The Inside Track June 2012

Cover Story

Jaquar, which calls itself ‘the complete bathing solutions brand’, had its global launch

in Dubai recently at Jumeirah Emirates Towers.

The event attracted industry stalwarts from Europe, Asia-Pacific, Middle East and Africa who were present to witness not only an exclusive entertainment extravaganza, but also an exquisite display of Jaquar’s product portfolio of co-ordinated bathroom solutions.

Welcoming the distinguished gathering Mr Rajesh Mehra, Director and Promoter of the Jaquar Group said, “I have a dream to build Jaquar as a global leader in complete bathing solutions, and with this global launch, it seems this dream is moving towards realisation.”

With over 50 years of continuous research and development, Jaquar has established itself as a trusted brand, known for its excellence in innovation and technology.

Jaquar with a vast and impressive portfolio to its credit has a dominant position in commercial, residential, public institutions and hotels across the sub-continent.

In an exclusive interview with The Inside Track, Mr. Rajesh Mehra, Director of Jaquar shared his insights on building Jaquar as a global brand.

For posit ioning Jaquar as a global brand does the company plan to set up offices and showrooms abroad?As part of our international expansion plan we are currently setting up a number of orientation centres, whereas we combine office, showroom and training centre in one facility.

These orientation centres have proven to be sucessful in the past as clients can experience Jaquar’s wide product portfolio and attend technical seminars. The Middle East is certainly a focus area, whereas we are in the process of setting up a new orientation centre in Dubai and Saudi Arabia. Europe is a target market for us as well. We are now setting up infrastructure in the UK. Other countries will follow.

INSIDE TRACKTHE

CONNECTING THE DESIGN COMMUNITY

Volume 6. Issue 6. June 2012 Rs. 25/-

Now view our web edition at www.theinsidetrack.in

Jaquar Launches Its Global Agenda With a power packed launch event in Dubai, Jaquar is all set to broaden its horizon as a global player. BY Vikas Bhadra

Mr rajesh Mehra, director and Promoter of the Jaquar Group shares his dream of building Jaquar as a global

brand at the launch in dubai recentlycontinued on page 2

A global setup also calls for a full fledged dealer-distributor network across a number of countries. How does Jaquar plan to establish this and which countries are currently under consideration?

Certainly, retail business is our priority and a wide dealer/showroom network is key to establish a brand in a sustainable way. We are lucky that we have partners who recognise us as a complete bathroom solution brand and who prefer to work with a one-stop solution brand that creates through brand awareness a strong pull as well.

Our orientation centres help here to give our partners ideas how to showcase Jaquar in their own retail outlets as well. Again,

2

anish kapoor’s Orbit Unveiled 4

The Latest On Recent Launches And Products 6

a revival Of art 10

Electrolux Wants To Transform Your kitchen 14

Natuzzi Opens its Flagship store in Mumbai 16

The Flying Bus 17

a Vertical Green City - The Eco skyscraper 18

Exhibitions and Fairs 20

Object On design 22 From Like To Love 24

THE INSIDE TRACK June 2012

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INSIDE TRACKTHE

CONTENTS JuNE 2012

COVERSTORY 1

Jaquar Launches its Global agenda

our key markets right now are the Middle East, with a focus on Saudi Arabia and UAE, Asia with a focus on Singapore and Thailand, and Europe.

What is the time frame arrived at to set up a well integrated dealer network?

That depends of course on the country. We follow a 5 years business plan that we break down in country road maps. Important apart from finding and appointing distributors in new countries is training them on the philosophy and product features of our brand. We have clear guidelines on how we see a partnership and it is mandatory for our dealers to have their staff trained regularly. We bring them to our premises in Gurgaon or we offer various training modules within the countries to keep our partners updated and qualified in order to promote our brand.

In times to come how does Jaquar plan to promote itself as a global brand?

The high invests that we put into building a “Global Bathing

Solution Brand” when it comes to the dealer/showroom network are only beneficial when we manage to excite the end user.

End users differ in culture and perception from region to region and these habits have to be addressed when building a global brand. We are aggressively promoting the brand through various vehicles on a global level, by keeping the brand image consistent, but at the same time we address certain regions a bit different when it comes to how we talk about our brand e.g. in terms of images, wording, activities.

What was the response to the Jaquar event which recently concluded in Dubai?

The feedback was overwhelming and we are really pleased by it. At the same time we have raised the expectation level of our partners for future activities very high. This is the challenge that we wanted to face and we are preparing numereous activities to build strong awareness for our brand. We at Jaquar are not just doing products. We evoke emotions that create the desire for having a luxurious bathing experience at home. Contact: web: www.jaquar.com

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4 THE INSIDE TRACK June 2012

Spot Light

Designed by prize-winning artist Anish Kapoor and structural designer Cecil

Balmond, the ArcelorMittal Orbit is a 115-metre-high (377 ft) observation tower located in the southern area of the Olympic Park, between Olympic Stadium and the Aquatics Centre.

Commissioned by the Greater London Authority, the tower was unveiled recently in May 2012. Orbit cost £22.7 million, of which ArcelorMittal funded as much as 19.6 million while the remaining £3.1 million was funded by the London Development Agency.

The inception of building Britain’s largest piece of public art took place in October 2008 when London Mayor Boris Johnson and Tessa Jowell decided that the site in Stratford, London, that was to become the Olympic Park for the 2012 Olympics needed “something extra” to distinguish the East London skyline.

Anish Kapoor’s Orbit Unveiled Britain’s largest piece of public art, The ArcelorMittal Orbit, designed by Anish Kapoor and structural designer Cecil Balmond was unveiled recently . BY Vikas Bhadra

A design competition was held in 2009 for designs of an “Olympic tower” along the lines of Trajan’s Column, but the idea took a backseat once the entries were received.

Kapoor’s and Balmond’s Orbit was announced as the winner on 31 March 2010 and work started in November 2010. Taller than the Statue of Liberty and Big Ben, twice as high as Nelson’s column in London’s Trafalgar Square, the Orbit is a hybrid, a network of art and

structure. Around 560 meters of red tubular steel form the structure and 250 colored spotlights illuminate it at night; the tower has two observation floors, a 455-step spiral staircase, lift and restaurant.

Sixty percent of the 2,000 tonnes of steel used in the sculpture was drawn from recycled sources, underlining steel’s status as the world’s most recyclable material.

The ArcelorMittal Orbit will draw visitors to the newly regenerated

swathes of east London. Visitors will enter a central elevator to ascend the steel tower, arriving at an observation deck with a panoramic view of the city. To exit, they will be encouraged to climb down the staircase that spirals around the tower’s exterior.

Designer Anish Kapoor says that a number of possibilities had crossed his mind when it came to the design aspect of the tower, together with Cecil the duo arrived at the final draft. He adds that the tower

????anish kapoor beside a miniature model of his Orbit Tower


is awkward yet beautiful with its elbows sticking out, it refuses any singular capture, and it refuses to be an emblem. It is unsettling which perhaps, is one aspect of its beauty.

Initially when Orbit was unveiled it drew sharp criticisms, many dubbed it as a symbol of catharsis which resonated the looks of an Eiffel Tower destroyed by war, however, designer Anish Kapoor has

sidelined the criticisms by citing that he has researched initial reactions to the Eiffel Tower, and recalls the horror of observers such as author Victor Hugo.

The Orbit will open to the public in late July, allowing up to 5,000 visitors a day.Contact: www.anishkapoor.comwww.arcelormittalorbit.com/

It Products


Berti Flooring’s Quaint Charm

Kleanwud - Breathe Safe

NLDK Timbers Pvt. Ltd., has introduced Italy’s premium hardwood flooring brand called Berti.

The new collection from Berti exudes a classic look. The finest of hardwoods is creatively used to accentuate the essence of natural wood. The Berti and Berti Studio range of hardwood flooring comes with new patterns

Malwa Mirage Launches New Digital Glazed Ceramic Tiles

Dornbracht Presents Deque

and an innovative finishing. The Vintage and Avantgarde range from Berti Studio comes with unique surface treatments that not only render it with an innate sophistication but also imbue the space with a glamorous touch, so in line with contemporary trends. The Vintage collection reflects the inherent classic look while the Avantgarde range as the name suggests embodies the experimental look.

The range, made entirely of solid wood, is built with planks of Iroko and Ipe. For those who want a blend of contemporary design, taste and authenticity, Berti provides just that look and feel. Contact tel: 011 29521045, email: [email protected]: www.nldk.in

what is most important, the way the water is delivered. Deque represents the progression of the Dornbracht brand in an avant-garde design style.

The special feature developed for this fitting is that individual streams of water are dispersed providing a gentle and elegant experience whilst washing hands. Deque’s contrasts stand out remarkably; the juxtaposition of the gentle flow of water with the severity of the fittings and the contrast of the planar projection with the cylindrical control elements - a form that is particularly evident in the single lever mixer.

In addition to the Deque sculpture, four individual applications were designed for Deque. They each show a combination of outlets and a landscape element. The applications vary in size, yet exhibit a consistent architectural signature and material aesthetic. Deque comes in a chrome or matte black finish. Contact www2.dornbracht.com

Deque by Dornbracht, is a new range of fittings suited for the bathroom. Deque’s visual language is characterised by the strong pared down aesthetic of its flat wide projection. The low and basin hugging fittings unerringly draw one’s eyes to

Malwa Mirage Ceramics has launched a new range of digital glazed ceramic tiles, taking the digital age a notch higher with its latest offering.

These intricate and picturesque pieces of art use their Thinkjet technology, which leads to extremely high accuracy in printing, naturally varying design patterns and high resolution reproduction.

Priced between Rs. 80 to Rs. 120 per sq. ft., these tiles are available in sizes, 30 x 60 cm,

30 x 90 cm and 40 x 80 cm. The tiles are extremely durable and suitable for all types of areas. The chemical properties of the tiles are further augmented by a thick layer of glaze, which seals the surface completely and protects it from damage.

Apart from durability, these tiles bring home that fresh burst of creativity that everyone looks for when decorating their living spaces. Contact web: www.malwamirage.com

CenturyPly, one of the leading providers of wooden building and decorative material in India presents - Kleanwud, India’s pioneering E1 emission compliant wood panels.

Kleanwud are premium wood panels from CenturyPly which have minimum emissions of Formaldehyde, a gas that can cause potential hazards for you and your family. The panels are warp and twist resistant, powder and termite proof due to a unique GLP treatment. It is also resistant

to boiling water with superior bonding brought about by GSS 145.

Kleanwud has been launched with the overall vision of ‘breathe safe and feel healthy’. It is an attempt to create a consumer focused new age product manufactured keeping in mind the health and general wellbeing of consumers.Contact tel: 91 33 3940 3950email: [email protected] web: www.centuryply.com

BoConcept Launches The ‘Terni Sofa’

It Products

Terni, a sofa from BoConcept, with a built-in relaxing air mattress is sure to be on anybody’s must-have list.

The Terni sofa is a complete package of design and functionality, and helps you optimise any space. These sofas by BoConcept are not only complete pieces of multifunctional seating units but are also sofas that turn into extra beds with air mattresses.

BoConcept makes modern furniture for the urban-minded customer. The brand’s designs are smart, contemporary and

Eames Elliptical Table And Sofa CompactDesigned by Charles and Ray Eames the Eames Elliptical Table sits dramatically in front of a long sofa or in the middle of a chair grouping. It sets a striking stage

for displaying mid-century fat lava vases, fresh flowers, magazines, or a special book in a living room, waiting room, reception area, or an executive lounge. Finished in either black or white laminate, the table makes a strong and beautiful statement wherever it is.

The clean profile of the Eames Sofa Compact is perfectly scaled for spaces to small for a traditional sofa. The Eames Sofa Compact fits in well where bulky traditional sofas can’t. It provides plenty of seating without ruining the scale of the room in your home or office. Contact tel: 91 80 30921333 web: www.hermanmiller.com

vibrant and in tune with life in the big cities. A fine example of a genius design, the Terni Sofa Sleeper redefines modernity and the style of your living space.

Adding a futuristic look to your décor for a completely relaxed sleeping function aided by an air mattress, Terni is sure to add class to your living room ambience. Available in a variety of fabrics and myriad colours with customising options, the sofa is priced from Rs. 1,55,400 onwards. Contact web: www.boconcept.in

THE INSIDE TRACK June 2012 7

It Products

Miele’s Innovative Range Of Dishwashers

operation and a salt container in the dishwasher door. Their 3D cutlery tray can be adjusted in all three directions to offer greater flexibility. The dishwasher offers programmes like EnergySave which uses only 0.83 kWh and consumes as little as 7 litres of water. Its ExtraQuiet feature reduces sound emissions to as low as 41 dB.

It has an AutoOpen drying function where the dishwasher door opens automatically and sports an A+++ rating which incidentally is the best energy efficient rating. The MultiComfort area allows plates of different sizes to be arranged in three rows side by side. The G5000 range is available from Rs. 1,34,990 and goes up to Rs. 2,89,990.Contact web: www.miele.in

Zicom Introduces Fingerprint Locks

Zicom, the electronic security major, launched its fingerprint lock - a stylised, keyless door lock which locks away all possibilities of duplication, keeping your home safe and sound. This elegant looking lock is the perfect solution for saving one from the trouble of losing the door key or even fumbling for one when at the door.

The keyless lock is beautifully designed to add to the aesthetics of your home and office décor. A fingerprint lock has three

ways of unlocking - through the fingerprint, the PIN or an emergency key override.

The fingerprint locks are easy to operate and very user - friendly; these open only with a designated fingerprint, restricting entry to your home or a particular room, have optical sensors with a high resolution, mortise with 5 latches and a memory capacity of 120 fingerprint templates.Contact tel: 022 42904290web: www.zicom.com

Siemens has added two new fire detectors to its fire safety product line Cerberus Pro. Both devices detect fires quickly and safely even in environments with challenging requirements. In addition, one of these two models is able to monitor carbon monoxide concentrations in the room air.

Both detectors have two optical and two thermal sensors, allowing them to be employed as (multi-sensor) fire detectors and as heat detectors. The model is also equipped with an integrated carbon monoxide sensor to provide an early warning of dangerously high

concentrations of this toxic gas. The most important feature of both detectors is the unique ASA technology (Advanced Signal Analysis) which has proven itself in thousands of installations; it allows for fast and reliable fire detection in a wide range of environmental conditions.

Since it is so easy to adapt these new Cerberus Pro models to local requirements using set parameters, customers are now able to meet all their fire safety needs with just one product family. Contact web: www.siemens.com/cerberus.

Siemen’s Fire Safety Devices Jotun’s First Concept Showroom In Mumbai

Founded in 1926 in Norway, Jotun is one of the world’s leading paint manufacturers. The group consists of 67 companies and 40 production facilities around the world. Outside Europe, Jotun has a very strong presence in the Middle-East & Asia Pacific. Jotun India Pvt. Ltd. set up shop in India in the year 2005, with an intention of providing a single source solution for all paints and coatings. To strengthen its presence in Western India Jotun launched


its first concept showroom in Mumbai which was inaugurated by Mr. Anthony Wong, Managing Director, Jotun India Pvt. Ltd.

Jotun’s diverse product range includes decorative, protective, powder, marine, floor/concrete protection and intumescent coatings, bearing a solid testament to the company’s reputation of truly being a single source solution for clients, consultants and contractors alike. Contact tel: 91 22 6787 2100web: www.jotun.com

Miele, the premium home appliance manufacturer announced the introduction of their G5000 range of dishwashers embodying a variety of innovative concepts.

The range offers exclusive features like a single-line text display for simple and convenient

It Products

Fenesta Launches Villa Windows

Quirky Lamps Available At Zansaar.com

Fenesta has launched its newest offering, called Villa Windows in India. Continuing its track record of innovating India specific

window solutions, the Villa Windows range integrates the traditional Indian window design of grill and mesh (popularly made out of wood) with uPVC, the new age window material pioneered by the company in India.

The Fenesta Villa Windows consists of an engineered uPVC frame that can accommodate a grill for security and a mesh to prevent insects from entering the home. It makes the windows weather proof and provides excellent insulation against noise and dust. Design freedom is complemented by a variety of finishes that include light oak (teak), mahogany and walnut in addition to pristine white.

The windows also offer excellent insulation, multiple point locks, fusion welded joints, and double sealing that ensures that noise and dust or pollution doesn’t find a way into your home. An excellent level of insulation ensures reduction in air conditioning costs by 30%. Contact web: www.fenesta.com

Reflect Your Own Identity!

what is simply a very clever book stand!

The ID collection from Mukul Goyal’s signature line is an out and out bestseller and comprises of tableware, barware, office accessories and general home utilities like photo frames, bookmarks and vases. Each piece in the collection reflects quality, function and style combined with his vision of simplicity and humor in the world around us.

His creations of brass, chromed brass, steel and stone are for everyday use at the table, in the kitchen, office or anywhere requiring both function and beauty through design.

This signature range of objects is sold through the finest of gift stores across India.Contact web: www.mukulgoyal.com

The Bombay Store Brings You The Colours Of IndiaThe Bombay Store has now introduced the ‘I Love India Collection’. This special range is inspired by the classic folk symbols of Indian art, culture and the Indian people themselves. It portrays in totality the vibrancy and youthfulness of Indian folk art. The exquisite range includes pieces like ‘Assamese women’, ‘Rajasthani couples’, ‘Bengali girls’ and Kerala’s famous Kathakali masks; a completely representative and diverse range is presented. Giving a twist and a contemporary feel to the graphics involved, each one signifies a particular region for

e.g. the forms used are the tigers of the Sunderbans, the distinctive costumes of Assam, the classic hand block prints of Rajasthan and the unique dance form of Kerala.

These striking designs are used on a range of products like clocks, coasters, fridge magnets, bags, mugs, shot glasses, flip-flops, scarves, etc. An interesting blend of the traditional with the contemporary. This new range is available at all the outlets of The Bombay Store and is priced from Rs. 199 onwards. Contact tel: 022 40318888 www.thebombaystore.com

Zansaar.com, the online retailer for home and living offers a comprehensive range of home and garden products sourced from India and across the globe. The firm has recently unveiled its collection of contemporary table lamps.

Designed with subtlety and wit, the lamps are elegant and attractive. Styled in clean lines and bold colors, they carry a touch of the offbeat, be it in the form of a bicycle base or a Bollywood themed kitschy shade.

These modern designs generate an aesthetic of quirky boldness and a non-invasive simplicity at the same time, making them a great way to light up tabletops and complement furnishings. Fabric and handmade paper shades make for a playful colour palette. These lamps bring the contemporary in its most charming element into your home.

Explore Zansaar.com to find these individualistic table lamps. They come at affordable prices ranging from Rs 699 to Rs 2499.

Contact web: www.zansaar.com


Mukul Goyal helps you realise your dreams of having a beautiful home with stylish décor that clearly reflects your own unique identity. His line of ID designs is based on human figures, be it in the form of a man peeping into a mirror from the mirror frame, a doorstopper in the form of a person leaning against the door to keep it open, or two figures leaning towards the middle to prevent books falling aside in

10

niece Feroza joined the business about 4-5 years ago.

CAC displays a lot of products ranging from household stuff to furniture and toys. There are excellent pieces of papier-mâché birds from Orissa, wooden toys nicely hand painted from UP and lamps from Pondicherry.

The store also displays paintings from Jharkhand, Rajasthan and Orissa, along with items like the classic brass ‘dabbas’ and hand woven baskets from the North East. CAC has a wide variety of wooden products like Rajasthani cupboards, photo frames, trays, mats and napkins, dining table covers, salad bowls, waste baskets, trolleys, etc., all sourced from different parts of India.

CAC works with NGOs and women self-help groups for making


Spot Light

CAC as it is fondly known was started in 1962 by an architect called Vina Mody

along with a couple of furniture makers. They got together with people from different fields to promote Indian arts and crafts because they strongly believed that Indians inherently had a lot of

A Revival Of ArtContemporary Art and Crafts, the distinctive interior décor store has returned to the Mumbai designscape. The stylish store retains its old world charm at its new South Mumbai location. BY ULKA MANJREKAR

creativity within which needed to reach the masses.

The founders felt that there was plenty of local cultural art (which was world class) which needed to be showcased appropriately. So, they went on to travel all across India in search of hidden gems. Each item in the store is hand-chosen by its owners Vina and Feroza Mody.

Over the decades, CAC has encouraged artisans and craftsmen from all corners of India to cultivate and develop their skills. Everything you see in the shop is Indian. The essence of the store lies in the original art of the Indian artisans. In addition to this, CAC also gives them the designs for production. Vina Mody, the promoter of CAC, is an American lady settled in India since 1950, and has been working with local artisans ever since, through her store. Her

After 50 successful years, Contemporary Art and Crafts, the stylish interior décor store has found itself a new home in Mumbai

A metal bird cage with toys from Uttar Pradesh and

birds from Orissa

Cushion covers screen printed in new contemporary designs


cushion covers which has embroidery and lacework. Present in the store is also a comprehensive range of bed and table linen which includes block and Ikat prints, bed covers from Nagaland and studio pottery by some of India’s leading ceramists.

CAC proudly displays its love for Mumbai by having pictures of old Mumbai on items like coasters, cushions, etc.

The store is an eclectic mix of traditional arts and crafts which are interesting, funky and creative.

CAC shop displays large Kashmiri wall hangings (12ft x 3ft) which are made of wool and cotton; these are

hand stitched and are exclusively available in the Mumbai outlet; a patchwork wall hanging from Orissa, also present in the store depicts the entire Ramayana. The two tiered, three tiered and foldable trolleys and rocking chairs are exclusive CAC products which have proved to be best sellers over time.

As part of their initiative to re-imagine Indian crafts, CAC has dedicated a space in their shop to occasionally showcase traditional artists like kalamkaari workers, weavers, painters, etc., as a part of workshops and exhibitions encouraging the youth to appreciate and take notice of Indian art in its

various forms. They plan to invite young designers to come and display their work at the store as well. The management believes that young designers have great ideas but they lack the “how-to” factor, which CAC can help fulfill.

Vina Mody, the founder and Director of CAC says, “I am so excited about the new shop. The new CAC promises to bring a new range of products, but still sticks to its tradition of selling and encouraging only Indian craft. We have sourced

a lot of products from all over India to be included in this range, which is exclusive to only the CAC’s of Mumbai, Pune and Hyderabad.”

CAC wants the Indian audience to understand that we have a beautiful heritage, a gift of art which we should value, preserve and take forward. Contact: Contemporary Arts and Crafts,Taj Building, 210 D. N. Road,Fort, Mumbai 400001.web: www.cac.co.in

The Kamadhnu cow made of metal along with the classic Indian lunch box or “dabba” made of brass

The massive Kashmiri wall hanging (12ft X 3ft) made of wool and cotton is available exclusively at the Mumbai outlet

14

products at Euro Cucina?

Sustainability and craftsmanship were some of the unique features of the new designs. The use of recycled and reclaimed wood was a big theme at EuroCucina this year, in addition to the use of new composite stone materials and more eco-friendly cement surfaces.

The real proof of superior craftsmanship is in the detailing of the kitchen. Mitred edges and corners meet in perfect points,


Interview

The Euro Cucina event is held in Milan every two years as part of the iSaloni. It is

considered to be ‘the’ global event where kitchen manufacturers exhibit innovative prototypical designs to push the envelope in this field.

A current theme in kitchen design has been the transformation of the kitchen space into a social one, and this was clearly reflected in the kitchen design trends showcased at EuroCucina 2012.

Electrolux Wants To Transform Your KitchenElectrolux unveils its latest designs to make the kitchen the new social and digital hub of your home. BY ULKA MANJREKAR

Complementing the new designs were kitchen devices incorporating connectivity to enhance functionality through digital technology while being more environment friendly.

Pernilla Johansson, the Design Director of Electrolux Major Appliances for Asia Pacific leads an international team of designers from Australia, New Zealand, Singapore, India and China and has been involved in the launch of the Electrolux Design and Innovation Centre in Singapore which drives design innovation in the region.

In an exclusive interview, Ms. Pernilla Johansson shared with us her insights on Electrolux’s new designs and transformation:

Can you share some insights of the unique features of Electrolux

while chamfers on the undersides of benches give the illusion of impossibly thin bench-tops. The most premium kitchens continue to build on the trend of motorised doors and drawers, with solutions for several types of cabinets and cupboards. These include extremely large sliding doors which can conceal an entire work area.

How does Electrolux help in transforming the kitchen into a social place?

The integration of kitchens with living spaces to further facilitate social interaction as well as deal with decreasing living spaces is a continuing trend.

With Electrolux, spaces can be transformed depending on how they are used, and functional components can be hidden when they are not required. As kitchens increasingly become a social hub in the home, with family members interacting and helping out, many modern kitchens are seeing designs which create multiple work centres. Such designs incorporate separate work areas or countertops for different tasks in cooking.

Ms. Pernilla Johansson

The most premium kitchens continue to build on the trend of motorised doors and drawers, these include extremely large

sliding doors which can conceal an entire work area


In working out the floor plan, the size of your kitchen appliances, especially large ones like fridges, stoves and ovens is taken into account primarily.

Can you elaborate on how design and functionality aspects are balanced in your products?

Style is increasingly becoming an important consideration in kitchen design. The current trend favours sleek, elegant kitchens with bold colours creating striking contrasts.

In such kitchens, rather than hide appliances, the kitchen appliance range itself, like the Electrolux Ebony

Kitchen Range leads the trend in creating a bold design statement for the home. All appliances are planned to create a stylishly consistent look throughout the kitchen.

Aside from black, the sleek, clean lines of a stainless steel kitchen tend to convey a sophisticated professionalism, which can be seen in styles like the Electrolux E:line collection. If you still prefer to hide your appliances or save space with built-in ones, look for coordinated cabinet fronts from the brand that can help each appliance blend easily into the kitchen’s overall look.

Could you elaborate a little about the Electrolux fully hidden integrated ovens?

The Electrolux large cavity built-in oven fits in the standard 60cm

dimension niche. The latest models feature the largest oven capacity with an Ultra Fan Plus that heats the oven even faster, and a unique detachable Cool Plus door that enhances safety for everyone in the family. This new range has ovens where each one has a gross volume of 75L, with the option to cook up to three levels of racks simultaneously. Its space-efficient design provides up to 20% more room for food on each shelf.

Do you see India as a potential market for your products?

Yes, India is definitely a potential market for our products and we intend to launch these in India by as soon as next year. Contact: tel: 09818727936email : [email protected] web: www.electrolux.in

The integration of kitchens with living spaces to further facilitate social interaction as well as deal with decreasing

living spaces is a continuing trend


Co. Profile

In this era of globalization, India has become a hub of some of the best products that the world has

to offer. There has been a consistent effort by international brands to tap the potential of Indian consumers.

The chang ing t a s t e s and sensibilities of the global Indian too have ensured that product manufacturers are keen to cater to this growing market. It is during this period of buoyant demand that cutting-edge design and superior Italian craftsmanship has charmed its way into the Indian mindset.

Natuzzi Opens Its Flagship Store In Mumbai In an effort to expand its presence in the western region, Natuzzi, Italy’s leading furniture manufacturer, opened its first store in Mumbai. BY Vikas Bhadra

Though Italian brands have not become household names yet, thanks largely to their price tag, it would be reasonable to say that they have etched their names in the minds of the ambitious design conscious citizen. One of the latest to join this bandwagon is Natuzzi.

Natuzzi is one of Italy’s largest furniture manufacturers and a leading name in Italian leather upholstery. The signature brand recently unveiled its first marquee Natuzzi flagship store at Mumbai.

Spread over a sprawling 10,000 square feet at the prime Raghuvanshi Mills location at Lower Parel, the store will give the customers of Mumbai a chance to experience their entire range - from classic leather furniture and relaxed living room environments to sophisticated furniture of modern design and trendy colours.

Mr. Nit in Bahl , Country Manager, Natuzzi India adds, “We are very optimistic about the market potential of the western part of

the country. The fact that we have opened a Natuzzi store at Mumbai is a testimony of our continued commitment to this market.”

Besides the Natuzzi store at Mumbai, the company has plans to develop a network of Natuzzi and Italsofa branded stores across all key locations in the western region, including Ahmedabad and Pune in

the near future.Natuzzi , entered India by

announcing its first flagship Natuzzi store in New Delhi in November 2010, since then it has been in a mode of rapid expansion with 20 plus points of sale estimated to open across India by the end of 2012.

The Natuzzi group currently has 12 points of sale functional

across the three brands (Natuzzi, Italsofa & Leather Editions) in cities such as Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Gurgaon and Coimbatore.

Natuzzi, which produces and sells a vast range of armchairs, sofas and furniture accessories across 123 countries in 5 continents will display its latest and most innovative products in the Mumbai store which will capture a total living concept made of elegance, craftsmanship and 51 years of expertise.Contact: tel: 022-24999099web: www.natuzzi.in

‘releve’ is the way to go if you love white

Clark,the two seater sofa bed is available in a variety of colours and fabrics

The Natuzzi store located at raghuvanshi Mills, Lower Parel


Spot Light

Every city has a tale to tell; and often the tale is embellished in the subjects and objects of the

city. When it comes to the financial capital of the country, Mumbai, the story is similar.

The BEST double decker buses were introduced in Bombay in 1937 in order to cope better with the growing traffic, these double decker buses were regarded as champions of

Get On The Flying BusSudharshan Shetty’s latest art project ‘The Flying Bus’ is an ode to the city’s iconic double decker buses which will be phased out soon. BY vikas Bhadra

17

the BEST public transport fleet. 75 years down the line, as Mumbai

gets more congested with the roads becoming more like narrow streets and pathways, these iconic buses have had to make way for the more maneuverable single decker Volvo variety.

passing on to the other world for good, and this is what forms the basis of Sudarshan Shetty’s latest public art project - The Flying Bus.

The Flying Bus is stationery and the front wheels of the bus are raised above the ground as though it’s about to take off. Welded to each side of the bus just behind the driver’s cabin, are wings made of stainless steel scales that catch the changing light and gives the illusion of flight.

Commissioned by art collector and real estate developer Manish Maker the Flying Bus cost around

Rs 1 crore, the interiors of the bus can be used for art shows and events, making an unforgettable setting.

Before the bus was installed, the ground platform at Maker Maxity where it stands had to be reinforced so it could withstand the sculpture’s 9,000 kilos. The 40-ft-long bus was made to order in Belgaum and its 34-ft-long steel wings were fabricated in Baroda.

The Flying Bus is open to the public from noon to 7pm and the best part is that no ticket is required!

All you need to do is download the free ‘Magzter app. Apple users can download

Magzter from the App Store.’Android users can download Magzter from Android Market. Try it out today.

Home ReviewNow on Apple and

Android

And for a Mumbaikar or anyone else who has been to the city and enjoyed a joy ride in one of these double decker bus varieties he or she can’t help feel nostalgic about the feelings it evokes; on their way to extinction these buses have become reminiscent of the angels who are

The 40-ft-long bus was made to order in Belgaum and its 34-ft-long steel wings were fabricated in Baroda

sudarshan shetty with his Flying Bus

18

This makes it necessary for all to design with “green” or ecologically responsive design objectives in mind. Indeed, these are the prime objectives for the design community of today. This proves that all those concerned with building design can, with the application of ecological principles, make a significant contribution towards a sustainable future through the creation of thorough ‘green architecture’ that is evolved from comprehensive methods, progressing into ecological designs for the skyscrapers of the present.

Vikas Pawar is an Indian architect, working to develop a new language of architecture that would “sustain”

and “survive” the impacts of climate change, taking eco-responsibility one step ahead.

His design of the Eco-Skyscraper is one such example of a robust architecture that not only sustains but survives climate change. This project was awarded at the Degree and Profession Virtual Expo, and was exhibited at the Florence World Festival. The project ranked 4th among the 1426 projects, that were brought in from around the world.

To survive we need food, water and shelter. For food, this tower has continuous vertical spiral farms enveloping the structure. Using


Green Speak

Green building refers to a structure that is built using processes that are

environmentally responsible and resource-efficient throughout a building’s life-cycle - right from inception to demolition. This method of building uses a minimum amount of water, maximises energy efficiency, conserves natural resources, reduces waste and provides healthy spaces for its occupants, as compared to a conventional building.

A Vertical Green City - The Eco Skyscraper Vikas Pawar takes us through his concept of going green by elucidating his design for an Eco-Skyscraper.

Vikas Pawar shows us the way to self sufficient architecture by going green

Wind mills are installed to produce energy for the towers????


hydroponics these produce food with a minimum of land and water requirement. Some parts of the building which get direct sunlight will grow summer crops and the parts of the farm which get diffused sunlight will grow winter crops.

The two spiral towers help in directing the wind which comes from the north-west direction at the site. The wind is directed towards the center of the towers where wind mills are installed to harness maximum amounts of wind and produce energy for the towers.

Wate r i s g ene ra t ed f rom atmospheric humidity, taking advantage of the spiral since the wind here has a maximum surface area of contact. Wind loses all its humidity on the façade with the use of a special technique. The water thus obtained is then used for drinking purposes

Various passive and direct energy methods are used to achieve a zero carbon footprint for the building. It recycles all its waste and use the organic waste as manure for the farming processes resulting in net zero waste.

Producing enough food from farming and drinking water from humidity for 1500 people, the building achieves an exceptional level of environmental sustainability. This structure makes mixed use of various functions to achieve self-sufficiency

Thus by innovative planning, the designer has managed to take into account environmental, economical and social sustainability leading to a successful and consummate green design.Contact: mob: 9015157517email : [email protected]

The design of Eco Skyscraper - Vertical Green City


Fair NewsArt 43 BaselDate 13 -17 June 2012Venue SwitzerlandContact web: www.artbasel.com

The world’s premier international art show for modern and contemporary works, Art Basel features nearly 300 leading galleries from North America, Latin America, Europe, Asia and Africa.

More than 2,500 artists, ranging from the great masters of modern art to the latest generation of emerging stars, are represented in the show’s multiple sections. The exhibition includes the highest-quality paintings, sculptures, drawings, installations, photographs, video and edition works.

Art 43 Basel

DesignBuild Melbourne

An exhibit at Masterpiece London

DesignBuild MelbourneDate 27 - 29 June 2012Venue Melbourne, AustraliaContact web: www.designbuildexpo.com.au

DesignBuild Melbourne 2012 will be a tremendous occasion to see plenty of suppliers all at one place. It will attract visitors from all

sectors of the construction industry. DesignBuild Melbourne 2012 will cater to numerous zones related to the building & construction sector such as a Green Building Zone, Plumbing Design, Construction Equipment, Building Materials, Windows & Doors and Tools & Safety.

Experts will deliver their best practice knowledge and discuss new, innovative and sustainable technologies. Attendees will get solutions and latest inputs from leading brands that include Festool, Milwaukee, Stanly, Einhell and Powers Fasteners. It will provide perfect occasion to see and compare the latest products and equipment for the building construction sector.

New Designers ExpoDate 27 - 30 June 2012Venue LondonContact web: www.newdesigners.com

New Designers is the UK’s most important graduate exhibition. For 20 years New Designers has been introducing talented graduates to thousands of design professionals in search of fresh creative talent.

Taking place over two weeks, with nine distinct design zones and two prestigious Awards Evenings, New Designers is an event full of innovation and fresh thinking. Over 3,500 of the most talented newly graduated designers from across the nation will come together under one roof for the 27th edition of New Designers.

MasterpieceDate 28 June - 04 July 2012Venue LondonContact web: www.masterpiecefair.com

Masterpiece London is one of London’s most popular events for decorators seeking unusual antiques, art, designs and luxury objects. The Masterpiece London fair is organized annually as it is a big draw for visitors and connoiseurs alike.

Business will be done across the board, from inexpensive and fun objects to five-figure prices for serious pieces bought by decorators, traders and private buyers. For one amazing week, Masterpiece London will throw open its doors to a treasure-trove of art, elegance and luxury. It is one of the best trade fairs for professionals linked to this industry.


Design TokyoDate 4 - 6 July 2012Venue Tokyo, JapanContact web: www.designtokyo.jp

Design Tokyo is a specialized event that showcases some of the latest designs and products and brings together leading players from all across the world to Japan. The event caters to various sectors like interior, fashion, textile, dining and outdoor living. Nowadays, people are not only looking for quality in the goods they buy, but are also looking for diversity in design. Focusing on this need of individuals, this event aims to bring to the fore the newest ideas, materials and accessories that will help create extraordinary designs.

This event will be of great significance to all those interested in products that are made with traditional techniques, but have a fresh contemporary outlook.

ArchidexDate 4 - 7 July 2012Venue Kuala Lumpur, MalaysiaContact web: www.archidex.com.my

Fairs & ExhibitionsDate 6 - 8 July 2012, Times Property ExpoVenue JW Marriott, MumbaiContact web: www.timespropertyexpo.com

The real estate sector in India has been one of the major contributors to the growth of the economy. With a great increase in the quality of residential and commercial projects being produced by Indian developers, India is now a global hot spot for foreign real estate developers as well! The Times Property Expo 2012, Mumbai is one of the most significant property tradeshow for real estate developers to come together and network. The elite clientele of individual and institutional investors who visit appreciate quality and have the means to invest in projects that require deep pockets and a certain profile.

Archidex

Archidex Malaysia features hundreds of manufacturers,distributors, retailers and designers showcasing their products and services for the discerning residential design market.

It is one of the most important events which caters to the growing needs of architects, interior designers and builders of the region. It also acts as important juncture where leading professionals from the aforementioned sectors congregate.

Archidex 2012, the 13th edition of this exhibition will be a key event

TrendSetDate 7 - 9 July 2012Venue Messe München, GermanyContact web: www.trendset.de

TrendSet offers wide opportunities to new artists for exhibiting their antique jewelery, furniture, antique clocks etc. About 1,100 exhibitors will present themselves and their 2,300 collections at TrendSet. In this edition of TrendSet the majority are European manufacturers, importers, and commercial agents of international businesses.

Organized by Messe Munchen GmbH, the TrendSet exhibition is exclusively for the trade. Around 35,000 trade attendees are drawn from the specialist retail trade, catalogue and mail order trade, and who are interested in the fair themes of “Living, Dining, Lifestyle”. Major category retailers are among the regular TrendSet attendees. They all use TrendSet as a platform for early information-gathering and ordering.

to keep abreast with the latest developments in the built environment and to mingle and network with the captains of industry

22

Spot Light Object On Design With a focus on modern and contemporary furniture which is high in technical content and overall quality, OODLife plans to add that something extra to your life.BY Ulka manjrekar

OODLife i.e. Object On Design is a joint venture between Sycamore , a

construction conglomerate from Dubai, and Uyork, a designing and manufacturing factory for furniture.

OODLife is the brand name that markets modern contemporary furniture across the world, and has established itself in China, Europe, Middle East, Japan and Australia.

After catering to 30 countries, setting up 5 factories, 1 design centre and backed by 230 brand shops, OODLife has arrived in India to bring to you their proven range of high quality furniture and household goods. Designed in Europe, the store offers a wide variety of furniture across different categories like bedrooms, dining spaces, living spaces, sofas, studies, tea tables, book cases, chests of drawers, wall shelves and wardrobes.

The founder of OODLife, Mr. Nasir Khan provides the creative input along with Mr. Tony Chen who is a third generation furniture manufacturer who provides the technical input.

OODLife stores carry a complete range of household goods ranging from furniture to home décor and other home utility products, including an extensive range of home accessories.


Inspired by design aesthetics, the firm believes in an enjoyable home life, and in products that inspire a strong emotion and the desire for a better life. The colours chosen for the furniture add to the ambience of the room and provide a relaxing effect that soothes the senses.

The designs are very modern, unique and trendy and have won many awards at professional furniture exhibitions and design competitions.

They are selected after extensive research with a special concern for sustainability. The design team carefully considers every aspect of a consumer’s need, from its practicality in daily use to its aesthetic values and looks.

OODLife believes that Indians today prefer modern, contemporary, trendy, functional and comfortable furniture which is high in technical content and overall quality, delivering extra value to the user.

Mr. Nasir Khan the Chairman of OODLife shares, “The idea behind OODLife is to offer a wide range of home furnishings that are modern and created with

The OODlife collection inspires a strong emotion and desire for a better life


contemporary design and function. Excellent quality and durability, at reasonable prices is what we aim for.”Contact: OODLife S-214 & 215, 2nd Floor,Magnet Mall, L.B.S Road,Bhandup (w),Mumbai – 400078Mr. Naveed +91 9762741858web: www.oodlifeinternational.com

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24

In order to gain insights on exceptional design, Paul Flowers, Senior Vice President - Design,

Grohe AG traveled to 9 cities across Asia and interacted with leading architects and designers.

It was an evening of ideas, philosophies and most of all inspired design at the Blue Frog Club in Mumbai, on May 17th as Grohe, one of the world’s leading brands in sanitary fittings, hosted the Asia Design Tour 2012 with Paul Flowers, their Senior Vice President- Design and India’s top architects and designers.

The discussion led by Paul Flowers was based on the theme ‘From Like to Love…’ and was an inspiring and passionate presentation on the design philosophy of Grohe. Paul discussed in detail the concept of “creating relevant design and technology” which involves a researched understanding of people to help create exciting and relevant products.


Spot Light

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From Like To Love

In a span of two weeks, Paul had traveled to 9 cities across Asia exchanging insights on exceptional design with leading architects and designers and India was the last stop on Paul’s Asia Design Tour.

The evening saw a convening of a veritable who’s who of the design community as some of India’s leading architects and designers joined Flowers in an enriching discussion around inspiring design. Paul reiterated the growing importance and potential of India as a design

Paul Flowers, Senior Vice President - Design of Grohe AG travelled to 9 cities across Asia offering an insight into the thinking behind Grohe’s creative journey from producing products that users ‘like’ to designing products that users ‘love’. BY Vikas Bhadra

hub. The conversations following Paul’s presentation offered an insight into the thinking behind Grohe’s creative journey from producing products that users like to designing products that users love.

Speaking at the event, Paul Flowers said, “At Grohe we work to the highest standards to achieve the right balance of design, quality, sustainability and technology for our products. To cater to emerging needs of consumers it is essential to track the latest trends in the market so we are looking at trends from the collective to the individual, rational to emotional. We’re looking at the transition from having products that people like to use to having products that people love to use”.

Last year, Paul Flowers and the

Grohe Design team were awarded the “Red Dot: Design Team of the Year 2011/2012”, and honored for exceptional achievements in the field of design.

Grohe India Pvt. Ltd. is a wholly owned subsidiary of Grohe, Germany. It has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe had launched its first Indian ‘Grohe Technology Centre’ in Bangalore in Nov ’09. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the centre also showcases the Grohe elements of quality, technology and design.Contact: web: www. grohe.co.in

Paul Flowers with architects amresh anand, seema Puri, Bobby Mukherji and sanjay Puri

Paul Flowers’ talk was an inspiring and passionate presentation on the design philosophy of Grohe

Documents

The Inside Track June 2012