Scaling Your Content Audit

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Scaling Your Content Audit. A recap of Misty Weavers Confab Presentation. Before You Start What You Need to Know. How much time do you have? How much money? How many people? Can those people stare at spreadsheets for days ? How much content do you have? What size audit will you do?. - PowerPoint PPT Presentation


Scaling Your Content Audit

Scaling Your Content AuditA recap of Misty Weavers Confab PresentationBefore You StartWhat You Need to KnowHow much time do you have?How much money?How many people?Can those people stare at spreadsheets for days?How much content do you have? What size audit will you do?Why do a content audit?It's the gathering of evidence that will help us make design decisions.Types of AuditsQuantitative InventoryTechnical AuditSocial AuditCompetitive & Comparative AuditQualitative AuditQuantitative InventoryLook for DuplicatesFind weird URL structuresROTCare and feedingPrepare for MigrationID missing dataBad HierarchyNot even on the navigation

Sample inventory from College of Liberal Arts, U of M

Technical AuditsHelps you improve what you have and how you will improve everything to come. Help us build:Content modelsPage tablesTemplatesChecklistsEditorial CalendarsInventory metadata, assets, images, videos, etc.Social AuditAsk: are we consistent across channels? Same images? Same descriptions? Is there a hashtag? Are channels funneling to web or other channel?Channels (FB, Twitter, G+, etc)URLsContent of postsHashtag?Frequency of postsReachCompetitive/Comparative AuditWhen do you need one? To see how your competition uses social, pricing, blogs, or whatever the concerns of the person who asked for it are.Use it to set:BenchmarksDifferentiatorsAudience InsightsFind Potential Partners

(Mistys sample social comp/comp audit is downloadable from Michaels website.)Qualitative AuditDefine QualityBusiness GoalsAudience NeedsSystems and ConstraintsCan Include Too MuchCalls to actionLinks, duplicate contentHeadings, subheadings, titles, captions, consistent use of termsPublish date, authorEvent date, location, price, series, speaker, etcImage metadataUse of keywords, jargon, overall readabilityScroll length, break points, load timeAccessibility, SEO, (Mistys Slideshare, includes good links to resources at the end) doc with Mistys Social Audit, Kellys sample qualitative audit, and Kellys mega audit