news letter.docx · Web viewOn this day we took a city tour and visited a Buddha temple. The second half we have gone for the Port Visit to f Port the Laem Chabang Port, where all

We Congratulate Our Students 0f Batch 2009-11, for the Outstanding Placements Record

ASM's Institute of International Business & ResearchWe CONGRATULATE PGDM(BM), PGDM(IB) & PGDM(BA)) Batch 2009-11 of ASM’s

IIBR for 98% PlacementIn prestigious organizations……

AND MANY MORE……..

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ASM’s Institute of International Business & Research

Institute of International Business & Research

NEWS LETTER Volume-3 April 2011

Institute of International Business & Research

Overseas Tour:

Report on the Study Tour to Thailand by IIBR Students of 2010-2012 Batch

Thailand is not only one of the most famous tourist destinations in south East Asian region but also one of the important trade partner of India in this economic zone. The objective is to get student expose to a different country and it’s culture. to see and experience how industries and educational organization functions and to explore as an future entrepreneur the business prospects between the two countries..

The students were on this study tour for 5 days, from 13 Feb 2011 to 17 Feb 2011.

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Feb 13,2011: Arrival at Bangkok airport. We have been transferred to Pattaya via bus to Fairtex resort and spa hotel. In the evening we all went to see the “Alcazar show”. The show displays traditional dances of the selected countries of the world. Overall the show is superb due to costume and stage setup. That night we took rest at the hotel.

Feb 14,2011: In Pattaya one of the famous tourist attractions is “Corel Island Tour”. To reach there we have to take a speed boat ride. From shore of Pattaya to Corel Island there are three tourist attractions they are as follows. 1. Parasailing 2. Underwater Walking 3.Corel Island beach. Many students enjoyed the parasailing. Afterwards we have visited “Pattaya Gems Factory” which is one of the worlds largest Gems factory which gives information about how gems are formed and then you actually see how the polishing and craftsmanship of skilled workers make the jewelry. Visitors can also see the largest gallery and shop at the jewelry shop. That night we proceed to Bangkok and stayed at Unico Express hotel.

Feb 15,2011 : On this day we took a city tour and visited a Buddha temple.

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The second half we have gone for the Port Visit to f Port the Laem Chabang Port, where all got a chance to see the functioning of the port. The officials of the port also gave a presentation about the port, followed by Q & A session.. We also visited a Cake Factory, this factory makes cake with a fish filling that was it’s specialty. In the night students got a chance to visit “Nana Street” which is famous for street shopping and thai massage centers.

Feb 16,2011 : As a part of Factory Visit Program we visited “Single Point Parts-Thailand “ which makes a high precision hardware components and plastic components. The company has a diverse verity of products that they supply to imaging, medical, computer hard disk sector. The production manager gave information about company its aims and objectives, products, achievements and forecasted target and proposed diversification planes. This day we also visited, Safari World. Where all enjoyed animals show and performance like wild west where they recreated a 18th century western culture in USA.

Feb 17,2011: On this day we interacted with the students & faculty of “Asian Information Technology Institute”, and School of Management, we along with students have a change to see the university campus where AIT is established. Dr. Sandeep Pachpande Chairman ASM Group was also joined. Here students got a chance to know more about the school of management, the courses they offer and are able to interact with faculty members about the course and study methodology, exam pattern. The group of student and the faculty members all came from different countries.

By Prof .Abhijit Parchure

Associate Professor

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CONVOCATION-Batch (2009-11)

All the students who successfully completed

their PGDM (IB), PGDM (BM), PGDM (BA)

Post Graduate courses were conferred

Degrees on the 14th Convocation of Audyogik

Shikshan Mandal’s “Institute of International

Business & Research”, Pune – 18 on 7th May

2011 at 4:00 p.m. at the Institute’s state – of –

art Auditorium.

Dr.Sandeep Pachpande Welcome the

guest .Dr.Asha Pachapnde confers the degree to the eligible students.

Dr.Arun Nigavekar, Ex. Chairman UGC & Ex

Vice Chancellor University of Pune was the

Chief Guest on the occasion and delivered the

Convocation Address & Mr. Anant

Sardeshmukh, Executive Director General

MCCIA, was the Guest of Honor.

Prof S. B. Mathur, Director, IIBR presented the

annual report of the Institute of International Business & Research (IIBR) for the academic year

20010 – 11.

All the students who have got rank in respective courses y were awarded the MCCIA-Gold

Medal, ASM-Silver Medal and Dr. R R Pachpande Bronze Medal by guests.

Prof. Ranjeet Chavan proposed vote of thanks on this memorable occasion. The Convocation

ceremony ended by the national anthem, followed by High Tea.

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International Visiting Faculty - As an international knowledge sharing program Institute invited DR. Patricia Valdes Flores from CYTES University, Baja California, Mexico. Honorable faculty was in the campus for one week. She gave lectures and hold seminars on the following topics,

SME’S in Mexico Human Capital and Competitiveness Team Building etc.

Interactive sessions with students were also held on the occasion. Students discussed prevalent education systems and labour laws in Mexico.

This program helped students to increase their knowledge of the different approaches used internationally. Speaking on the topic SME’S in Mexico, Dr Patricia Veldes stressed on the importance of SME’S for the growth of the economy.

IIBR is always on the fore front to give the right exposure to all our students being always open to new ideas, new technology, new people and new interactions IIBR takes extra efforts to use innovative techniques.

Corporate Events-

Pune Expo 2011 –

Initiated in the year 2002, Pune Expo

annual exposition is organized by the

Mahratta Chamber of Commerce,

Industries and Agriculture (MCCIA) in

the city of Pune and is regarded as one

of the largest of its kind in India. Owing

to its integrated nature that is not

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segment-specific, participant demography in the past has spanned sectors such as

automotive, engineering, IT, electronics and electrical, polymers ,food-processing,

agriculture and wine-making, as well as service sectors such as insurance ,banking and

finance, education and research, thus proving to be an effectively platform for cross-sect

oral interaction. This year Pune expo was

organized on 15 th of Dec to 19th of Dec 2010

The students of IIBR worked as a Volunteer for

the expo coordination .In Under Water

Technology section in this students of IIBR also

act as Exhibitor for the visitor and explained

them about Under Water Technology. This

section was contribution of SUT(Society of

Under Water Technology) MCCIA,IMF(Indian

Maritime Foundation) and YAK Institute of Diving.

All the students of ASM’s IIBR participated in this Pune Expo and had a chance to meet

the Industrialist & Exhibitors .This helped the students in their Final placement.

CMDA IT EXPO-2010-

Computers & Media Dealers Association, Pune (CMDA) a 18 year old Association of IT hardware and Media professionals organized the IT Expo in the city . CMDA IT Expo Pune is a yearly event which has been happening for almost more than 10 years now. The event showcases latest software and hardware etc..

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IIBR students working as a volunteer in IT EXPO every year .this is an opportunity for IIBR student to explore their managerial qualities to the extent as they can. They are also been exposed to newer innovation in IT Field, new technological up gradation in IT Field etc.

Honr. H.K. Firodia Award Function 2011-

Honr.H K Firodia awards for excellence in Science & Technology are given annually by the H K Firodia foundation. The awards recognize achievements by Indian scientists in any field of science, and aim to promote a scientists spirit among Indians, especially the youth of India.

It was a great pleasure for the students of ASM’s IIBR to coordinate the entire function of the H K Firodia Awards. Every year students of ASM’s IIBR took participation in this Award Function to make it as a grand Success.

MEDC Business Conference -

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http://en.wikipedia.org/w/index.php?title=H_K_Firodia&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=H_K_Firodia&action=edit&redlink=1

A two day business conference on Micro, Small and Medium Scale Industries (MSME’s) was organized by the MEDC in association with ASM Group of Institutes & MCCIA at ASM’s IIBR Auditorium .The conference saw the participation of many industry experts, who speak upon the growing need for confidence and enterprising abilities ,along with the need to stay on top with technology ,in order to succeed in today’s competitive environment . The conference on MSMES –Gearing up the Global Competitiveness was attended by over 300 delegates and experts from across the country. Chairman Force Motors & President of MCCIA Mr.Abhay Firodia stress up on the need for A-do-Die attitude.

Willingness in experiments in addition to clarity of thoughts for an enterprise to grow and succeed .MEDC president & CMD Kamat Group of Hotels said that Small enterprises need to be encouraged as together they had the ability to take the form of a giant industry.

The valedictory session saw the attendance noted industrial persons such as Mr.Ravi Pandi-Chairman Group CEO KPIT Cummins, Director Forbes Marshall-Farhad Forbes Marshall .The session facilitator was EDG MCCIA-Mr.Anant Sardeshmukh.

A two day business conference on Micro, Small and Medium Scale Industries (MSME’s) was organized by the MEDC in association with ASM Group of Institutes & MCCIA at ASM’s IIBR Auditorium

Hobby Club Activity-8


SANTOOR WADAN

As a part of the Hobby Club activity the Musical program was organized at ASM”s IIBR

Auditorium. ASM Institute of International Business and Research organized program of

Renowned Santoor Maestro Padma Vibhushan Pandit Satish Vyas with cooperation of SPIC-

MACAY on 7 Feb 2011 at ASM IIBR auditorium.

This types of cultural programs are organized at, ASM’s IIBR every academic year for students

to understanding the diversity and beauty of Indian Culture.

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CSR Activity-

Health Check Camp-

ASM IIBR Organized free medical check up camp on the occasion of World Health Day.

World Health Day is acknowledged by various

governments and non-governmental organizations

with interests in public health issues and also to

fulfill the corporate social responsibility of an

organization. On the occasion of World Health Day

Punes leading education institute ASM IIBR

organized free medical check up camp for ASM family member with coordination of Just for

Heart organization which provides Cardio Awareness in Pune city. The medical check up camp

was organized in ASM’s IIBR Auditorium. All health related Blood Pressure, ECG, Height,

Weight, and Body Mass Index check up were done for ASM Family members. More than 92

members has taken the advantage of this free

medical camp. Ms Punita Ladwani, Ms.Meenakshi 10


Singh, Ms.Sangita Solanke, Ms.Sunita Patil, Mr Sagar Bhdanage and Mr.Shivaji Dhang were the

coordinator for the whole event from ASM IIBR and Dr. Manisha Deokar,Dr.Rasika

Phutane,Ms.Tapswi More and Ms.Uttara Patil were the coordinators from Just For Heart

Organisation.Cardiologist Dr.Ravindra Kulkarni provided consultation on diet for our good

health. Institute is proud that they are working for fulfilling Corporate Social Responsibility by

taking this initiative for their employees.

Students Corner-

Students Achievement- It is an immense pleasure to share growth of our students in various dimensional activities in intercollegiate competitions .Students of ASM’s IIBR (Institute of International Business and Research) participated in intercollegiate competitions in various institutes. Students not only participated in the events but they make us a proud by winning various trophies in different types of events. In Allana Institutes of Management our students won 12 trophies in various literary and cultural events.

The students won the 1st prize in various events like Tug of War(Girls), Just A Minute(Bides and Vishal),BodyArt(Devendra,Nidhi,Nancy),Rangoli(Khushboo,Subhadra),AdMania(Nancy,Kunwar,Shahid,Navaindu),Sudoku(Ravi,Dhirendra),Fashion Show(Girls and Boys).

The students got 2nd prizes in various competition like Click and Capture (Amruta Vasekar), One Day Entrepreneur (Narendra,Rohit,Sandeep), Best Salesperson(Navaindu), LAN Gaming(Ujjwal). Overall in Allana Institute of management our institute stood up in runner up position. In Garware college of commerce our student Suprasad Dixit won 4th prize in elocution competition also he actively participated in debate and elocution competition in Fergusson college pune and New arts and commerce college Ahmednagar. Also our students took part in various indoor and out door games like

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Cricket, Table Tennis, and Carrom etc. it is really a proud for us that students are not only grooming there management qualities at the campus but also concentrating on their inner skills which will help for them to became a good management people in future life.

Farewell Party-

Yes! It was memorable event organized by students of IIBR PGDM from 2011-12 batch for their seniors from batch 2009-11.Student participated and enjoyed in many games like Balloon Breaking ,Trade & needle Competition, One minute round, Paper Dance, etc….

Event leads to the sharing experiences of seniors about their two years in Institute .The main center of attraction for seniors & juniors was DJ-night. Students enjoyed a lot in this event and made this event successful celebration.

IIBR always keep its trend to organize such type of functions to develop the close bonding in its students,

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Faculty Corner-

E-Marketing in India

E- Marketing is considered to be broad in scope because it not only

refers to marketing on the Internet, but also includes marketing done via e-mail and wireless

media. Digital customer data and electronic customer relationship management (ECRM) systems

are also often grouped together under internet marketing.

Although, India has come out of infancy stage of E-Marketing and progressing rapidly but still it

is far behind the developed countries like U.S.A, Canada and U.K. There are several factors

which have impacts on status of E-Marketing in India. Majority of the Indian population resides

in villages where the literacy level is low and the infrastructure required for E-Marketing is

inadequate. The instances of cyber crimes are growing at increasing rate in the field of E-

Marketing. In the absence of adequate legal protection, people hesitate to indulge in online

marketing. The cultural scenario of India is entirely different from those countries where E-

Marketing has become common practice. India is multi lingual and multi cultural country.

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Mr.Sagar Bhadange

(Asst.Prof.ASM’s IIBR)

BBA, MBA (MKT.)-GOLD Medalist

NET-2011 Qualified

http://en.wikipedia.org/wiki/ECRM

Around two dozen languages are spoken in India. The multi lingual characteristic of India

hinders the growth of E-Marketing. High initial investment in setting of infrastructures of E-

Marketing also counts towards the progress of E-Marketing.

But now position is being changing the prime use of E-Marketing channels in 2010 was

customer acquisition. For majority of Indian marketers this platform proved its effectiveness

(97%) and a substantial number of marketers are using this platform for daily communications

(34%) with their audiences. Overall the use of E-Marketing platform in 2010 was focused on

sending promotional communications (62%) and newsletters (52%).

In email marketing, the main challenges faced by marketers in India are ‘Reaching Inbox’ &

‘Building Subscriber Lists’. As reported by Indian marketers, the top 3 factors impacting email

deliverability were: Frequency, content of mailer and sender reputation. In order to decrease

inbox clutter, marketers are now focusing on Personalization’ and ‘Targeting’ of their mailers.

Overall the responsibility of email delivery is fairly distributed between IT team (22%),

Marketing group (22%), partnership between IT group and marketing team (26%) and ESPs

(19%). There is no single group ownership as yet.

According to marketers in India, the integration of email and SMS will result in a significant

increase in the return on campaign investments. About 82% of marketers believe that there is

indeed a synergy in integrated service offering to customers. For 78% of marketers, across

different verticals,

It is important to integrate their email marketing and social media tools in marketing campaigns

while 52% of the top marketers said that it is extremely important to integrate email marketing

and social media.

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Online shopping in India

Prof.Sudeep Limaye, (Asst.Prof.ASM’s IIBR)

M.Com, PGDBM (MKT.),

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Having18 years of Industry Experience, with companies like Godrej & Boyce, Ureka

Fobers, Punj Lloyd Group, etc. & 3 years of teaching Experience.

Along with the telecom boom, India is also witnessing a boom in the internet penetration in homes. Web is no more limited to office emails and ERP networks.

Online shopping is also gaining increasing popularity in India with more and more customers getting enticed to the experience of order, click and collect. The pace of growth is slow as compared to the United States and Europe is showing a good and an impressive upward trend. A market research revealed that a quarter of the consumers surveyed indicated that they spend over 11 percent of their monthly shopping expenditure on online purchases.

Drivers of growthThe reason for the impressive upward trend could be accounted to the high spending power, penetration of internet, lifestyle changes, enough leisure time and desire for convenience shopping. The convenience and the increased personal control to shop whenever wherever and however they like has motivated many shoppers to opt for online shopping. Further, as banks continue to increase the security of personal and credit information, more people are becoming less doubtful of the practice.

Varied choices from homeCustomers are fast getting used to this simple and easy way to buy lot of products. From the convenience of their home, customers are able to shop from a variety of products across variety of choices. There is plethora of product lists on the internet, ranging from books, music, travel reservations, flowers, CD’s, T-Shirts, digital television, furniture, personal care products, cameras or ipods. Reports indicate that the online shoppers spend most on tourism, including booking air tickets, hotels and travel. There is also increasing purchasing trends of apparel, computers consumer electronics, banking and financial services.

Time efficiencyTime efficiency is the other key driver that has caused the shift towards online shopping. Online shopping offers quicker processing time within the comfort of their home. It also means the customers are relieved from the agony of traffic jams, clogged malls and parking headaches. They can shop round the clock without bothering if it is a public holiday or Sunday. They don’t have to wait for the stores to open; they can do the shopping even in the early hours of the day.

Vast product informationInternet provides a ready source of product information, which is key factor when making a decision about technology products. Customers can browse and search products without interruption from sales people. Without moving from store to store, customers can do a fair comparison of prices across shop with the click of a mouse. Virtual malls like eBay, rediff shopping, futurebazaar.com are just few names of online retailing which offer helpful information in vast category of products at one location. Customers are also increasingly becoming aware about the possibility of returning goods, if they are not satisfied with the product. They use the toll free contact numbers to quickly clarify any doubts regarding products or services.

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Retailer initiativesRetailers are discovering that by making online shopping experience hassle-free and user-friendly, they can achieve better sales. The retailers are taking several steps to make the online shopping experience a very useful and timesaving affair for consumers. They are creating simple tools that can streamline the experience and eliminate some of the difficulties consumers face in the shopping process. Many retailers have improved their search function, added or enhanced product videos and also many have included customer reviews to help shoppers make better buying decisions. Most online retailers use shopping carts to allow shoppers to add multiple items. The shoppers are allowed to pay via several methods which are very similar to traditional retail shopping.

Increasing online women shopperOnline shopping is fast evolving and there is no doubt that it has great potential in the future. In the past decade it was more of men who would spend time searching information or making online orders. Currently there is an increasing trend of women using the internet to make online purchases. With greater disposable income with the working women and changing lifestyle more women are getting attracted to online shopping. Also, women show a greater tendency to share their online experience with others. Good user experience is believed to contribute to further growth in the industry.

Growth prospectsWith increasing consumer interest in online shopping, the amount of business that is conducted electronically has seen extraordinary growth. According to MasterCard’s ‘Latest Insights Report, Online Shopping in Asia Pacific - Patterns, Trends and Future Growth’, the online shopping growth is expected to further accelerate in the Asia Pacific region including India. The growth is expected to increase at an annual rate of 23.3percent, reaching USD168.7 billion by 2011. With greater penetration of internet in rural areas the online shopping is expected to grow exponentially in the coming years.

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Documents

news letter.docx · Web viewOn this day we took a city tour and visited a Buddha temple. The second half we have gone for the Port Visit to f Port the Laem Chabang Port, where all