How to Build Your Retail
Presented by
Mal Carrison
Our Business is all about
Delivering catalogues locally.Allowing Customer to Choose at home,No Need to be a Super Sales Person,
however,Giving You Unlimited Earning PotentialCould Anything be Simpler ?
Going from £200 to £1500 Retail per Period in 3 Months Using the Same Amount of Time and The Same Amount of Catalogues
By Planning Your Work
And Working Your Plan
Plan Your Work
Google Maps
Plan your areas
Next to each Other.
I00 Catalogues Drop
each Area (approx)
Don’t Over Stretch
Yourself
Packing Catalogue Packs
Order of Packing
1.Day Notice
2.Order Form
3.Main Catalogue
4.Others
5.Xmas Catalogue
(Cabouchon Cat. Included for
Regular customer only)
Double Wrapping Saves Money
Insert Them Into Sleeve
Close the Seal and Fold Top of Bag
Insert Into Second Bag and Seal, (leaving 5 mil gap to allow air to escape)
How Does it Save Money ?
No Water Damage Snap bags are cheaper
than catalogues
You Can Quickly See On
Collection, Who is
Reading & Who is Not
Control Your Areas
On Collection note Following
House Numbers
1. Who Did not Put Out. (leave Reminder, go back ONCE)
2. Who Looked
3. Who Ordered
4. Aim for 100% collection
KEEPING RECORDS
Paper and
Spreadsheet
Paper
As You Collect
Knock the doors where the cat. is not outside.
1. Circle Street numbers
not collected
2. Strike out Non Readers
3. Count and record cats
out and cats in.
Spreadsheet Records Set up a spreadsheetBlue = Readers Green = Total Red = Customer
High Street 2 6 10 14 18West Stree 1 3 7 11 23
East Street 4 12 14 18 22
Notth Road 1 5 9 11 21
Spreadsheet Set Up Use Auto Add to maintain an inventory of Catalogues
House Numbers Total
Reader
Total
Customer
Base
Total
East st 23 15 38
West st 41 12 53
Total 64 27 91
My Analysis
From this I see
The next time I drop in that area I need 91 catalogue packs, 64 Readers and
27 of which are customers, so if I wish to add a
Cabouchon Cat.
I know I need 27.
Keep Your Spreadsheet Up To Date
Following Collection… Update.Total Up amount of CustomersTotal Up Readers. Catalogue output will reduce and customer base will increaseAmalgamate Your Areas. SOYou Know exactly How Many Cats you Need Next Time Around. Then….. Print Your Next Run
The Benefits
1. Reduces Loss of Catalogues.2. Keeps YOU Well on Target.3. From Drop to Drop you Know How
Many Catalogues you Need per Area.
4. Easy to maintain and update5. You Can Plan Your Next New
Blanket Drops with Confidence. 6. Easy System to Teach Your new Distributors
Top Up Your Inventory Once a Month
When New Catalogues Come out
Order 100 1st Month and
100 2nd Month
Then Top up Monthly.
Use Old Cats For Blanketing
CleanlinessThere is No Doubt, Clean fresh
Snap Bags and Catalogues, Will Always Appeal to the Customer Better than Old, Dull Smelly, Tacky Ones.
It Pays to Change the Bags at Least Every 2nd Collection
IF THEY LOOK TATTY
ORHave Holes in Them, not only
will they leak water but will put the customer off opening the pack.
How would you feel ??
Hope This Helps You Build a Healthy
Successful, and Lucrative
Retail Business.
But The Real Key Is
Massive and Sustained
Persistence.
Happy Hunting
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