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Welcome to PRSSA

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Welcome to PRSSA. Meeting 2 . What is PRSSA? . The Public Relations Student Society of America is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. - PowerPoint PPT Presentation

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Welcome to PRSSA

Welcome to PRSSAMeeting 2 What is PRSSA? The Public Relations Student Society of America is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals.PRSSA Facts/Benefits: PRSSA is made up of more than 10,000 students and advisers organized into 300 plus chapters in the US and 1 in ArgentinaHeadquartered in NYCExpand your network with National and Regional Conferences, and use of the PRSSA Internship CenterApply for PRSSA Scholarships

What is PR? Public Relations, as defined by PRSA: Functions to help an organization and its publics adapt mutually to each other. As a management function it includes anticipating, analyzing, and interpreting public opinion; counseling management; developing programs that inform public understanding; planning and implementing an organizations efforts to influence or change public policyThis includes

Areas of PRTourism HealthcareNon-Profit TechnologyEthicsPoliticsMedia relations Special events Wine & SpiritsConsumer electronics

FashionBeautyHealthHousehold Products EntertainmentLifestyleFood & Beverage Toys/GamesHospitalityPet care

Agency Vs. CorporateAgencyVariety of clientsFast-pacedMore opportunity to learn media relations and other new skillsColleagues with a variety of backgrounds Need to manage time and prioritize wellCorporate ( In-house )More focus of a specific goalUsually one client or product at a timeWith a wide range of skills, and experience, agency experience allows a corporate PR professional to be more successful Popular Public Relations FirmsHunter PRKetchumEdelmanPorter NovelliRuder FinnHILL+KNOWLTONCoyne PR

Industry Publicity (boutique)Think PR (boutique)Mission PR (boutique)MWW5WM BOOTH

Top New York PR Firms

http://www.odwyerpr.com/pr_firm_rankings/newyork.htm

Positions in PRAgencyJunior Account Executive/Account CoordinatorAccount ExecutiveSenior Account ExecutiveSenior Account SupervisorVice PresidentPartner CorporatePublic Relations SpecialistMedia Relations SpecialistEthics Officer/SpecialistVice President of Public RelationsPublic Relations Salary Info

http://www.prsa.org/jobcenter/career_resources/resource_type/tools_tactics/salary_information/salaries_pr/Current Events in PRThe below sites are some of the best for the most up-to-date news in PR- Public Relations TacticsThe Public Relations Strategist PR JournalPR NewserPlatform Online Magazine Ragans

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