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Prssa pres

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  • 1. WhyImonLinkedInandTwi2er andyoushouldbetoo Essen:alkeystothedigitaljobsearch
  • 2. Disclaimer Imnotanexpert.Ijustreadalot. Goal:sharemyjobsearchexperienceand researchthusfar
  • 3. AsktheAudience Howmanyofyou Arelookingforajob? AreonLinkedIn? OnTwi2er? Whyareyouonthosenetworks?
  • 4. WhyyouneedtouseWeb2.0 Scarystats Fewerjobs+moregradsandlaidoworkers Morecompe::on ItsaGoogleworld JustlikeyouGoogleacompany,theyGoogleyou
  • 5. U:lizingWeb2.0 Createaproleandtheywillcome.NOT. Youneedastrategy.
  • 6. PersonalBranding Managingthewayothersseeyou percep:on=truth.Youarenowaproduct. Howdoyouwanttobeknown?
  • 7. PersonalBrandingProcess Discoverthisisthehardpart Createthisisourfocus Communicate Maintain
  • 8. Discoveringyourbrand Howdoyouwanttobeknown? Whatsyourpassion? Whatareyourfavoriteclasses? Howdoyourfriendsdescribeyou? Eventually,yourbrandwillbecomeyour uniquevalueproposi:on
  • 9. BrandA2ributes Alsoaddhuman!
  • 10. Mybrand NotsurewhatkindofjobIwant,butImbest whenIcanbestrategic,ecientandcrea:ve Im happiest when I can blend my passions for strategy, creativity and eciency to produce high-quality, budget-friendly results.
  • 11. Crea:ngyourbrand Infuseyourbrandintoeverything Resume Coverle2er Businesscard Poreolio
  • 12. Takeyourbrandonline LinkedIn(musthave) Twi2er(stronglyrecommend) Faceboo(op:onal) website/blog(op:onal)Youcanuseonlinetoshowoyourworkandbecomeathoughtleaderorjusthaveawebpresence
  • 13. LinkedIn Facebook+resume Recruitersarehere,youshouldbetoo(plus, itsaGoogleentry) Tone=professional,butpersonal(especially forPRpros)
  • 14. Op:mizingLinkedIn Customurl(linked.com/kellygiles) Haveapicture!Noredcups,please. Craiasmart,succinctrstpersonsummary Usepersonalconnec:onrequests Giveandaskforrecommenda:ons Other:groups,networking,promo:on, research(peopleandcompanies)
  • 15. Example:MyLinkedInPicture:headshot(coloris Personalinvite:probably includewhere/be2er) howyouknow theperson CustomURL: ideally,will havesame extensionfor allaccountsSummary:somevaria:onofyourbrandstatement
  • 16. AdvancedOp:ons Research,networkingandgroups GotoLinkedIn!
  • 17. Twi2er Microblogging(140charactersmax) Recruitersarehere,andsoareCEOsand PRpros Tone=friendly,personableandhelpful
  • 18. Op:mizingTwi2er Twi2erhandle Website Bio Picture Background Followpeople Engageandtweetusefulinforma:on
  • 19. GoldenRule Buildrela:onshipsrst.Ifyouwouldntaska strangeronthestreetforafavor,dontthink itsOKonTwi2erorLinkedIn.
  • 20. Ques:ons?