Project Ragu

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    1. INTRODUCTION:

    The stages of textile production are fiber production, fiber processing and

    spinning, yarn Preparation, fabric production, bleaching, dyeing and printing, and

    finishing. Each stage generates wastes that require proper management. This

    document focuses on the wet processes (including wool washing, bleaching,

    dyeing, printing, and finishing) used in textile processing.

    The global textiles and garments industry forms an important component of world

    trade flows, particularly for some developing and least developed countries where

    clothing accounts for a large proportion of total exports.

    The global textile and garment sector has been in a state of flux since 1 January

    2005, when almost four decades of restrictions on trade formally came to an end

    with the demise of the Multi-Fiber Arrangement (MFA) quota system. Many

    developing countries now face increasing competition and downward pressure on

    prices as the global garment industry consolidates around a relatively small

    number of winners.

    Information and Communication Technology has an important role to play asdeveloping Countries adjust to the new era. First, ICT, as a general purpose

    technology, can improve business practices and increase the efficiency and

    competitiveness of developing country firms. Secondly, ICT is the main driver

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    that shifts value along the value chain, enabling new business models,

    disaggregating production chains, and creating new opportunities for developing

    countries in the global supply chain

    Waste Characteristics:

    Textile production involves a number of wet processes that may use solvents.

    Emissions of volatile organic compounds (VOCs) mainly arise from textile

    finishing, drying processes, and solvent use. VOC concentrations vary from 10

    milligrams of carbon per cubic meter (mg/m3) forth thermo sol process to 350 mg

    carbon/m3 for the drying and condensation process. Process wastewater is a major

    source of pollutants. It is typically alkaline and has high BODfrom 700 to 2,000

    milligrams per liter and high chemical oxygen demand at approximately 2 to 5

    times the BOD level. Wastewater also contains solids, oil, and possibly toxic

    organics, including phenols from dyeing and finishing and halogenated organics

    from processes such as bleaching. Dye wastewaters are frequently highly colored

    and may contain heavy metals such as copper and chromium. Wool processing

    may release bacteria and other pathogens. Pesticides are sometimes used for the

    preservation of natural fibers, and these are transferred to wastewaters during

    washing and scouring operations. Pesticides are used for mothproofing,

    brominates flame retardants are used for synthetic fabrics, and isocyanides are

    used for lamination The use of pesticides and other chemicals that are banned in

    OECD countries is discouraged and in general, is not acceptable.

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    Wastewaters:

    Should be checked for pesticides such as DDT and PCP and for metals such as

    mercury, arsenic, and copper. Air emissions include dust, oil mists, acid vapors,

    odors, and boiler exhausts. Cleaning and production changes result in sludges

    from tanks and spent process chemicals, which may contain toxic organics and

    metals.

    Pollution Prevention and Control:

    Pollution prevention programs should focus on reduction of water use and on

    more efficient use of process chemicals. Process changes might include the

    following:

    Match process variables to type and weight of fabric

    Manage batches to minimize waste at the end of cycles.

    Avoid no degradable or less degradable surfactants (for washing and scouring)

    and spinning oils.

    Avoid the use, or at least the discharge, of alkyl phenol ethoxylates. Ozone-

    depleting substances should not be used, and the use of organic solvents should be

    minimized.

    1.1 OBJECTIVES OF THE STUDY:

    To study the marketing operation in co-operative spinning mills ltd. To study about the marketing department and their function.

    To know about the process of manufacturing cotton to yarn in Tostudy the various Marketing strategies adopted in co-operative

    spinning mills ltd.

    To find th sales effectiveness in ltd co-operative spinning mills ltd.

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    1.2 SCOPE OF THE STUDY:

    The scope of the study mainly focuses on the purchasing, production, and

    marketing departments of spinning mills. And it is help to understand the

    customer need .The study helps to understand the attrition tendency among the

    customers, aims at finding out reasons and to give suggestions to the management

    to retain them. And also increase the profit to the company. To maintain the

    company leading in the market and stand alone. Through this the company can

    know how much they were able to attract their customers by their sales strategies.

    1.3 LIMITATION OF THE STUDY:

    There are limitations in conducting the study on the Marketing activities of

    spinning ltd the limitations are as follows: The company has only spinning

    division and made up manufacturing.

    The company gets orders from customers then only they producethe goods.

    They marketing their own units.

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    2. OVERVIEW OF ORGANISATION:

    2.1 BRIEF HISTORY:

    Spinning ltd, known as VTX was established in 1954 as a yarn made

    exclusively from selected, long staple cotton grown in India, Egypt and America.

    The Company also produces linen/ cotton and silk cotton blended fabrics.

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    The limited public company expanded into sophisticated weaving,

    finishing and sewing Focusing on home fashions. Today, VTX generates annual

    sales of more the Rs 1250 Million on its finished home textiles, including sheets

    pillow, shams, duvet covers, quilts Meatless coverlets, blankets and throws.

    Spinning Limited:

    Spinning ltd, a Pioneering textile company, produces the finest quality

    Bed Linen that is enjoyed by consumers worldwide. With over 90 years

    experience in the business, we are still committed to our belief that if you

    combine quality cotton, continually advancing technology with innovative design,

    you will deliver the finest products to the customer consistently. Our sales growth

    in the bedding is a testament to this.

    Company:

    VTX Displays Inc has developed from Shenzhen Intelligent Display Technology

    Co., Ltd. which was established 1985 Our Company is mainly engaged in

    research, development, manufacture and sales of LED display screens as well as

    project installation and post-sales service.

    .

    Spinning:

    46, 46,004 Spindles spins out 900 tones of yarn every year varying from

    the 90s to the finest of 160s.

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    Mr PERUMALRAJ is the founder of spinning ltd pudukkottai. The spinning

    mills running 55 years.

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    2.2 NATURE OF THE ORGANIZATION:

    METHOD AND PROCESS:

    The production process includes the following

    o Mixingo Blow roomo Cardingo Drawingo Unilapo Combero Post comber drawingo Simplexo Spinningo Auto cornero Double windingo TFOo Gassingo Cone windingo Streamingo Packing

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    MIXING:

    Mixing is a process of combining different verities of cotton during mixing.

    The Compressed bales are opened after removing the ginning hoops and manual

    opening by the workers. Mixing done layer by layer.

    Mixing as it is allowed for conditioning in the natural atmosphere in

    mixing room. The time for conditioning is minimum 16 hours for improving the

    cotton quality Parameters. Contamination picking processes have for 25 workers.

    Each worker picking Minimum 50 kgs of cotton in a shift.

    BLOW ROOM:

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    The object of Blow room is mainly opening and cleaning. The above

    opening and cleaning process is carried out optimum to avoid the fiber damage.

    Cotton goes through Contamination clearing system and finally converted in to

    lap formation in sketcher.

    In the blow room totally 4 beating machines and 2 lap forming sketchers are

    provided for Opening and cleaning. In the blow room department 2 workers are

    engaged.

    The blow rooms have production capacity of 5500 kgs. Blow room waste 2%

    Extracted from the openers and is collected separately.

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    CARDING:

    The lap formation sheet deliver by the blow room is fed to the carding machine

    through licker in cylinder flats and doffer which is having wire points and

    opening blow Room lap to thin sheet of fibers.

    In this process fiber to fiber separation and cleaning achieved material is

    called Sliver is formed and delivered in to the cans with this process the

    maximum cleaning for The material and this final cleaning point for the material.

    Carding for totally 28 machines and in this process are 3 workers (1 worker for 9

    carding Machines).one carding machine per shift produce 60 kg.

    Carding production for full day 4860 kg, and in this process 8% waste.

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    DRAWING:

    The main function of drawing

    is combining of 6 or more number of ends or sliver to obtain better uniformity and

    also improve the polarization of the material.

    In this process 6 slivers are converted in to 1 can. Totally 4 machines and 1

    worker and wastage are below 0.5%.

    UNILAP:

    In this process slivers are converted in to small laps and improve the material

    Uniformity. Totally 2 machines and one worker in the unilap

    .

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    COMBER:

    The main function of comer is short fiber and nep removal. In this process 8 laps

    are converted in to one sliver. Totally 10 machine and 2 workers.

    In this process 20% waste is extracted.

    Workers Workload for combers is 5 machines.

    POST COMBER DRAWING:

    The main function is to improve sliver uniformity to produce uniform

    yarn. In this Process 4 machines, 1 worker and 6 slivers are converted in to 1sliver

    and deliver to the Next process.

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    SIMPLEX:

    The post comber sliver is processed in next stage called simplex. Where the

    material is drafted to a thin strand and called roving. The drafting is given nearly

    10 to 15 times. The fed material which is drafted by 3 or 4 pairs of rolls, rotating

    at different surface Speed and situated one over the other.

    Produced compact package is called roving bobbins which have a weight

    around 1 to 1.2 kgs.

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    In the simplex process 9 machines and 4 workers. Totally 0.2% waste is get from

    this Process.

    SPINNING:

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    The process is the final stage of the process where the thin fiber strand is twisted

    to get required strength. The roving is passed in to the process of drafting,

    twisting and cops Building. The yarn is twisted for obtaining the required

    strength. The twist is inserted into the yarn by the combination of traveler and

    ring set up and winding on to a plastic Empty called cop.

    In Spinning 94 machines have totally 46,004 spindles. 4 machine for one

    worker. In This process waste is 2.5% and production 2500 kgs per day.

    AUTO CORNER:

    The main process of winding the yarn in cop form to cone form and clearing

    small faults by electronic yarn clearers. In the process totally 8 machines are there

    and each Machines have 60 drums. In this eight machines have producing 2400

    kgs in a day. Auto Corner department having eight workers. The percentage of the

    yarn waste obtains from the process about 0.85% to 0.90%.

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    DOUBLER WINDING:

    The object of double winding is mainly winding two or three yarn parallel. In

    this Process five machines are there. Machines are running at different rpm speed

    because Of the yarn count. In this process working eight workers. Cones

    converted in to cheese and per day production for 2500 kgs.

    TFO:

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    The main function is twisting the yarn. The process of two parallel yarn twisted

    and Converted in to one double yarn. Totally 12 machines and 3 workers. In this

    process Yarn strength will increase.

    GASSING:

    The main function is removing hairiness. Totally 2 machine four sides and 4

    workers are

    There, in this process production for full day 1300 kgs.

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    CONE WINDING:

    The winding is a process to converting of the cops to a cone or cone to cone.

    This is having a predetermined weight depends upon the package requirement.

    The individual Cone weights are selected. The processes are mainly used four

    machines with Eyc and eight workers are there. In cone winding to produce

    1500kgs per day.

    STEAMING:

    The object of steaming is mainly to steam set the twist in yarn. In our company

    one Machine and inside machine 560 cones at the time. In this machine also

    called Conditioning machine. In this process only one worker are there.

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    PACKING:

    The cones delivered will be packed in a neat package for easy transportation and

    to Avoid water damages. The high-density poly ethylene bags are used to avoid

    rain Damages to the material. The colors coding of bags with detail is being

    followed for Indent flying the varieties or product mix each bag will be weighting

    50 kgs net weight of the yarn. Yarn packing mainly two types for gassing yarn

    and gray yarn (not gassing). Dispatched to our weaving department and also the

    respective parties through the lorry after paying duties and taxes.

    And another packing is knots .in our company knots only packing and sell to

    other Company. Packing department in 10 workers and one worker to be packing

    900 kgs.

    QUALITY CONTROL DEPARTMENT:

    The quality of yarn should conform to certain accepted that is achieved at theminimum Cost possible.

    It is the function of the quality control ensures these twin objectives are realized.

    Quality Control should be exercised at all key stages of processing. So that

    variation in final Product can if necessary be traced back to the variation in raw

    material or from the Process from which its originated. In the department there

    are 10 workers. In that 7 Workers are permanent workers and other is casual.

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    Made up manufacturing

    The fabric is received in the Fabric stores and preserved for distribution as per the

    cutting orders to the cutting section. The fabric cut in various dimensions is Bar-

    coded and sent to tailoring lines for sewing embroidery and quilting. High end

    Tailoring machines with necessary folder arrangements help in quick sewing ofthe cut fabric to made ups. Inspections are carried out in every stage of the sewing

    process to ensure Quality finish. The made ups are sent to the packing section for

    final inspection and packing. Starting from the selection of good quality cotton

    to the manufacturing of the final Made up the product undergoes various

    measures which prove its quality. Products from spinnig ltd are handled by

    technically well qualified Personnel; this enhances the overall look and the quality

    of the products. The design team which is headed by the Joint Managing Director

    creates Designs to cater the needs of the design markets. Product development

    also operates in Processing, Weaving and Made up manufacturing units in Co-

    ordination with the Product Development Department.

    Eco-friendly fabrics

    The manufacturing detail and processing all conform to the international

    organic Certification standard. While our customers enjoy the comfort, relaxing

    personal Styling, and the superior quality of our organic fashion line, VTX is

    committed to Promote the alternative cropping of organic, pesticide free and low

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    impact dye Fiber that in turn saves the planet form further contamination and

    degradation.

    Naturally Grown and Organic Fabrics

    In contrast to the conventionally grown cotton and non- biodegradable

    synthetics the organic fibers we use for VTX are free of harmful pesticides and

    chemicals. The Eco-friendly natural and recycled fabrics used for our line include

    organic cotton, tensile, Hemp, silk, and organic wool. These naturally grown and

    organic fibers offer the Premium characteristics of easy care, durability, softness,

    permeability, taticelectricity Resistance and rotection against chemical sensitivity.Our colored organic low Impact dyes which are free of metal and mordant

    substances. Such dyeing process protects the earth from wastage of water and

    electricity, and eliminates toxic discharge Runoff into the waste stream during

    process.

    Organically Grown Cotton

    Conventional method of growing cotton is known to be heavily dependent on

    Synthetic pesticides and fertilizers. It takes approximately one pound of chemicals

    to grow three pounds of cotton. Organically grown cotton relies on biologically

    based agricultural methods. To be certified as organic, the soil for the agriculture

    of organic cotton has to be free of chemicals for at least three years. Moreover,

    the farmers and processors are subject to annual inspection. Fabrics made from

    organically grown cotton are superior in absorbance, softness, static electricity

    resistance, and durability. Organic farming also has a global warming correlation.

    Fabrics made from organically grown cotton are superior in absorbance, softness,static electricity resistance, and durability. Organic farming also has a global

    warming correlation; chemicals are manufactured and transported using fossil

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    fuels, and organic farmers use less water it takes one-third of a pound of fertilizers

    and pesticides to produce the average cotton T-shirt.

    By working exclusively with organic farmers, we can keep millions of pounds of

    chemicals out of the environment, which has a positive impact on watersheds,

    wildlife and humans

    2.4 PROFILE OF THE EMPLOYEE:

    Spinning ltd consist of total employees in the company300.

    In day shift - 150 workers

    In half night - 50 workers

    In full night - 100 workers

    Employees in HR department:

    In human resource department had 6 office workers

    Hr associates - 2Time keepers - 3

    Canteen & hostel in charge - 1

    AM HR : MR. PUNSOLAI.

    Hr associates :

    MR.SUNDARAJAN.Time keeper :

    MR.SUKUMAR.(For shift basis)

    Production department:

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    In production department had 6 office workers

    Manager - 1

    Spinning master - 1

    Supervisors - 4

    ASSISTANT GENERAL MANAGER : MR .ARUN.

    ASSISTANT MANAGER : MR. THANGARAJ.

    ASSISTANT SPINNING MASTER : MR.

    JAYANATHAN.

    SUPERVISORS :

    MR.M TAMIL. MR.AYYASAMY. MR.KUMAR. MR.P.PRABAKAR.

    (For shift basis)

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    3. ORGANIZATIONAL STRUCTURE:

    4. STRUCTURE OF THE MARKETING DEPARTMENT

    4.1 HEAD OFFICES:

    Company Name : co-operative spinning mills .

    Address : Aranthanki,pudukkottai.

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    Level of Office : Head Office.

    Phone No : 04371224624.

    Website : www.vtx.co.in.

    Industry : Textiles.

    City : pudukkottai.

    State : Tamil Nadu

    Pin :614624

    Company Type : Industry Best

    Total Turnover : 50-100 Crs.

    No. of Employees : 300.

    Sector : Corporate Sector

    4.2 NUMBER OF EMPLOYEES WORKING IN THE MARKETING

    DEPARTMENT:

    Head of the department:

    Mr.RAJA.Assistants:

    Mr.SARAVANAN. Mr.Perumual

    http://www.vtx.co.in/http://www.vtx.co.in/
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    Mr.Vasantha Kumar Mr.Balamurugan

    (For shift basis)

    Other workers:

    Mr. Raja Mr.Manikandan Mr.Ashok Kumar Mr. Krishnan

    5.2 PRICING STARTEGY:

    Spinning ltd setting the price based upon prices of the similar competitor

    products. Competitive pricing is based on three types of competitive product

    Products have lasting distinctiveness from competitor's product. Here wecan assume

    http://en.wikipedia.org/wiki/Competitorhttp://en.wikipedia.org/wiki/Competitor
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    o The product has low price elasticity.o The product has low cross elasticity.o The demand of the product will rise.

    Products have perishable distinctiveness from competitor's product,assuming the

    Product features are medium distinctiveness. Products have little distinctiveness from competitor's product. assuming

    that:

    o The product has high price elasticity.o The product has some cross elasticity.o No expectation that demand of the product will rise.

    Spinning ltd fixed their price for their production basis the customer how much

    yarn was to be demand that much produced. Quality of yarn to be changed for

    customer wants.

    They produced low count and high counts 10s, 20s, 30s etc low

    counts and 100s, 120s, 140s etc high counts. Retails and whole sales to fixed

    various prices for count basis. They also sales waste for the local mills and other

    units.

    http://en.wikipedia.org/wiki/Cross_elasticity_of_demandhttp://en.wikipedia.org/wiki/Cross_elasticity_of_demandhttp://en.wikipedia.org/wiki/Cross_elasticity_of_demandhttp://en.wikipedia.org/wiki/Cross_elasticity_of_demand
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    Spinning company distributing yarn into own their units(weaving, processing).For

    product-focused companies, establishing the most appropriate distribution astrategy is a major key to success, defined as maximizing sales and profits.

    Unfortunately, spinning Company often fails to establish or maintain the most

    effective distribution strategies.

    To establish distribution channels for cotton to yarn. Fear of utilizing, yarn especially including direct or semi-direct sales, due

    to concerns about erosion of distributor and their own unit of weaving and

    processing.

    Spinning Company improves its distribution strategies by:

    Mapping their products to the end-user Determining customers channel preferences and comparing these

    preferences with actual availability Examining competitors strategies and comparing them and their

    effectiveness with their own

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    Confidential interviews with your distribution partners to identify areas forimprovement, as well as existing strengths to be encouraged

    They also distributing their waste for the local mills and other units.

    7. SHOT-FALLS/WEAKNESSES OF THE MARKETING DEPARTMENT:

    The company appointed only casual workers. Their production capacity is low because of using old machines. To give proper training for new workers.

    To provide hostel facilities for working peoples. To extend their technology for production process. To implement new machines for produce the product fastly.

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    8. RECOMMENDATION FOR IMPROVEMENT:

    They can extend their branches. The new technical machine should be introduced to do a quick process. To improve the food facility for workers. To provide the hostel facility for the worker in a company during the over

    time.

    To improves the labors efficiency by the way of the giving education andtraining.

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    9. CONCLUSION:spinning mills is functioning in a good manner. This training has been

    given us a lot of practical aspects followed in a concern. After doing my

    internship training companys production process activities has been effective.

    The company has been introducing some more innovative techniques from the

    point of view of the customers. The company should be concentrating to the

    production because their production capacity is low so improve the technology.

    The Companys marketing strategies has been not much effective but if the

    company improves their sales marketing strategies that will help to increase

    companys sales.

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    10. REFERENCES:

    www.vtx.com

    www.textiles.com

    www.mbaguys.com

    http://www.vtx.com/http://www.vtx.com/http://www.textiles.com/http://www.textiles.com/http://www.mbaguys.com/http://www.mbaguys.com/http://www.mbaguys.com/http://www.textiles.com/http://www.vtx.com/