Analysing Print & E-Media

A-Level Media

In this lesson we will…

• Go through your mock exam feedback and set targets for improvement

• Review processes and terms for analysing print and e-media products (take notes!)

• Apply process and terms to 2 examples

• Apply process and terms to your own examples

Mock Exam Feedback

Section A:• Have a structure for your note taking during viewings • Underline key points in questions and supporting text• Use supporting text and reference in your responses • Make detailed reference to the micro features (this

was a major issue and lost a lot of people a lot of marks)

• Don't repeat the same point over and over - move on• Make sure you discuss logos and text when looking at

brand values

Mock Exam Feedback• Section B:• Answer the question - refer back to it throughout (most people were just

describing their case studies - the better responses answered the actual question)

• Consider audience response • Try and have a balanced approach - what are some of the limitations of your

products?

• Don’t worry a lot of this can be fixed by simply reworking your approach to analysis

• Create mind maps for Section B responses – use questions from the list that you were emailed

MEST 1 - Form

• Mark Scheme from June 2012 (MoneyBART)

• Level 4 (10-12 marks) • Thorough knowledge and understanding of a

wide range of ways media language is used to draw the audience in, demonstrated by detailed reference to the text and confident use of media terminology.

Remember….semiotics!

• The signifier is…• The signified is…• The denotation is…• The connotation is…

• You are being asked to make observations about the KEY MESSAGES from the text

• Highlight specific SIGNS from the text that communicate meaning

Print Terms

• Masthead • Headline • Dateline • Sub Head• By Line • Columns • Copy • Slogans and taglines

• Also consider, sponsorship/adverts

E-Media Terms

• Navigation Bar• Sidebar • Hyperlinks • Banners • Headers • Footers• Boxes • Animations • Sliders

• Links to social media should also be considered

Codes

• Technical • MuSCLE / Print & E-Media specific terms • Denotation

• Symbolic • Connotation • Body language • Appearance • Intertextual references

• Written • Headlines • Captions • Typography

Print – Example 1

Question

• How does the advertisement imitate the layout of a magazine cover?

Codes – Xbox • Technical

• Large central image• Thumbnail images • Columns • Text boxes • Colour – iconic use of green• White space

• Symbolic • Progressive representation • Positive gender roles • Interaction / Inclusivity • Communal • Active engagement • Family – regressive

• Written • Headline • Strapline • Typography

Print – Example 2

Question

• How is the front page designed to attract potential readers?

Codes – i Newspaper

• Technical • Use of colour images• Large CU image• Red top ‘I’ • Graphics

• Symbolic • Webpage layout • Left wing ideologies

• Written • Headline • Strapline • Typography • Use of colour copy

E-Media – Example 1

Codes – Exit Through the Giftshop• Technical

• Captivating central image • Hoodie – symbol of youth• Monkey – Banksy (mid shot)• Camera – ‘real’ • Colour – black and red • White space

• Symbolic • Urban image• Monkey – primitive/anarchic • Graffiti • Media – camera • Space – canvas

• Written • ‘Exit Through the Giftshop’ – comment on consumerist culture • Awards – critical acclaim • Typography – ransom style (anonymous/anarchic) • DVD release – distribution

E-Media – Example 2

Codes –Ofcom • Technical

• Lack of images • Multi coloured • Ofcom – testcard logo• Boxes for each stakeholder• Very linear structure • Publishes broadcast – latest adjudications• Social Media Icons – top right

• Symbolic • Official organisation • Independent – impartial • Formal

• Written • Also available in Welsh – inclusivity • Display options – inclusivity• Anchorage – text describes responsibilities• Official and formal language – ‘consumers’ & ‘stakeholders’

Task

• Choose a newspaper – any newspaper

• Choose a website – any website

• Analyse using the structure outlined

• Present back in small groups

When analysing form…

• Plan

• Make specific references to the text

• Use the supporting text

• Use the structure (technical, symbolic, written)

• Use technical language