution network of more than 15,000 dealers, Berger is recognised as a game changer in the sector with a vibrant portfolio of paints and tailor-made customer service solutions.Contactweb: www.bergerpaints.com

bringing new technology and hi-tech products to India.

The deal includes a manufacturing facility, brands and employees. The Kolkata-based company has a strong presence in the east and the north regions. Sherwin Williams’ presence in the western and southern markets will help Berger to consolidate its presence in these markets as well. The acquisition is likely to strengthen Berger’s presence in key markets such as Mumbai and Pune.

Mr. K. S. Dhingra, Chairman,

Berger Paints India Limited believes, “This transaction will significantly increase our presence in the key markets. It builds on our strategy to grow our architectural paint business throughout India and brings a high quality and committed team of employees to Berger Paints.”

Berger Paints is investing Rs. 240 crores in the expansion of its manufacturing units over three years. Of this, it will invest Rs. 180 crores in construction of a greenfield unit at Hindupur in Andhra Pradesh with a capacity of 6,000 tonnes a month. The rest will be used in the expansion of existing units in Rishra in West Bengal and Goa.

Commenting on the occasion, Mr. Abhijit Roy, Chief Executive Officer and Managing Director, Berger Paints India Limited said, “The acquisition will increase our presence in South India through their dealer network. Sherwin Williams has a strong foothold in the southern market. It will also help increase our overall capacity and attain a market share of 24 per cent.”

Berger’s business revenues today are in excess of Rs. 2,900 crores. It has

Berger Paints has recently acquired the decorative business of US-based Sherwin Williams Paints’ Indian subsidiary


Spot Light

“I make only that which I would buy”, says Sreeti Mondol, Director and Principal

Designer, Memories of a Butterfly. This is the best answer we have heard from a product designer; it validates her own creations.

Sreeti Mondol is a designer who specialises in creating high-end customised bead curtains and screens in a flexible, modern, dynamic and more eclectic avatar. ‘Memories of a Butterfly’ is a phrase that has stuck with Sreeti since she was a child inspiring vivid, mystifying thoughts and images. Today, this is the essence of her company and therefore its name.

The Memories of a Butterfly design is a simple and malleable concept - the bead curtain. With the right creative treatment, it can make dramatic or subtle, albeit either way, effective statement in interiors and architecture.

Memories Of A ButterflySreeti Mondol, a designer of bead curtains brings to her discerning customers a unique way of styling their interiors. BY ULKA VARTAK

Beaded curtains are a unique lifestyle and fashion statement. What is interesting about bead curtains is that they not only allow for a play with colour, light and texture, but also enable one to create natural connects between spaces. They have

the ability to create privacy without detaching an area from the rest of the house, office, bar, hotel, home or restaurant.

Sreeti believes that bead curtains make adults react in the same ways as we all did to marbles when we were kids - gazing at these wondrous mini universes of glass spheres in the palm of our hands. Bead curtains are playful and moving - through Memories of a Butterfly’s designs Sreeti feels adults are now able to play out the child in them.

It is the uniqueness of the bead curtain that allows Sreeti to create an edge by exploring extensively, in style, material, dimensions and design. The reward is in having happy customers who wouldn’t have imaged the joy a spectacular bead curtain can provide.

Sreeti uses a variety of high-end, high-quality materials in her curtain designs - like pure glass, crystal, Australian shell, bone, treated pvc, stained or sprayed acrylic, acrylic crystal, stone, wood and metal beads to name a few. Some of her designs include ‘Bold Polka’, ‘Gold Basket’, ‘Traditional Aztek’, ‘Descending Amber’, ‘Pomegranate Gold’, ‘Pink Bone Disc’, ‘Pink on Pink’, ‘Leaf ’ and ‘Chandelier Decor’.

Speaking about her creations, Sreeti says, “Most important for me is that the beads are strong and of a high quality, as our curtains are walk through curtains and often used in commercial spaces like spas, restaurants and hotels with high foot

falls. All the designs are hand made and every piece is customised so as to suit the client’s lifestyle design and functional decoration needs.”

Every space needs to be tackled with its own distinct design requirement; which is why they believe in customising every piece when they work with architects, interior designers, hotels, restaurateurs and individual home owners.

When asked about how she gets her creations to the market, Sreeti

says, “We don’t market...we are happy to be known through word of mouth and our projects. The industry has its own system of acknowledging good work and we have been lucky in the appreciation our work receives!”

Sharing details of a recent project, Sreeti recalls, “The Champagne Brown acrylic crystal bead curtain was created for the ‘Champagne Lounge’ at the Grand Cayman Island’s prestigious Car Museum, in affiliation with London based interior

Sreeti Mondol, Director & Principal Designer, Memories of a Butterfly

Sreeti Mondol specialises in creating high-end customized bead curtains & screens in a flexible, modern, dynamic and more eclectic avatar

Champagne Brown Acrylic Crystal Bead Curtain


designer and gallery owner David Genty. Here, we used various shapes of acrylic crystal beads, in keeping with the prominent colour theme of champagne and to stay true to the essence of this space. Not only do the bead curtains here lend a sense of richness, warmth, royalty and depth, but they also help segregate the area from the larger museum creating a sense of privacy.”

The designer is currently working on her designs for her latest commercial project, Hotel Novatel in Bangalore. Sreeti designs the bead curtains herself; however, there is a skilled workforce which takes care of orders as they deal with very big numbers. The time frame required to design the end product is anywhere from 3 weeks to 3-4 months depending on the beads used, volume and design of the bead curtain.

The price for these bead curtains range from Rs 7000 to Rs 30,000 for a door size curtain depending on the kind of beads used, volume and design. However, they also work within a budget provided by a client. Contact tel: +91 9845508083email: [email protected]: www.memoriesofabutterfly.com

Memories of a Butterfly - design in beads allows for a play with colour, light and texture and enables one to create natural connectors between spaces

Polka Red White - Balcony Separator


Co. Profile

The world timeline is studded with events of great historical significance. Turn those

history sheets and you will come across legendary men and their stories. Similarly, when more than a century ago Yong Koon set out for Malaysia, leaving his village in China, little did he know that the

Royal Selangor India Bound The 125 year old family run business offers its products with a touch of heritage and Malay traditions.

skills he possessed will give rise to the largest Pewter company in the world. His empire now spans across various countries, the latest one being India.

“Royal Selangor is new in the Indian market as we have not been here for more than 6 months or so. We have begun by setting up two shops and we hope to spread a wider network of retail shops. I feel eventually India would be a big market.” says the Executive Director Chen Tien Yue.

The family run enterprise Royal Selangor is hailed as the world’s foremost name in quality Pewter as they continue to expand their horizons with the recent collaboration with design firm VW+BS.

The company which started in 1885 shifted its focus from making Chinese ceremonial pieces to more utilitarian items, such as European-style cigarette boxes, ashtrays, vases and teapots. The company has indeed made its foray into the

the executive director. A very good example of such projects would be the Formula 1 trophies made by the company’s pewter smiths for the Malaysia, China and Singapore Grand Prix.

The founder Yong Koon Seong’s tryst with Pewters started at an extremely young age of eleven. Hence, changes are inevitable throughout each generation. Skills of Yong Koon and the tin of Malaysia merged together to give the world gleaming products which owe their shape and lustre to a team that includes designers, model makers, mould makers and engineers. In fact some of the pewters joined the company in 1960s as teenagers.

The responsibility is shared between family and non-family professionals. Prior to joining the family-run concern, the great grandson and chief executive Yoon

Indian market but how well known is it? “It may seem like a very few people know about Royal Selangor but interestingly there are a lot of Indians who know about it already as Indians travel a great deal, especially in Asia. But in the larger market, this brand is not well established and so we need to spread its awareness. Our strength is heritage and design, our focus is quality craftsmanship and hence we need to look at what sort of projects will get this across,” says

Li spent nine years in the automotive and motorsports industries in the UK and Malaysia. “Cars have a very narrow product offering and the common thing between the two is getting the right project executers for the job. In the automobile industry there is no luxury of time. Royal Selangor is a 125 year old company, it has been passed on from generation to generation over the years so maintaining and building such a company with a heritage background

Chen Tien Yue, Executive Director, Royal Selangor

Yoon Li, Chief Executive Officer, Royal Selangor

The increasing production of pewter over the years has resulted in Royal Selangor applying more efficient methods in pewter making but without compromising fine craftsmanship


where tradition is involved is not a cake walk.” says Yoon Li.

The above mentioned advantage also extends when it comes to design forecasting. The directors consider themselves privileged as

For Royal Selangor innovative design is a result of various sources of inspiration, such as the rich heritage and tradition of Malay. Their marketing offices at various places work towards

taste. The design aesthetics are very young and peppy. We have confidence in our local designers, aesthetics and our culture and it is this that gives confidence to our Asian friends. We Asians like to communicate via art.”

He also adds, “Some Asian countries themselves are very inclined towards American or European products which

I feel will change and fair attention will now be granted to Asian products.”ContactRoyal Selangor3rd floor, Palladium MallPhoenix Mills Compound,Lower Parel, Mumbai 13tel: 022 66517426web: www.royalselangor.com

The Moon Lamp

The Crease Tray

The Track Tray

The Wave Bowl

the product cycle in the design industry is not as short-lived as in fashion or technology. Hence, there is enough time to think and develop the designs. It also entails trend forecasting on websites, visiting trade shows and relying on its different country offices.

understanding consumer feedback and communicating the same to its headquarters.

Speaking about the common factor between the two Asian countries, India and Malaysia the director comments, “Both the countries have similar and somewhat structured


Spot Light

The construction industry across the world is witnessing a tremendous boom. The

role of organisations like Supreme Industries in supporting the construction industry has become prominent and critical. Exposure to world-class technology and the advent of global players has led to an infusion of new materials, equipment and processes in the construction industry in India. Duraboard HD100 from the Supreme family is a testimony to this progressive evolution.

Throughout the year building facades, slabs and pipelines expand and contract due to the warming and cooling caused by seasonal variations, or due to other hot or cold sources. If expansion joints are not implemented in structures like bridges, buildings and highways, the intense heat of summers would expand the metal, brick or concrete material in the structure resulting in the development of cracks or even result in total failure.

Duraboard HD100 (formerly SILflex/Capell HD100) is a unique compressible filler board specially designed to be used as an expansion joint filler in concrete bricks, block work and isolation joints in machine foundation. It is readily compressible and is a low load transfer joint filler with excellent recovery properties. DuraboardHD100 can also be used in joints in bridges, decks, water retaining and water excluding structures, etc.

Duraboard HD100 i s an offering from the Construction Accessories Division of Supreme. The Construction Accessories Division of Supreme has developed customised solutions specifically for the

Reign Supreme With Duraboard Duraboard HD100 from Supreme Industries is an all-weather compressible filler board specially designed to be used as an expansion joint filler.

construction requirements of various segments. Ajay Mohta, General Manager, Construction Accessories Division, Supreme Industries Ltd. adds, “This division offers new

generation, better alternative products to conventional materials like rubber, metals, and wood, thus becoming cost effective. The ‘Dura’ range of products are manufactured from virgin raw material and we do not use any CFC / HCFC gases. At every stage of the manufacturing process, a stringent quality check methodology assures the reliability of the products, a case in point is the creation of a low compression set filler board Duraboard HD100 which is especially suited for expansion joints applications. This can now replace the less effective bitumen board based solutions.”

Duraboard HD100 is bitumen free and can be cut in any size with a normal knife. The product is non staining, sustainable and does not deteriorate over a long period of time nor does it distort under normal load from wet concrete; being light weight it is very easy to handle and install. Duraboard HD100 has an excellent recovery of 95 per cent after compression up to 50 per cent. Being polymer based, it is rot proof and

bacteria resistant.Duraboard HD100 has a

number of satisfied customers in government, semi-government and private installations. The product is used extensively in PQC and various structures of NHAI, AAI, real estate and British specification and specification for highway works clause 1015.Contact: tel: 09831020808email: [email protected]: www.supreme.co.in

Mr. Ajay Mohta, General Manager, Construction Accessories Division,

Supreme Industries Ltd.

DURAboardHD100 is an exclusive compressible filler board from Supreme Industries, specially designed to be used as expansion joint filler in concrete bricks, block work and isolation joints


Spot Light

Boffi, the premiere interiors concept brand renowned for its kitchen, bath and storage

systems, made its much awaited entry into India with Studio Creo, a newly launched interior design and furniture studio.

The newly opened Studio Creo is the latest venture from the Bhartiya Group and promises to add some more action to the living spaces of premium homes, hotels, restaurants and retail spaces through its inimitable selection of furniture, lighting, flooring and home accessories from some of the most iconic Italian brands.

The 10,000 square foot Studio Creo, has an entire floor dedicated to Boffi, which has been designed under the direction of Boffi’s Creative Director, Piero Lissoni. Studio Creo will operate as a showcase for latest interior design concepts and will be home to the comprehensive and ever evolving Boffi collections.

Quizzed on Boffi’s India entry, Mr. Roberto Gavazzi, Chief Executive

Boffi Now In India The Italian kitchen brand, Boffi partners with new, high-design interiors outlet, Studio Creo for its India innings.

Ms. Parushni Aggarwal, Founder & Creative Director, Studio Creo

Mr. Roberto Gavazzi, Chief Executive Officer, Boffi

In the world of contemporary interiors, Boffi’s name is synonymous with innovation and excellence in kitchens and bathrooms

Officer, Boffi said, “We are pleased to partner with Studio Creo in India and are confident of making a mark in the Indian market with our path breaking designs in the kitchen and bathroom space. We took a while to formalise our plans for India as we were very clear that we would only partner with someone who understood and related

to Boffi’s philosophy of design that underpins our business. Now that we have the right partner, we will surely invest in growing the brand Boffi in India, as Indians are now exposed to global trends and have the means and mindset to spend on aesthetically pleasing, yet functional interiors.”

Speaking on the launch occasion,

Ms. Parushni Aggarwal, Founder and Creative Director, Studio Creo said, “Making good design accessible to everyone, wherever they live, is a fundamental belief that I imbibe in my work at Studio Creo. The studio is a hub of premium products and is well positioned to meet the surging demand for aesthetically designed interior accessories. These brands are a reflection of cutting edge design and with Studio Creo, we are confident of bringing a change in high-end living spaces in India.”

Along with a collection of brands recognised the world over such as Boffi, Calligaris, Tagina tiles, Fantoni, Gruppo Door 2000 and Europeo, Studio Creo also offers an interior design service dedicated to the design development of commercial and residential properties.

In the world of contemporary interiors, Boffi’s name is synonymous with innovation and excellence in kitchens and bathrooms. Boffi has achieved significant milestones,

including the introduction of its bathroom brand, the opening of Boffi flagship stores in major cities all over the world, large-scale product presentations in dedicated exhibition spaces during the Milan Furniture Fair and the acquisition of Norbert Wangen, a top quality German kitchen company.Contact: tel: 011 46002100web: www.studiocreo.com


Spot Light

What is common between Aarohi and Art? Well they both start with the

letter ‘A’. Combine the two and you have Art by Aarohi. It does not take a lot to decipher what the brand is all about? It is all about Aarohi Singh’s ethereal art.

Aarohi Singh has been indulging herself in the world of art for the past 20 years. But the brand was incepted not until 2008. Interestingly, it all happened rather accidently, “Actually, I was looking for a website URL and everything that had my name in it was taken. I was in the process of setting up for a show and felt the need for a website that was more informative about me and my work. The URL ArtByAarohi.com was available and I took it up instantly. The next thing I know, the press started referring to my work as - from the label ArtByAarohi. And I became the artist/designer at ArtByAarohi!” says the designer.

This label covers a very wide spectrum and everything creative designed by the artist falls under the ambit of the label, starting with writing the thoughts down to working across varied mediums,

Art From The Heart By AarohiThrough her label Aarohi Singh transforms mundane everyday objects into intelligent masterpieces.

It is not only associated with fine arts, interiors or furniture design but also with apparel and personal accessories. The label also associates with projects that use Aarohi’s art as a basis for fund raising, especially for the causes she believes in.

Creativity and inspiration go hand in hand. So what inspires the designer? “My life! I find that I am perhaps a little more emotional. And I tend to have a deeper reaction to ideas/thoughts or even events that for most people would slide off like water off a ducks back, without having much impact. When you add that to my educational and familial background, there is much

fodder for art.” Aarohi Singh’s educational

qualification lies in a degree in History and professionally she has been an Information Architect for the longest time. And it was solely on the basis of passion she pursued Art. Her first achievement took place when she sold her first piece of art at her first solo exhibition in the year 1994. And this is when the idea of converting her passion into profession struck her.

Speaking about her ‘Kitsch line’ Aarohi says, “The Kitsch line started with one kettle -’The kiss kettle’. And then I was hooked. My mind was full of a multitude of ideas just waiting to be painted. I

categor ies and genres . Be i t watercolour or pastels or the very much “misunderstood” kitsch.

The Chequered Past KettleThe Bangalore Kettle

The Khiladi TableAarohi Singh, Principal Design Artist, Art By Aarohi


could not get them out fast enough. Each piece is an individual, one of a kind piece. And each has a story or a specific thought attached to it. I repeat a theme but never on the same piece.” The idea behind the ‘Nazar Batoo’ kettle was derived from this Indian tradition of applying a ‘Kala Teeka’ to keep the evil eye away.

The artist believes in expressing herself honestly as part of the thought processes of developing her creations. “I don’t work on a piece keeping in mind whether it will sell or appeal to another person. I create for myself. It is only after that process is over, that I turn it over to the viewer to see what they make of it and if they connect in any shape or form to

Khiladi concept table that was created as a memory keepsake for a family leaving town after a two year stint in an apartment complex. The table’s design was based on the rough architectural plan of their apartment complex. Its central core comprised references to chess and snakes and ladders, based on the path of the complex. The flip side of the table involved a complete felt base with four pockets to play a modified game of snooker/pool. And the areas uncovered by the games were covered by over a thousand photographs.

Art By Aarohi products are sold at a price range starting from Rs. 3500. Currently, Aarohi is working on an exhibition of large canvases, roughly 4x5 to 4x7 feet comprising of large faces.

Summing up her work, Aarohi says, “Every piece comes from the heart and is a snippet from the story of my life.” Contact tel: +91 9880198814email: [email protected]: www.artbyaarohi.com

me or my thought process”, states Aarohi. The design finds space on her canvas, kettle or furniture as soon as it pops up in the mind. And probably this is the reason why there is no fixed amount of time that goes into finishing the work. A Khiladi table or cupboard may take upto a week whereas a kettle may take two days of non-stop work while a canvas can go on for a month.

The products are marketed via her website and Facebook page. She also holds exhibitions of her work every year.

Some of her interesting projects include a Time Stamp Chair which involved painting two very old chairs. It was meant as the kid’s study table chair. Another was a

The Auto Chair

A Hand Painted Cushion

The ThayyamTrunk

The Time Stamp Chair

The Time Stamp Chair base

The Wild Wardrobe

The Lotus Balti


Fair News

BaumaDate 15 - 21 April 2013 Venue Munich, GermanyContact web: www.bauma.de

Manufacturers of mobile machinery must head for Bauma as it is an ideal assembly platform for the industry, trade, service-providers and particularly, decision-makers responsible for purchases in the construction sector to commence business and create and develop associations. More than 3000 exhibitors are participating from across the world to showcase a wide range of new products and technologies to the experts of relevant sectors. The event is expected to be a grand success, where thousands of local and international visitors and exhibitors from building machinery segments will gather under one roof.

Kitchen And Bath Industry ShowDate 19 - 21 April 2013Venue New Orleans, USAContact web: www.kbis.com

Exciting gift card giveaways are scheduled at the Kitchen and Bath Industry Show which is one of the prime bath and kitchen accessories sector trade events in the United States. The show is held over a period of three days at McCormick Place in Chicago and features the presence of a large contingent of qualified corporate professionals from this sector. More than 522 professional exhibitors participate in the event and noted industry speakers are present here as well. Highly informative business conferences and seminar sessions are organized during the event. Visitors can find an extensive range of kitchen and bath fittings, wooden products, cabinets, plumbing tools, tiles, designer equipments and decorative hardware products at the show and the networking opportunities available in ample amount. Potentially fruitful business deals are struck up at the show and new products are launched here too. The show occupies a total area of over 300000 square feet.

StonetechDate 18 - 21 April 2013Venue Beijing, ChinaContact web: www.stonetechfair.com

Targeting towards stone importers, Stonetech China is dedicated towards bringing together everyone involved in the production, design, specification and purchasing chain. It ensures that every exhibitor here will meet the best co-operators and capture more business opportunities; the buyers here can meet almost all famous stone enterprises in China and have high quality products at the right price and quality in a short period of time.

ISH Moscow

Date 16 - 18 April 2013 Venue Moscow, RussiaContact web: www.ish.messefrankfurt.ru

ISH Moscow is one of the leading trade fairs that offer a display of products related to the three major sectors of bathroom interiors and sanitation technologies as well as air conditioning, cooling, ventilation technologies and installation systems.

ISH Moscow being held concurrently with the SHK Moscow will prove to be yet another step towards the potential development of trade fairs in Russia. This event will exhibit a wide range of products and services and the participants will get a wonderful opportunity to network with the professionals who will throng the event. ISH Moscow will thus keep one abreast of the latest developments in the bathroom sector and give the attendees an opportunity for business expansion.


Fairs & Exhibitions

Nepcon ShanghaiDate 23 - 25 April 2013Venue Shanghai, ChinaContact web: www.nepconchina.com

Being organised by Reed Exhibitions for 3 days, Nepcon China will prove to be one of the viable platforms for displaying the latest technologies of the electronics manufacturing industry. The fair will offer a complete display of varied items adhesives and dispensers, vision placement machines, ovens and furnaces, etc.

LightFair International

Date 23 - 25 April 2013 Venue Philadelphia, USAContact web: www.lightfair.com

All set to enlighten, Lightfair International is one of the most famous events related to the lighting industry. It aims to bring top international and domestic architectural, design, engineering and lighting professionals together with exhibitors from around the world. At the event, exhibitors will get an opportunity to showcase their innovative products and services like day lighting products, luminaries, lamp holders and switches, meters, high-end fixtures, mounting devices for light sources, exterior luminaries, lighting control components and much more.

The fair which is all set to attract more than 500 exhibitors will also conduct an award ceremony that will garner a lot of attention from the exhibitors and visitors alike.

Date 15 - 18 April 2013, Home Expo IndiaVenue Greater NoidaContact web: www.epch.in/homeexpo

A composite platform for showcasing India’s products for the home segment ,Home Expo India comprises of 3 sub shows; Indian Furnishings, Floorings and Textiles Show (IFFTEX), Indian Houseware and Decoratives Show (IHDS) and Indian Furniture and Accessories Show (IFAS). With each successive season, home design/decor trends increasingly focus on freshness, a new way of thinking and delivering design to the world. Home Expo India 2013 is all set to attract a high profile audience from several overseas markets.

Date 16 - 18 April 2013, Ecobuild IndiaVenue MumbaiContact web: www.ecobuild-india.com

Organised by UBM India Pvt. Ltd., Ecobuild India 2013 is a show which will help the economic landscape of the country to develop, allowing the professionals of the country to explore the market. It’s a platform for the experts and professionals of the sector to move into a future of sustainable design, construction and a new environment associated with the building industry. The exhibitors of the show will get a unique opportunity to connect and interact with the attendees and to establish a good relationship with them in order to expand their market base and business prospects.

Natural Stone Show

Date 30 April - 2 May 2013 Venue London, UKContact web: www.stoneshow.co.uk

Natural Stone Show-UK is one of the renowned events which will open its doors for all its exhibitors and visitors to benefit from this program. In the event, exhibitors will get an opportunity to showcase their innovative products related to granite, marble, limestone, sandstone, travertine and slate.

Natural Stone Show-UK will provide information about British stone, stone from around the world, the latest in machinery and tools and technology. It will encompass the Stone Federation, Village Marmomacc Meets Design Architecture Zone and the Conservation Area. Moreover, the event will have conferences which will include various topics like sustainability, conservation and many more. The event attracts visitors and exhibitors from all over the world interested in natural stones.


Interview

Unlike a static entity, the design world is very dynamic always abuzz

with a plethora of events, yet

IDF 2013 Mumbai hosted the 2013 edition of the India Design Forum where creativity and design was debated, showcased and appreciated.

Ton VenhoevenA graduate from the Technical University of Delft, Ton Venhoeven is the Principal Architect of VenhoevenCS, an ambitious and innovative design studio based in Netherlands.

Why do you think the multicultural aspect of Indian society is a positive sign for the design industry?

In my opinion when you talk about a multicultural society I am not talking about a fixed identity like Muslims or Shias or Hindus. I am talking about uniqueness in certain spaces. I have a strong belief in micro cultures and the changing character of micro cultures. What happens is, in certain areas there is suddenly a new railway station and you find people moving in from different parts of the country. Or maybe there is an airport or tourism development and suddenly you see there is an exchange of different people. You witness these very micro cultures; there is an ongoing evolution but it doesn’t result in one unique Indian culture but a collection of thousands of millions of unique cultures, a collection of thought processes.

How do you think design can help in a scenario where there is an influx of people to Indian cities leading to the failure of infrastructure?

I think the power of design lies in its ability of bringing people together. It can create really constructive places that people would like to visit in order to experience a better way of life by using symbolic and

atmospherical techniques which make the place soothing for such people. In a city like Mumbai you have areas which house the well-to-do of the city and then you have a satellite city like Navi Mumbai which is preferred mostly by the middle classes and then there are areas dotted with immigrants. Such inequality can’t be a solution to the crisis.

Considering India is still an agrarian nation what do you think should be the concept of a rural Indian habitat?

I am not really much familiar with all the aspects of rural India but I don’t think it is appropriate to develop the countryside to curb the migration towards urban areas. Larger part of Indians in the future will be found in the metropolitan cities and very little can be done about it.

So, we will see development of cultures in the metropolitan areas and we must move towards metropolitan agriculture.

Indian design is considered by some to be too loud; do you believe minimalism can save the day?

It is an ongoing debate; the whole minimalistic idea was based on the industrial revolution, but today you have so many different creative options to choose from and I feel all designers will look for ways to use these methods, besides in my opinion there is no controversy between minimalism and symbolism because minimalism is also symbolic it can be used to express certain themes.

another addition to this colourful genre is the India Design Forum (IDF). Conceived in the year 2012 by Rajashree Pathy and her daughter Aishwarya Pathy, founders of Coimbatore Centre for Contemporary Art (COCCA), the event set stage for a dialogue on the core issues impacting our society and how good design can help find an effective solution.

The event brought together top architects, interior designers and product designers during the two day conference which concluded on March 16th, 2013 at the NCPA in Mumbai.

In an exclusive interview to The Inside Track, two designers Ton Venhoeven and Renny Ramakers who graced IDF 2013 share their thoughts.

The India Design Forum has set a stage for dialogue on the core issues impacting our society and how good design can help tackle and find a solution while it continues a conversation with the international design world

Ton Venhoeven is the founder of VenhoevenCS Architects, an innovative office, for sustainable architecture, urban development and infrastructure


Renny RamakersCo-founder and director of Droog, located at Amsterdam, Renny Ramakers initiates projects, curates design exhibitions, and lectures worldwide. She is a judging panelist on various design boards as well.

Do you think design in India is disorganised?

Well as far as I can understand there are Indian designers who do think that way; somebody once asked me what is it that someone like me can do about it? Well to be frank, an outsider can’t do much as he may not understand the people of the country.

Do you look forward to collaborate with Indian designers under the Droog ambit?

We have been working with a few Indian designers on certain projects; we find it easier to work with people who truly espouse the Droog philosophy, if we find additional Indian designers in the same league we would definitely look forward to the collaboration.

In an age of globalisation how deep is cultural uniqueness ingrained in design?

Culture in itself is a self-sustaining exercise since it provides an economic leeway to people who are a part of it. Every culture is unique just like design; people make the culture it’s not a standalone entity it enables connectivity among the people. So is the case with design. It certainly

is not aloof of the purpose it serves which also means bringing people together for constructive purposes, l ike for example self-created economic activity. In places like New York and Northham, especially the immigrants bound together by their unique culture created jobs. The thing about self employment is that you are not relying on the government to create jobs for you but you do it yourself.

Rajashree Pathy and her daughter Aishwarya Pathy, Founders of The India Design Forum

Co-founder and Director of Droog, Renny Ramakers initiates projects, curates design exhibitions, and lectures worldwide

Certain designers are of the view that design work within fixed coordinates. What is your opinion?

Well, you already know the answer. When it comes to me I follow my intuition. In 20 years time, I have done this. I learnt a lot, and what I did by intuition was far better than what I could have done on the basis of existing knowledge ingrained through books. There have been instances when the established design community and I have openly disagreed on certain parameters. Design should be kept simple when many times it gets confined in set principles it is difficult to decipher it. I would say intuition and instinct are the keywords for good design.

So I feel everyone must follow their own intuition instead of looking elsewhere. You go to school and you have all those textbooks to read but at the end of the day it’s you who has to do it. Hence I believe you have your own individual coordinates. Design is not necessarily an intelligent or complicated profession”Contact: tel: +91 98733 [email protected]: www.indiadesignforum.com


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Spot Light

Only a designer like Philippe Starck can call apartments, houses and offices his own

personal museums. After all, this is where his salad bowls, chairs, lemon squeezers and bathroom products are to be found. A gifted product designer, he made an international name for himself in the 1980s. Even then he

The Duravit And Starck Saga Duravit celebrates its continuing journey with the world renowned designer Philippe Starck which began as early as 1990.

The world renowned designer, Philippe Starck

Starck 3 series presents an extraordinary range of products for public and semi-public areas, as well as for accessible bathrooms

Starck 2 series is influenced less by original forms and instead, echoes the movement of water

believed that modern forms do not have to be re-invented. Instead, he based his design on the re-discovery of ancient forms.

For Duravit, he translated archetypal objects into ceramics, and the resulting product range revolutionised the entire bathroom world. To date, he has developed three design lines for Duravit that suit every lifestyle and budget.

Searching for the origin of things when working on the Starck 1 series at the beginning of the 1990s, the designer engaged intensively with our basic human needs, namely freshness, cleanliness and hygiene. In 1994, he unveiled the result of his work, namely the reduced, simple forms of the washbasin, toilet and bidet, which were inspired by the archaic, primitive forms of the washbowl, bucket and tub. The design of the famous Starck barrel adopts the basic form of the bucket that tapers outward towards the

Starck 3. He developed a design that is both simple and innovative. The rectangular basic form of the washbasin with its narrow, all-round rim and upright rear panel is reduced to the essentials. Overall, the series presents an extraordinary range of products for public and semi-public areas, as well as for accessible bathrooms.

top and has become a modern design classic in the bathroom.

The element water was the inspiration behind Philippe Starck’s second range for Duravit. In 1998, he designed Starck 2, a range of ceramics that is a continuation, further development and also an addition to its famous predecessor, Starck 1. The series is influenced less by original forms and, instead, echoes the movement of water. The fluid forms of the ceramics imitate water as it runs its course. Despite their differences, the resulting organic forms all carry Philippe Starck’s distinctive signature.

In 2002, the designer started a second revolution with his third complete bathroom range for Duravit,

Since their launch, the French designer’s Starck 1 products have embarked upon a remarkable journey around the world. Starck’s design appeals to many people and, in its combination of aesthetics and practicality, represents a milestone in bathroom history. Even after 20 years, his creations still stand for sustainable product design. At the recently concluded ISH fair in Frankfurt, Duravit yet again unveiled an extension to the Philippe Starck product range. He is clearly a designer who shows us who we are and what we need!Contact tel: +91 7966112338email: [email protected]: www.duravit.in

Documents

The Inside Track April 2013