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Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization

Social Media Inthe Campaigns

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Page 1: Social Media Inthe Campaigns

Social Media in the Campaigns

Creating Your Own Online Entourage through Social Mobilization

Page 2: Social Media Inthe Campaigns

Elizabeth A. Terrell

Twitter: @EATerrell Email: [email protected]

(PH) 540 257 4507

Page 3: Social Media Inthe Campaigns

• Barack Obama• John McCain• What groups are learning from

both and what they are doing with it.

Today’s Topics

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Presence in All Places

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www.BarackObama.com- Today

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My.BarackObama.com | @EATerrell

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Social Networks in Numbers- ComScore

http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/

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Courtesy TechPresident.com

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Web

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Self Identifying MicroGroups

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The Obama Facebook Application

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Social Bookmarking

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Digg - 6.2M Users

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Consistency

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Role Reversal

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Peer Influence

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What Does This Mean for You?

http://www.multi-social.net/news/id/36http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.htmlhttp://en.wikipedia.org/wiki/Demographics_of_Norway

…of an estimated 1,554,993 total broadband subscribers. …of an estimated total population of 4,681,100.

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But What About MySpace?

Courtesy TechPresident.com

Friends on MySpace

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Consistency

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Main Page Widgets: The Prize Inside

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TaxCut.barackobama.com

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Main Page Widgets: The Prize Inside

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Customization & Cross Populated Content

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Obama: YouTube 1,814 Videos, 116K Subscribers

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Grab our twitter guide at DavidAllGroup.com

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www.JohnMcCain.com

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You’ve Been Disconnected…

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Let’s Compare…

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• Directed at confirmed supporters Not soft voters.

• No favorite pages? Not even supporter generated ones.

• No big shiny app? Actually it’s buried.

Let’s Compare…

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McCain’s MySpace…

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McCain: YouTube 330 Videos, ? Subscribers

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• First Presidential Candidate to Mass Text Message

• iPhone App

Taking it Mobile

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Taking it Mobile

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Elizabeth A. Terrell

Twitter: @EATerrell Email: [email protected]

(PH) 540 257 4507