Franklin Pierce College Franklin Pierce College BarbershopBarbershop

Brandon Mayville

Michael Kiviat

Doug Quaranta

Michael MacSwain

Ragu Nagarajan

IntroductionIntroduction

Franklin Pierce College is a small but diverse community within its main campus located in Rindge NH. The campus currently consists of over 1,500 undergraduate students. Also included are the six satellite campuses, which focus on graduate and professional studies and are located throughout the state of New Hampshire. The enrollment of these campuses is approximately 2,000 students

Introduction Cont.Introduction Cont.

Franklin Pierce College is becoming widely known for its outstanding scholastic achievements and the community is continuing to grow. Services should be provided in order to satisfy the campus community. Having various types of services will attract more students to the campus and will also allow it to economically advance into the future. A service that could help advance the college is an on campus barbershop.

Introduction Cont.Introduction Cont.

It is unknown if a service of this type would be patronized by the students on the Franklin Pierce College campus. With that in mind, the male population at the Franklin Pierce College in Rindge, NH, needs to be researched in order to determine whether there is a demand for a campus Barber Shop. Additional research is necessary to find if other related services are in demand.

PROBLEM STATEMENTPROBLEM STATEMENT

The male population at the Franklin Pierce College in Rindge, NH, needs to be researched in order to determine whether there is a demand for a campus Barber Shop. Additional research is necessary to find if other related services are in demand.

Sample SizeSample Size

• Stratified our sample population• We used weighted averages on all four

classes• Freshman 40• Sophomores 30• Juniors 20• Seniors 10• Total: 100 surveys

Research ObjectivesResearch Objectives

Determine if the male population at the Rindge campus would attend the Barber Shop.

Determine how much the males on campus would pay for this service.

Determine the best location on campus for the Barber Shop.

Research Objectives (Cont.)Research Objectives (Cont.)

Determine if the Barber Shop Could support other related services.

Determine how often males would attend the Barber Shop.

MethodologyMethodology

• We only interviewed the male population

• We collected survey’s from Granite, Edgewood, Lakeview, Condos, and campus center

• We gathered the information and entered the data using the SPSS software

ResultsResults

84% of males we surveyed said that the barbershop would be beneficial to the FPC Community.

32% of students would be willing to pay $10.00 for a haircut

39% Students would like to see this service located in the Campus Center

Survey QuestionsSurvey Questions

1. Would you find an on campus barbershop beneficial to the FPC community?

2. How often do you get your haircut?

3. How much would you pay for a haircut from the on campus barbershop?

4. Where do you currently get your haircut

5. How loyal are you to your current barber?

Survey Questions Survey Questions (cont.)(cont.)

6. Where would you locate this barber shop on campus?

7. Which method of payment are you likely to use?

8. Which of the following services would you be most likely to use in addition to the barber shop?

9. What is your current class standing at Franklin Pierce College.

Survey Question 1Survey Question 1

Would you find an on-campus barbershop Would you find an on-campus barbershop beneficial to the FPC community?beneficial to the FPC community?

No 16%

Yes 84%

Survey Question 2Survey Question 2

How often do you get your haircut?How often do you get your haircut?

6

12 14

3533

0

5

10

15

20

25

30

35

Every Week Every 2 WeeksEvery 3 Weeks

Every 4 Weeks More than 5 Weeks

Survey Question 3Survey Question 3

How much would you pay for an on-campus How much would you pay for an on-campus haircut?haircut?

Mean $10.90Median $10Mode $10Std. Deviation $5.93

Survey Question 4Survey Question 4

Where do you get your haircut?Where do you get your haircut?

33

47

126

2

0

5

10

15

20

25

30

35

40

45

50

Local Barbershop

Home

Your Friend

Yourself

Never

Survey Question 5Survey Question 5

How loyal are you to your barber?How loyal are you to your barber?

0

5

10

15

20

25

30

35

40

Not very

Somewhat not loyal

Neutral

Somewhat Loyal

Very Loyal

Average Response is between Neutral and Somewhat Loyal

Survey Question 6Survey Question 6Where would you locate this barbershop on-Where would you locate this barbershop on-

campus?campus?

0

5

10

15

20

25

30

35

40

Campus Center

Above Bubble

Pierce Room

Monadnock Lounge

Other

Survey Question 7Survey Question 7

Which method of payment would you most likely Which method of payment would you most likely use?use?

0

10

20

30

40

50

60

70

Cash

Credit/Debit

Check

Raven Card

0

5

10

15

20

25

30

35

40

Tanning

Shampoo

Shave

Massage

All

Other

Survey Question 8Survey Question 8

Which of the following services would you most Which of the following services would you most likely use in addition to the barbershop?likely use in addition to the barbershop?

Survey Question 9Survey Question 9

What is your class standing at FPC?What is your class standing at FPC?

0

5

10

15

20

25

30

35

40

Freshman

Sophmore

Junior

Senior

Faculty/Staff

0

5

10

15

20

25

30

35

40

45 Granite

Mt. Washington

New Hampshire

Edgewood

Monadnock

Trailers

Apartments

Lakeview

Taggart

Condos

Off-Campus

Survey Question 10Survey Question 10

Where do you currently reside?Where do you currently reside?

Cross-TabulationsCross-Tabulations

33

19

15 16

6

10

0 0

0%

20%

40%

60%

80%

100%

freshman sophomore junior senior

Yes no

Would you find an on-campus barbershop beneficial to the FPC community?

compared to

What is your class standing at FPC?

Cross-TabulationsCross-Tabulations

210 3

10

3

21

019

8

3

1

09

70

2

110

20 52

0

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

LocalBarbershop

home friend yourself never

Not Very Loyal Somewhat not Loyal Neutral Somewhat Loyal Very Loyal

How loyal are you to your barber? compared to Where do you get your haircut?

Cross-TabulationsCross-Tabulations

1 2 1 243

40

4

61

3

13

8

7

7

1710

24

0%

20%

40%

60%

80%

100%

freshman sophomore junior senior

Every Week Every 2 Weeks Every 3 weeks

Every 4 Weeks More than 5 weeks

How often do you get your haircut? compared to What is your class standing at FPC?

LimitationsLimitations Time factor

Lack of monetary resources

Lack of motivation that students had to complete our surveys

Where we all live on or off campus

RecommendationsRecommendations

To make the Barbershop appeal to males in order to gain there business

Locate this service at the Campus Center

Charge $10 dollars for a haircut

Hire a professional Barber

Consider incentives, because people are loyal to their current barbers such as for every ten hair cuts the customer gets one free

ConclusionConclusion

• On campus barbershop would be attended by males

• There is a market in this area for a on campus barbershop

• This is the first business of it’s kind to be in a 6 mile radius of this area

Thank You!Thank You!

Any

Questions??