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Overview of VVF properties
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FY13’ VVF Property Overview
About Us
Since its creation in 1981, the Vail Valley Foundation has had the privilege of providing the World a glimpse of the Vail Valley through its collection of world-class athletic, arts and entertainment events and programs.
The Vail Valley Foundation is dedicated to sustaining and enhancing
the quality of life within the Vail Valley from an educational, cultural, athletic and community-based perspective. In essence, enriching the mind, body and soul of both the Vail Valley Community, our myriad international guests who visit us and the many global corporations and brands who yield a tangible return on investment through intelligent and strategic support of select Foundation initiatives.
By supporting what both local and state-wide private business and public office cannot, the Foundation cultivates the vital spirit that is the Vail Valley touching all walks of life around the globe.
FY ’13 VVF Property Overview 2
Athletics
The Vail Valley Foundation is an internationally recognized leader in large-scale world class event organization and promotion.
Audi Birds of Prey World Cup
Teva Mountain Games (Summer & Winter)
American Ski Classic
USA Pro Cycling Challenge
2015 FIS Alpine World Ski Championships
FY ’13 VVF Property Overview 3
Audi Birds of Prey World Cup
Long considered one of the top race venues in the world, Beaver Creek annually proves that it serves up only the most exciting in ski racing events. Three days of ski racing and evening social events bring the Vail Valley to life as the world’s best ski racers descend upon Beaver Creek to take on the prestigious Birds of Prey.
On-site Audience Reach: 25,000 over 3 days Avg. HHI of $175k, 20% HHI $250k+ 40% Age 21-35 | 24% Age 35-44 | 33% Over 44 Total Marketing Impressions: 6,826,221 Viewership Originates From Top 25 US DMAs Domestic TV - 1 Hour Live NBC Coverage |
International TV – 87 Million Households, PT November 29 – December 2, 2012
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Summer Teva Mountain Games
In 2002, the Teva Mountain Games™ married adventure sports with the essence of mountain lifestyle to create the largest celebration of mountain culture in the United States. Over the last 10 years, the Mountain Games™ has evolved to showcase the best athletes within climbing, kayaking, cycling, multi-sport, SUP’ing, trail running and fly fishing. We strive to communicate our mountain culture and sustainable values through our competitions, music, art and nightlife utilizing the setting in Vail, Colorado Estimated 45,000+ Spectators / 3,000 registrations Average HHI: $94K (37% between $100k-200k;
15% over $200k) Average Adult Age: 31
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Total Marketing Impressions: 373,801,334
Television: 118M potential
Psychographics: Young at heart, affluent, socially conscious and active
May 31 – June 2, 2012
Winter Teva Mountain Games
In 2012, the Mountain Games took the next logical step and evolved into Winter. The Winter Games showcased the best outdoor athletes in Mixed Climbing, MTB Big Air Comp, MTB Downhill Slalom, Mountain Cyclocross, Snow Shoe & Nordic Racing, Vail Uphill, Telemark Big Air Comp, and the Ski Boot Obstacle Course. We will continue to embrace and celebrate our mountain culture and sustainable values through our human powered competitions, music, art and nightlife. Estimated 25,000+ Spectators / 1250 registrations Average HHI: $94K (37% between $100k-200k;
15% over $200k) Average Adult Age: 31 Total Marketing Impressions: 165,893,660 Television: Minimum 70,000,000 HH (maximum
120,000,000 HH) and conservative potential impressions of 15,000,000
Psychographics: Young at heart, affluent, socially conscious and active
February 10-12, 2012
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American Ski Classic
The American Ski Classic is the longest standing, largest skiing competition and festival of its kind in North America. Skiing legends, sports and entertainment celebrities and corporate America joined together on the slopes of Vail in March 2012 to usher in the events’ 30th Anniversary celebration. The event combines the thrill of professional and amateur ski racing with a festive social schedule of live music, charity poker tournaments and epic after hours. On-site Audience Reach: 15,000+ over 4
days Minimum HHI of $150K | 25% $500K+ Majority SVP, EVP and C Level Executives 80% are age 34 to 65 National Broadcast Syndication Scheduled for late March 2013
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USA Pro Cycling Challenge
For seven consecutive days in August, 2011, 135 of the world’s top athletes raced through the Majestic Rocky Mountains…518 miles. 12,00 Ft. of altitude…It was the most challenging race ever held on U.S. soil.
Estimated 1 Million Spectators in CO & 50,000+
in Vail and Beaver Creek in 2011 Average HHI: $113K Age Range: 25 – 54 (47%) | 55/45 Gender
Split Broadcast Live in 161 Countries and Territories 3 Billion Media Impressions $80 Million Economic Impact For Colorado
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2015 FIS Alpine World Ski Championships
The FIS Alpine World Ski Championships are scheduled to return to Vail from February 3 through February 15 of 2015. Athletes from over 70 nations are expected to compete. When the world returns to the Vail Valley in just four short years, Vail will serves the hub of all World Championship Ceremonies and Festival Events, while Beaver Creek will play host to all of the racing. Market value of marketing impressions
conservatively estimated at $630 million 2.5 billion marketing impressions Expected television audience of nearly 1
billion viewers
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Arts & Entertainment
The Vail Valley Foundation owns and manages free standing performing arts complexes along with premier international music and dance properties. Venues
– Vilar Performing Art Center (VPAC) – Gerald R. Ford Amphitheater
Events – Vail International Dance Festival – Black Diamond Ball
Concert Series – Street Beat Free Concert Series – Hot Summer Nights Free Concert Series – Mountains of Music Free Concert Series – VPAC Underground Sound Concert Series – VPAC Winter Concert Series
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Vilar Performing Arts Center
The Vilar Performing Arts Center (VPAC) in Beaver Creek is an intimate 530-seat theater inspired by the Littman’s Kunstler Theater in Munich. VPAC is a facility of unparalleled grandeur, breathtaking architectural design and the highest quality finish work and acoustics available. A year-round schedule of theater, music and dance grace Beaver Creek and its guests with renowned performers on par with programming at world class venues in the largest, most cosmopolitan cities around the globe.
Annual audience reach is 40,000 Affluent – 59% HHI of $100K+, 28% HHI $200k+ Geographic Origin – Top 30 US DMAs (16% Intl.)
62 % In state Colorado Residents. 32 % OOS Visitors
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Gerald R. Ford Amphitheater
The Ford Amphitheater in Vail is a spectacular outdoor venue that seats 1,260 guests in covered seating and an additional 1,300 on its expansive grassy hillside with a breathtaking view of the Rocky Mountains. This venue plays host to a unique mix of arts & entertainment including The Bravo Music Festival, Vail International Dance Festival, and the Hot Summer Nights Concert Series.
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The Vail International Dance Festival brings the world’s greatest dancers, Choreographers and musicians to the stages of the Vail Valley for a two week celebration of dance. Under the leadership of Artistic Director Damian Woetzel, the Festival has grown to be among the premiere cultural events in the nation. The diverse programming is complemented by community events, master classes and education outreach, engaging new audiences each summer.
Estimated 17,500+ Attendance in 2011
Average HHI: $94K (63% between $100k-200k; 22% over $200k)
Age 17% 21-35 | 17% 35-44 | 33% 45-54 | 20% 55-64 | 29% Over 65
Total Marketing Impressions: 44,936,674
July 29 – August 11, 2012
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Vail International Dance Festival
Street Beat
Whether the band is Funk, Bluegrass, Reggae, Hip Hop or Rock, guests and locals alike celebrate this annual free concert series: under the lights, under the bright winter stars with the majestic rocky mountains as the backdrop in the Vail Village. This 9 concert series runs every Thursday night, February through April in Vail Village. Estimated 33,123+ Attendance in 2011 Average HHI: $83K Average Adult age: 35
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Hot Summer Nights
This annual free summer concert series is hosted at the Ford Amphitheater Tuesday evenings throughout the summer months. With shows ranging from rock to country to bluegrass to funk and beyond, the Hot Summer Nights Concert Series has become synonymous with summer for locals and visitors alike.
Estimated 25,000+ Attendance in 2011 Average HHI: $83K Average Adult age: 35
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