6624078 Tata Motors Ppt

8/6/2019 6624078 Tata Motors Ppt

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CASE STUDY ANALYSIS ON


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GROUP MEMBERS( GROUP 8)

(in the order of roll nos.) ROHAN GOEL (409)

JIGNESH KAMANI (417)

RASIKA LAD (427)

DWIJ NAIN (435)

PR

AG

NA PUJAR

A (443) ABHIJIT SANKHE (451)

RACHNA SONEJI (459)


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THE ROAD AHEADPAST

Introduction and History of Tata motors

PHASE 1

Entry of Tata Motors fromCommercial vehicles

To

Passenger vehicles segment


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THE ROAD AHEADPAST

Launch of Tata Sumo, Safari,Indigo

PHASE 2

Entry into the compact Car segmentwith Launch of Indias firstindigenously developed car

INDICA


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INDIA

India

Satellites into space, but no indigenouscar

TELCOs initiative


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Basic Concepts of new Car

Space

Easy entry and exit

Safety

Economy of diesel Price

Contemporary design

TELCOs low cost, $400 mn Vs.$2 bn Purchase of Nissan plant


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PLAYERS IN THE COMPACTSEGMENT

Maruti Udyog Ltd.

Zen, WagonR

Hundai motors India Ltd.

Santro

Daewoo Motors India Ltd.

Matiz

Fiat India Automobiles Pvt. Ltd.Uno


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MARKET SHARE

Market shares till 1998

M

%S

%

M

%6% M

S

M

Market shares after Indica launch, Dec.

'99

M

6%

S

%

M

%

%

%M

S

M


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THE ROAD AHEADPAST

PHASE 3

Failure of Indica and Subsequent

launch and Success of Tata Indica V2.


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Changes in Business Policies

Change in the top management

Working Capital mgt

Quality Inititaives for Clear and visibleresults


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Changes in Business Policies

Gearing up with CRM

Getting the right systems

Customers Safety First Partnering Again


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THE ROAD

AHEADPR

ESENT PHASE 4Launch of Tata Indica Xeta


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CHANGES IN TATA OUTLOOK

Focus on the youth

Car changed to make it more zippy with

good mileage More focus on CRM

Focus on women consumers

International look and feel


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THE ROAD

AHEADFUTUR

E PHASE 5Tatas 1 Lakh Car


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PORTER ANALYSIS


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PORTER ANALYSIS

New entrants : Bajaj ,TVS Motors

Substitutes quadricycles

Competitors Skoda, Maruti, Hyundai Distributors New Distribution network

Suppliers Supply chain


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PROPOSED MODEL


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Change in TATA Outlook

Tie up with local manufacturers

Rural training rural employment

Focus on two wheeler segment buyers Car design, technology outsourced


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Competitor responses to the 1 lakhcar

Maruti Mr. Khattar not possible to sellat the quoted price

Hyundai will compromise on safety,emission norms etc

Bajaj we can make better car

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6624078 Tata Motors Ppt