Campaigns/ New mediaBRIS

CHI’s New Techs Group, Dublin, 2012-11-22/3

The Idolcard campaign• Core & popular annual support services’

info/promotion campaign (since 1998)– Children choose/ we ask national celebrities– participate by childhood photo and narrative – show kids they are not alone & everyone can

need someone to talk to

• Old media: The cards & posters

The Idolcard campaign (2)• At www.bris.se

• Adds at fx FB, Dayviews

• Radio spot at Spotify

BRIS Gina 20s swosh_2 121008.wav

Promoting barnperspektivet.se(TheChildPerspective.se; BRIS’ support site for adults)

• Marketing campaigns 3 weeks twice a year – General message (all adults) vs targeted

• Major newspapers’ sites:

Promoting barnperspektivet.se (2)

• Facebook:– Adds– Status updates

• Wellknown, active bloggers (same target groups)– Through their channels; for free– Info mails, ask for help– Good impact, win-win (BRIS good TM)– Only text material

BRIS Challenge• Fundraising campaign; competition – who

rises most funds for BRIS? Travel through Sweden; inviting cities/ centres, communities, shopping malls etc

Through • bris.se

and• Facebook

Campaigns/ New mediaBRIS

CHI’s New Techs Group, Dublin, 2012-11-22/3

Thanks!

peter.irgens@bris.se