Radian6 Overview

social media monitoring, measurement & engagement

Richard McInnis Director, Business [email protected]: 506.452.8179www.twitter.com/tweetrich

- Copyright © 2009 Radian6 04/07/23

an overview of radian6

04/07/23 - Copyright © 2009 Radian6 2

corporate highlights

304/07/23 - Copyright © 2009 Radian6

Accomplished Management Team• 75+ years of combined experience in start-ups, growth stage and global corporations• Q1 Labs, iMagicTV, NCompass Labs, Fulcrum Technologies, Microsoft, Alcatel

Strong, VC-backed Financing • Summerhill Ventures, BrightSpark Ventures, Business Development Bank of Canada (BDC)• $4M Series A round in April 2007, $6.5M Series B in December 2008

50 Employees: (up from 23 in 01/2008)• Hey what about the employees?• Best in the business, yes we are!!!

Strong Growth:• Strong growth since Market Entry in November, 2007• 475+ customers (up from 30 this time last year)

Radian6 founded: April, 2006

sample of customers and agency partners


Listening andMeasurement

Listening,Measurementand Engagement

AgencyPartners

our focus and approach


Three phases of an end to end program:• Listening: Discovering real-time, relevant, impactful conversations• Measuring: Monitoring, analyzing and tracking those conversations• Engaging: Active dialog with customers and tracking/ tagging comments for further use



listening

Real time monitoring of mentions of my company, product, issues and competitors with the ability to quickly find the most important relevant conversations

River of News (RoN) provides a filtered and structured view of the important content

Drill Down deep into the data with Topic trends analysis


Ability to analyze buzz about my company, products, issues, competitors, and outcomes of specific marketing campaigns and social media investments

Drill Down deep into the conversation utilizing Topic Comparison

Generate analysis reports

Utilize Data Exports, Automated Daily Reports and a range of other data formats to customize your output


Ability to analyze the sentiment on individual phrases surrounding your keywords on topics. Completed in real-time.

Utilize Alerts to monitor in real-time based on the tonality of conversations


Need to be able to manage real-time responses across a team: assign tasks to people, manage task lists, categorize posts based on priority, type of post (product inquiry? customer service experience?)

River of News – Workflow Mode


Need to always be tuned in even when on the run? Utilize the As-it-Happens Alerts direct to your inbox with direct links to the content or the Radain6 Engagement Sidebar

Radian6 As-it-Happens Email Alerts


Engage directly from an alert or a post assignment from a colleague with one click with complete synching back to the dashboard for company wide tracking

Engagement Side Bar

why companies choose radian6


learn more about us


Executive bios Customerannouncements & product feedback

Radian6 blogs

Marcel LeBrunCEO

Chris RamseyVP Business Development

David AlstonVP Marketing

Chris NewtonCTO

Jerry CarrVP Engineering

http://www.radian6.com/cms/leadership_team

http://www.radian6.com/cms/news_and_events

http://twitter.com/radian6/favorites

http://www.radian6.com/blog

http://www.tweetpr.com

http://www.mediaphilosopher.com

Documents

Radian6 Overview