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Creating and Maintaining a Strong Online Presence
Presentation by:
Sarah Tharp
Director of Online Marketing, Brain Host
@stharp14
• SEO• Personal Online Reputation• Reputation Management for Clients• Case Study• Advice O
verv
iew
About Me
• Graduated from Ohio University in 2011 with a Bachelor of Science in Journalism
• Started at Brain Host 2 weeks after graduation as a Social Media Manager
• Currently the Director of Online Marketing for Brain Host
• Web hosting company based in Akron, OH• Young, tech startup company • 75+ employees• Hosts over 180,000 websites
Bra
in H
ost
What is Web Hosting?B
rain
Hos
t
SE
O
• Stands for Search Engine optimization
• Process of getting traffic from the “organic” listings on search engines
• Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users
• Importance of keywords
SE
O
Have You Ever Googled Yourself?
SE
O
Per
sona
l Onl
ine
Rep
utat
ion
Perks of a Personal Website
• Best chance of ranking first for your name• Broaden your skill set• Resume, writing samples and personal
information all in one place• Say goodbye to generic email addresses
Per
sona
l Onl
ine
Rep
utat
ion
• 59% of hiring managers are influenced by your online reputation (The Green Internet Group)
• 70% percent of company recruiters said they'd rejected applicants based on information they found online (Microsoft Study 2010)
• Almost 9 /10 hiring professionals said a positive online reputation could boost an applicant's chances (Microsoft Study 2010)
Per
sona
l Onl
ine
Rep
utat
ion
Examples
• http://davelee.me/• http://www.rachelyouens.com/• http://www.pohsiteng.com/• http://www.alexandermunk.com/• http://dotmick.com/• http://joannalord.com/• http://www.professorcraigdavis.com/#!
Per
sona
l Onl
ine
Rep
utat
ion
Other Sites to Claim
• http://flavors.me/• https://brandyourself.com/• http://about.me• http://www.quora.com/ *Google loves• http://cuttings.me/• http://pressfolios.com/• LinkedIn with vanity URL
Per
sona
l Onl
ine
Rep
utat
ion
Per
sona
l Onl
ine
Rep
utat
ion
• WordPress.com vs. WordPress.org• Started as just a blogging system• Has evolved to be used as full content
management system• Thousands of plugins, widgets and themes
Wor
dPre
ss
Runs on WordPressW
ordP
ress
Wor
dPre
ss
Wor
dPre
ss
“Customers complain; Competitors lie;
Haters hate.” –Arienne Holland
SE
O &
Rep
utat
ion
Man
agem
ent
Knowledge of SEO is Imperative for Every PR Professional to Have.
• Reputation Management• Brand Awareness• Event Planning• Fundraising
SE
O &
Rep
utat
ion
Man
agem
ent
American Apparel C
ase
Stu
dy
Cas
e S
tudy
Cas
e S
tudy
Cas
e S
tudy
Cas
e S
tudy
• SEO has an important role in reputation management, as it can push down negative results.
Cas
e S
tudy
How Scripps Prepared Me for Life in the “Real World”
• Writing skills• Relevant projects• Internships• Bobcat “safety net”• Work Ethic
Adv
ice
• Be proactive while still in school.• Never think that you know less or under qualified.• Work on your personal presentation – online and offline.• You can’t get fired from college. Test everything here. • Go to career fairs, networking events, parties. Be as social
as possible. You never know who you are going to meet or when you’ll see them down the road.
• Many companies hire for personality. Don’t be afraid to show yours.
• Eagerness to learn trumps experience for entry level positions.
Adv
ice
Que
stio
ns
• Email: [email protected]• Twitter: @stharp14• Website: www.sarahtharp.com
• www.sarahtharp.com/bobcat– 50% off hosting with coupon code BOBCAT– Presentation, coupon information and extra
resources
Con
tact
Image Credit
• http://www.createafreewebsite.net/• http://mashable.com/
Imag
e C
redi
t