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Saint Joseph’s University Saint Joseph’s University

Haub School of BusinessHaub School of Business

Chapter Plan 2012Chapter Plan 2012--20132013

Live the Marketing LifeLive the Marketing LifeLive the Marketing Life

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TABLE OF CONTENTS Chapter Plan 2012-2013

CHAPTER OVERVIEW 03

SWOT ANALYSIS 04

PROFESSIONAL DEVELOPMENT 05

COMMUNITY SERVICE 06

FUNDRAISING 07

MEMBERSHIP 08

COMMUNICATIONS 09

CHAPTER OPERATIONS 10

CALENDAR OF EVENTS 11

BUDGET 12

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CHAPTER OVERVIEW Chapter Plan 2012-2013

The AMA is a professional association for individuals and organizations leading

the practice, teaching and development of marketing knowledge worldwide.

Our principle role is to serve as a forum to connect like-minded individuals and

foster knowledge sharing, provide resources, tools and training and support

marketing practice and thought leadership around the globe.

AMA Mission Statement

The AMA chapter of Saint Joseph’s University is devoted to helping it’s members,

student body, and community make great strides in teaching, communicating, and

connecting with plethora of marketing resources. These resources include alumni,

faculty, career services, and experts in various business fields.

It is the greatest hope of this chapter that its members will enter into the business

world with the wisdom, resources, confidence, and ethical values for a successful

future.

SJU AMA Mission Statement

VP of Fundraising & Events: Veronica Polce

VP of Community Service: Adriana Zegarelli

VP of Advertising & Promotion: Michelle Bodnar

VP of Membership & Finance: Adrienne Mishoe

President: Lauren Bogen

AMA Executive Board

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SWOT ANALYSIS Chapter Plan 2012-2013

This chapter has outlined our goals and strategies in order to

achieve new levels of excellence which includes a specific

focus on the strengths, weaknesses, opportunities, and

threats presented below. During the 2012-2013 term,

our chapter notes our progress and shortcomings while

designing events to reach our objectives and to conquer our

weaknesses while observing the variable opportunities and

threats.

Strengths:

Strong external & internal communication

network

High committee involvement

Diverse mix of professional speakers

Great relationship with marketing department

Devoted chapter advisor and experienced

executive board

AMA Office provides great central location for

students

Weaknesses:

Cost of membership dues

Number of junior and senior members

Member participation in fundraising and

community service

Traditionally low attendance rate at end of

semester meetings

Opportunities:

Students are motivated wanting to take

advantage of membership that will help

their future careers

Networking opportunity with local chapters

and within SJU

Contacts with marketing department can be

utilized to increase student awareness

Request recommendations from members

Threats:

Many organizations hold their meetings during the

school’s free periods

Students can perceive academic organization as

resume fillers

Busy schedule of students

Competition from Food Marketing Club and

Young Entrepreneur Club

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Intercollegiate Conference

Goal:

Network with national

and international stu-

dents

Transfer the expertise

gained to our members

Achieve Gold chapter

status

Strategy:

Work closely with ad-

viser

Annual Case Competition

Goal:

Surpass all previous

SJU cases

Work with individuals

who specialize in this

industry

Strategy:

Collect primary and

secondary data

Skillfully apply class-

room knowledge

Pre & Post Leader Ses-

sions

Goal:

Provide board mem-

bers with access to

leaders

Develop relationships

with all speakers

Strategy:

Spend time with speak-

ers before and after

events

Strategy

Inquire within SJU

community the type of

meeting

Give students an op-

portunity for a Q&A

session

General Meetings

Goal

Have at least 10 mem-

Professional Speakers

Goal:

Find speakers that ap-

peal to a wide range of

students and majors

Develop connections

with the speakers

Have at least 15 peo-

ple attend speaking

events

bers attend

Have at least 4 pro-

spective members at-

tend

Strategy

Successfully advertise

general meetings

Have general meetings

in the same location

A M A B O A R D M E M B E R S

S A I N T J O S E P H ’ S U N I V E R S I T Y S T U D E N T S & F A C U L T Y

A M A M E M B E R S

members of the AMA

Strategy

Hold an exclusive re-

ception with prominent

industry leaders

Career Services Work-

shops

Goal:

Deliver important in-

formation about inter-

views and jobs

Strategy

Connect with career

services

Marketing Week

Goal:

Have at least 5 AMA

members at each event

Increase awareness of

AMA on campus

Strategy

Plan an entertaining

and informational

week

Brand You

Goal:

At least 50% member

attendance

Introduce life-long self

branding strategy

Strategy

Taught by Kimberly

Richmond

Conversations & Cocktails

Goal:

Bring together senior

“I am really

thankful to be

part of an

organization

that I can be

apart of long

after

graduation”

-AMA Member

Chapter Plan 2012-2013 P R O F E S S I O N A L D E V E L O P M E N T

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JDRF Fashion Show

Goal:

Promote fashion show

fundraiser using social

media and direct mar-

keting

Strategy:

Work with the Sorority

to raise money for

Type 1 diabetes and

the JDRF Foundation.

―Have a Heart‖ Events

Goal:

Make at least $75 and

donate to Donate Life

Strategy:

Have activities and

information to raise

awareness of organ

donors.

Donut Run

Goal:

Raise at least $50 for a

philanthropic Strategy:

Sponsor runners

Encourage student or-

ganizations to partici-

pate

Hawk Hysteria

Goal:

Raise at least $200 for

Simon’s Fund, SJU

charities Corporation

Strategy:

Rent a table at the

event

major to create the

video

Have it be relevant to

both target markets

Donate Life Case Study

Goal:

Create comprehensive

IMC plan for Donate

Life America

Receive some recogni-

AMA Saves Lives Video

Competition

Goal:

Submit one profession-

al video in the comple-

tion

Receive at least 100

views on Youtube

Strategy

Enlist communications

tion for the case study

at annual conference

Strategy:

Have all students in

Marketing Strategy

class participate in the

case study

S A I N T J O S E P H ’ S U N I V E R S I T Y

G L O B A L L Y

S U R R O U N D I N G C O M M U N I T Y

bers participate

Raising awareness on

Fair Trade and Social

Justice issues in South

America.

Strategy:

Work with Cabrini

College in Host tourna-

ment

Philabundance

Goal:

Have at least 5 mem-

bers sign up

Strategy:

Encourage members to

actively participate

with small presentation

Boo Crew

Goal:

Help increase partici-

pation by 10%

Strategy:

Promote the boo crew

event university-wide

Community Day

Goal:

Encourage members to

partake in community

day event

Strategy:

Make announcements

during Marketing

Week events

Wally Ball tournament

Goal:

Have at least 5 mem-

“To drive

individuals,

organizations and

communities to

increase the

number of

designated organ,

eye and tissue

donors who save

and heal lives.”

-Donate Life

Chapter Plan 2012-2013 C O M M U N I T Y S E R V I C E

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September-Landmark

Goal:

Raise $200.00

Strategy:

Pass out and post flyers

around campus and

during meetings

Actual amount raised:

$305

October– Bake Sale

Goal:

Have Bake sale with

Halloween related des-

sert items

Our goal is to raise

$40.00.

Strategy:

Promote event with

social media and fly-

ers

November– Guest Bar-

tending

Goal:

Host a guest bartending

event at The Bayou Bar

and Grill in Manayunk,

PA.

Our goal is to raise

$100.00

Strategy:

Collaborate with other

student organizations to

promote event

Utilize social media

Strategy:

Send out emails to par-

ents

Provide students with

information about the

AMA upon pick up of

packages

Raffle

Finals Packages

Goal:

Raise $1000

Increase awareness of

AMA benefits among

parents of Saint Jo-

seph’s University stu-

dents

Goal:

Raise $500

Increase awareness of

AMA benefits to com-

munity members

Strategy:

Email alumni and par-

ents of students

F A L L

Y E A R L Y

S P R I N G

Valentines related des-

sert items

Our goal is to raise

$50.00

Strategy:

Promote events with

social media and fly-

ers

February– Basketball

Goal:

Raise $250 with 50/50

Raffle with SJU men’s

basketball

Entice participants by

using 50/50 technique

March– Guest Bartending

Goal:

Host a guest bartending

event at The Bayou Bar

and Grill in Manayunk,

PA.

Our goal is to raise

$150.00

Strategy:

Collaborate with other

student organizations to

promote event

Utilize social media

January—Landmark

Goal:

Raise $250.00.

Strategy:

Pass out and post flyers

around campus and

during meetings

Landmark agrees to

give SJU AMA 25% of

the bill when a flyer is

presented

February– Bake Sale

Goal:

Have Bake sale with “I really enjoy

participating in

finals packages

because as a

student I know

how reassuring it

is to receive such

a thoughtful gift

from my family”

-AMA Executive

Board Member

Chapter Plan 2012-2013 F U N D R A I S I N G

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FALL 2012

Goal:

25% of members re new

their membership

Strategy:

“Welcome Back” meet-

ing describing benefits

of renewal

SPRING 2012

Goal:

25% of current or past

members renew their

expired membership

Examine reasons for

renewal

Strategy:

“Welcome Back”

meeting member for

feedback and sugges-

tions

Conduct short survey

Involvement Opportuni-

ties

Goal:

Encourage members to

belong to a committee.

Stimulate interest in

executive board posi-

tions

Strategy:

Hold information ses-

sions on responsibili-

ties of being an execu-

tive board member

Conduct elections for

future board members

Goal:

Have 50% of members

attend at least 3 general

or committee meetings

and 2 professional de-

velopment events.

Strategy:

Continually host events

Provide a place mem-

bership suggestion

Membership Goal

Goal:

Membership Database

Goal:

Maintain an updated

database of members.

Strategy:

Record name, class

year, contact infor-

mation, record of dues

paid and meeting attend-

ance.

Update regularly

Membership Participation

Have 70 dues paid

Strategy:

Utilize all current and

new member retention

and recruitment strate-

gies.

Limit ability to partici-

pate in certain events to

members

Give members tee-

shirts and koozies

R E T E N T I O N O F C U R R E N T M E M B E R S

O V E R A L L M E M B E R S H I P

R E C R U I T M E N T O F N E W M E M B E R S

meeting for new mem-

bers held in the Spring

Strategy:

Attend the September

and October Open

House

Attend activities fair

and have prominent

table

Encourage business

professors to discuss

AMA

Attend Spring Career

fair

Open channels of com-

munication with stu-

dent organizations

Respond to member-

ship inquiries

FALL & SPRING

Goal:

Create university-wide

awareness of the AMA

Have 20 prospective

members attend the Fall

“Welcome Back” meet-

ing

Have 25 members at-

tend a “Welcome Back”

“I'm interested in

becoming part of the

American marketing

association. I am a

sophomore and on

the verge of become

a marketing major. I

would love to attend

meetings and

participate in this

club.”

- Future AMA

Chapter Plan 2012-2013 M E M B E R S H I P

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Social Media

Goal:

Update and maintain

social media accounts

Provide engaging infor-

mation

Increase followers in all

mediums by a minimum

20% each year.

Strategy:

Members provide con-

tent for the accounts

Frequently update our

social media accounts

and encourage university

wide participation

Website

Goal:

Completely redesign

the website to create an

improved space for our

content and a more

interactive website for

our users

Update content daily

Update pictures and

previous event content

monthly

Create new posts on

blog each week

Strategy:

Work with university

web designers to im-

prove website

VP of communications

will have the responsi-

bility of updating and

controlling the website

Have members write and

submit blog post

OrgSync

Goal:

Utilize our new, members

only communication tool

to keep members up to

date and involved with

the organization

Strategy:

Successfully format

OrgSync

Link OrgSync to our so-

cial media sources

C O M M U N I C A T I O N S

Strategy:

Assign board member

to compose press re-

leases

Utilize Saint Joseph’s

University Marketing

and PR Department

and reach out to media

contacts acquired

throughout the years

Alumni

Goal:

Utilize SJU Careers,

LinkedIn, and personal

connections to reach

out to alumni for

speaking opportunities

and events

Strategy:

Board member will

contact them directly

or through a reference

Advertising

Goal:

Generate awareness of

the organization as well

as the events we are host-

ing around campus using

traditional and non-

traditional advertising

Strategy

Create and display en-

gaging print and digital

flyers throughout campus

Provide flyers to all busi-

ness professors

Encourage sharing on

social media outlets

Incorporate word of

mouth with other student

organizations and in

classrooms

Emails & Newsletters

Goal:

Release weekly emails

to members

Release a monthly

newsletter to all stu-

dents

Strategy:

VP of Communications

will send out the once a

week emails as well as

the monthly newsletter

using the

sju.ama@gmail.com

account.

Public Relations

Goal:

Create and distribute

press releases to gain

recognition from vari-

ous media outlets

“OrgSync facilitates

engagement by

connecting your

students to

organizations,

departments, and

programs….helps

units across your

institution improve

communication,

information sharing,

collaboration and

reporting with an

online tool students

Chapter Plan 2012-2013 C O M M U N I C A T I O N O P E R A T I O N S

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Chapter Plan 2012-2013 C H A P T E R O P E R A T I O N S

Use the results to iden-

tify shortcomings

Give results to incom-

ing board members

Spring Shadowing

Goal:

Successfully train in-

coming board members

Strategy:

Shadow for entire

spring semester

Executive Board Meetings

Goal:

Successfully plan all

events

Keep all team members

up-to-date

Strategy:

Daily communication

Chapter Plan & Annual Re-

port

Goal:

Use Chapter Plan as a

blueprint and evaluation

criteria throughout year

Achieve 85% of goals

stated in the chapter plan

Strategy

Request input from all

executive board members

Compare previous years

Membership Survey

Goal:

75% of members fill out

survey

100% Board members fill

out survey

Strategy:

Weekly meetings

Team Time

Goal:

Foster bonds between

all board members

Positive reinforcement

Strategy

Attend school and rec-

reational events togeth-

er

OPA Meetings

Goal:

Collaborate with presi-

dents with other club

presidents

Strategy

Monthly meetings led

by the head of all SJU

clubs

E X E C U T I V E B O A R D O P E R A T I O N S

C H A P T E R M E M B E R O P E R A T I O N S

General Meetings

Goal:

Have a minimum of 7

general meetings

Provide attendees with

useful and interesting

information about the

business world

Strategy:

Reserve the same room

year round

Suggestion Box

Goal:

Provide students and

faculty an outlet for

constructive sugges-

tions

Apply suggestions to

the SJU AMA

Strategy:

Place box in visible

location within the

AMA department

Brainstorm session

Goal:

Have at least 10

members participate

Have all board

members participate

Encourage open and

honest dialogue on

how the AMA can

improve

Strategy:

Record all sugges-

tions and give to fol-

lowing board mem-

bers

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Chapter Plan 2012-2013 C A L A N D A R O F E V E N T S

11th: OrgSync Train-

ing

12th: Landmark Fund-

raiser

25th: OPA Meeting

30th: Open House

October

1st-5th: Marketing

Week

6th: Community Day

9th: Chapter Plan Due

18th: Brand You

19th: Boo Crew

19th: Hawk Hysteria

23rd: OPA Meeting

June

17th: Executive Board

Meeting

July

15th: Executive Board

Meeting

August

4th: Executive Board

Meeting

19th: Executive Board

Meeting

30th: Activities Fair

September

6th: “Welcome” gen-

eral meeting

28th: Open House

30th: Halloween fund-

raiser bake sale

November

1st: General Meeting

with Northwestern

Mutual

15th: Brand You

15th: Fashion Show

Community Service

15th: ADG Fashion

Show

December

6th: General Meeting

11th: Have a heart

S U M M E R 2 0 1 2 - F A L L 2 0 1 2

S C H E D U L E O F

E V E N T S F O R

M A R K E T I N G

W E E K

October 1st – Cocktails

& Conversation: Senior

only event with business

industry leaders includ-

ing Paul Blake, Ashley

Dabb, and Melinda Fer-

ry.

October 2nd – How to

become a Young Entre-

preneur: Guest speaker

Albie Manzo and

Gianluca Bubbico of

BLK beverages

October 3rd – How to

Market Yourself! Career

development discusses

how to market yourself

in today’s fast paced

world

October 4th – Marketer

of the Year Award: Giv-

en to Sharon Pickenson

of Greater Philadelphia

Film Office

October 5th – Breakfast

of Champions: Special

guest Kevin Hack social

media expert of Hershey

chocolate

W I N T E R 2 0 1 2 - S P R I N G 2 0 1 3

January

14th: Shadowing Begins

17th: Welcome Back

Meeting

22nd: OPA Meeting

24th: Landmark Fund-

raiser

February

Men’s Basketball 50/50

12th: Wally Ball Tour-

nament

14th: Valentine’s Day

Bake Sale Fundraiser

19th: OPA Meeting

20th: Annual Report Due

21st: Brand You & Gen-

eral Meeting

March

14th: Philabundance

19th: OPA Meeting

20st: Brand You & Gen-

eral Meeting

21st-23rd: Intercollegiate

Conference

April

5th: Shadowing Ends

12th: Guest Bartending

Fundraiser

19h: OPA Meeting

19th: Have a Heart

Community Service

23rd: Donut Run

25th: General Meeting

May

1st: Online officer re-

port form due

2nd: New Executive

Board First Meeting

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BUDGET Chapter Plan 2012-2013

Fundraising Fall

Landmark $305

Halloween Bake Sale $40

Guest Bartending $100

Finals Packages $1,000

Raffle $500

Miscellaneous Fall

SBAC Grant $2,395

Fundraising Spring

Landmark $250

Valentine’s Day Bake

Sale

$50

Guest Bartending $125

Basketball 50/50 Raffle $500

Finals Packages $1,100

Raffle $550

Membership Fall &

Spring

Local Dues $1,400

Miscellaneous Spring

SBAC Grant $5,500

Total Revenues $14,415

Expected Revenues Expected Expenses

Professional Develop-

ment

Marketing Week Food $3,404

Marketing Week Gifts $50

Guest Speaker Events $120

Regional Conference $6,900

Community Service

Hawk Hysteria $160

Donut Run $50

Fundraising

Bake Sale Fundraisers $100

50/50 Basketball Fund- $250

Membership

Members tee shirts $1,569.74

Board Member Polos $488.50

Member Koozies $469.13

Total Expenses $13,562

Total Profit $853