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Business Overview
Delilah PanioFounder & CEO
February 2013
Feeling Her Pain
TRAVELbook, manage, costs, explore+20
millionEstimated U.S. Women
Business Travelers
STYLEpack, fashion, beauty, shop
WELLNESShealth, fitness, mental, pamper
CONNECThome, office, network, date
Solutions?
She needs a one-stop shop!
Several helpful technologies, information, products, services exist… but she is too busy to find and customize them.
Introducing Stiletto Dash
Vision To build a global media company and brand with
multiple lines of business that deliver our mission.
Mission To help women ease the pains of business travel and
be healthier and happier on the road.
Travel is critical for business growth– $1 invested in business travel drives $12.50 in revenue and $3.80 in profits
– Meeting technologies cannot replace impact of in-person meetings
Travel budgets squeezed increasing travel pains
Globalization continues to drive business travel
Women hold majority of purchasing power
More women traveling for work in U.S. and internationally
Number of women using technology and internet growing exponentially; comfortable seeking, shopping and sharing online
Online platforms targeted at women on the rise and getting funded
Trends That Matter To Us
Who Else Is Doing This?Sites with similar models targeting women or
travelers
Who Else Is Doing This?
Currently no similar media company
or brand targeting women business
travelers
8
The Business Model
Stiletto Dash Inc.Helping women business travelers get happy and healthy on the
road.
Website2013
Travel Club2013
App2014
Products2015
Value = Save Time, Save Money, Get Access, Stay Healthy, Stay Connected
BUILD A GLOBAL BRAND
The Stiletto Dash Platform
My Stiletto DashboardCustomized overview of content and tools based on profile preferences
Community + Social Network
Profiles (FB sign in + add likes, dislikes, etc)
Engage users to share/recommend
ContentOriginal + partnered +
curated + user generated content
Weekly newsletter with latest articles
Dash ToolsIntegrate/Partner with
existing tech applications
Create proprietary tools
E-CommerceStore for curated travel
related products
ACCESS: Web (internet + mobile) Tablet App
Building a Brand
Branding– “Stiletto Dash” is descriptive of SDashers and implies power and boldness– Create lifestyle brand like Starbucks, LuluLemon– Brand Attributes: Functional but fashionable; sophisticated, smart, helpful
Getting to Our Customers
Customer Acquisition Strategy:– Social media campaign– Partner with womens groups (e.g. 85 Broads 30,000 women)– Contribute to other sites; Partners/Contributors share with their
network– PR (online and print) – Subscriber contests (free shoes!)– Search Engine Optimization + Online Ads (Facebook, Google)– Book: SDash Survival Guide– Speaking engagements– Hosted/Sponsored events
Our Team
Delilah Panio, Founder & CEO
Lisa Davis, Editor/Writer
Cristina Gavin, Writer
Olivo Design Group, Creative
Media Contour, Technology
Advisors:
Renee LaBran, Rustic Canyon
Samantha McDermott, Stradling
Lorie Parch, 828 Communications
Andre Peschong, Bridgewater Capital
TBD Travel Expert
TBD Technology Expert
Revenue Model
Business Line Potential Revenue Stream
Online Magazine Integrated Sponsorship Data MonetizationAffiliate Programs
E-Commerce
App Integrated SponsorshipIn App Purchases
Advertising
Travel Club Membership FeesData Monetization
Product Line Product SalesLicensing Fees
15
Phase I: Launch stilettodash.com
Timeline Launch
February 2013 Website (Magazine) and Weekly Newsletter
Q1 Close Seed Capital Round
Q4 2013 Dashboard
Q4 SDash Club
Delilah Panio, Founder & [email protected]
310-990-9032
ConfidentialDisclaimer: This presentation was prepared by management for information purposes only and should not be construed as an
offer to buy or sell securities. This document makes no representation as to the accuracy of the information contained, some of which has been obtained by third parties, some of which has been generated by management, and all of which should be
independently verified by the investor. We make no representation or give any assurances as to the accuracy or achievability of the information contained herein.
