- 1. Social Media ListeningReporting-as-a-ServiceFor Radian6Customers.Build a smartercustomer journey.Date: 1 Sep 2014Version 3.0
2. Our Agenda1. The Problem2. Our Product3. Pricing and Packages 3. Sally, CMO of Air Asia in MalaysiaPROBLEM:I have a Radian6 license but Idont know how to get the reportsI need out of it easily andregularly.The Problem for Companies 4. The Problem for CompaniesRoger, Head of Customer Service forCommBank AustraliaPROBLEM:When there is a major customerproblem Im usually the last personto find out. We have Radian6 already,but we are not really using it. 5. The Problem for CompaniesSomebody forgot to tell Sally and Roger that just like any other software,Radian6 requires trained staff and a robust process to operate. 6. Our SolutionWe have Radian6 Specialists, and an awesome process for Social Media Metrics and KPIs.1.2.3.A Radian6 Specialist will be allocated to youThe specialist will work closely with you on setting upyour metrics and KPIs, and ensure Radian6 is tuned.We will use your Radian6 licenseUnless you have another team doing this, we can takeover management of your Radian6 account.We Build a Metrics and KPI Tracking SheetWe will setup and maintain your Social Media Metricsand KPI Tracking Sheet in Google Docs every week.We will Email you WeeklyThe Email will include stats and recommendations, aweekly PDF Mini Brand Report, and a PDF export of allnegative mentions4. 7. Our Agenda1. The Problem2. Our Product3. Pricing and Packages 8. Lets set Social Media Metrics & KPIs!In our first call we will help you set metrics, KPIs and pick specific brand topics youd like to listenfor.Define your Social Media Metrics & KPIsWe will do an initial scan of the last 3months, and suggest realistic KPIs for:Define Key TopicsWe will define the 6 key Topics of yourbusiness youd like to track, and tuneRadian6 so it is listening for them.Setup Tracking SheetWe will setup your Social Media MetricsTracking Sheet in Google Docs and giveyou access to it1.2.3.The Tracking Sheet in Google Docs.Example Topics a Car Manufacturer would listen for 9. The KPI Tracking SheetEvery week we will update a shared spreadsheet (in Google Docs) to keep track of your social mediametrics, and compare against your weekly and monthly KPIs.We set weekly and monthly KPIs togetherbased on your historical performanceResults automatically changecolor depending on if theyare above or below the KPI.There are 4 dashboards that trackdifferent aspects of your brand. 10. Our Weekly EmailEvery week we will send you an email with your key statistics, a Mini Brand Report, and an export ofall your negative mentions.Our weekly email to you will look something like this.3-page summary report.We will provide you with a list of all thementions tagged with Negative sentiment.AttachedNegative Mention ExportAttached 11. The Mini Brand ReportEvery week we will send you an email with your key statistics, a Mini Brand Report, and an export ofall your negative mentions.CEO DashboardKey Metrics & KPIsAudience MeasurementWeekly Mini-BrandReport and Tracking$650* /per monthInclusions: Weekly status email Weekly Negative Mentions Report Weekly Mini Brand Report Google Doc Tracker updated weekly* Minimum 12 months 12. The In-Depth Brand ReportIf you need more detail and analysis, our in-depth report is a more detailed analysis.In-Depth Brand Report$1,250/per reportOR$12,000for 12 reportsOwned Facebook/Twitter AnalysisCompetitor AnalysisInsights & RecommendationsSpike AnalysisDemographic AnalysisJust ask us. 13. Our Agenda1. The Problem2. Our Product3. Pricing and Packages 14. Radian6 Reporting PackagesInclusions Basic Business ProSocial Media Metrics and KPI SettingWe will have an initial 1 hour call with you to discuss your KPIs and the MetricsYes Yes Yesyoud like to track.Radian6 Tune-upYes Yes YesWe will configure Radian6 to ensure it is accurately listening for what we need. Metrics Tracking & KPI ManagementYes Yes YesWe will setup a shared Google Doc where we will track your performance againstKPIs determined by you.We will email you weeklyEmail will have summary statistics/notifications, and:- Mini Brand Report (PDF)- Export of negative mentions (XLS)Yes Yes YesLets Meet RegularlyWe will meet with you on a regular basis to review the results, identify furtherareas for analysis, and define plans for improvement.- Monthly WeeklyIn-Depth Brand ReportsWe will provide you with a very detailed report on your brand, your competitorsand your customers, based on social listening data.- 1/month 1/week$650/mo $1,250/mo $2,450/mo*minimum 12 month term 15. Radian6 Report PricesOne-Off BundleIn-Depth Brand ReportThis report covers your brand reputation, crisis detection, sentiment and spike analysis, competitoranalysis, demographic analysis, social media page performance and insights & recommendations.Lead Time: 72 hours.$1,250/report 12 Reports for$12,000In-Depth Crisis ReportThis report helps you understand the anatomy of your crisis and what steps you should take to mitigateit. It includes crisis tracking, spike analysis, demographic analysis and insights & recommendations.Lead Time: 24 hours.$950/report 12 Reports for$10,000In-Depth Marketing Campaign ReportThis report helps you understand the anatomy of your marketing campaign. It includes campaigntracking, spike analysis, demographic analysis and insights & recommendations.Lead Time: 72 hours.$950/report 12 Reports for$10,000Manual Sentiment Cleaning ServiceWe will assign an analyst to review your brand mentions one by one and ensure the sentiment iscaptured correctly. If you are showing these reports to the board they may look to seeLead Time: 48 hours.$25/hour $2,500/month 16. Social Media ListeningReporting-as-a-ServiceFor Radian6Customers.Build a smartercustomer journey.