Iowa Caucus Salesforce Radian6 Report

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SUMMARY OF “IOWA CAUCUS” MENTIONS

The data related to the Iowa Caucus was pulled on January 4th , 2012 for the previous 7 days.

The highest recorded spike was seen on January 3rd, 2012 with over 103,000 social posts.

Top Hashtags during the last 7 days connected to the Iowa Caucus were: #iowacaucus, #iowa, #iacaucus, #tcot, #gop

Gender split for the last 7 days favored the male gender by 17%.

The top tweeting age bracket was 25 – 34 yo.

We looked at mentions of “Iowa Caucus”, “IowaCaucus” and “iacaucus” to gain an understanding of the volume and type of conversation over the last 7 days. Most of the days were quiet but volume began to grow on January 2nd, 2012.

female 82,922: 41.4%

25-34

35-44

45-54

21-24

55-64

65+

18-20

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

120,000

100,000

80,000

60,000

40,000

20,000

0

Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03 Jan 04

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

male 117,373: 58.6%

Micromedia

Comments

Blogs

Forum Replies

Mainstream News

Facebook

Videos

Forums

Images

MySpace

Micromedia (Twitter) accounted for 89.7% of the conversation.

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Within the conversation about the Iowa Caucus the following ranking was observed as it relates to mentions of the candidates.

CANDIDATE OVERVIEW

Ron Paul: 29,250 – 24.5%

Mitt Romney: 27,613 - 23.1%

Rick Santorum: 25,377 - 21.3%

Barack Obama: 10,936 - 9.2%

Newt Gingrich: 8,078 – 6.8%

Rick Perry: 8,084- 6.8%

Michele Bachmann: 7,435 - 6.2%

Jon Huntsman: 2,606 – 2.2%

Much of talk that propelled Ron Paul to the top of the standings revolved around the predictions & confirmation that he would not finish in the top 2.

Many comments discussed how Romney had a narrow win with many people making reference to the 8 vote margin.

The discussion included comments of it being “too close to call” and the ultimate loss by a small margin to Romney.

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@thefix

@borowitzreport

@rbreich

@huffingtonpost

@washingtonpost

@huffpostpol

@ronpaulsvoice

@daveweigel

@thecaucus

TOP RETWEETS AND MENTIONED WORDS

Within the top retweeted users, there was a strong journalistic angle with 7 of the handles having a connection to a news publication.

Only 2 handles, @rbreich and @ronpaulsvoice, had a known political presence.

The final handle, @borowitzreport, is a comedian and best selling author.

@theonion

0 1,000 2,000 3,000 4,000 5,000

0

Top 50 Mentioned Words

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3 4 5

Top 5 Retweeted Mentions

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