POST EVENT REPORT

THE 31ST HONG KONG INTERNATIONAL JEWELLERY SHOW & HONG KONG INTERNATIONAL DIAMOND, GEM & PEARL SHOW.

MARCH 3RD – 9TH 2014 AWE & HKCEC, HONG KONG

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Index

Show Details ………………… Overview Fair Dates Venue Organizers Gross Exhibition Space High Lights of the Show ………………… Group Country Pavilion at AWE Group Country Pavilion at HKCEC Exhibitor Comparative Analysis Exhibitor Statistical Analysis International Exhibitors Participation at AWE International Exhibitors Participation at HKCEC Visitor Statistical Analysis Proportion of Trade Visitors at AWE International Trade Visitors at AWE Proportion of Trade Visitors at HKCEC International Trade Visitors at HKCEC Buyer Friendly Pavilions

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Index

Report on India pavilion ………………… Overview Vendor Analysis Promotional activities done by GJEPC Meeting the Consul Feedback of Exhibitors from India Pavilion ………………… Observations & Recommendations based on Feedback ………………… Images at a Glance ………………… Important Meetings …………………

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The 31st Edition of The Hong Kong International Jewellery Show transformed itself into ‘2 Shows 2 Venue’ new arrangement allowing and expanding the participation of exhibitors. The said concept enabled the show to perform at its fullest giving new exhibitors an opportunity to showcase its products and the existing exhibitors to expand their current scope of business. The show was divided majorly into two categories viz. Loose Stones & Jewellery. The 31st Edition commenced with inaugural of Hong Kong International Diamond, Gem & Pearl Show commenced on 3rd March 2014 at Asia World Expo (AWE). The welcoming ceremony was graced by the presence of Gregory Sp Kam-Leung, GBS, JP, Secretary for Commerce and Economic Development of the HKSAR Government, key jewellery industry figures welcomed the advent of a dedicated new event – the HKTDC Hong Kong International Diamond, Gem & Pearl Show. Fair Dates: Hong Kong International Diamond, Gem & Pearl Show 3rd – 7th March 2014 Hong Kong International Jewellery Show 5th – 9th March 2014

Overview

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Venue: Asia World Expo (AWE) Hong Kong Convention and Exhibition Centre (HKCEC) Organizers: HONG KONG TRADE DEVELOPMENT COUNCIL (HKTDC) Gross Exhibition Space: Asia World Expo 44,302 sq. meter Hong Kong Convention & Exhibition Centre 78,786 sq. meter

Overview

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Group Country Pavilions at AWE: Hong Kong International Diamond, Gem & Pearl Show included region specific pavilions from countries like Belgium, Brazil, Chinese mainland, Germany, India, Indonesia, Israel, Italy, Japan, Myanmar, South Africa, Sri Lanka, Taiwan, Thailand & USA. Group Country Pavilions at HKCEC: Hong Kong International Jewellery Show included region specific pavilions from countries like Chinese mainland, Germany, India, Indonesia, Italy, Korea, Malaysia, Peru, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Kingdom and USA. Buyer Friendly Pavilions for Ease in Sourcing Targeted Products: Hong Kong International Diamond, Gem & Pearl Show 2014 comprised into major categories based on products viz. Diamonds Fresh Water & Cultured Pearls Precious Pearls Precious Stones Semi-Precious Stones Testing Inspection & Certification Trade Associations & Publications Additionally, two Special Premium Zones viz. ‘Hall of Fine Diamond’ & Treasures of Nature were also introduced to create ease in sourcing of quality stones.

Highlights of the Show

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Hong Kong International Jewellery Show comprised into below mentioned product categories: Antique and Vintage Jewellery Diamond & Fine Jewellery Watches Fine Jewellery Finished Jewellery Jade Jewellery Jewellery Accessories Jewellery Display and Packaging Material Jewellery Tools & Equipment Silver, Titanium & Stainless Steel Jewellery Testing Inspection & Certification Trade Associations & Publications Additionally, Seven Special Premium Zones viz. ‘Antique & Vintage Jewellery Galleria; Designer Galleria; Hall of Extraordinary; Hall of Fame; Hall of Jade Jewellery; Hall of Time and World of Glamour were also created to create ease in sourcing of quality stones. The event celebrates its 31st edition in 2014 with a record-breaking number of 3,856 exhibitors from 49 countries and regions and 74,000 trade visitors from 145 countries.

Highlights of the Show

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Exhibitor Comparative Analysis:

Highlights of the Show

Year 2013 2014 Increase Increase in %

Exhibitors 3,300 3,856 556 16.85%

Country 49 53 4 8%

Exhibitors Statistical Analysis:

Exhibitors Asia World Expo HKCEC

Local Exhibitors 645 1,097

International Exhibitors 870 1,244

Total 1,515 2,341

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International Exhibitors Participation at AWE:

Highlights of the Show

Country Exhibitors Country Exhibitors

Israel 127 Chinese Mainland 17

Japan 120 Switzerland 10

Thailand 114 Others 65

USA 97 Total 870

India 93

Belgium 69

Taiwan 50

Italy 29

Sri Lanka 27

Brazil 26

Germany 26

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International Exhibitors Participation at HKCEC:

Highlights of the Show

Country Exhibitors Country Exhibitors

Italy 215 United Kingdom 20

Thailand 201 Israel 15

Chinese Mainland 164 Spain 14

Taiwan 111 South Africa 12

Japan 108 Switzerland 10

USA 82 Others 89

India 70 Total 1,244

Turkey 54

Korea 31

Germany 28

Singapore 20

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Visitor Statistical Analysis:

Highlights of the Show

HKCEC AWE Total

Visitors 48,000 28,000 74,000

Country 145

Proportion of Trade Visitors at AWE:

Country Visitors %

Local Visitors 6,014 21%

International

Visitors

22,719 79%

Total 28,733 100%

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International Trade Visitors at AWE:

Highlights of the Show

Country Visitors %

Asia 16,805 74%

Europe 2,581 11%

North America 1,350 6%

Middle East 845 4%

Australia & Pacific Islands 595 3%

Africa 279 1%

Central & South America 264 1%

Total 22,719 100%

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Proportion of Trade Visitors at HKCEC:

Highlights of the Show

Country Visitors %

Local Visitors 16,603 36.17%

International Visitors 29,304 63.83%

Total 45,907 100%

Proportion of Trade Visitors at HKCEC: Country Visitors %

Asia 20,404 69.63%

Europe 3,919 13.37%

North America 2,138 7.30%

Middle East 1,192 4.07%

Australia & Pacific Islands 795 2.71%

Africa 467 1.59%

Central & South America 389 1.33%

Total 29,304 100%

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Report On The India Pavilion ……

Report On The India Pavilion

India Pavilion organized by GJEPC was located at 2 different locations catering to different Indian exhibitors from all categories of gems and jewellery. Indian Diamond & Gemstone Pavilion was combined located in Hall 9 of Asia World Expo (AWE) with 38 exhibitors showcasing Loose Diamonds and 37 exhibitors showcasing Gemstones. Finished Jewellery section under India Pavilion was located in Hall 5E and Concourse Area of Hall 5E with 56 exhibitors. A total of 131 exhibitors participated under GJEPC’s India Pavilion occupying 126 stalls. Below are the complete details of India Pavilion at AWE & HKCEC:

Locations Booths Area Exhibitors

Loose Diamonds at Hall 9 in

AWE 44 396 38

Loose Gemstones at Hall 9 in

AWE 51 459 37

Mass Produced / Diamond

Studded Jewellery at Hall 5E 30 270 19

Gold Studded Jewellery at

Hall 5E & 5 Concourse 45 405 29

Silver Jewellery at 5

Concourse 16 144 8

Total 186 1674 131

Overview

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Report On The India Pavilion

Mr. Nitin Khandelwal, Mr. Shyam Bilochi and Mr. Malcom Sarkari from GJEPC attended the inauguration ceremony. The deployed officials of GJEPC, Mr. Shyam Bilochi and Malcom Sarkari ensured that the requisites of the exhibitors and their booths / furniture / fixtures were adequately provided before the start of the exhibition. The officials gave their local mobile numbers to each and every exhibitors for the purpose of providing prompt service should there be any. HKTDC was the official vendor by GJEPC for construction of stalls under India Pavilion. Pre Ordered fittings in a few stalls were not arranged before the exhibitors arrived at their stalls. Finally, the same was sorted out before the exhibition. The new theme of India Pavilion was well received in the jewellery section at HKCEC but the same needs to change especially the colour of panels needs to be white. GJEPC was provided with promotional booths at AWE as well as HKCEC. Two hostesses were hired at the respective promotional booths for distributing exhibitor catalogues of India pavilion, sparkle of success, solitaire, Corporate CD, GGJF show in one bag to the visitors of the show. Major Promotional banners, backlights were placed wherever necessary to promote India Pavilions.

Overview

Vendor Analysis

Promotional Activities Done by GJEPC at the Show

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Report On The India Pavilion

Mr. Chander Singh, Deputy Consul General of India, Hong Kong and Mr. Virendra Saxena, Consul-Commercial visited India Pavilion at AWE on 5th March 2014. He was escorted by the GJEPC officials to the booths under India Pavilion. He interacted with the exhibitors to understand their expectation from the fair. Most of the exhibitors were found to be engaged in business dealings which according to him were a very positive indication. Shri Virendra Saxena, Consul-Commercial visited India Pavilion at HKCEC on 9th March 2014 and was escorted by the GJEPC officials to booths under India Pavilion. He was able to interact with couple of exhibitors and found that most of them have done good business seeing the current market scenario.

Meeting the Consul

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GRAPHICAL PRESENTATION & COMPARISION OF FEEDBACK FROM EXHIBITORS OF GEMSTONE &

DIAMOND PAVILION

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Feedback Received from Exhibitors

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Business Enquiries / Contacts received by Exhibitors

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Appropriateness of Visitors

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Overall Business at the Show

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Results as Compared to Previous Show

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Are you interested to participate next year

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GRAPHICAL PRESENTATION & COMPARISION OF FEEDBACK FROM EXHIBITORS OF JEWELLERY

PAVILION

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Feedback Received from Exhibitors

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Less than 5

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Appropriateness of Visitors

Business Enquiries / Contacts received by Exhibitors

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Results as Compared to Previous Show

Overall Business at the Show

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Observations & Recommendations based on Exhibitor’s Feedback:

The location of Indian Diamond Pavilion at AWE is recommended along with the Israel & Antwerp Pavilion to ease product segmentation for sourcing of buyers.

It is highly recommended to separate Gemstone and Diamond Indian Pavilions at AWE as the buyers for these products are completely different.

Location of India Pavilion at HKCEC is not uniform being a major concern of exhibitors at Jewellery section of India Pavilion. India Pavilion at HKCEC was distributed in Concourse of Hall 5E (Main Floor & Mezzanine) and Hall 5E. It is highly recommended to shift India Pavilion of Jewellery section in main Hall especially on third floor of HKCEC.

Stalls constructed under Loose Stones section must have white panels to enhance the effect of displayed products.

Credit Card Swipe facility to Buyers must be available especially on the same floor where India Pavilion is located.

Furniture of stalls in Loose Stones section had showcases made of fibre glass towards the visitor’s side of display.

Showcases should not be joint due to movement required in some of the stalls.

Many exhibitors found the furniture not in place as ordered which was later on rectified.

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Most Important: Levelling of panels should be from floor and no gap should be there between panels and floor. Instances were found in Loose Stones section where the stones entered the neighbouring stall from the gap between panels and floor.

It is highly recommended that proper enlarged copies of Organizer’s master plan should be provided to the applicants before deciding participation at the India Pavilion. This plan should indicate stairs, escalators, pillars etc. with clear visibility.

Branding outside the panels of stalls should be allowed. Many exhibitors who create cabins and close their stalls should be allowed to put banners. This will create a better look compared to blank panels and will also provide uniformity and continuity of India Pavilion.

Observations & Recommendations based on Exhibitor’s Feedback:

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Images At a Glance ……

Images At a Glance ……

Visit from Indian Consulate at India Pavilion, HKCEC

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Images At a Glance ……

India Pavilion at a Glance ….

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Important Meetings

The Consul (Commerce) & Deputy Consul visited to the India Pavilion and discussed with the Indian exhibitors about the business conversions, visitor footfall, business projections, market trends etc. The Consul praised the efforts of the Council in playing a pivotal role in creating a platform in various gems & jewellery exhibitions to promote INDIA as a brand represented by exhibitors coming from various parts of the country with their merchandise which boasts about the unmatched craftsmanship to earn an unparalleled reputation for Indian products across the Globe. The Consul also offered his help to Council in negotiating with HKTDC with respect to Location offered to India Pavilion in March Show 2015, or any other support to supplement the efforts of GJEPC. Date – 4th March 2014 at GJEPC Booth in AWE Agenda Discussed – Invited GJEPC to organise India Pavilion in the Singapore Show. Snapshot of the Show –Singapore International Jewellery Expo 2014 Venue: Halls A & B, Marina Bay Sands, Singapore. Show Dates: 3rd - 6th July 2014.

1. Visit of Mr. Virendra Sharma, Consul (Commerce), Consulate General of India, Hong Kong and Mr. Chander Singh, Deputy Consul on 5th March 2014 at AWE. The Consul, Mr Virendra Sharma also visited HKCEC on 9th March 2014.

2. Meeting with Ms. Judy Lee, Executive Director at Conference & Exhibition Management Services Pte Ltd.

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Important Meetings

Organizer: Conference & Exhibition Management Services Pte Ltd. Product Category: Diamond, platinum, 24K fine gold, gem set, silver, antique, and pearl Jewellery; jewelled timepieces; south sea, cultured and fresh water pearls; diamonds; coloured gemstones; jewellery mountings, carvings/display ornaments; display and packaging materials; jewellery machinery tools and equipment. Countrywise Exhibitors: Australia, Cambodia, Canada, Hong Kong, India, Israel, Italy, Japan, Malaysia, Myanmar, Poland, Russia, Singapore, South Africa, Spain, Srilanka, Thailand, Turkey and UAE. Date – 5th March 2014 at GJEPC Booth in HKCEC Agenda Discussed – Broadway exhibitions and Gem & Jewellery trade association of China invited GJEPC to organise India Pavilion in their Show and in lieu offered to arrange a buyer delegation in IIJS 2014. Snapshot of the Show - Shanghai World Jewelley Expo 2014: Venue: Hall 3, China World Expo Exhibition & Convention Center. Show Dates: 8th-12th May 2014 and 9th-12th October 2014.

3. Meeting wih Ms. Sandra Pang, General Manager at Broadway Exhibition & Xu Wen Jun, Vice Secretary General, Gem & Jewelry Trade Association of China.

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Important Meetings

Organizer: Gems & Jewelry Trade Association of China National Gems & Jewelry Technology Administrative Centre Shanghai Diamond Exchange Shanghai Gold & Jewellery Trade Association Shenzhen Gold Jewelry Association Shanghai Gem and Jade Association Product Category: Gemstones, Diamonds, Pearls, Finished Jewellery, Watches & Clocks, Manufacturing Equipments & Accessories & Others. Countrywise Exhibitors: Taiwan, Thailand, ASEAN Pavilion, Malaysia. Other Pavilions include Brand Hall, Neway Area, Huatal Pavilion, Heng Long Pavilion, HKJJA, Diamond Hall and ICA Pavilion. India has been offered location in ASEAN pavilion behind the Sri Lankan Pavilion. Date – 5th March 2014 at Fair Management Office in HKCEC Participants from GJEPC – Mr. Saunak J Parikh, Convener, International Exhibition Mr. Nitin Khandelwal, Assistant Director Mr. Shyam Bilochi, Manager Exhibitions Participants from HKTDC – Ms. Loretta Wan, Director, Exhibitions Market Development Mr. C. F. Ng, Senior Exhibitions Manager Mr. Johnson Ng, Senior Manager, Publication & E-comm.Dept. Mr. Angus Wong, Sr. Regional Sales Manager, Pub & E-comm. Ms. May Wong, Manager sales, Exhibitions Dept. Mr. Ringo Li, Sales Manager, Pub & e-comm. Dept. Ms. Kitty Chan, Asst. Business Manager, Pub & e-comm. Dept.

4. Meeting with officials of Hong Kong Trade Development Corporation (HKTDC)

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Important Meetings

Participants from COMNET - Ms. Hema Saxena Ms. Nupur Parihar Agenda Discussed – Shifting of Loose Diamonds Pavilion from Hall no.9 to Hall no.2 (which is adjacent to Israel and Antwerp Pavilion at AWE. – HKTDC officials has given assurance to do the same in Year 2015. More space for Gemstone Section approximately 900 sqm – Council to retain the existing space in Hall 9 for Gemstones section subject to the diamonds section is transferred to Hall 2. More space for Diamond section approximately 500 sqm – Diamond section to be shifted from hall 9 to hall 2. Space for India Product Gallery on the Hall 3 concourse approximately 38 sqm – HKTDC will try to find out the possibilities for the same. Date – 6th March 2014 Agenda Discussed – HKJJA invited Council to participate in the Machinery show to be organised in Hong Kong by giving some exhibitors or sending a delegation to visit the show. Snapshot of the Show -1st Machinery, Equipment, Technology & Supplies for Jewellery & Watch Industries (METS). Venue: Asia World Expo, Hong Kong

5. Meeting with Ms. Chan Sin Hung (Catherine), General Manager, Hong Kong Jewellery & Jade Manufacturers Association (HKJJA) and Mr Tony H.B. Lo, Project officer METS.

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Important Meetings

Show Dates: 25th-28th June 2014. Organizer: Hong Kong Jewellery & Jade Manufacturers Association (HKJJA) Product Categories: Machinery & Equipment for Jewellery Production; Material and Parts for Jewellery Production; Metallurgy and Alloys; Casting Equipment; Electroforming Equipment; Lost Wax Process Equipment; Watch Movements & Bands; Carving Equipment; Finishing & Polishing Equipment; Gemmological Instruments & Services; Latest Industry Technologies; Machines & Equipment for Watch & Clock Production; Material & Parts for Watch & Clock Production; Refining Equipment; Machines for Cutting, Polishing & Drilling Gems, Packaging & Display Items; Jewellery & Watch Accessories; CAD/CAM; Security systems & Servies; Cleaning Equipment & Environmental Facilities. Date – 8th March 2014 The company organises Indonesia Pavilion in various shows including Hong Kong Show. They also invite buyers from Indonesia to visit various Gem & Jewellery shows organised across the globe. Agenda – They expressed interest in getting a delegation to visit IIJS 2014 and inquired about organising Indonesia Pavilion in GGJF Dubai 2015.

6. Meeting with Mr. Andrew Soh, CEO, Marketing & Promotion and Ms. Indriati Muljono, Project Director of Worldwide Trade Promotion, Indonesia

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Important Meetings

Date – 7th March 2014 at GJEPC Booth in HKCEC Agenda – The above named official of KITA invited GJEPC to organise an India Pavilion with exhibitors in Jewellery, Coloured Gemstones & Loose Diamonds etc. Snapshot of the Show – 12th Korea International Jewelry & Watch Fair 2014 Venue: Hall C, COEX, Seoul. Show Dates: 24th – 27th April 2014. Co-Sponsors: KITA (Korea International Trade Association), Coex, 8 dominant local jewelry associations. 320 Jewelry Brands from Worldwide as well as Korea. Exhibitors: Approximately 330 exhibitors comprising of 450 stalls. Approximately 80 foreign exhibitors i.e. 25%. Product Categories: Fine Jewelry; Silver; Fashion Jewelry; Gemstone; Diamond; Watch; Pearl; Media & Etc; Fashion Accessories; Tools & Equipments. Countrywise Exhibitors:Korea-191; Italy-15; Hong Kong-12; Japan-5; Sri lanka-2; Other Countries-7. Visitors: Local Korean Visitors: 28,474 & Overseas: 979. Total: 29,453 visitors. Opportunity - During the discussion, we could interpret that Korea has enough opportunities to market small size diamonds and branded jewellery. The general tariff structure in Korea on all kinds of Jewellery, diamonds, Precious & Semi precious stones is 7.5% but the same is gradually being reduced to 1.5% approx on diamonds & gemstones under the provisions of the Comprehensive Economic Partnership Agreement (CEPA) signed by the government of India and Korea.

7. Meeting with Mr. Philip Joo, Deputy Director, Global Marketing Department, Korea International Trade Assocation [KITA]

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