31
Creating and Maintaining a Strong Online Presence Presentation by: Sarah Tharp Director of Online Marketing, Brain Host @stharp14

PRSSA Presentation

  • View
    689

  • Download
    0

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: PRSSA Presentation

Creating and Maintaining a Strong Online Presence

Presentation by:

Sarah Tharp

Director of Online Marketing, Brain Host

@stharp14

Page 2: PRSSA Presentation

• SEO• Personal Online Reputation• Reputation Management for Clients• Case Study• Advice O

verv

iew

Page 3: PRSSA Presentation

About Me

• Graduated from Ohio University in 2011 with a Bachelor of Science in Journalism

• Started at Brain Host 2 weeks after graduation as a Social Media Manager

• Currently the Director of Online Marketing for Brain Host

Page 4: PRSSA Presentation

• Web hosting company based in Akron, OH• Young, tech startup company • 75+ employees• Hosts over 180,000 websites

Bra

in H

ost

Page 5: PRSSA Presentation

What is Web Hosting?B

rain

Hos

t

Page 6: PRSSA Presentation

SE

O

Page 7: PRSSA Presentation

• Stands for Search Engine optimization

• Process of getting traffic from the “organic” listings on search engines

• Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users

• Importance of keywords

SE

O

Page 8: PRSSA Presentation

Have You Ever Googled Yourself?

SE

O

Page 9: PRSSA Presentation

Per

sona

l Onl

ine

Rep

utat

ion

Page 10: PRSSA Presentation

Perks of a Personal Website

• Best chance of ranking first for your name• Broaden your skill set• Resume, writing samples and personal

information all in one place• Say goodbye to generic email addresses

[email protected]

Per

sona

l Onl

ine

Rep

utat

ion

Page 11: PRSSA Presentation

• 59% of hiring managers are influenced by your online reputation (The Green Internet Group)

•  70% percent of company recruiters said they'd rejected applicants based on information they found online (Microsoft Study 2010)

• Almost 9 /10 hiring professionals said a positive online reputation could boost an applicant's chances (Microsoft Study 2010)

Per

sona

l Onl

ine

Rep

utat

ion

Page 12: PRSSA Presentation

Examples

• http://davelee.me/• http://www.rachelyouens.com/• http://www.pohsiteng.com/• http://www.alexandermunk.com/• http://dotmick.com/• http://joannalord.com/• http://www.professorcraigdavis.com/#!

Per

sona

l Onl

ine

Rep

utat

ion

Page 13: PRSSA Presentation

Other Sites to Claim

• http://flavors.me/• https://brandyourself.com/• http://about.me• http://www.quora.com/ *Google loves• http://cuttings.me/• http://pressfolios.com/• LinkedIn with vanity URL

Per

sona

l Onl

ine

Rep

utat

ion

Page 14: PRSSA Presentation

Per

sona

l Onl

ine

Rep

utat

ion

Page 15: PRSSA Presentation

• WordPress.com vs. WordPress.org• Started as just a blogging system• Has evolved to be used as full content

management system• Thousands of plugins, widgets and themes

Wor

dPre

ss

Page 16: PRSSA Presentation

Runs on WordPressW

ordP

ress

Page 17: PRSSA Presentation

Wor

dPre

ss

Page 18: PRSSA Presentation

Wor

dPre

ss

Page 19: PRSSA Presentation

“Customers complain; Competitors lie;

Haters hate.” –Arienne Holland

SE

O &

Rep

utat

ion

Man

agem

ent

Page 20: PRSSA Presentation

Knowledge of SEO is Imperative for Every PR Professional to Have.

• Reputation Management• Brand Awareness• Event Planning• Fundraising

SE

O &

Rep

utat

ion

Man

agem

ent

Page 21: PRSSA Presentation

American Apparel C

ase

Stu

dy

Page 22: PRSSA Presentation

Cas

e S

tudy

Page 23: PRSSA Presentation

Cas

e S

tudy

Page 24: PRSSA Presentation

Cas

e S

tudy

Page 25: PRSSA Presentation

Cas

e S

tudy

Page 26: PRSSA Presentation

• SEO has an important role in reputation management, as it can push down negative results.

Cas

e S

tudy

Page 27: PRSSA Presentation

How Scripps Prepared Me for Life in the “Real World”

• Writing skills• Relevant projects• Internships• Bobcat “safety net”• Work Ethic

Adv

ice

Page 28: PRSSA Presentation

• Be proactive while still in school.• Never think that you know less or under qualified.• Work on your personal presentation – online and offline.• You can’t get fired from college. Test everything here. • Go to career fairs, networking events, parties. Be as social

as possible. You never know who you are going to meet or when you’ll see them down the road.

• Many companies hire for personality. Don’t be afraid to show yours.

• Eagerness to learn trumps experience for entry level positions.

Adv

ice

Page 29: PRSSA Presentation

Que

stio

ns

Page 30: PRSSA Presentation

• Email: [email protected]• Twitter: @stharp14• Website: www.sarahtharp.com

• www.sarahtharp.com/bobcat– 50% off hosting with coupon code BOBCAT– Presentation, coupon information and extra

resources

Con

tact

Page 31: PRSSA Presentation

Image Credit

• http://www.createafreewebsite.net/• http://mashable.com/

Imag

e C

redi

t