Conducting a Content Audit

Conducting a Content Audit

Laura Creekmore President, Creek Content

@lauracreekmore

@lauracreekmore • #CMWorld

AGENDA① What ② Why and when ③ How ④ Who ⑤ Resources


@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld

https://www.slideshare.net/lauracreekmore

Slides


http://slideshare.net/lauracreekmore

1 What



Content audit

Content inventory

Qualitative audit

Quantitative

audit

Content

matrix

AKA a hot mess…

@TwitterHandle • #CMWorld

AGENDA


CONTENT INVENTORY

@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld


AGENDA


CONTENT AUDIT


2 Why and when


PLANNING FOR THE CREATION, DELIVERY, AND GOVERNANCE OF USEFUL,

USABLE CONTENT Kristina Halvorson

Founder of Brain Traffic, and author of Content Strategy for the Web


CONTENT STRATEGY IS A MINDSET AND A TOOLBOX.

IT TURNS YOUR CONTENT INTO A BUSINESS ASSET.



Pop quiz


When should you do a content inventory? A. Anytime you work on a website

that doesn’t have one.

B. When you’re redesigning. C. When you need to analyze

your strategy’s effectiveness.



Ongoing content evaluation


Tracking campaigns

Consolidating media

Site migration

Eliminate ROT



AGENDA


CONTENT PROBLEM?

@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld


AGENDA


CONTENT INVENTORY


START HERE


3 How




AGENDA


Inventory/Audit steps①Identify the goal ②Identify the content ③Define the parameters ④Capture content ⑤Evaluate



Handout



AGENDA


IDENTIFY THE GOAL



Inventory



AGENDA


IDENTIFY THE CONTENT



AGENDA


Whole vs. partial inventoryKnow what you’re looking for Inventory a little more than enough Against a standard: All Determine next steps/plan/structure: Sample Massive: Use research sampling standards



AGENDA


DEFINE THE PARAMETERS



Handout



Resources



AGENDA


But…

IS IT ANY GOOD?



AGENDA


HOW TO EVALUATE YOUR CONTENT



Content evaluation


Good Meh CrapNot goodExemplary



AGENDA


CAPTURE THE CONTENT



AGENDA


PAGES VS. CHUNKS




Content types


Person

Actor

Director

Producer

may have roles

Types of Events

Series

Special

Episode

Movie

TV show

of type

of typeconnected to one or more

Content model


AGENDA


Inventory/Audit toolsSite crawlers Export from CMS Copy-paste, copy-paste



Resources



Resources



Resources



Inventory



Handout



AGENDA


Inventory: Give it a try!Work alone or in a group Start an inventory Capture content chunks Capture, evaluate several items



AGENDA


Laura’s Made-Up MessagingHealthy Refreshing Cool/stylish Part of your daily routine



AGENDA


OTHER KINDS OF EVALUATION



Reading levels


https://readable.io/


https://readable.io/


Reading levels


I am going to the store today.

Store the going today I am to.



Content evaluation



Reading levels


http://plainlanguage.gov http://centerforplainlanguage.org


http://plainlanguage.gov

http://centerforplainlanguage.org


Content evaluation



AGENDA


REFER TO YOUR STRATEGY.

SELECT RELEVANT KPIS AND MEASURE THOSE.


@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@lauracreekmore • #CMWorld

http://www.flickr.com/photos/wordridden/


http://www.flickr.com/photos/wordridden/

@TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld@lauracreekmore • #CMWorldhttp://www.flickr.com/photos/37815348@N00/

http://www.flickr.com/photos/37815348@N00/


AGENDA


GREAT CONTENT IS A BUSINESS ASSET.

@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld@lauracreekmore • #CMWorld

4 Who


5 Resources



Resources


Laura CreekmorePresident Creek Content

1-615-500-4131 [email protected]



mailto:[email protected]



Business

Conducting a Content Audit