Public Education & Media Public Education & Media Campaigns in the Campaigns in the

CaribbeanCaribbean

Carol-Ann SenahCarol-Ann SenahHealth Promotion SpecialistHealth Promotion Specialist

Trinidad and TobagoTrinidad and Tobago

What Do we Have?What Do we Have?

A Framework: Caribbean Charter A Framework: Caribbean Charter for Health Promotion (1993)for Health Promotion (1993)

Supportive Culture and art form Supportive Culture and art form for innovative methodologiesfor innovative methodologies

SuccessesSuccesses

• Immunization (Make measles history)Immunization (Make measles history)

• Cholera PreventionCholera Prevention

• Clean up campaignsClean up campaigns

ChallengesChallenges• Competing issuesCompeting issues• Outing of FiresOuting of Fires• Medical approachMedical approach• Lack of FundsLack of Funds• Exclusion of ResearchExclusion of Research• Interpretation of Interpretation of

education/communication: Process vs education/communication: Process vs ProductProduct

• Stand alone campaigns (should be Stand alone campaigns (should be part of a comprehensive programme)part of a comprehensive programme)

Caribbean Charter for Caribbean Charter for Health Health Promotion (1993) : Promotion (1993) :Provides a Framework for planning interventions:Provides a Framework for planning interventions:

Formulating Healthy Public PolicyFormulating Healthy Public PolicyReorienting Health ServicesReorienting Health ServicesDeveloping Increasing Personal Health SkillsDeveloping Increasing Personal Health SkillsEmpowering Communities to achieve well beingEmpowering Communities to achieve well beingCreating Supportive EnvironmentsCreating Supportive EnvironmentsBuilding Alliances with emphasis on the mediaBuilding Alliances with emphasis on the media

HEALTH PROMOTION HEALTH PROMOTION MONTHMONTH

2000-20052000-2005

Towards an Improved Quality Towards an Improved Quality of Lifeof Life

““HEALTH HEALTH

IS IS EVERYBODEVERYBOD

Y’S Y’S BUSINESSBUSINESS

””

20002000

Sir George Alleyne speaks on Health and Development

Youth speak on Health as Everybody’s Business

““MY MY HEALTH HEALTH

IS MY IS MY RESPONSIRESPONSI

BILITY”BILITY”20012001

““ENJOY ENJOY LIVING LIVING BE FIT BE FIT (Move for (Move for Health)”Health)”

20022002

Saturday April 16Saturday April 16thth

5k Walk/Run & Fun Aerobics5k Walk/Run & Fun Aerobics

MAKING IT AGAINST MAKING IT AGAINST ALL THE ODDS. . .ALL THE ODDS. . .With determination With determination

and graceand grace

““HEALTHY HEALTHY

CHOICES:CHOICES:A Way of A Way of

Life”Life”20032003

““BE BE HEALTHY: HEALTHY: IT’S IT’S WORTH WORTH IT!!!”IT!!!”Reducing Obesity and Sedentary Living20042004

Mini Health Fair: Testing, Immunization, BMI for children, Displays, Healthy Eating for children, Exercise, etc.

Saturday April 16Saturday April 16thth

Mini Health FairMini Health Fair

HEALTH PROMOTIONHEALTH PROMOTIONMONTH - April 2005MONTH - April 2005

Theme:

“Healthy Children Make Healthy Adults”

Areas of Areas of FocusFocus• HIV/AIDSHIV/AIDS• Diet & Diet &

NutritionNutrition• Physical Physical

ActivityActivity• Personal Personal

HygieneHygiene• Mental Mental

HealthHealth• Oral Oral

HygieneHygiene

Primary Schools QuizPrimary Schools Quiz

Youth Forum-Youth Forum- DateDate: May: May

VenueVenue: Learning : Learning Resource Resource Centre –Centre – CouvaCouva Guest speakersGuest speakers: : Errol Fabien, Errol Fabien, Michael Philip, Michael Philip, Maximus Dan, Maximus Dan, Danielle Jones, Danielle Jones, Darren Ganga.Darren Ganga.

Supportive cultureSupportive culture

• Community ActionCommunity Action

• Enabling Art form:Enabling Art form:

CalypsoCalypso

ReggaeReggae

Theatre - Arts in Education, Theatre Theatre - Arts in Education, Theatre in Education, Edutainmentin Education, Edutainment

. . .THE . . .THE

JOURNEY JOURNEY

CONTINUESCONTINUES