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Brian Solis' Webinar Presentation with Radian6

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Brian Solis joined the Radian6 folks to chat about his book Engage! and break down some of the core concepts of social media engagement in a business context. This is the presentation he created for that Webinar.

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Page 1: Brian Solis' Webinar Presentation with Radian6
Page 2: Brian Solis' Webinar Presentation with Radian6

We are defining a new era of society and how we ultimately communicate with one another

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Social Media Engagement Affects Every Step of Discovery, Purchasing, and Buyer’s Experiences

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AND EASY!

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Social networks are for conversations, not

customers

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“Some of the most avid users of Facebook and MySpace are pimply adolescents and goth teenagers.”

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The Illusion of Control…

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We now possess the ability to steer and shapeperception and conversations

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ROI:Return on Ignorance vs. Return on Investment

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We report to someone who doesn’t really care about

transparency or authenticity

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Who Owns Social Media?

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It’s not what you say, it’s what they say that counts…

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Everything Starts with Listening and Research

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The Conversation is Bigger Than Any Social Network

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Benchmarks• Volume• Frequency• Reach• Sentiment• Perception• Share of voice• Response candidacy & ownership

Insights:• Trends• Ideation• Adaptation

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The Human Network

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Social Media is About Sociology and Psychology More So Than

Technology

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Pingdom

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How Do You Rise Above the Noise

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Your friend just became a fan of Brand X on Facebook and suggested you become a fan too.

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No thank you…

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Participation

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We're measured by our actions

and not words.

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How Do You Define Influence?

It’s the Ability to InspireAction and Measure It

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Google is adapting PageRank for people…

The Human Algorithm

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Micro Disruption Theory & The Social Effect

Attention Aperture

Time

Update

Opportunity for Resonance

DisruptionPoint

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Multiple Personality Order

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People interact with the people representing the brand…

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Becoming the people we want to reach and inspire…

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Look familiar?

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YouTube is the second most popular online search engine…

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Increasing Your Digital Footprint

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Social Media Optimization improves the “findability” of Social Objects

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KeywordsTitlesDescriptionsTagsSyndicationLinks

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Find Comfort Outside Your Comfort Zone

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We Become Media

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Paid

Ear

ned

Ow

ned

BannersSponsored Posts

Ads

SEO

Paid Tweets &Posts

StoryValue

Em

pat

hy

Relevan

ce

INF

LU

EN

CE

Social Media Optimization

Search Engine Optimization

RE

FE

RR

AL

S

Blogs

TabsTweets

Broadcast

PodcastsImages

Posts

Wall Posts

Word of Mouth

Viral

Apps

Widgets

Virtual Goods

Sh

arin

gT

ren

din

g

The S

ocia

l Media

Eco

syste

m

Syndi

catio

n

Tweets

FoFs

Livestreams

Social G

raph

Participatory

Sp

on

sored

Brand

Updates

Video

Check-ins

Retweets

Video

Likes

Shares Content

Marketing

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We engage in a social ecosystem, but, where do we

send them?

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AJBombers

• Local burger shop in Milwauke, WI• Hosted a FourSquare event• Goal was to unlock swarm badge = 50 or more• 30 minutes before official opening, event was

packed– 161 people attended

• Sales were up 110%

Thanks Simon Salt

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Vistaprint• Created dedicated landing page for Twitter

followers• Sets schedule and coordinates presences for

when they’re opened and closed on Twitter• On Facebook, they offer a customized

experience starting with a Static FMBL tab• YouTube is used as a creative video contest• Flickr is used to feature crowdsourced designs• Blog is dedicated to sharing advice, guidance,

and information• There’s a strong and consistent voice and

mission across the board

Thanks James Ball

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Skittles

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RedBull: Social Objects

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Identify ways to provide value…

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Transparent

Believable

Authentic

Be Yourself

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We earn the relationships, trust, and

reputation we deserve.

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At some point, we have to stop asking questions and start answering them for ourselves…

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#ThisisYourTime

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http://bit.ly/engageme