Embed Size (px)
DESCRIPTION
Citation preview
DePaul UniversityPRAD 391 - Digital PR
Professor Matthew RagasNovember 15, 2011
Ashley Bowcott – [email protected] de la Chapelle – [email protected] Gertler – [email protected] Kiefner – [email protected] Weeks – [email protected]
DePaul University
“I will show you the way of wisdom”
– Nation’s largest Catholic university
– No. 1 Diverse Student Population (2008 Princeton Review)
– Six campuses
– $529.2 million budget for 2010-2011 (non-profit university)
– Total enrollment as of Fall 2010 = 25,145
– Many Dreams, One Mission campaign
Competitor Background
• Purdue University
– West Lafayette, Indiana
– Total enrollment as of 2011 = 30,836
• Baylor University
– Waco, Texas
– Total enrollment as of 2011 = 12,438
• Clemson University
– Clemson, South Carolina
– Total enrollment as of 2011 = 15,346
DePaul - Volume of Conversation
Total # of Posts 20,578
DePaul Social Media Volume by
Type
DePaul – Overall Sentiment
Summary of Social Media Influencers
Topics/Keywords
DePaul - Volume of Conversation
Total # of Posts 20,578
Clemson– Volume of Conversation
Total # of Posts 170, 535
Share of Voice
Share of Voice
• Enrollment as basis – DePaul 30%
• DePaul averaged 4% Share of
Voice/30 days
• Trending Topic Charts – River of
news confirms spikes in volume are
sport related
Tracking Share of Voice
October 9-October 16, 2011 October 16-October 23, 2011
October 23-October 30, 2011
October 30-November 6, 2011
• CampusSplash – Message Board/Blog
– DePaul Communications Department – Monitor
– Actively interact with this and other similar Message Boards
and Blogs
• #queerinjustice
– DePaul Student Body President
– Implement Safe Zone Program
• CTA Student Commuter Safety
– DePaul Public Safety presence at the Fullerton and Jackson CTA
Red line stations
Conclusion
• Social Media Volume - Micromedia• Sentiment of social media - neutral• DePaul’s social media content and
volume is difficult to compare to competitors due to factors unrelated to DePaul as a University
• Radian6 provides insight to concerns of current students, potential students, and the general public
