Acs Print Media

8/4/2019 Acs Print Media

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Topic- Print Media

Subject- Advertising in

Contemporary Society

Presented by-

Drashti Gosalia 15

Khooshali Kalyani 20Urvisha Parmar 36

Sneha Shetty 52


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Introduction to Media:-

History of communication

It is noted that human beings started to speak about 60,000

years ago and started to write some 5,000 years ago. If we do

not take into account all the attempts of publishing by relief

method in China, then people started to publish some 600years ago. Radio was invented some 110 years ago, television

about 80 years ago. Internet was born about 45 years ago, and

mobile phone, the way we use it now, was given patent right

some 30 years ago. It is clear that new technology is coming

into play more frequently now. This plays a significant role both

in the content and form of communication. Before we discussthat, lets take another quick look at the brief history of print

media in India.

Definition of Print Media

The industry associated with the printing and distribution of

news through newspapers and magazines. It is a written means

of circulation of information in respective languages through

which public is provided with day to day updates.
http://www.businessdictionary.com/definition/industry.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/distribution.htmlhttp://www.businessdictionary.com/definition/newspaper.htmlhttp://www.businessdictionary.com/definition/magazine.htmlhttp://www.businessdictionary.com/definition/magazine.htmlhttp://www.businessdictionary.com/definition/newspaper.htmlhttp://www.businessdictionary.com/definition/distribution.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/industry.html


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Print media

History

Indian print media is one of the largest print media in theworld. The history of it started in 1780, with the publication ofthe Bengal Gazette from Calcutta.

James Augustus Hickey is considered as the "father of Indian

press" as he started the first Indian newspaper from Calcutta,the Calcutta General Advertise or theBengal Gazettein

January, 1780. In 1789, the first newspaper from Bombay,the Bombay Heraldappeared, followed by the BombayCouriernext year (this newspaper was later amalgamated withtheTimes of Indiain 1861).

The first newspaper in an Indian language was the SamacharDarpan in Bengali. The first issue of this daily was publishedfrom the Serampore Mission Press on May 23, 1818. In the

same year, Ganga Kishore Bhattacharya started publishinganother newspaper in Bengali, the Bengal Gazetti. On July 1,1822 the first Gujarati newspaper the Bombay Samachar waspublished from Bombay, which is still existent. Thefirst Hindi newspaper, the Oodunt Marthandbegan in 1826.Since then, the prominent Indian languages in which papershave grown over the years are Hindi, Marathi, Malayalam,

Kannada, Tamil, Telugu, Oriya, Assamese, Urdu and Bengali.
http://en.wikipedia.org/wiki/Calcuttahttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Ganga_Kishore_Bhattacharyahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Ganga_Kishore_Bhattacharyahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Calcutta


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Metrics

Newspapers in India are measured on two parameters,circulation and readership.

Circulation

Circulation is certified by the Audit Bureau of Circulations whichis an industry body. It audits the paid-for circulation of themember newspaper companies.

Readership

Readership is estimated by two different surveys, The IndianReadership Survey (IRS) and the National Readership Survey(NRS).


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There is a list of the top 12 newspapers in India by daily circulation.

Newspaper

Langu

age City, State

IRS 2009 R2

(Lakhs)

IRS 2010 Q3

(Lakhs)

1 Dainik Bhaskar Hindi Various citiesand states

128.8 134.88

2Lokmat

MarathiMarathi, Mahar

ashtra71.04 78.09

3The Times of

IndiaEnglish

Mumbai and

other cities[4]

71.42 72.54

4 The Hindu EnglishChennai &

other cities21.69 21.05

5Eenadu

TeluguVarious cities inAP & few other

cities

62.24 61.61

6Deccan

ChronicleEnglish Hyderabad 11.52 10.78

7

Ananda Bazar

Patrika BengaliKolkata, West

Bengal64.74 62.77

8Sakshi

TeluguVarious cities inAP & major

cities in India

54.56 56.16

9Vijaya

Karnataka

Kannad

a

Various cities

in Karnatakaand

major cities

in India

32.73 34.30

10 Hindustan Times English New Delhi 33.47 35.17

11 Mathrubhumi Malayalam

Various citiesin Kerala and a

few other cities

66.78 66.78

12Gujarat

Samachar

Gujarat

i

Ahmedabad,

Gujarat52.09 52.49
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/Lakhshttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Lokmathttp://en.wikipedia.org/wiki/Lokmathttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Print_media_in_India#cite_note-3http://en.wikipedia.org/wiki/Print_media_in_India#cite_note-3http://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Sakshi_(newspaper)http://en.wikipedia.org/wiki/Sakshi_(newspaper)http://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Sakshi_(newspaper)http://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Print_media_in_India#cite_note-3http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Lokmathttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Lakhshttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/India


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Regional Distribution

The Indian language papers have taken over the English pressas per the latest NRS survey of newspapers, this is one of thereasons that people get to read the news in regional languageand its easy for them to understand it. The second reasonbeing the marketing strategy followed by the regional papers,

beginning with Eenadu, a telugu daily started by Ramoji Raowho pumped in so much money into his media empire. Thirdreason being the growing literacy rate. Increase in the literacyrate has direct positive effect on the rise of circulation of theregional papers. The people are first educated in their mothertongue as per their state in which they live for e.g. studentsin Maharashtra are compulsory taught Marathi language and

hence they are educated in their state language and the firstthing a literate person does is read papers and gain knowledgeand hence higher the literacy rate in a state the sales of thedominating regional paper in that state rises.

The next reason being localization of news. Indian regionalpapers have several editions for a particular State for completelocalization of news for the reader to connect with the

paper.Malayala Manoramahas about 10 editionsin Kerala itself and 5 outside Kerala and 2 abroad. EvenAdvertisers saw the huge potential of the regional papermarket, partly due to their own research and more due to the
http://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Maharashtra


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efforts of the regional papers to make the advertisers aware ofthe huge market.

The modern advertising techniques make use of many ways to

convey messages to the consumers. Print media however, isone of the oldest forms ofadvertising methods. Print mediaalso remains to be one of the most popular forms of advertisingbecause it can reach a wider target audience. There are variousdifferent types of print media, which help advertisers to targeta particular segment of people. Heres a quick look at some of

the various types of print media.
http://www.buzzle.com/articles/advertising-techniques/http://www.buzzle.com/articles/advertising/http://www.buzzle.com/articles/advertising/http://www.buzzle.com/articles/advertising-techniques/


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Types of Print Media:-

Newspapers: Newspapers are the most popular forms of print

media. The advertiser in this case can choose from a dailynewspaper to a weekly tabloid. Different types of newspapercater to various audiences and one can select the particularcategory accordingly. Advertisers then design pressadvertisements where in the size is decided as per the budgetof the client.

Magazines: Magazines also offer advertisers an opportunity toincorporate various new techniques and ideas. Magazines areone such form of print media that give a more specific targetgroup to the client. The client can make a choice of theparticular magazine as per the product.

Newsletters: Newsletters also form an important part of print

media. These target a specific group of audience and giveinformation on the product.

Brochures: Brochures give detailed information about theproduct. These are mainly distributed at events or even at themain outlet when a consumer needs to read in detail about theproduct.

Apart from these media, direct mail marketing, flyers,handbills/leaflets, banner advertising, billboardadvertising, press releases etc are all the various types of printmedia
http://www.buzzle.com/articles/magazines/http://www.buzzle.com/articles/newsletters/http://www.buzzle.com/articles/brochure-printing/http://www.buzzle.com/articles/direct-mail-marketing/http://www.buzzle.com/articles/banner-advertising/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/press-releases/http://www.buzzle.com/articles/press-releases/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/banner-advertising/http://www.buzzle.com/articles/direct-mail-marketing/http://www.buzzle.com/articles/brochure-printing/http://www.buzzle.com/articles/newsletters/http://www.buzzle.com/articles/magazines/


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Advantages & Disadvantages of Print Media

Advantages:

Different types of printmedia have a loyalreadership. This can bevery useful for advertisersas compared to advertisingon the Internet.

If one is targeting aparticular geographicalarea, it can be done withease through print media.

You can choose the size ofthe advertisement space.This will help you to planthe budget of the expenses

to be incurred whileadvertising. Certain forms of print

media have loyal readers.This would guarantee youadded readership.

Magazines and newspapersare always in the eye

amongst public.

Disadvantages:

The cost incurred cansometimes be expensiveconsidering the mediumyou choose.

The shelf life of anyparticular print medium islimited. Newspapers forexample, are amongst thepublic eye only for a day.

This medium may notalways give you a widereach. Internet, on theother hand, can target aglobal audience.

There is a limitation interms of the kind of peoplewho may actually readyour message. Theparticular newspaper maynot actually be accessibleevery time to your targetgroup.

You may have to planmonths in advance toadvertise in print media.


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How to increase readership:

There are some basic matters like the writing must be good;

attractive lay-out; printing in high quality. Today when peoplehave more choices a sloppy product has no chance ofindependent survival.More important than that is the way content is represented inprint media, especially in newspapers and news magazines.

As A.K.Bhattacharya, Chief Editor of Business Standard says,

Journalists should set agenda for the readers. Readers should

feel, ah! This is what I wanted to know. Journalists should

provide the meaning and understanding to the readers. They

should take the initiative. If they do not do that then the

initiative is usurped by vested interests. Print media has the

potential to provide understanding to the readers. Journalists

must utilize this opportunity.

Print media can provide the meaning and context in shortunderstanding of any event or issue better than all othermedia. That is the strength of print media, which can beutilized. What is increasingly been told and shown by radio

and television? Print media should attempt to tell why andwhat next. It should provide a platform for informed level

headed debate.Print media has to be utility oriented. There should be what iscalled value for money.


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There should be more productive interaction with the readersin several forms to know what his/her information need is.What does he/she wants and needs from the

newspaper/periodicals.

In contrast, Indian Newspaper Ad sales have been growingconstantly over last 5 years.
http://trak.in/wp-content/uploads/2009/06/indian-media-growth.png


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Reading v/s Visualizations

How do we cope with the change?

First, we have to know the strong points and scope for growth.There is significant scope for growth for print media in India.According to NRS 2006, 359 million peoplewho can read andunderstand any language do not read any publication. It is notjust affordability that is a constraint, since 20 million of these

literate non-readers belong to the upscale segments.Reputation of newspapers for credibility is impeccable. It isgood once in a while to listen to a blogger. But when it comesto credibility there is none to beat an establishednewspaper. Reading has always been better than watching.

Print media provide the kind of optical and tactile pleasure thatno other media can match. It is functionally convenient too.

It is also easier to print than to shoot the same things. Even ifthe world comes to the best discovery for conveying the newsto public, news paper will be the most convenient way.

Print media Vs Electronic media

30 36

32 56


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Problems with Print Media

The most dangerous problems faced by print media in India arethat some groups are reading less. We may term it as rise ofilliteracy. It refers to someone who, although to be able toread, is uninterested in reading and uninterested in literature.Newspapers are losing readers in 15-25 age categories due totelevision and internet. It is one of the biggest threats to thefuture of print media. This fact is vindicated by NRS 2006findings, which says time spent in reading has remained thesame: 39 min daily on an average per day over last year.Although total circulation of newspapers and periodicals hasincreased, per paper readership is falling.

Print media has to build on its strength and discover new areasof influence and revenue generation. It has to learn the new

language of local and global.


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Is print media dying??

Ever since the first murmurs of electronic media, print media

has always felt an undue threat, first from the radio and then

from television. And now the Internet is seemingly up against

the vast and widely spread print media.

When the radio came in the early 1930s, everybody felt that

newspapers would become obsolete. When television came inthe 1950s, people and even experts felt that nobody would getthe time for or feel the attraction of the written word. Buteveryone was wrong. Each media has managed to create itsown time and space across cultures and around the world.However, the print media too, be it the newspapers or books,has been able to hold its own.

Consider this the circulation figures of major newspapersaround the world have only increased over the years;publishers too come up with a deluge of books and newmagazine titles pop up from nowhere everyday. Alternatively,there are thousands of TV channels, even more radio stations,and the infinite Internet. In this deluge of information, whereevery media is fighting for attention, who wins? Nobodyactually. Thanks to the distinct features, the ease of use and thereach of every media, they all have managed to create aspecific target audience or readership for themselves. There is alittle bit of appeal for everyone in every media.


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Information, knowledge, entertainment, fun, and seriousbusiness all these things can be found in every media now.Now it is only left to the audience to choose what suits them.

There lies the competition, which nobody has won yet. Andnobody might ever win it completely ever.

Its true we are bombarded by images and sounds from variouselectronic media, which has shortened our attention spans. Thisquick deluge of information suits many of people who are hardpressed for time and because of this very few people get thetime to read. Everyone wants content in a flash. The Internethas proved to be the most effective media here, whereknowledge is literally at your fingertips. You type in what youwant, and you get the results in milliseconds in whateverform you want. There are now online editions of most standardnewspapers. This is also the reason you have ebooks now. Buthow many people have access to the Internet? 10 percent ofthe population in India and just 8 percent over the world.

Where do the rest of the 90 percent go? They turn tonewspapers, the TV or radio. But, it is only a matter of time tillthe fast-spreading Internet is accessible to the rest of thepeople and a majority will look to it for most of their needs. Soin such a scenario, is it just the print media that is dying? Is itnot TV and radio too? Although, it is the print media which

seems endangered, it is a fact that the success of any mediatells upon another media. It is only a tug of war going amongthese, where the centre gets oscillated between the ends.


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Each has been devising ways to deal with the plus points of theother. TV is getting interactive, radio is getting gripping,newspapers and books are trying to get more attractive with

the incorporation of visuals and graphics and interactivity tosome extent, and all of them together are going online.Adaptability is crucial for existence. The bottom-line is if theprint media continues to adapt to the changing media habits ofpeople and corner its target readers well, it will survive. And itought to do that for its good. Somehow, there is a feeling thateven if it fails in that, the power of the written word will always

be supreme.


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Introduction to Hindustan times

Hindustan times stands 16th in the top 31 newspaper in India`s

circulation

HT Media found its beginning in 1924 when its flagship

newspaper, Hindustan Times was inaugurated by Mahatma

Gandhi. HT Media has today grown to become one of India's

largest media companies.Produced by an editorial team known for its quality, innovation

and integrity, Hindustan Times and Hindustan have a combined

daily readership base of 12.7 million to their credit. Both dailies

enjoy strong brand recognition among readers as well as

advertisers.

To cater to the large readership base, HT Media operates 19

printing facilities across India with an installed capacity of 1.5

million copies per hour.


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History

September 26, 1924 Hindustan Times got inaugurated by the

father of the nation Mahatma Gandhi Ji.

Its a daily newspaper being a broadsheet as its format.

K. M. Panikkar was its first editor with Devdas Gandhi on the

editor's panel. The opening ceremony was performed by

Mahatma Gandhi on 15 September 1924. The first issue was

published from Naya Bazar, Delhi. It contained writings andarticles from C. F. Andrews, St. Nihal Singh, Maulana

Mohammad Ali, C. R. Reddy, T. L. Vaswani, Ruchi Ram Sahni,

Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin

Kichlu and Rubi Wasto,n etc.

It has its roots in the Indian independence movement of the

first half of the twentieth century and even faced the noted"Hindustan Times Contempt Case which took place from August

till November, 1941" at Allahabad High Court. It was edited at

times by many important people in India, including Devdas

Gandhi and Khushwant Singh. Sanjoy Narayan, has been

appointed the editor in chief of the paper and was due to take

over in August 2008.

Recently the editorial page has seen a major makeover and has

been named "comment" to bring in more flexibility and some-

what less seriousness to the page.


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Supplements


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HT Caf

HT Caf offers a bouquet of interesting articles, stories and

read-through. The gamut consists of In-depth coverage on dailyLead story, Gossip, Bollywood, Page 3 parties, Television,

Relationship, Fashion, Food, Hollywood & Celebrity Scan. Both

males and females have strong brand affinity for HT Caf. The

core TARGET GROUP is 16 to 29 years. CAF PULLOUTS

addresses to various different reader palettes. It has contents

ranging from Plug & Play, Body & Soul, Cars & Bikes, Away &Beyond, 48 Hours to Fun & Games.

There are 32 pages of entertainment package on a Daily basis

Mon-Sat, with 8 pages of pull-outs. On Sunday the number of

pages are 24.

BrunchThe readers of HT wake up to Brunch every Sunday morning. It

comes in a unique magazine format. It is defined as an offering

that caters to everyone from a child to an adult; the

supplement has lots to offer. It covers stories spanning across

topics like food, fashion, shopping, travel, health and wellness,

books & movie reviews, celebrity talk, lifestyle etc.

This universally appealing brand has the core target group

vested amongst Males & Females, 22 to 40 years; SEC A. Brunch

comes every Sunday in a unique magazine format


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HT Horizons

HT Horizons offers the much needed guidance and mentorship

to the students, which really helps them in the wake ofintensifying competition. Horizons is a supplement dedicated to

serving the needs of not only student community from 10th to

post graduates, but also the parents who are ever entangled in

the cobweb of their childs future. The supplement is a source

of comprehensive info around -

Career options, admission alerts, Campus decisions/policies,scholarships, tech talk, Mock exams, Exam Tips, hostel life

Its a one-stop guide to the students to prepare for their most

exciting phase in life

Splurge

True to its name, Splurge has become a household name whenit comes to celebrating luxury. This weekly glossy supplement

covers lifestyle of the Rich and Famous. The magazine unearths

trends around luxury in India. It features information around

premium brands not only in India but around the world and

equips reader with knowledge of various luxury events and

happenings.

Splurge cuts across gender and is well appreciated by males

and females alike. The core target group for this supplement is

22 to 40 years.

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Acs Print Media