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Q1 2015Quarterly Earnings Summary
($ in millions)
Revenues by Revenue Source(1)
Other Google Sites Network
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
920 926 1,100 1,501 1,423 1,457 1,703 1,794 1,750
8,640 8,868 9,37610,538 10,469 10,935 11,252
12,429 11,932
3,391 3,3133,278
3,668 3,5283,563
3,568
3,8803,576
Quarterly Revenues
Y/Y Change = 12%Q/Q Change = -5%
($ in millions)
Revenues by Geography
US Rest of World UK
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
45% 45% 44% 44% 43% 42% 42% 44% 43%
44% 45% 46% 46% 47% 48% 48% 47% 47%
11% 10% 10% 10% 10% 10% 10% 9% 10%
2
15,955
12,951 13,754
15,707
13,107
15,95512,951 13,107 13,754 15,707
15,420
15,420
16,523
16,523 18,103
18,10317,258
17,258
(1) Prior period amounts have been adjusted to reflect the reclassification primarily related to DoubleClick ad serving software revenues from other revenues to advertisingrevenues from Google Network Members' websites to conform with our current period presentation.
Paid Clicks
Aggregated Network Google Sites
50%
40%
30%
20%
10%
0%
-10%
-20%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
20%
23%
26%
31%
26%25%
17%
14%13%
20%
13%
5%
10%9% 9%
2%
(11)%(12)%
20%
29%
40%
44%
37%
33%
24%25% 25%
3
Aggregated Network Google Sites
25%
20%
15%
10%
5%
0%
-5%
-10%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
3%4%
8%
13%
-1%
2% 2%
11%
-1%
5%
-5%
3%
7%
4%
-5%-4%
-7%
4%
2%
9%
11%
16%
-3%
6%
4%
18%
-3%
Y/Y Paid Clicks Growth % Q/Q Paid Clicks Growth %
Cost-per-Click
Aggregated Network Google Sites
10%
5%
0%
-5%
-10%
-15%
-20%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
-4%
-6%
-8%
-11%
-9%
-6%
-2%
-3%
-7%
-9%
-5%
-6%
-11%
-12%
-13%
-4%
6%
2%
-2%
-8%
-13%
-15%
-11%
-7%
-4%
-8%
-13%
4
Aggregated Network Google Sites
15%
10%
5%
0%
-5%
-10%
-15%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
-4%
-2%
-4%
-2%
0% 0% 0%
-3%
-5%
-7%
4%
-7%
0%
-8%
3%
2%
10%
-11%
-2%
-6%
-5%
-4%
3%
-2%
-1%
-8%
-3%
Y/Y Cost-Per-Click Growth % Q/Q Cost-Per-Click Growth %
Traffic Acquisition Costs
TAC ($ in millions) TAC as % of Advertising Revenues
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0
(inm
illio
ns)
30%
25%
20%
15%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
2,962 3,013 2,972
3,311 3,232 3,293 3,348
3,624
3,345
24.6% 24.7%
23.5% 23.3% 23.1%22.7% 22.6%
22.2%21.6%
5
GAAP Costs and Expenses
Cost of Revenues Research and Development
Sales and Marketing General and Administrative
$16,000
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
5,136 5,195 5,409
6,253 5,961 6,1146,695 6,921
6,3561,617 1,766 1,821
1,933 2,126 2,238
2,6552,813
2,753
1,435 1,583 1,628
1,908 1,7291,941
2,0842,377
2,065
1,0151,098
1,135
1,184 1,4891,404
1,365
1,593
1,637
Cost of Revenues Research and Development
Sales and Marketing General and Administrative
100%
80%
60%
40%
20%
0%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
40% 40% 39% 40% 39% 38%40%
38% 37%
12% 13% 13% 12% 14% 14%16%
16% 16%
11% 12% 12% 12% 11% 12%13%
13% 12%
8%9% 9% 8% 9% 9%
8% 9%9%
74% 73%73%
$9,642$9,203
$11,69776%
73% 72%
$9,993
77%
$11,305$11,27871%
$12,799$13,704
($ in millions) (As a % of Revenues)
$12,811
74%
6
Non-GAAP Costs and Expenses
Cost of Revenues Research and Development
Sales and Marketing General and Administrative
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
5,037 5,085 5,276
6,126 5,866 6,014 6,1486,750
6,1961,279 1,365 1,385
1,467 1,6701,791
1,989
2,1822,138
1,317 1,458 1,473
1,754 1,5821,783
1,887
2,164
1,860
915991 1,003
1,058 1,3481,229
1,142
1,407
1,414
Cost of Revenues Research and Development
Sales and Marketing General and Administrative
80%
60%
40%
20%
0%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
39% 39% 38% 39% 38% 38% 37% 37% 36%
10% 10% 10% 9% 11% 11% 12% 12% 12%
10% 11% 11% 11% 10% 11% 11% 12% 11%
7% 8% 7% 7% 9% 8% 8% 8%8%
($ in millions) (As a % of Revenues)
$9,137$8,899$8,548
$10,405 $10,466
$11,166$10,817
69%68%68%68%66%66%68%66%
$12,503
For reconciliation of GAAP to non-GAAP costs and expenses please refer to Table 1 at the end of the slide deck.
$11,608 67%
7
Operating Income ($ in millions) Operating Margin (%)
$5,000
$4,500
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0
(inm
illio
ns)
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
3,748
3,465
3,761
4,429
4,1154,258
3,724
4,399 4,447
29%
26%27%
28%27% 27%
23%24%
26%
GAAP
Operating income ($ in millions) Operating Margin (%)
$6,000
$5,500
$5,000
$4,500
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0(in
mill
ions
)
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
4,4034,208
4,617
5,302
4,9545,138
5,3575,600 5,650
34%32%
34% 34%32% 32% 32%
31%33%
Non-GAAP
Operating Income and Operating Margin
For reconciliation of GAAP to non-GAAP operating income please refer to Table 2 at the end of the slide deck.
8
GAAP Net income ($ in millions)
GAAP Diluted earnings per share ($)
$5,000
$4,500
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0
(inm
illio
ns)
$8
$7
$6
$5
$4
$3
$2
$1
$0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
3,3463,228
2,970
3,376 3,452 3,422
2,813
4,757
3,586
4.974.77
4.38
4.95 5.04 4.99
4.09
6.91
5.20
Non-GAAP Net income ($ in millions)
Non-GAAP Diluted earnings per share ($)
$5,000
$4,500
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0(in
mill
ions
)
$8
$7
$6
$5
$4
$3
$2
$1
$0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
4,042
3,357
3,819
4,571
4,2994,175
4,373
4,7364,532
6.00
4.96
5.63
6.70
6.276.08
6.35
6.886.57
Net Income and Earnings per Share
Non-GAAP GAAP
Please refer to previous press releases for net income and diluted earnings per share on continuing and discontinuing operations base, and Table 2 forGAAP to non-GAAP reconciliations.
9
Capital Expenditures & Free Cash Flow
10
Free Cash Flow Capital Expenditures
$8,000
$7,000
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
2,430
3,0942,794
2,983
2,046
2,981
3,577
2,813
3,690
1,203
1,611 2,2892,255
2,345
2,646
2,4173,551
2,927
3,633
4,7055,083 5,238
4,391
5,6275,994
6,364($ in millions)
Capital expenditures added to free cash flow equals net cash provided from operating activities on the statement of cash flow.
All numbers include Motorola Home until its date of disposal (April 17,2013) and Motorola Mobile until its date of disposal (October 29, 2014).
6,617
Overview of Q1 2015 OI&E 250
200
150
100
50
0
$(M
illio
ns)
Interest income Interest expense Realized gainson AFSsecurities, net
FX currencyexchangelosses, net
Other income, net Interest and otherincome, net
226
(26) 32
(62)
(13)
157
(1) We recognized $62M of foreign exchange loss, which is primarily related to our FX hedging programs.
Interest and otherIncome(net)
11
(1)
FX Impact on Q1'15 Revenues Using Q1'14 Rates (Y/Y)
UK Revenues
2,000
1,500
1,000
500
0
$(M
illio
ns)
GAAP revenues Foreign exchange impact Hedging benefit Non-GAAP revenues
1,675116
(20)
1,771
Rest of World (ROW) Revenues
10,000
8,000
6,000
4,000
2,000
0
$(M
illio
ns)
GAAP revenues Foreign exchange impact Hedging benefit Non-GAAP revenues
8,195
990
(291)
8,894
Y/Y Change(1) = 12%Y/Y Change(2) = 24%
(1) Y/Y change is calculated as Q1'15 fixed revenue of $1,771M compared with Q1'14 revenues of $1,583M (UK GAAP revenue of $1,583M less hedgebenefit of $0M).
(2)Y/Y change is calculated as Q1'15 fixed revenue of $8.894 compared with Q1'14 revenues of $7,173M (ROW GAAP revenue of $7,181M less hedgebenefit of $8M). 12
FX Impact on Q1'15 Revenues Using Q4'14 Rates (Q/Q)
UK Revenues
2,000
1,500
1,000
500
0
$(M
illio
ns)
GAAP revenues Foreign exchangeimpact
Hedging benefit Non-GAAP revenues
1,67562
(20)
1,717
Rest of World (ROW) Revenues
10,000
8,000
6,000
4,000
2,000
0
$(M
illio
ns)
GAAP revenues Foreign exchangeimpact
Hedging benefit Non-GAAP revenues
8,195512
(291)
8,416
Q/Q Change(1) = 4% Q/Q Change(2) = 0%
(1) Q/Q change is calculated as Q1'15 Fixed revenue of $1,717M compared with Q4'14 revenues of $1,654M (UK GAAPrevenue of $1,657M less hedge benefit of $3M).
(2) Q/Q change is calculated as Q1'15 Fixed revenue of $8,416M compared with Q4'14 revenues of $8,423M (ROW GAAPrevenue of $8,568M less hedge benefit of $145M). 13
Table 1 - Reconciliations of consolidated GAAP to non-GAAP costs and expenses$ in millions
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
Cost of Revenues (GAAP) $5,136 $5,195 $5,409 $6,253 $5,961 $6,114 $6,695 $6,921 $6,356
Less: Non-GAAPadjustments (1) (99) (110) (133) (127) (95) (100) (547) (171) (160)
Cost of Revenues (non-GAAP) $5,037 $5,085 $5,276 $6,126 $5,866 $6,014 $6,148 $6,750 $6,196
Research & Development(GAAP) $1,617 $1,766 $1,821 $1,933 $2,126 $2,238 $2,655 $2,813 $2,753
Less: Non-GAAPadjustments (1) (338) (401) (436) (466) (456) (447) (666) (631) (615)
Research & Development (non-GAAP) $1,279 $1,365 $1,385 $1,467 $1,670 $1,791 $1,989 $2,182 $2,138
Sales & Marketing (GAAP) $1,435 $1,583 $1,628 $1,908 $1,729 $1,941 $2,084 $2,377 $2,065
Less: Non-GAAPadjustments (1) (118) (125) (155) (154) (147) (158) (197) (213) (205)
Sales & Marketing (non-GAAP) $1,317 $1,458 $1,473 $1,754 1,582 1,783 1,887 2,164 $1,860
General & Administrative(GAAP) $1,015 $1,098 $1,135 $1,184 $1,489 $1,404 $1,365 $1,593 $1,637
Less: Non-GAAPadjustments (1) (100) (107) (132) (126) (141) (175) (223) (186) (223)
General & Administrative (non-GAAP) $915 $991 $1,003 $1,058 $1,348 $1,229 $1,142 $1,407 $1,414
Total Costs & Expenses(GAAP) $9,203 $9,642 $9,993 $11,278 $11,305 $11,697 $12,799 $13,704 $12,811
Less: Non-GAAPadjustments (1) (655) (743) (856) (873) (839) (880) (1,633) (1,201) (1,203)
Total Costs & Expenses (non-GAAP) $8,548 $8,899 $9,137 $10,405 $10,466 $10,817 $11,166 $12,503 $11,608
(1) Compromised of stock based compensation expense(2) Includes a $378M impairment charge related to a patent licensing royalty asset acquired in the purchase of Motorola
14
(2)
.(1) Tax effect of SBC is calculated using tax-deductible portion of SBC and applying entity-specific tax rates.
($ in millions) Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
Income from operations (GAAP) $3,748 $3,465 $3,761 $4,429 $4,115 $4,258 $3,724 $4,399 $4,447
Add: Stock-based compensation expense(SBC) from continuing operations $655 $743 $856 $873 $839 $880 $1,255 $1,201 $1,203
Add: Impairment charge related to a patentlicensing royalty asset $— $— $— $— $— $— $378 $— $—
Income from operations (non-GAAP) $4,403 $4,208 $4,617 $5,302 $4,954 $5,138 $5,357 $5,600 $5,650
($ in millions) Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15
Net income (GAAP) $3,346 $3,228 $2,970 $3,376 $3,452 $3,422 $2,813 $4,757 $3,586
Add: Stock-based compensation expense (netof tax) (1) $514 $583 $656 $689 $649 $685 $997 $946 $946
Add: Impairment charge related to a patentlicensing royalty asset acquired in connectionwith the purchase of Motorola
$— $— $— $— $— $— $378 $— $—
Add: Net loss (income) from discontinuedoperations $182 $(454) $193 $506 $198 $68 $185 $(967) $—
Net income (non-GAAP) $4,042 $3,357 $3,819 $4,571 $4,299 $4,175 $4,373 $4,736 $4,532
Table 2 - Reconciliations of non-GAAP consolidated results of operationsmeasures to the nearest comparable GAAP measures
15