New media

FA102a, Research and Brand Development!

Brandon Chivers Interactive Life via Avatar

“‘Avatars’ to replace some humans at NYC area airports”!


Assignment One, Research

http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports

Projected Avatar on life-sized flat screen in airports to dispense flight information. !



http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports

“She’s not replacing anybody, she’s supplementing the existing force of customer care representatives,”!



http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.html?_r=0

“Speaking to a live representative on the phone is complicated and time consuming,[…] harbinger of a more automated experience.”!



http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.html?_r=0

Interactive life-like Avatar !


Assignment One, Description of Future Product or Service

• Simulated!• Customer Service!• Avatar !• Experience!• Representative!• Technology!


Assignment Two, Naming Process

• Interactive!• Projected!• Dispense!• Informational !

Avatar + Technology = !Avtech!

Suggests the services offered without ambiguity. Yet, sounds distinct and engaging in the branding of the company.


Assignment Two, Naming Process


Assignment Two, Brand Character Diagram

Avtech

PERSONAprofessional

inspiringambitious

surreal

LANGUAGEcomplex

revolutionaryuser-experience

Serious

TONEscientifichelpfultechnologicaladvance

PURPOSEEnable AmplifyCaptivate Interactive


Assignment Three, Logotype Research, Word from Diagram

I chose, "Interactive” as the word from the brand character diagram.!

http://www.fuel.ie/oldsite/easyedit/pictures/productpictures/project-orbit_logo.jpg!


Assignment Three, Logotype Research

https://www.cvta.org/images/member-logos/Neutron-Interactive-logo.jpg!

http://michelledash.com/wp-content/uploads/2009/04/q.bmp!


Assignment Three, Finished Logotype


Assignment Four, Social Media Branding Research

• Apple Inc. !https://www.facebook.com/pages/Apple-Inc/105596369475033!

• Lyve Minds Inc. !• https://www.facebook.com/lyvemindsinc/info?tab=overview !

• Startapp!https://www.facebook.com/Startapp/timeline!


Assignment Four, Social Media Branding, Creating Community

• Via Facebook message!• Texted contacts !• Sending out mass email!


Assignment Four, Social Media Branding, Facebook Pages





Documents

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