Print Media

Project Report

INTORDUCTION

HISTORY OF PRINT MEDIA

For centuries, civilizations have used print media to spread news and

information to the masses. The Roman Acta Diurna, appearing around 59

B.C, is the earliest recorded “newspaper”. Julius Caesar, wanting to inform

the public about important social and political happenings, ordered

upcoming events posted in major cities. Written on large white boards and

displayed in popular places like the Baths, the Acta kept citizens informed

about government scandals, military campaigns, trials and executions. In 8th

century China, the first newspapers appeared as hand-written newssheets in

Beijing

The printing press, invented by Johann Gutenberg in 1447,

ushered in the era of the modern newspaper. Gutenberg’s machine enabled

the free exchange of ideas and the spread of knowledge -- themes that would

define Renaissance Europe. During this era, newsletters supplied a growing

merchant class with news relevant to trade and commerce. Manuscript

newssheets were being circulated in German cities by the late 15th century.

These pamphlets were often highly sensationalized; one reported on the

abuse that Germans in Transylvania were suffering at the hands of Vlad

TsepesDrakul, also known as Count Dracula. In 1556 the Venetian

government published Notizie scritte, for which readers paid a small coin, or

“gazetta”.

HET’S Institute of Management Studies, Hubli

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In the first half of the 17th century, newspapers began to appear as

regular and frequent publications. The first modern newspapers were

products of western European countries like Germany (publishing Relation

in 1605), France (Gazette in 1631), Belgium (Nieuwe Tijdingen in 1616)

and England (the London Gazette, founded in 1665, is still published as a

court journal). These periodicals consisted mainly of news items from

Europe, and occasionally included information from America or Asia. They

rarely covered domestic issues; instead English papers reported on French

military blunders while French papers covered the latest British royal

scandal.

Newspaper content began to shift toward more local issues in the latter

half of the 17th century. Still, censorship was widespread and newspapers

were rarely permitted to discuss events that might incite citizens to

opposition. Newspaper headlines did announce the beheading of Charles I at

the end of the English Civil War, although Oliver Cromwell tried to

suppress all news books on the eve of the execution. In 1766, Sweden was

the first country to pass a law protecting press freedom.


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The invention of the telegraph in

1844 transformed print media. Now

information could be transferred

within a matter of minutes, allowing for timelier, relevant reporting.

Newspapers were appearing in societies around the world. Japan’s first daily

newspaper, Yokohama Mainichi Shim bun , appeared in 1870 (although

printing from movable type was introduced in Japan in the late 16th

century).

By the middle of the 19th century, newspapers were becoming the

primary means of disseminating and receiving information. Between 1890 to

1920, the period known as the “golden age” of print media, media barons

such as William Randolph Hearst, Joseph Pulitzer, and Lord Northcliffe

built huge publishing empires. These men had enormous influence within

the media industry, and gained notoriety for the ways in which they wielded

their power.

Newspapers have also played a role as disseminators of revolutionary

propaganda. Iskra (The Spark), published by Lenin in 1900, is one notable

example. On June 21, 1925, Thanh Nien made its debut in Vietnam,

introducing Marxism to the country and providing information on the

revolution’s strategic policies.


Project Report

Broadcast radio exploded onto the media scene in the 1920’s.

Newspapers were forced to re-evaluate their role as society’s primary

information provider. Like the new media technologies of today, the

development of a low cost, alternative media source produced rumblings

that radio would topple the newspaper industry. To respond to this new

competition, editors revamped the paper’s format and content in order to

broaden their appeal, and stories were expanded to provide more in depth

coverage.

The technological revolution of today is creating new challenges and

opportunities for traditional media. Never before has so much information

been so accessible to so many. By the end of the 1990s, some 700 had web

sites; today there are thousands.

The amount and immediacy of information on the Internet is

unparalleled, but it has not signaled the end of the newspaper’s relevance.

Newspapers in print remain a popular and powerful medium for the

reporting and analysis of events that shape our lives. WAN estimates that

one billion people in the world read a newspaper every day!

HISTORY OF PRESS COUNCIL

Press Council is a mechanism for the Press to regulate itself. The raison

d’etre of this unique institution is rooted in the concept that in a democratic

society the press needs at once to be free and responsible.


Project Report

If the Press is to function effectively as the watchdog of public interest, it

must have a secure freedom of expression, unfettered and unhindered by any

authority, organized bodies or individuals. But, this claim to press freedom

has legitimacy only if it is exercised with a due sense of responsibility. The

Press must, therefore, scrupulously adhere to accepted norms of journalistic

ethics and maintain high standards of professional conduct.

Where the norms are breached and the freedom is defiled by unprofessional

conduct, a way must exist to check and control it. But, control by

Government or official authorities may prove destructive of this freedom.

Therefore, the best way is to let the peers of the profession, assisted by a few

discerning laymen to regulate it through a properly structured representative

impartial machinery. Hence, the Press Council.

HISTORY OF PRESS COUNCIL IN INDIA

The Press Council of India was first constituted on 4 th July, 1966 as an

autonomous, statutory, quasi-judicial body, with shri justice J R Mudholkar,

then a judge of the Supreme Court, as chairman. The press council Act,

1965, listed the following functions of the council in furtherance of its

objects

To help newspapers to maintain their independence;

To build up a code conduct for newspapers and journalists in

accordance with high professional standards;


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To ensure on the part of newspapers and journalists the maintenance

of high standards of public taste and foster a due sense of both the

rights and responsibilities of citizenship;

To ensure the growth of a sense of responsibility and public service

among all those engaged in the profession of journalism;

To keep under review any development likely to restrict the supply

and dissemination of news of public interest and importance;

To keep under review such cases of assistance received by any

newspaper or news agency in India from foreign sources, as are

referred to it by the central government

SCHEME OF THE STUDY :

The study is divided into four chapters as given below

Chapter I – Project details

Chapter II -- An overview

Chapter III – Analysis

Chapter IV --Summary of findings and conclusion

STATEMENT OF THE PROBLEM :

Design the important components for the print media i.e. pamphlets


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OBJECTIVES OF STUDY:

1. To know the how the pamphlets are design

2. To know the characteristics of pamphlets

3. To know why the organization choosing pamphlets for advertisement

4. To know is the pamphlets plates are really showing the effect on

consumers

5. To know the common people opinion about pamphlets.

NEED FOR THE STUDY :

This survey helps the researcher to understand the design of the

important components for print media i.e. pamphlets performance

evaluation, as well as why the organizations are choosing pamphlets to

advertise their products and services and also helps the respondents to take


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the correct decision, choosing the appropriate place for their valuable

money. The basic need of undertaking this survey is to submit a project

report to the institute as the part of the academics.

METHODOLOGY:

From 2 sauces data can be collected

External sources

Internal sources

DATA COLLECTION METHOD:

Primary data: The data collected from the printing press and graphics

designers and respondents

Secondary data: The data collected from the internet and personal

interview

Sample Size: 200 Respondents

Sample Area: Printing press and pamphlets designers and customers

Sampling Technique: Non- probability sampling – (Judgmental)

HYPOTHESIS:


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Ho = According to the survey undertaken & considering the scenario in

Hubli pamphlets are doing better compared to other mode of advertisements

H1 = Not only pamphlets other mode of advertisements also playing major

role in to advertise their products and services

GEOGRAPHICAL AREA OF THE STUDY:

A) Printing Press

B) Pamphlets Designers

C) Customers

D) Areas

ANALYSIS OF DATA (TOOLS):

The data and information obtained from the respondents are put into spss

form. Then the data is been organized in such a way that they would yield

specific results to the objective of the study. The data is organized in the

tally marks and various charts, graphs & pie charts that will help to have

overview of the fact and figures. All the work is done under the data, which

is collected, form the respondents. From the process data the research loudly

speaks of its findings and implications that aid in arriving at a conclusion


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LIMITATIONS:

All experienced things can’t put on the paper.

Probability of selecting exact sample is very difficult.

It is conducted in open market, things tend to change rapidly.

Because of the busy schedule respondents may not have answered

properly which may not hold true in case they would have been given

lot of time to answer.

The research was conducted in Hubli city only, so analysis and

recommendations may not be applicable to other cities.

Sample size was 100; I feel this small size cannot represent the whole

consumer’s opinion

The time period was between July 10th 2009 to August 18th 2009 For

30 days


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OVERVIEW OF PRINT MEDIA & PRESS COUNCIL:

For centuries, civilizations have used print media to spread news and

information to the masses. The Roman Acta Diurna, appearing around 59

B.C, is the earliest recorded “newspaper”. Julius Caesar, wanting to inform

the public about important social and political happenings, ordered

upcoming events posted in major cities. Written on large white boards and

displayed in popular places like the Baths, the Acta kept citizens informed

about government scandals, military campaigns, trials and executions. In 8th

century China, the first newspapers appeared as hand-written newssheets in

Beijing.

The printing press, invented by Johann Gutenberg in 1447, ushered in the

era of the modern newspaper. Gutenberg’s machine enabled the free

exchange of ideas and the spread of knowledge -- themes that would define

Renaissance Europe. During this era, newsletters supplied a growing

merchant class with news relevant to trade and commerce. Manuscript


Project Report

newssheets were being circulated in German cities by the late 15th century.

These pamphlets were often highly sensationalized; one reported on the

abuse that Germans in Transylvania were suffering at the hands of Vlad

TsepesDrakul, also known as Count Dracula. In 1556 the Venetian

government published Notizie scritte, for which readers paid a small coin, or

“gazetta”.

In the first half of the 17th century, newspapers began to appear as regular

and frequent publications. The first modern newspapers were products of

western European countries like Germany (publishing Relation in 1605),

France (Gazette in 1631), Belgium (Nieuwe Tijdingen in 1616) and England

(the London Gazette, founded in 1665, is still published as a court journal).

These periodicals consisted mainly of news items from Europe, and

occasionally included information from America or Asia. They rarely

covered domestic issues; instead English papers reported on French military

blunders while French papers covered the latest British royal scandal.

Newspaper content began to shift toward more local issues in the latter half

of the 17th century. Still, censorship was widespread and newspapers were

rarely permitted to discuss events that might incite citizens to opposition.

Newspaper headlines did announce the beheading of Charles I at the end of

the English Civil War, although Oliver Cromwell tried to suppress all news


Project Report

books on the eve of the execution. In 1766, Sweden was the first country to

pass a law protecting press freedom.

The invention of the telegraph in 1844

transformed print media. Now information

could be transferred within a matter of minutes, allowing for

more timely, relevant reporting. Newspapers were appearing in societies

around the world. Japan’s first daily newspaper, Yokohama Mainichi Shim

bun, appeared in 1870 (although printing from movable type was introduced

in Japan in the late 16th century).

By the middle of the 19th century, newspapers were becoming the primary

means of disseminating and receiving information. Between 1890 to 1920,

the period known as the “golden age” of print media, media barons such as

William Randolph Hearst, Joseph Pulitzer, and Lord Northcliffe built huge

publishing empires. These men had enormous influence within the media

industry, and gained notoriety for the ways in which they wielded their

power.

Newspapers have also played a role as disseminators of revolutionary

propaganda. Iskra (The Spark), published by Lenin in 1900, is one notable

example. On June 21, 1925, Thanh Nien made its debut in Vietnam,

introducing Marxism to the country and providing information on the

revolution’s strategic policies.


Project Report

Broadcast radio exploded onto the media scene in the 1920’s. Newspapers

were forced to re-evaluate their role as society’s primary information

provider. Like the new media technologies of today, the development of a

low cost, alternative media source produced rumblings that radio would

topple the newspaper industry. To respond to this new competition, editors

revamped the paper’s format and content in order to broaden their appeal,

and stories were expanded to provide more in depth coverage.

No sooner had newspapers adapted to radio than they were forced to re-

evaluate themselves in light of a new and more powerful medium:

television. Between 1940 and 1990, newspaper circulation in America

dropped from one newspaper for every two adults to one for every three

adults. Despite this sharp decline, television’s omnipresence did not render

the newspaper obsolete. Some newspapers, like USA Today, responded to

the technological advancements by using color and by utilizing the “short,

quick and to the point” stories that are usually featured on television.

The technological revolution of today is creating new challenges and

opportunities for traditional media. Never before has so much information

been so accessible to so many. By the end of the 1990s, some 700 had web

sites; today there are thousands.

The amount and immediacy of information on the Internet is unparalleled,

but it has not signaled the end of the newspaper’s relevance. Newspapers in

print remain a popular and powerful medium for the reporting and analysis


Project Report

of events that shape our lives. WAN estimates that one billion people in the

world read a newspaper every day!

HISTORY OF INDIAN PRESS

James Augustus Hickey is considered as the "father of Indian press" as

he started the first Indian newspaper from Calcutta, the Calcutta General

Advertise or the Bengal Gazette in January, 1780. In 1789, the first

newspaper from Bombay, the Bombay Herald appeared, followed by the

Bombay Courier next year (this newspaper was later amalgamated with the

Times of India in 1861).

The first newspaper in an Indian language was the Samachar Darpan in

Bengali. The first issue of this daily was published from the Serampore

Mission Press on May 23, 1818. In the same year, Ganga Kishore

Bhattacharya started publishing another newspaper in Bengali, the Bengal

Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar

was published from Bombay, which is still extant. The first Hindi

newspaper, the Samachar Sudha Varshan began in 1854. Since then, the


http://wapedia.mobi/en/Calcutta

http://wapedia.mobi/en/Hindi_language

http://wapedia.mobi/en/Bombay

http://wapedia.mobi/en/Bombay_Samachar

http://wapedia.mobi/en/Gujarati_language

http://wapedia.mobi/en/Bengali_language

http://wapedia.mobi/en/Ganga_Kishore_Bhattacharya

http://wapedia.mobi/en/Ganga_Kishore_Bhattacharya


http://wapedia.mobi/en/Times_of_India

http://wapedia.mobi/en/Bombay

http://wapedia.mobi/en/Hickey's_Bengal_Gazette

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prominent Indian languages in which papers have grown over the years are

Hindi, Marathi, Malayalam, Tamil, Telugu, Urdu and Bengali.

The Indian language papers have taken over the English press as per the

latest NRS survey of newspapers. The main reasons being the marketing

strategy followed by the regional papers, beginning with Eenadu, a Telegu

daily started by Ramoji Rao. The second reason being the growing literacy

rate. Increase in the literacy rate has direct positive effect on the rise of

circulation of the regional papers.

The people are first educated in their mother tongue as per their state in

which they live for e.g. students in Maharashtra are compulsory taught

Marathi language and hence they are educated in their state language and the

first thing a literate person does is read papers and gain knowledge and

hence higher the literacy rate in a state the sales of the dominating regional

paper in that state rises.

The next reason being localization of news papers. Indian regional

papers have several editions for a particular State for complete localization

of news for the reader to connect with the paper. Malayala Manorama has

about 10 editions in Kerala itself and six others outside Kerala. Thus

regional papers aim at providing localized news for their readers. Even

Advertisers saw the huge potential of the regional paper market, partly due


http://wapedia.mobi/en/Kerala

http://wapedia.mobi/en/Malayala_Manorama

http://wapedia.mobi/en/Maharashtra


http://wapedia.mobi/en/Urdu

http://wapedia.mobi/en/Telugu

http://wapedia.mobi/en/Tamil_language

http://wapedia.mobi/en/Malayalam

http://wapedia.mobi/en/Marathi

http://wapedia.mobi/en/Hindi

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to their own research and more due to the efforts of the regional papers to

make the advertisers aware of the huge market.

CURRENT SCENARIO

The Indian Newspaper industry is one of the largest in the world. It

publishes the largest number of paid-for titles in the world. In 1997, the total

number of newspapers and periodicals published was 41705, which include

4720 dailies and 14743 weeklies. The highest number of newspapers was

published in Hindi, 16864.

The first major newspaper in India—the Bengal Gazette—was started in

1780 under the British Raja. Other newspapers such as The India Gazette,

The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald

(1789) etc. soon followed. These newspapers carried news of the areas under

the British rule. The Times of India was founded in 1838 as The Bombay

Times and Journal of Commerce by Bennett, Coleman and Company, a

colonial enterprise now owned by an Indian conglomerate. The Times

Group publishes The Economic Times (launched in 1961), Navbharat Times

(Hindi language), and the Maharashtra Times (Marathi language).

During the 1950s 214 daily newspapers were published in the country.

Out of these, 44 were English language dailies while the rest were published

in various regional languages. This number rose to 2,856 dailies in 1990

with 209 English dailies. The total number of newspapers published in the

country reached 35,595 newspapers by 1993 (3,805 dailies).


http://en.wikipedia.org/wiki/Marathi_language

http://en.wikipedia.org/wiki/Maharashtra_Times

http://en.wikipedia.org/wiki/Hindi

http://en.wikipedia.org/wiki/Navbharat_Times

http://en.wikipedia.org/wiki/The_Economic_Times

http://en.wikipedia.org/wiki/The_Times_Group


http://en.wikipedia.org/wiki/The_Times_of_India

http://en.wikipedia.org/wiki/British_Raj

http://wapedia.mobi/en/Hindi_language

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The main regional newspapers of India include the Malayalam language

Malayala Manorama (published from: Kerala, daily circulation: 673,000),

the Hindi-language Dainik Jagran (published from: Uttar Pradesh, daily

circulation in 2006: 580,000), and the Anandabazar Patrika (published from:

Kolkata, daily circulation in 2006: 435,000). The Times of India Group, the

Indian Express Group, the Hindustan Times Group, and the Anandabazar

Patrika Group are the main print media houses of the country.

PRESS COUNCIL

Press Council is a mechanism for the Press to regulate itself. The raison

d’etre of this unique institution is rooted in the concept that in a democratic

society the press needs at once to be free and responsible.

If the Press is to function effectively as the watchdog of public interest,

it must have a secure freedom of expression, unfettered and unhindered by

any authority, organized bodies or individuals. But, this claim to press

freedom has legitimacy only if it is exercised with a due sense of

responsibility. The Press must, therefore, scrupulously adhere to accepted

norms of journalistic ethics and maintain high standards of professional

conduct.

HISTORY OF INDIAN PRESS COUNCIL


http://en.wikipedia.org/wiki/Hindustan_Times

http://en.wikipedia.org/wiki/The_Indian_Express


http://en.wikipedia.org/wiki/Kolkata

http://en.wikipedia.org/wiki/Anandabazar_Patrika

http://en.wikipedia.org/wiki/Uttar_Pradesh

http://en.wikipedia.org/wiki/Dainik_Jagran

http://en.wikipedia.org/wiki/Kerala

http://en.wikipedia.org/wiki/Malayala_Manorama

http://en.wikipedia.org/wiki/Malayalam_language

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The Press Council of India was first constituted on 4th July, 1966 as an

autonomous, statutory, quasi-judicial body, with shri justice J R Mudholkar,

then a judge of the Supreme Court, as chairman. The press council Act,

1965, listed the following functions of the council in furtherance of its

objects

To help newspapers to maintain their independence;

To build up a code conduct for newspapers and journalists in

accordance with high professional standards;

To ensure on the part of newspapers and journalists the maintenance

of high standards of public taste and foster a due sense of both the

rights and responsibilities of citizenship;

To ensure the growth of a sense of responsibility and public service

among all those engaged in the profession of journalism;

To keep under review any development likely to restrict the supply

and dissemination of news of public interest and importance;

To keep under review such cases of assistance received by any

newspaper or news agency in India from foreign sources, as are

referred to it by the central government

OBJECTS AND FUNCTIONS OF THE COUNCIL

The objects of the press council are substantially the same as were laid

down under the Act of 1965 and it is not necessary to repeat them here. But

the functions have undergone some change in that the three of the functions

listed in the earlier Act were not included in the 1978 Act as they were


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considered to be burdensome for the council to perform. These related to (a)

promoting the establishment of such common service for the supply and

dissemination of news to newspapers as may, from time to time, appear to it

to be desirable; (b) providing facilities for proper education and training of

persons in the profession of journalism; and (c) promoting technical or other

research.

In addition, the Act of 1978 lists two of council: (I) to undertake studies

of foreign newspapers, including those brought out by any embassy or any

other representative in India of a foreign state, their circulation and impact;

and, (II) to undertake such studies as may be entrusted to the council and to

express its opinion in regard to any matter referred to it by the central

government.

POWERS OF THE COUNCIL

Section 14:1) where, on receipt of a complaint made to it or otherwise, the

council has reason to believe that a newspaper or news agency has offended

against the standards of journalistic ethics or public taste or that an editor or

a working journalist has committed any professional misconduct, the council

may, after giving the newspaper, or news agency, the editor or journalist

concerned an opportunity of being heard, hold an inquiry in such manner as

may be provided by the regulations made under this Act and, if it is satisfied

that it is necessary to do, it may, for reasons to be recorded in writing warn,

admonish or censure the newspaper, the news agency, the editor or the

journalist, as the case may be.


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Provided that the council may not take cognizance of a complaint if in the

opinion of the chairman, there is no sufficient ground for holding an inquiry.

If the council is of the opinion that it is necessary or expedient in

public interest so to do, it may require any newspaper to public

therein in such manner as the council thinks fit, any particulars

relating to any inquiry under this section against a newspaper or news

agency, an editor or a journalist working therein, including the name

of such newspaper, news agency, editor or journalist.

Nothing in sub-section (1) shall be deemed to empower the council to

hold an inquiry into any matter in respect of which any proceeding is

pending in a court of law.

The decision of the council under sub-section (1), or sub section (2),

as the case may be, shall be final and shall not be questioned in any

court of law.

GENERAL POWERS OF THE COUNCIL

For the purpose of performing its functions or holding any inquiry under

this Act, the council shall have the same powers throughout India as are

vested in a civil court while trying a suit under the code of civil procedure,

1908. In respect of the following matters namely:-

Summoning and enforcing the attendance of persons and examining

them on oath;

Requiring the discovery and inspection of documents;

Receiving evidence on affidavits;


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Requisitioning any public record or copies thereof from any court or

office;

Issuing commissions for the examination of witnesses or documents;

and

Any other matter, which may be prescribed

Every inquiry held by the council shall be deemed to be a judicial

proceeding within the meaning of section 193 and 228 of the Indian

penal code

.

The earliest writing took the form of picture symbols. By the 4th millennium

BCE, picture languages were developing in Egypt, the Middle East and

China.

This Sumerian symbol is probably meant to represent a goat. It was used

like currency but showed animals to be traded. The token was made from

clay and baked. Later, Sumerians baked tablets of writing. They were

durable but not very portable.


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A Chinese scroll written on silk is an early but expensive way to make

communication durable and portable.

Ancient Hebrews solved the problem in the same way by using rolls of

parchment (animal skins) wrapped around a stick.

Hebrews and Phoenicians solved another problems as well. They developed

a symbolic language that broke away from the pictographic languages of

Egypt, China and the Middle East.


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The Greeks improved on this symbolic language. Everyone in Greece --

even slaves -- could read and write.

"In 750 B.C.E., the Greeks, borrowing characters from a Semitic language,

perhaps Phoenician, developed a writing system that had just twenty-four

letters.

There had been scripts with a limited number of characters before, as there

had been consonants and even occasionally vowels, but the Greek alphabet

was the first whose letters recorded every significant sound element in a

spoken language in a one-to-one correspondence, give or take a few

diphthongs.

In ancient Greek, if you knew how to pronounce a word, you knew how to

spell it, and you could sound out almost any word you saw, even if you’d

never heard it before.


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Children learned to read and write Greek in about three years, somewhat

faster than modern children learn English, whose alphabet is more

ambiguous.


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Opinion of the study and data analysis:

Age of the respondents

Frequency Percent Valid Percent Cumulative Percent

Valid 20-40 68 68.0 68.0 68.0

40-60 21 21.0 21.0 89.0

60 above 11 11.0 11.0 100.0

Total 100 100.0 100.0


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Gender of the respondents


Valid male 97 97.0 97.0 97.0

female 3 3.0 3.0 100.0

Total 100 100.0 100.0


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Income of the respondents

Frequency Percent Valid Percent Cumulative Percent Valid 10000-20000 5 5.0 5.0 5.0

20000-30000 50 50.0 50.0 55.030000-40000 45 45.0 45.0 100.0

Total 100 100.0 100.0


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Occupation of the respondents


Valid Business man 76 76.0 76.0 76.0

Employee 24 24.0 24.0 100.0

Total 100 100.0 100.0


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Image do you consider while designing the pamphlets


Valid Not important 5 5.0 5.0 5.0 Not at all important 7 7.0 7.0 12.0

Average 20 20.0 20.0 32.0

Important 18 18.0 18.0 50.0

Very important 50 50.0 50.0 100.0 Total 100 100.0 100.0


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Font size do you consider while designing the pamphlets

Frequency Percent Valid Percent Cumulative Percent Valid Not important 1 1.0 1.0 1.0

Not at all important 3 3.0 3.0 4.0 Average 25 25.0 25.0 29.0 Important 39 39.0 39.0 68.0 Very important 32 32.0 32.0 100.0 Total 100 100.0 100.0


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Features do you consider while designing the pamphlets


Valid Not important 9 9.0 9.0 9.0

Not at all important 25 25.0 25.0 34.0

Average 19 19.0 19.0 53.0

Important 24 24.0 24.0 77.0

Very important 23 23.0 23.0 100.0


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Total 100 100.0 100.0

Colors do you consider while designing the pamphlets




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Design do you consider while designing the pamphlets


Not at all important 4 4.0 4.0 5.0 Average 13 13.0 13.0 18.0 Important 52 52.0 52.0 70.0 Very important 30 30.0 30.0 100.0

Total 100 100.0 100.0


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Message do you consider while designing the pamphlets


Not at all important 15 15.0 15.0 17.0Average 11 11.0 11.0 28.0Important 31 31.0 31.0 59.0Very important 41 41.0 41.0 100.0Total 100 100.0 100.0


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Brand name do you consider while designing the pamphlets


Not at all important 6 6.0 6.0 8.0 Average 26 26.0 26.0 34.0


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Important 36 36.0 36.0 70.0 Very important 30 30.0 30.0 100.0 Total 100 100.0 100.0

Contact address do you consider while designing pamphlets



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Logos do you consider while designing pamphlets


Not at all important 27 27.0 27.0 36.0 Average 25 25.0 25.0 61.0


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Highlights do you consider while designing the pamphlets




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Total 100 100.0 100.0

Caption do you consider while designing the pamphlets




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Total 100 100.0 100.0

Font style do you consider while designing the pamphlets



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Valid Not important 6 6.0 6.0 6.0Not at all important 4 4.0 4.0 10.0 Average 38 38.0 38.0 48.0 Important 32 32.0 32.0 80.0 Very important 20 20.0 20.0 100.0 Total 100 100.0 100.0

Certification do you consider while designing the pamphlets




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Average 26 26.0 26.0 44.0 Important 32 32.0 32.0 76.0 Very important 24 24.0 24.0 100.0 Total 100 100.0 100.0

Size of the pamphlets do you consider while designing pamphlets

Frequency Percent Valid Percent Cumulative Percent Valid Average 8 8.0 8.0 8.0



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Paper quality do you consider while designing pamphlets

Frequency Percent Valid Percent Cumulative Percent Valid Average 6 6.0 6.0 6.0



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Product details do you consider while designing pamphlets


Not at all important 5 5.0 5.0 8.0 Average 22 22.0 22.0 30.0 Important 35 35.0 35.0 65.0


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Very important 35 35.0 35.0 100.0 Total 100 100.0 100.0

Reorganization do you consider while designing pamphlets




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Average 18 18.0 18.0 68.0 Important 15 15.0 15.0 83.0 Very important 17 17.0 17.0 100.0 Total 100 100.0 100.0

Low cost that’s reason you are choosing pamphlets to advertise your products and services

Frequency Percent Valid Percent Cumulative Percent Valid Yes 100 100.0 100.0 100.0


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It will reach nook and corner of market that’s region you choosing pamphlets to advertise your products and services

Frequency Percent Valid Percent Cumulative Percent Valid No 20 20.0 20.0 20.0

Yes 80 80.0 80.0 100.0Total 100 100.0 100.0

Easy to circulate that’s reason you are choosing pamphlets to advertise your products and services



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Yes 87 87.0 87.0 100.0Total 100 100.0 100.0


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Limited market that’s reason you are choosing pamphlets to advertise your products and services


Yes 64 64.0 64.0 100.0 Total 100 100.0 100.0

Product image would you like to include in the pamphlets


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Product usage would you like to include in the pamphlets


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Total 100 100.0 100.0

Back ground image would you like to include in the pamphlets



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Valid Not important 7 7.0 7.0 7.0 Not at all important 30 30.0 30.0 37.0 Average 18 18.0 18.0 55.0 Important 35 35.0 35.0 90.0 Very important 10 10.0 10.0 100.0 Total 100 100.0 100.0

Natural sciences would you like to include in the pamphlets


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Valid Not important 6 6.0 6.0 6.0 Not at all important 45 45.0 45.0 51.0 Average 28 28.0 28.0 79.0 Important 11 11.0 11.0 90.0 Very important 10 10.0 10.0 100.0 Total 100 100.0 100.0

Which % of image size required in your pamphlets



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Valid 0% 7 7.0 7.0 7.025% 29 29.0 29.0 36.050% 43 43.0 43.0 79.075% 21 21.0 21.0 100.0Total 100 100.0 100.0

FINDINGS:

68% respondents are 20-40 age group people 21% respondents are 40-

60 age group people 11% respondents are 60 above age group people


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5% respondents were 10-20 k income people 50% respondents were

20-30 k income people 44% respondents were 30-40 k income people

Among 100 respondents 100% were preferring pamphlets because it

is low cost

Among 100 respondents 80% were preferring pamphlets because it

will reach nook and corner of market 20 % were not preferring

pamphlets

Among the 100 respondents 87% were preferring pamphlets because

easy to circulate

Among 100 respondents 43% were preferring 50% image size 29%

were preferring 25% image size 21% were preferring 75% image size

in their pamphlets and 7% were not required images in their

pamphlets

Among 100 respondents 45% were product image are very important

in pamphlets 23% were important in pamphlets 27% were average

26% not at all important in pamphlets

Among 100 respondents about product usage 20% were very

important 36% were important 17% were average in pamphlets 26%

not at all important about product usage in pamphlets

Among 100 respondents 50% were images are very important 18%

were important 20% were average

Among 100 respondents 32% were consider font size as a very

important 39% were important 25% were average

Among 100 respondents 41% were consider message as a very

important 31% were important 11% were average


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Among 100 respondents 59% were consider size of pamphlet as a

very important 33% were important 8% average

Among the 100 respondents 64% were consider paper quality as a

very important 30% were important 6% average

CONCLUSION:


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Now a days the print media i.e. pamphlets plays a major role in

advertisements because all organizations cannot afford the cost of other

media. Small organizations cannot expect huge market to their goods so they

are choosing pamphlets to capture local market. These pamphlets are very

cheaper compare to news paper and other Medias. These pamphlets can go

every nook & corner of the market with affordable cost.

The main important components for print media i.e. pamphlets are images,

font size, font style, colors, brand name, captions, features, highlights, size

of the pamphlet, contact address, design etc.

BIBLIOGRAPHY:

www.google.com


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www.wkipedia.com

Magnum designers

SCHEDULE OF PROJECT:

The project proposal was submitted on 10-07-2009 to Sec Gen & prof. Mr.

Rohit. K & the project started under the guidance of Sec Gen & prof. Mr.

Rohit. K and Vinay srivastav and submitted on 18-08-2009.

QUESTIONER

Dear sir/madam I the student of HET IMS perusing MBA I undertaken a survey to design important components for print media i.e. pamphlets so kindly spare your time to give the information. This information will be kept confidential and is for academic purpose only.


http://www.wkipedia.com/

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PART 1: Personal Details

Name:__________________________________________________

Age: 10-20 20-40 40-60 60 above

Gender: M F

Occupation: Business man Employee Student

Income level: a.10,000-20,000 b. 20,000-30,000 c. 30,000-40,000

PART 2: Design important components for print media i.e. pamphlets

1. Which variables do you consider while designing the pamphlets

Variables influence Not important Not at all important Average Important Very important

Images Font size Features Colors Design Message Brand Contact address Logos Highlights Caption Font style Certification Size of pamphlets

2. Why you are choosing pamphlets to advertise your products and services?


Influencing Factors Opinion Low cost It can go nook and corner of market Easy to circulate Limited market

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3. Which type of images would you like to include in the pamphlets?

Types Not

importantNot at all important

Average

Important

Very important

Product image Product usage Back ground image Natural scenic

4. Which % of image size required in your pamphlets?

Images required ( in % ) Opinion

0 %

25%

50%

75%

100%

Thank you for spending your time and giving valuable information. Have a nice day


Documents

Print Media