Semiótica 101Semiótica 101

Signo - Semiótica

Significado (Signified)[the concept…]

SIGNO (Sign) = ---------------------------------Significante (Signifier)[the form…]

The sign is the whole that results from the association of the signifier with the signified… las flechas = relaciónes completamente arbitrarias

Signification

The relationship (the arrows) between the signifier and the signified is referred to as 'signification'

Example, the word 'Open' (when it is invested with meaning by someone who encounters it on a shop doorway) is a sign consisting of:

a signifier: the word open (the form) +a signified concept: that the shop is open for business…

RelationsRelations are important for what they can explain meaningful contrasts and permitted or forbidden combinations…

Saussure emphasized in particular negative, oppositional differences between signs, and the key relationships in structuralist analysis are binary oppositions (such as nature/culture, life/death).

Saussure argued that 'concepts... are defined not positively, in terms of their content, but negatively by contrast with other items in the same system. What characterizes each most exactly is

being whatever the others are not'

Relaciones

Un significante puede tener distintos significados…Significante Significado

TentaciónManzana Salud

Fruto

Puede haber distintos SIGNIFICADOS para el mismo SIGNIFICANTE

SIGNIFICANTE SIGNIFICADO

MANZANAAPPLEPOMME

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