SOCIAL MEDIA CAMPAIGNS IN INDONESIA

Felicia Gojali

2B2013

International University of Japan

For Marketing Strategy CourseSpring Term 2013

SOCIAL MEDIA CAMPAIGNS

Maicih Pocari Sweat McDonald’s My Konjac Sponge Maybelline Corsair Airasia Lee Cooper Indonesia Kedai Bibi Planet Popcorn

MAICIH Main product: Super spicy

cassava chips Products are sold by

individual distributor using cars

The selling places are always changing and the consumers are being informed about it via Twitter

POCARI SWEAT : EXPLORE ION

An online social game created by Pocari Sweat for 8 weeks period User plays the game via Pocari Sweat’s website. User collected points by finishing game’s quests, inviting their

friends to participate, or posting their achievement in their FB or Twitter

MCDONALD’S : NATIONAL BREAKFAST DAY PHOTO COMPETITION On National Breakfast Day (March 18), McDonald’s

gave out 1000 free Egg muffin per store Some customers who came to get the muffin were

randomly chosen to get free T-shirt Customers then took unique picture of them wearing

the T-shirt and uploaded it to FB account. 3 customers with the most “like” got a gift card

MY KONJAC SPONGE INSTAGRAM CONTEST

Snap a picture of My Konjac Sponge Upload and tag the picture in

instagram with hashtag #ilovemykonjac

Share the instagram picture on FB Top two pictures will be posted to be

voted and the winner will get a special gift collection

MAYBELLINE

Use Maybelline’s Color Sensational Lipstick

Take a picture and upload it to Twitter with hashtag #MDSLoveMNY #name-of-the-store-where-you-bought-it

There will be 3 winners per store

CORSAIR Customers made a video about Corsair’s products and

uploaded it to Youtube (max 3 min) Three winners are decided based on the number of views in

Youtube

AIRASIA Airasia holds out Free Seats

promotion every year People who already got the

free seats are asked to post a unique picture of them and the free seat tickets on Airasia’s FB page

The most creative picture will get limited merchandise

LEE COOPER INDONESIA Lee Cooper Indonesia held a

painting on sneaker competition

20 selected customers took the sneakers from Lee Cooper store, painted them at home, and uploaded the pictures with hashtag #PaintOnSneakers

The pictures are then uploaded on Lee Cooper Indonesia’s FB page to be voted by others

KEDAI BIBI Kedai Bibi is a kopitiam

(small coffee shop) in Jakarta, Indonesia

If the followers of Kedai Bibi’s Twitter come and show their tweet, they will get free flow Iced Lemon Tea

PLANET POPCORN Planet Popcorn are hand made,

freshly made everyday popcorn sold in several shopping centre in Indonesia

Customers can get 1 free newly launched Coffee Popcorn by buying 3 popcorn and show the picture that is downloaded from Planet Popcorn’s FB page