1. PRINT MEDIA TERMSBy Avneet Gill

2. SANS SERIF 3. SERIF 4. SELL LINES 5. QUANTITATIVE (RESEARCH)Research that is objective and statistically valid(numbers and data) 6. QUALITATIVE (RESEARCH)Qualitative research, is much more subjectivethan quantitative research and uses verydifferent methods of collecting information,mainly individual, in-depth interviews and focusgroups. 7. MID-SHOT 8. LONG SHOT 9. CLOSE UP 10. PRIMARY (RESEACRH)Primary research is new research, carried out toanswer specific issues or questions. It caninvolve questionnaires, surveys or interviewswith individuals or small groups. 11. SECONDARY (RESEARCH)Secondary research makes use of informationpreviously researched for other purposes andpublicly available. This is also known as 'deskresearch'. Secondary research includespublished research reports in a library, surveysor the Internet. 12. UPPER AND LOWER CASE In typography, letter case is the distinction between the letters thatare in larger upper case and smaller lower case in certain languages.In Latin, upper case letters are A, B, C, etc., whereas lower caseincludes a, b, c, and so on.Upper Case: A B C D E F G H I J K L M N O P Q R S T U VLower Case: a b c d e f g h i j k l m n o p q r s t u v 13. MASTHEAD