How to Build Your Retail

Presented by

Mal Carrison

Our Business is all about

Delivering catalogues locally.Allowing Customer to Choose at home,No Need to be a Super Sales Person,

however,Giving You Unlimited Earning PotentialCould Anything be Simpler ?

Going from £200 to £1500 Retail per Period in 3 Months Using the Same Amount of Time and The Same Amount of Catalogues

By Planning Your Work

And Working Your Plan

Plan Your Work

Google Maps

Plan your areas

Next to each Other.

I00 Catalogues Drop

each Area (approx)

Don’t Over Stretch

Yourself

Packing Catalogue Packs

Order of Packing

1.Day Notice

2.Order Form

3.Main Catalogue

4.Others

5.Xmas Catalogue

(Cabouchon Cat. Included for

Regular customer only)

Double Wrapping Saves Money

Insert Them Into Sleeve

Close the Seal and Fold Top of Bag

Insert Into Second Bag and Seal, (leaving 5 mil gap to allow air to escape)

How Does it Save Money ?

No Water Damage Snap bags are cheaper

than catalogues

You Can Quickly See On

Collection, Who is

Reading & Who is Not

Control Your Areas

On Collection note Following

House Numbers

1. Who Did not Put Out. (leave Reminder, go back ONCE)

2. Who Looked

3. Who Ordered

4. Aim for 100% collection

KEEPING RECORDS

Paper and

Spreadsheet

Paper

As You Collect

Knock the doors where the cat. is not outside.

1. Circle Street numbers

not collected

2. Strike out Non Readers

3. Count and record cats

out and cats in.

Spreadsheet Records Set up a spreadsheetBlue = Readers Green = Total Red = Customer

High Street 2 6 10 14 18West Stree 1 3 7 11 23

East Street 4 12 14 18 22

Notth Road 1 5 9 11 21

Spreadsheet Set Up Use Auto Add to maintain an inventory of Catalogues

House Numbers Total

Reader

Total

Customer

Base

Total

East st 23 15 38

West st 41 12 53

Total 64 27 91

My Analysis

From this I see

The next time I drop in that area I need 91 catalogue packs, 64 Readers and

27 of which are customers, so if I wish to add a

Cabouchon Cat.

I know I need 27.

Keep Your Spreadsheet Up To Date

Following Collection… Update.Total Up amount of CustomersTotal Up Readers. Catalogue output will reduce and customer base will increaseAmalgamate Your Areas. SOYou Know exactly How Many Cats you Need Next Time Around. Then….. Print Your Next Run

The Benefits

1. Reduces Loss of Catalogues.2. Keeps YOU Well on Target.3. From Drop to Drop you Know How

Many Catalogues you Need per Area.

4. Easy to maintain and update5. You Can Plan Your Next New

Blanket Drops with Confidence. 6. Easy System to Teach Your new Distributors

Top Up Your Inventory Once a Month

When New Catalogues Come out

Order 100 1st Month and

100 2nd Month

Then Top up Monthly.

Use Old Cats For Blanketing

CleanlinessThere is No Doubt, Clean fresh

Snap Bags and Catalogues, Will Always Appeal to the Customer Better than Old, Dull Smelly, Tacky Ones.

It Pays to Change the Bags at Least Every 2nd Collection

IF THEY LOOK TATTY

ORHave Holes in Them, not only

will they leak water but will put the customer off opening the pack.

How would you feel ??

Hope This Helps You Build a Healthy

Successful, and Lucrative

Retail Business.

But The Real Key Is

Massive and Sustained

Persistence.

Happy Hunting