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PRSSA gets a VIP tour of Hearst Castle by Journalism Professor Dr. Dan Eller

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Inside the Issue:

• Meeting minutes • Social media • Hearst Castle trip • StudioGood • Member spotlight • Upcoming events

This Month’s Featured Subject:

Social Media

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On November 6, PRSSA held a social media workshop highlighting many of the Do’s and Don’ts of using social media platforms

We discussed some of the common Linkedin mistakes and how to keep your Linkedin profile looking professional and effectively highlighting all skills and experience. We also made sure to mention the essential Twitter rules for professional etiquette!

On November 13, PRSSA gave its members the opportunity to get a professional headshot taken. No more awkwardly cropped pictures or selfies. Good photos are a great investment and necessary in anything that reflects your business, professional self and reputation!

Keeping it Professional ... CA

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Social Media. To Post, or Not to Post?

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DO: • Consider the quality not quantity of

your followers • Have an appropriate handle • Write clear description in bio • Read content in links before you

retweet • Use relevant hashtags • Share rich, appropriate info, news and

ideas

DONT: • Over-tweet • Retweet every reply • Post too much personal information • Use sarcasm

DO: • Post appropriate photos • Use proper grammar • Add info to your “about” section, but

avoid politics/religion • Be cautious about what you write on

others’ walls • Customize your URL with

appropriate handle • Customize your privacy settings

DONT: • Mass upload photos • Rant about work/school • Use profanity • Post anything that you wouldn’t want

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• William Hearst and architect Julia Morgan worked for 28 years on the castle

• Hearst was expelled from Harvard University for raucous behavior

• There are 100 different telephones placed around the premises of the castle

• His newspapers catered to urban working people, many of whom were immigrants

• Hearst wanted to lead the Democratic party to the White House but the radicalism of his papers were a liability

• Hearst owned seven dailies, five magazines, two news services and a film company

On November 16, PRSSA got a special tour of “The Castle in the Clouds” by Cal Poly’s Journalism Professor Dr. Dan Eller.

Professor Eller works for Hearst Castle as one of the communications directors.CA

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14 PRSSA: Out and About Hearst Castle

The Man Behind the Castle:

William Hearst Fun Facts:

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Guest Speakers from CA

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“Have a point of view. Stand by what you know and be confident enough to express your ideas. Shows clients you have thought about them rather than just going with their idea, which may be illogical.”

Agency Overview

• Digital agency that engages communities and builds brands for companies and organizations with a cause

• Expertise in microsites, apps, web design, and social media

Approaches

• Engagement: Traffic, engage, reward, re-engagement

• Platform marketing: Have a solid base of fans first before starting campaigns. This way, when the campaign ends and you lose fans, it won’t be as drastic as if you had no fan base to begin with.

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PRSSA Member Spotlight...

Oriana Bardinelli

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What organization or internship are you currently a part of? “I have a proposed internship set up for spring quarter of this year focusing on PR work for an newly opened restaurant in Arroyo Grande.”

What is your favorite thing about your current position and why? “I enjoy working with Comfort Market and have featured them in personal features in the past via my food and dining website. They focus on home quality food in a relaxed, comfortable setting. They also offer cooking classes, take home meals, and a cooking/pastry blog to connect with their customers. They have put in the time and dedication to becoming an important member of their community.”

What’s a typical “day on the job” like for you?“Since my position will begin with spring quarter a "day in the life" for me now focuses on: my puppy Sammie, a 3.5 lb Yorkie Pomeranian who has a mind of his own, as you know (; I also attend Cal Poly 4 days a week earning my last remaining credits before graduation in June. In my time away from school, I am usually studying Italian, my second language and heritage, as well as working for my father at our family restaurant here in SLO. I currently manage our Facebook page, website, and schedules in addition to serving dinner 2 nights a week.”

What advice can you give to someone who is interested in what you do ? “I would say that for someone who has grown up in a restaurant business there are many similarities between PR and being a restaurant owner. Specifically when it comes to communicating with your clients or customers. Learning to be a gracious host is a major bonus in PR because it has helped me think on my feet in professional situations when I wasn't sure of the exact protocol.”

Me and my biggest supporters: my big sisters Jessi (middle) and Ornella (right).

In the spirit of Thanksgiving, what is something you are thankful for?“I'm thankful for being able to see my dad feed my new baby nephew carrot soup!”

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Mark Your Calendars! Upcoming Events…

Nov. 4 Finals week Chipotle social!

- End of Fall Quarter -

Jan. 8 First meeting of Winter Quarter