PRSSA 2018 National Conference

October 5–9 Austinhttp://prssa.org/nc

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A city that stakes its claim to fame in arts and

innovation, Austin, Texas, is a mecca of culture

and modernization. As the fastest-growing city in

the United States, the city exudes a newness that

brings people in and convinces them to stay.

Founded in 1839, Austin has expanded far past the

sleepy little village it was intended to be. Located

on the banks of the Colorado River, the city has a

rich history of progress and development. With lively

music, vibrant art and an impressive array of new

and established businesses, Austin truly lives up to

its status as a city of possibility.

As renowned filmmaker and Austin native Robert

Rodriguez said of this iconic city, “People don’t live

in Austin to work, they work to live there.” As a perfect

combination of Southern charm and sophisticated

chic, there is truly a place for everyone and anyone

in Austin. The industrious, the imaginative and

the innovative can all comfortably make their mark

in this great city, under the wide Texas sky.

Letter From the National PresidentI, along with the entire National Committee, am happy to invite you to the PRSSA

2018 National Conference in Austin, Texas. The National Conference is the largest

gathering of public relations students in the country and provides members with

the opportunity to network, learn and grow as pre-professionals.

The PRSA 2018 International Conference will be held just down the street at the

same time as our student Conference. As a Conference attendee, you will have

the opportunity to attend the PRSA General Sessions while surrounded by some

of the industry’s top professionals.

Conference is a once a year event that you won’t want to miss. Over the span of

five days, you will have the chance to attend numerous sessions and enjoy

the annual Awards Ceremony while also exploring Austin. It was through

attending my first Conference that I

met some of my best friends, learned

more about the industry I loved and met

professionals who became mentors.

Attending Conference is one of

the best investments any student

can make and I hope to see you there.

Andrew YoungPRSSA 2018–2019 National President

Register at http://prssa.org/nc. Registration deadline: Sept. 7. Follow #PRSSANC for updates. Register early, space is limited.

Letter From the Conference CommitteeWe are ecstatic to formally invite you to our home, Austin, for the PRSSA2018 National Conference!

Austin is a city that serves as a hub of diversity and progress deep in the heart

of Texas. With “Art of PR” as the theme for this year’s National Conference, wehave chosen to emphasize the multi-colored tapestry that is public relations.

During the Conference, you will have the opportunity to make lasting

connections and add to your catalogue of communication skills and knowledge.

While you are not busy attending the various events presented during the

Conference, we encourage you to see the many sights in Austin. Share your

experiences with us on Facebook and Twitter using #PRSSANC.

We cannot wait to see you!

From left to right: Elissa Butler, Programs Director; Alejandro Garcia, Conference Director;Cortney Pickett, Hospitality Director; Kathleen Stone, Communications Director

Conference InformationConference RegistrationAttendees may register by mail, fax or online. Payments may not be processed by phone. Deadline to register is Sept. 7.Mail: 411 Lafayette Street, Suite 201, New York, NY 10003Fax: (212) 460-5460Online: https://apps-prssa.prsa.org/events/Conference/Register/Online

CostFull registration: Oct. 5–9$335 for PRSSA Members and Affiliates$370 for NonmembersDay registrations$200 for PRSSA Members and Affiliates$210 for NonmembersRegistration questions? Call (800) 350-0111.For other questions regarding Conference, call (212) 460-1474.

Refund PolicyFor a full refund, PRSA must receive your cancellation in writing by (not postmarked by)Sept. 17, 5 p.m. EDT at:PRSSA National Conference, Fax: (212) 460-5460411 Lafayette Street, Suite 201, New York, NY 10003A $160 refund for a full registration and an $85 refund for a day registration is offeredSept. 17 to Sept. 24, 5 p.m. EDT.

Hotel InformationThe Conference will be held at the Hilton Austin, 500 E 4th Street, Austin, TX 78701. Thehotel is located adjacent to the Convention Center in downtown Austin and is a quickwalk from exclusive shopping, amazing restaurants and fun live music venues. Visit thehotel reservations section of the PRSSA website to reserve your room online. Deadlineto reserve a hotel room is Sept. 7. Please do not delay making your hotelreservation(s), we cannot guarantee the rate beyond Sept. 7 or once the blockis filled.Check-in: 3 p.m.Check-out: 12 p.m.

Finding RoommatesPRSSA does not assign or coordinate roommates for Conference. However, you areencouraged to use the “PRSSA National Conference” Facebook page and #PRSSANC onTwitter to get in touch with other attendees seeking roommates.

Getting to the Hilton AustinDriving, the Hilton Austin is 7 miles away from Austin-Bergstrom International Airport. Atthe hotel, valet parking is available for $41 a night. Self-parking is available for $32 anight. Limited street parking is available for around $1 per hour. Street parking is freeon Sundays and from 6 p.m. to 8 a.m.For additional information regarding transportation to and from the hotel, visithttp://apps-prssa.prsa.org/events/Conference/Hotel_Travel/Transportation-Parking/.

General InformationWardrobeAttendees should dress in business attire for all Conference sessions (which includesmodest blouses, suits, slacks, ties and dresses — jeans and shorts are not acceptable).The Opening Night Celebration on Friday is casual, while the Awards Dinner on Mondayevening is business formal.

Please keep in mind that the weather in Austin can be a bit unpredictable. The averagetemperature is between 60 and 80 degrees. Attendees should pack for the varyingconditions.

EtiquetteNational Conference is a professional event. Attendees are expected to representthemselves, their schools and the Society in a professional manner. This includes dressingappropriately for events and limiting alcohol consumption as necessary.

Chapter Roll CallRepresent your school’s Chapter at the Saturday morning Chapter Roll Call. As the PRSSANational President announces your Chapter, have a cheer, chant or song prepared thatlets everyone know you have arrived. Be creative and have fun with it! Please rememberto dress in business attire, as this event is held in conjunction with the keynote address.

Hospitality DeskMeet Conference volunteers to help you navigate the hotel and Conference events aswell as where to go and what to see in Austin. Volunteers will be prepared to adviseyou on restaurants, nightlife and local attractions throughout the city.

Special NeedsContact PRSSA Headquarters at (212) 460-1474 or email prssa@prsa.org as soon aspossible if you have any special needs including but not limited to dietary or healthconsiderations. PRSSA Headquarters will accommodate requests whenever possible.

Contact the Conference CommitteeEmail: prssanc@gmail.comTwitter: @PRSSANC and #PRSSANCFind us on Facebook: PRSSA National ConferenceFor more information: http://apps-prssa.prsa.org/events/Conference/About/Committee/For any questions regarding the PRSSA 2018 National Conference, call (212) 460-1474.

Photography NoticePlease be aware that by participating in PRSSA’s public forum, the PRSSA 2018 NationalConference, you are automatically authorizing the Public Relations Society of America(hereafter PRSA) and the Public Relations Student Society of America (hereafter PRSSA)and its employees, agents and assigns to use your name, photograph, voice or otherlikeness for purposes related to the mission of PRSA and PRSSA including but not limitedto publicity marketing, websites, other electronic forms or media and promotion of PRSA,PRSSA and its various programs.

10 a.m.–2 p.m.12–7 p.m.

3–4 p.m.

3–6:30 p.m.4–5 p.m.

5:30–6:45 p.m. 5:30–6:45 p.m.

7–9 p.m.

8 a.m.–4 p.m. 8–9 a.m.

9–11:30 a.m.

12–1:15 p.m. 1:30–2:30 p.m. 2:50–3:50 p.m.4:10–5:10 p.m.

8–9:15 a.m.8 a.m.–3 p.m.

9 a.m.–12 p.m.9:15–10:30 a.m.11 a.m.–12 p.m. 12:30–2:30 p.m.

3–4 p.m.4:15–5 p.m.

7 a.m.–12 p.m.8–9:45 a.m.

10:15 a.m.–12:15 p.m.12:15–1:15 p.m.

1:15–3:15 p.m.5:30–8 p.m.

8–10 p.m.

9:30–11 a.m.

Career Tours (Preregistration Required)Registration and HospitalityRegional Conference WorkshopStudent-run Firm WorkshopResume Critique (Preregistration Required)Chapter Development SessionsChapter Presidents’ Leadership WorkshopPRSSA Adviser Session“Far Out in Austin” Opening Night Celebration

Registration and HospitalityContinental BreakfastWelcomeKeynote Address AwardsChapter Roll CallChapter Presidents’ LunchProfessional Development SessionsProfessional Development SessionsProfessional Development Sessions

Breakfast With Champions for PRSSARegistrationHospitalityKeynote Address: Meet the Living Legends of Public RelationsProfessional Development SessionsPRSA General Session with Jonathan MildenhallProfessional Development SessionsOfficer Discussions

RegistrationPRSA General Session with Robert ReichCareer Development Exhibition (Schools A–L)Exhibitor BreakCareer Development Exhibition (Schools M–Z)“The Capital Gala” Awards Ceremony and DinnerPRSA Diversity and Inclusion Mixer

PRSA General Session with Ann Handley and Aria Finger

FRIDAY, OCTOBER 5

SATURDAY, OCTOBER 6

MONDAY, OCTOBER 8

TUESDAY, OCTOBER 9

SUNDAY, OCTOBER 7

Conference Schedule at a Glance

National Conference Program

Friday, October 5

10 a.m.–2 p.m.Career Tours (Preregistration Required)

• Austin City Hall• Bread & Butter• Buie & Co.• Cohn & Wolfe• Cultivate PR• Edelman• Elizabeth Christian Public Relations

12–7 p.m.Registration and Hospitality

3–4 p.m.Regional Conference WorkshopJoin us for this interactive session that will provide participants guidance to host a RegionalConference. During this session, we will discuss best practices for event planning andhow to avoid possible pitfalls. This is a unique opportunity for past, current and prospectiveRegional Conference coordinators to come together and share ideas. PRSSA membersand advisers interested in hosting a Regional Conference in the future, or event planningof any kind, are encouraged to attend. One representative from each selectedPRSSA 2019 Regional Conference is required to attend.

Student-run Firm WorkshopAttend this session to explore all things related to running a Student-run Firm. Learn how tostart a firm, grow an established firm and about applying for National Affiliation. During thisworkshop, you will have the opportunity to hear from professionals and to network with otherfirm directors.

3–6:30 p.m.Resume Critique (Preregistration Required)Before you apply for your next internship or job, get feedback on your resume from aprofessional. Preregistration for one of the limited spots. Come with your resume in hand!

4–5 p.m.Chapter Development SessionsUniversity of Florida, How to Revitalize Your Chapter with Universidad de San Martínde Porres, Commitment: The Key to Success

DePaul University, PR Eye with Drake University, Fundraising on Campus

5:30–6:45 p.m.Chapter Presidents’ Leadership WorkshopA leader is someone who makes an impact on the lives of others. A leader is the person whoyou turn to for advice. A leader is who you are. Learn how to stay positive during adversity,encourage those around you and be a true leader during this workshop. Join the NationalCommittee and special guest Svetlana Legtic for this engaging discussion to help you leadyour Chapter this school year.Svetlana Legtic, Founder, Brightest Young Things

• FleishmanHillard• HomeAway• IBM• INK Communications• Kickstand Communications• Snackbox• And more ...

5:30–6:45 p.m.PRSSA Adviser SessionPlease join us at this session, open to all Faculty and Professional Advisers, as we discussa wide range of topics designed to help you support, grow and nurture your PRSSA Chapter.The session will include advice on building your Chapter, fundraising, partnering with PRSAand understanding how to make the most of membership benefits and services. Breakoutsessions will follow where participants will actively engage and share their experiences.Alisa Agozzino, Ph.D., APR, National Faculty AdviserBen Butler, APR, National Professional Adviser

7–9 p.m. “Far Out in Austin” Opening Night Celebration Join us for the grooviest networking party of the year. Get ready for funkalicious appetizers,drinks and artwork. Mingle with members from across the country and indulge in70s-themed activities, dancing and fun raffle prize opportunities.

Saturday, October 68 a.m.–4 p.m. Registration and Hospitality

8–9 a.m. Continental Breakfast

9–11:30 a.m. Welcome, Keynote Address, Awards and Chapter Roll CallFollowing the Keynote Address, National President Andrew Young will announce the recipientsof several PRSSA awards and initiate the Chapter Roll Call. When you hear your school called,stand up and share a cheer!Kate Lowery, Global Vice President of Public Relations, HomeAway

12–1:15 p.m.Chapter Presidents’ LunchAs a “thank you” for their continuous dedication to PRSSA, Chapter presidents are invited toa special lunch.Speaker TBDSponsored by

1:30–2:30 p.m.Business + PR: The Fast-Paced World of Financial CommunicationsRelying on your own business savvy and continuing to develop your view of the financialarena are crucial to helping your client promote and protect their reputations as well asnavigate complex financial issues and situations. In an industry that flies as fast as WallStreet itself, hear from a seasoned professional about what it takes to stay adaptable in aworld of multi-million-dollar portfolios and big picture deals.Josette Robinson, Managing Director, Prosek Partners

Art of PR Meets Big Data and NeuroscienceLearn from an expert about the science behind public relations. This session will feature adiscussion of how practitioners can leverage these science-based insights to more effectivelystrategize, plan and execute public relations. See these ideas in action as we discussconsumer trends and media consumption.Ernest Duplessis, Theodore R. and Annie Laurie Sills Professor, Northwestern UniversitySponsored by

More Than Just Viral: Making a Video That Your Audience Actually WatchesPublic relations marketing and communications professionals all acknowledge the powerof video – but how do you create a video that your audience actually wants to watch?And how do you track your video’s success? This presentation gives a clear how-to oncreating engaging video content that makes an impact.Tod Plotkin, Principal and Creative Director, Green Buzz Agency

CEO of You 2.0: Analyzing Your Digital Brand for Future SuccessOur personal brands are more important than ever before. Not understanding how you appearon social networks can hurt your chances at an internship and even a job. That’s whyunderstanding social analytics platforms can make your brand but also shape it for success.Students will leave this session with the ability to change how they are viewed on socialmedia by providing examples of effective personal brands and how the analytics help keepthem relevant.Jason Mollica, Professorial Lecturer, American University

2:50–3:50 p.m.The Art of Conflict and CrisisCrisis management is an art of evaluation and give-and-take. As a future public relationspractitioner, you need to have a valuable understanding of how to respond, restore andrecover your organization from a crisis. This panel uses riveting, real-life examples to explainhow to make things go right, even if it has all gone wrong.Dr. Raquel Perez, Instructor, Florida International UniversityAileen Izquierdo, Instructor and Global Strategic Communications Graduate Director,Florida International UniversityHeather Radi-Bermudez, Instructor, Florida International University

Who’s Writing Your StoryGreat public relations people are also great storytellers. Who’s crafting the narrative of yourstory? Of your life? Nebo Co-Founder Brian Easter explains how to write and live the storyof you in his session that fuses public relations truths, career best practices and lessonslearned during his agency journey.Brian Easter, Co-Founder, NeboSponsored by

Strategic Event PlanningThe best way to accomplish anything is to do so strategically. However, this especially ringstrue when navigating event planning. Every event is different — as is every lead time, budgetand target market. With that said, there are some tactics that can help guide you as youcreate the perfect event and marketing calendar.Gary McCormick, APR, Fellow PRSA, Founder and Principal, GMc Communications, LLC

Taming the Media MonsterYou may have heard that there is no such thing as bad publicity. However, with the twenty-four-hour news cycle, managing an image in the media has become a tricky endeavor witha high potential for success. Learn how to craft a successful press release and stay aheadof the curve.Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates

4:10–5:10 p.m.Code for CommunicationIn a world that is almost entirely digital, learn the importance of coding as communicators.Learning this technological art may be the best way to expand your business or organization,and it also may be the piece you never knew you were missing.Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBMSponsored by

Not for PRofitHear from a successful professional on how to manage public relations on a nonprofit budget.Discuss the trials and triumphs that come with it and find out how you can hone your skillsto better serve the cause you choose by giving a voice to your organization.Michele Glaze, Chief Development Officer, Boys & Girls Clubs of the Austin Area

PR Gets FestiveManaging the logistics of everything from wrangling top-notch performers to making acovenant with local politicians is enough to leave even the most seasoned plannersoverwhelmed. Hear from an expert about how to manage the ins and outs of aninternationally recognized entertainment festival from a public relations perspective.Brett Cannon, Senior Publicist, SXSW

Cure Your Communication Skills: Health Care PRIn the dynamic, competitive and highly regulated world of health care, companies need publicrelations – or a strong public relations partner – to help them navigate new and ever-changingforms of communication, digital technology platforms and consumer expectations. Learnhow Cambia Solutions nurtures their audience to make a meaningful difference.Rachel Henderson, Vice President, Warschawski

Sunday, October 7

8–9:15 a.m. Breakfast With Champions for PRSSA Sponsored by

8 a.m.–3 p.m.Registration

9 a.m.–12 p.m.Hospitality

9:15–10:30 a.m.Keynote Address: Meet the Living Legends of Public RelationsJoin us as two living legends answer your questions and engage in a lively discussion aboutissues of importance to young professionals. Hosted by the The Plank Center for Leadershipin Public Relations.Cheryl I. Procter-Rogers, APR, Fellow PRSA, PCC, Senior Consultant and ExecutiveCoach, A Step Ahead Consulting and CoachingRaymond L. Kotcher, Fellow PRSA, Non-Executive Chairman, KetchumModerator: Emma Finkbeiner, Integrated Marketing Coordinator, Chicago Cubs

11 a.m.–12 p.m.Celebrating Black Public Relations HistoryLearn about all the public relations pioneers you may not have learned about in school, andthe communications lessons they have taught us. During this session, you will be taken on ajourney through history as we celebrate the rich past of our industry trailblazers. Find out howwe can honor our history by making sure it is holistically represented in our future. Hosted byThe Museum of Public Relations.Rochelle Ford, Ph.D., APR, Incoming Dean and Professor, School of Communications, ElonUniversity

Come Fly With MeIn a day where the customer is king, what are some strategies you can use to make sureyour brand is everything your target consumer needs, and more? Hear from these expertson how to satisfy your clients’ customer service needs by honestly representing your brandand learning how to manage your own professional life within the company.Katie Gatti, Assistant Manager and Copywriter, Southwest AirlinesMichelle Agnew, Manager of External Communication, Southwest Airlines

A City on the Brink: The Austin BombingsIn March of 2018, a serial bomber had the city of Austin in a near panic for 18 days. Theentire community was mobilized in preventing the spread of fear, continued incidents andreacting in the aftermath. However, at the same time, the city was experiencing its largestevent of the year, SXSW. In this session, you will hear from the team responsible for managingthe city’s response to these atrocities and keeping the calm at critical moments.Lisa Cortinas, Public Information Specialist, Sr., City of AustinAngel Flores, Senior Public Information Specialist, City of Austin Office of Homeland Securityand Emergency ManagementDavid Green, Media Relations Manager, City of AustinAnna Sabana, Public Information and Marketing Manager, Austin Police Dept.

InterVIEW Your Strengths and WeaknessesGetting a job after college is a challenge many millennials are facing. During this session,learn to maximize your job search, utilize your network and learn strategic tips on how tobest prepare yourself for that interview.Jane Dvorak, APR, Fellow PRSA, President, JKD & Company, Inc.

12:30–2:30 p.m. PRSA General Session Former Airbnb CMO Jonathan Mildenhall is a globally recognized thought leader in the worldof business strategy and creative excellence. A proponent of purposeful branding, he ispassionate about connecting consumers with brands in a meaningful, authentic way,and building community-driven brands that promote positive societal change. Duringthree-plus years at Airbnb, Mildenhall propelled the company into becoming the world’sfirst community-driven SuperBrand. Mildenhall recently founded his own firm, 21st CenturyBrand, where he is helping high-profile startups and venture capital firms in their creativeand business strategy initiatives.Jonathan Mildenhall, Internationally Renowned Marketing Expert, Founder, 21st Century Brand

3–4 p.m.Kick-Start Your Career: Tips From New ProfessionalsJoin us for an interactive session that will cover topics such as landing your first job,staying engaged in the profession, continuing your professional development with PRSA,managing up and more. Plus, take the opportunity to ask these accomplished youngprofessionals your own questions about what you can do now to launch your careersuccessfully. This session will feature a panel of PRSA New Professionals Section members.Emma Finkbeiner, Integrated Marketing Coordinator, Chicago CubsHanna Porterfield, Account Manager, Development Counsellors InternationalRobyn Rudish-Laning, Senior Marketing Manager, Airports Council International – NorthAmerica

Roll With Your Reputation: Sports PRReputation management is no small task. Publicity is a game of poise and competence. Thebest way to represent your client is by understanding how to represent yourself. In this session,learn how to speak on the behalf of a high-profile account while putting your best foot forward.Speaker TBD

Choosing Your Career Path: Well Begun Is Half Done …You have some important decisions to make as you finish your undergraduate education andprepare to join the workforce. This interactive panel will help you make those decisions byproviding practical advice on career paths, discussing the role of graduate school andoutlining specific steps you can take now to position yourself for future success.Vanessa Charlton, Senior Associate, Korn FerryByron Henderson, Public Information Officer, State of Louisiana Jeff Hunt, Senior Partner, Pulse Point GroupModerator: Lawrence J. Parnell, Associate Professor, The George Washington UniversitySponsored by

#MeToo and Smoldering Crises: Communicating When Bad Behavior ThreatensYour CompanyTwo-thirds of all business crises arise from smoldering issues. The majority of smolderingissues are related to employee or manager misconduct – from harassment and discriminationto mismanagement, theft, fraud and other crimes – that some members of managementmay be aware of but refuse to address. In this session, learn to identify and prevent issueslike these before it’s too late.Deborah Hileman, SCMP, President and CEO, Institute for Crisis Management

4:15–5 p.m.Officer DiscussionsAll Conference attendees are invited to participate in the officer discussions to chat aboutthe challenges and opportunities other Chapter leaders face. If you are considering runningfor your Chapter’s executive board, these discussions can help you learn more about theresponsibilities of the positions. Discussion groups will be divided as follows:• Presidents and Vice Presidents• Secretaries and Treasurers• Publications and Student-run Firm Directors• Public Relations Liaisons, Webmasters and Historians

Monday, October 87 a.m.–12 p.m.Registration

8–9:45 a.m. PRSA General Session A renowned thought leader, Robert Reich currently serves as the chancellor’s professor ofpublic policy at the University of California at Berkeley and senior fellow at the Blum Centerfor Developing Economies. Timemagazine called Reich one of the 10 most successful cabinetsecretaries of the past century for his service as labor secretary from 1993 to 1997. Hismost recent book is “The Common Good,” described as a passionate, clear-eyed discussionof why we must restore the idea of the common good to the center of our economics andpolitics.Robert Reich, Former Labor Secretary, Distinguished Economic Analyst and Author

10:15 a.m.–12:15 p.m.Career Development Exhibition (Schools A–L)Looking for more information on your dream job, an internship or graduate school? Learnfrom corporations, agencies and education institutions from around the nation aboutpotential opportunities for your future. Chat, share your resume and make your dreamsbecome a reality.

12:15–1:15 p.m.Exhibitor Break

1:15–3:15 p.m.Career Development Exhibition (Schools M–Z)

Career Development Exhibitors

• APCO Worldwide

• DC Internships

• Florida International University

• Hirons

• Marist College

• MP&F Strategic Communications

• Nebo

• Northwestern University – Medill

• New York University School of Professional Studies

• Texas Instruments

• University of North Texas

• University of South Carolina

• VOX Global

• West Virginia University

• And more ...

5:30–8 p.m. “The Capital Gala” Awards Ceremony and DinnerAs the Conference comes to a close, come celebrate as we honor the Society’s top membersand Chapters for their hard work and dedication. Enjoy your last evening in Austin with newfriends and cherished memories.

Tuesday, October 9

9:30–11 a.m.PRSA General SessionAnn Handley is consistently named one of the most influential marketers on social media.A prominent influencer on LinkedIn, she also has more than 420,000 followers on Twitter.Handley is a best-selling author and founded MarketingProfs, a marketing training andeducation company with more than 600,000 subscribers.Ann Handley, Digital Marketing Pioneer and Best-Selling Author

As CEO of DoSomething.org, the largest tech company exclusively for young people and so-cial change, Aria Finger uses her expertise on all things tech and youth to lead adiverse, impact-driven team. In 2013, she founded and became president of TMI, a strategicconsultancy that uses DoSomething.org’s 20+ years of experience and proprietary data tohelp clients reach young people and fuel positive impact in the world.Aria Finger, Millennial Marketing Expert

PRSSA thanks the generous sponsors that made this Conference possible:

Public Relations Society of America120 Wall Street, 21st FloorNew York, NY 10005www.prssa.prsa.org

Register at http://prssa.org/nc. Registration deadline: Sept. 7. Follow #PRSSANC for updates. Register early, space is limited.