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PRSSA Twitter Workshop

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Slidedeck for a Twitter workshop for the St. Edward's University PRSSA chapter

Text of PRSSA Twitter Workshop

Tweet Your Way

Corinne Weisgerber, Ph.D.Assistant Professor of CommunicationSt. Edwards University, Austin, Texas

[email protected]://socialmediaprclass.blogspot.com

to Success:St. Edwards PRSSA Twitter Workshop

What isTwitter?

What isTwitter?

Status Updates

What isTwitter?

Blogging

What isTwitter?

Chat Room

What isTwitter?

Instant Messages

What isTwitter?

Text Messages

What isTwitter?

What isTwitter?

tweet

hashtag

DM

RT

tinyURL

tweetup

Lingo

tweet

hashtag

DM

RT

tinyURL

tweetup

Lingo- a message of 140 characters or less

tweet

hashtag

DM

RT

tinyURL

tweetup

Lingo- tweets that start with a # (tracking)

- a message of 140 characters or less

tweet

hashtag

DM

RT

tinyURL

tweetup

Lingo- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

tweet

hashtag

DM

RT

tinyURL

tweetup

Lingo- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

- a message that gets send out again

tweet

hashtag

DM

RT

tinyURL

tweetup

Lingo

- shortens long URLs so they fit

- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

- a message that gets send out again

tweet

hashtag

DM

RT

tinyURL

tweetup

Lingo

- twitter meetup

- shortens long URLs so they fit

- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

- a message that gets send out again

Getting started:

Getting started:The Twitter Handle

Getting started:The Twitter Handle Should reect your personal brand

Getting started:The Twitter Handle Should reect your personal brand Fill out bio & choose avatar - personal touch

Getting started:The Twitter Handle Should reect your personal brand Fill out bio & choose avatar - personal touchRegister to protect against Twittersquatting

What toTWEETAbout?

What toTWEETAbout?

Company news

What toTWEETAbout?

Company news

Industry news/trends

What toTWEETAbout?

Company news

Industry news/trends

New blog posts

What toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

What toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

What toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Public replies: @

What toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Questions/Answers

Public replies: @

What toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Private messages: DM

Questions/Answers

Public replies: @

What toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Survey/study findings

Private messages: DM

Questions/Answers

Public replies: @

You dont need to tweet to get value out of Twitter

PLNs are deliberately formed networks of people and resources capable of guiding

our independent learning goals and professional development needs.

Identify people in your !eld whose work you admire

Use Twitters search engine to !nd their Twitter handle

Follow them on Twitter

Expand the list of experts you follow by:

Checking their following/follower lists

Checking RTs to !nd out who sent the original tweet

Checking out the #followfriday suggestions

Checking out Twitter lists

+

+

+

+

Setting Up Your PLN Using Twitter

Identify people in your !eld whose work you admire

Use Twitters search engine to !nd their Twitter handle

Follow them on Twitter

Expand the list of experts you follow by:

Checking their following/follower lists

Checking RTs to !nd out who sent the original tweet

Checking out the #followfriday suggestions

Checking out Twitter lists

+

+

+

+

Setting Up Your PLN Using Twitter

Identify people in your !eld whose work you admire

Use Twitters search engine to !nd their Twitter handle

Follow them on Twitter

Expand the list of experts you follow by:

Checking their following/follower lists

Checking RTs to !nd out who sent the original tweet

Checking out the #followfriday suggestions

Checking out Twitter lists

+

+

+

+

Setting Up Your PLN Using Twitter

Tweaking your Twitter PLN1. Filter your incoming tweets:

Use Tweetdeck or Seesmic to group the people you follow

2. Test drive your subscriptions for a while. Then re-evaluate.

If you don't like what you see, simply cancel at no cost to you!

3. Repeat steps 1-7 every now & then to add new voices to your twitter stream

Tweaking your Twitter PLN1. Filter your incoming tweets:

Use Tweetdeck or Seesmic to group the people you follow

2. Test drive your subscriptions for a while. Then re-evaluate.

If you don't like what you see, simply cancel at no cost to you!

3. Repeat steps 1-7 every now & then to add new voices to your twitter stream

PLN

Twitter Network as Research AssistantsActive Social Search

Twitter Network as Research AssistantsActive Social Search

Receiving pertinent info from PLN without asking for itPassive Social Search:

How to maintain a PLN: Lagniappes

How to maintain a PLN: Lagniappes & the Gift of Giving

Sharing slides on Slideshare

TwitterNew way to nd/land a job

People to follow:@heatherhuhman

@PRsarahevans

@CAREEREALISM

@prsajobcenter

@jaredroy

Hashtags to track:#PRintern #journchat #PRStudChat

Try out twitterjobsearch.com

TwitterNew way to nd/land a job

People to follow:@heatherhuhman

@PRsarahevans

@CAREEREALISM

@prsajobcenter

@jaredroy

Hashtags to track:#PRintern #journchat #PRStudChat

Try out twitterjobsearch.com