From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our social network tells us.

As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.

EDUCATION(LISTENING)

STRATEGY(COLLABORATION)

PRESENCE(ENGAGEMENT)

EDUCATION AND LISTENINGTHINK BEFORE BUILDING

How do they feel–About my brand?–About my message?–About my community?

What are they talking about?

Regional issues?• Cities: Snohomish, Seattle, Bellevue, etc• Neighborhoods: schools, companies, organizations

Individuals?• Supporters – Influencers – Detractors

News & Events?• Council meetings – city events – headlines

Who is talking?

• Are they influential?• What networks are they involved with?• How can I engage them?

PRESENCE & ENGAGEMENTDECIDING WHERE TO GO

FIRST: understand that any person(including you) exists in multiple places.

SECOND: realize your target.

As an example: everyone building a campaign wants favorable press coverage.

THIS IS OLD JOURNALISM

THIS IS NEW JOURNALISM

CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE

PRESENT YOUR BEST FACE

PEER ENDORSEMENTTESTIMONIALSCERTIFICATIONSGROUP MEMBERSHIPSSUCCESS STORIESINDUSTRY INSIGHTCUSTOMER SERVICE

STRATEGY & COLLABORATIONLEVERAGING YOUR NETWORK

Thank You, Questions Please.

Barry Hurd123SocialMedia.comhttp://twitter.com/123socialmedia